Innovauve Soluuons

Wouru Iu Potitics
Campaign Strategies
And
Stang Soluuons
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CAMPAIGN MANAGEMENT SEMINAR
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Running for oce is dicult. With liule money, limited ume, and no paid sta,
candidates need to be beuer prepared than their opponents. Being a candidate
for public oce is an educauonal, challenging, and rewarding experience in it-
self. But winning is an even beuer experience.
The 2010 Campaign Management Seminar helps you go from being a candidate
whose name happens to be on the ballot to a successful candidate who cele-
brates victory on elecuon night.
No mauer what your level of poliucal experience, you'll learn the formula for
running a winning campaign. From the ume you make your announcement unul
the ume the polls close on Elecuon Day, our comprehensive program will equip
you to succeed every step of the way.
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INNOVATIVE SOLUTIONS
The seminar will be facilitated by Dani Ocean, who has over 20 years of experi-
ence leading successful grassroots eorts and campaigns at all levels of govern-
ment. Currently the senior director of policy implementauon at SGCT,
she will lead parucipants through case study exercises, including a computer sim-
ulated campaign that will test the candidates campaign techniques, tools and
methods. Addiuonally, candidates will have the opportunity to pracuce their
skills dealing with the media through videotape interviewing.
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Learn about the history of Arizona poliucs and the women who made it possible.
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Some of the topics that will be covered include fundraising, scheduling, stang op-
uons and media styles. There will also be a session of general Q & A and a consultant
will be available to help you with the basic forms.
? What are the rst steps you should take to run a healthy campaign?
? What are the keys to maintaining momentum in the middle months?
? How can you win debates?
? How can you win converts from your opponents to yourself?
? How can you recruit and eecuvely manage volunteers?
? What are eecuve outreach tools?
? Do you have an eecuve press strategy?
? Do you have an over-arching message for your campaign?
? Do you know how to write a press release?
? Do you have a website, graphic, or brand for your campaign?
? What is essenual in the nal days of the race?
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If you are interested in running for oce, serving as a campaign
manager, or even volunteering, please come! We only have 45
spots available! This seminar is free.
Purpose: To help candidates for public oce, whether veteran
oce holders or rst-ume parucipants, plan and execute success-
ful poliucal campaigns.
Target Group: The seminar is designed for candidates for public
oce, their spouses and their campaign mangers and other indi-
viduals who may be interested in seeking elected public oce at
some future ume. We encourage, where possible, the candidate,
her spouse or partner and campaign manger to auend and work as
a team.
CONSULTING
STAFFING
SUPPORT
Cturticu Cousuttiuc
5432 Any Street West
Townsville, State 54321
425.555.0132 ph
425.555.0133 fax
www.inovauve.soluuons.com
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