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IBEF Auto Components 261112
IBEF Auto Components 261112
AUGUST
Auto Components
AUGUST
2012
2012
AUGUST
Auto Components
Contents
Advantage India
AUGUST
2012
Market overview and trends Growth drivers Success stories: Amtek, Bharat Forge Opportunities Useful information
Auto Components
Advantage India
Robust demand
2012
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Export opportunities
FY21E
Market size: USD113 billion
India is set to break into the league of top five vehicle producing nations Total turnover of Indias autocomponents sector is expected to almost treble in size to USD113 billion in FY21 from USD40 billion in FY11
India is emerging as global hub for auto component sourcing Relative to competitors, India is geographically closer to key automotive markets like the Middle East and Europe
Advantage India
Competitive advantages
Policy support
A cost-effective manufacturing base keeps costs lower by 10-25 per cent relative to operations in Europe and Latin America Presence of a large pool of skilled and semi-skilled workforce amidst a strong educational system
Continued policy support in the form of Auto Policy 2002 and National Automotive Mission Plan 2002-16; Strong support to R&D through establishment of NATRiP centres
FY11
Market size: USD40 billion
Notes: NATRiP - National Automotive Testing and R&D Infrastructure Project; FY: Indian financial year (April to March); FY21E estimated figure for the financial year 2021; Estimates are from Automotive Component Manufacturers Association of India (ACMA); R&D Research and development
ADVANTAGE INDIA
2012
AUGUST
Auto Components
Contents
Advantage India
AUGUST
2012
Growth drivers
Success stories: Amtek, Bharat Forge Opportunities
Useful information
Auto Components
The Auto components market is split into six product segments
2012
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Auto components
Equipment
Electrical parts
Others
Pistons and piston rings Engine valves and parts Fuel-injection systems and carburettors Cooling systems and parts Power train components
Gears
Headlights
Starter motors
Wheels
Halogen bulbs
Spark plugs Electric ignition systems (EIS) Flywheel magnetos Other equipment
Steering systems
Shock absorbers
Wiper motors
Fan belts
Axles
Leaf springs
Clutches
Auto Components
2012
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The number of manufacturing units in the unorganised sector are far higher than those in the organised one Although lesser in number, the organised sector accounts for 77 per cent of total production (FY10)
Number of players: organised vs. unorganised (FY10) Production breakup: organised vs. unorganised (FY10)
5800 23%
Organised
Auto Components
Within the organised sector, large players play a key role
2012
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Large firms are a key presence in the organised sector; of total production in the sector in FY10, large Indian firms account for a major share (at 43 per cent); MNCs make up 15 per cent From a sales perspective, about 30 per cent of firms have revenues higher than USD25 million (FY10)
Production breakup in the organised sector (FY10)
245 179 42% 82 46 51 Others > USD100mn Between Between USD50 and USD25 and USD100mn USD50mn Between USD5 and USD25mn < USD 1mn 43% Large Indian Players MNCs
15%
Auto Components
Production breakup (1/2)
2012
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Engine parts account for 31 per cent of the entire product range of the auto components sector followed by drive transmission and steering parts (19 per cent) Two wheelers is the largest domestic customer segment for the auto components industry
9% 31% 10%
Original Equipment Manufacturers (OEMs) dominate production volumes by market range; encouragingly, exports account for a healthy 15 per cent
12% 12%
Auto Components
Production breakup (2/2)
2012
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4.4%
15%
Auto Components
2012
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The auto components sector has recorded robust growth over the years
Aggregate turnover* (USD billion)
39.9
Revenues have risen from USD18.9 billion in FY06 to USD39.9 billion in FY1 1 a CAGR of 16.1 per cent
Notes: CAGR Compound annual growth rate
FY06
FY07
FY08
FY09
FY10
FY11
Source: ACMA, Aranca Research * Turnover data covers the entire supply from the auto components industry to on-road and off-road vehicle manufacturers, and the aftermarket in India and overseas from both ACMA members as well as non-member firms (including component suppliers captive to the OEMs, and unorganised and smaller players)
10
Auto Components
2012
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Investments in the sector have risen from USD0.7 billion in FY06 to USD2.1 billion in FY1 1 a CAGR of 26.3 per cent
2.5
1.0 0.7
11
Auto Components
Exports have aided overall growth in the sector
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Indias exports of auto components increased at a CAGR of 14.0 per cent over FY06-1 1 to USD5.2 billion Europe accounts for the largest share of Indian auto components exports (36.0 per cent) followed by Asia (28.0 per cent) and North America (23.0 per cent)
Value of auto components exports (USD billion) Shares in export volumes by geography (FY11)
7% 1% 5% 3.4 36% Asia 28% South America Australia 23% FY06 FY07 FY08 FY09 FY10 FY11 Africa
5.2 4.0
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Auto Components
Notable trends in the Indian auto components sector
2012
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Major global OEMs are planning to make India a component sourcing hub for
of global OEMs is turning the country into a preferred designing and manufacturing base
Domestic players are acquiring global companies to gain access to latest
manufacturing model
Notes: OEM means Original Equipment Manufacturer
13
2012
AUGUST
Auto Components
Contents
Advantage India
AUGUST
2012
Growth drivers
Success stories: Amtek, Bharat Forge Opportunities
Useful information
14
Auto Components
Growth drivers of the Indian auto components market
2012
AUGUST
Robust growth in
domestic automotive industry
Demand-side drivers
Growth drivers
Market liberalisation Establishing special auto parks and virtual SEZs for auto components
Supply-side drivers
Policy support
GROWTH DRIVERS
15
Auto Components
2012
AUGUST
Launch of the Automotive Mission Plan that allows FDI and gives tax holidays has been favourable for the industry Union Budget for FY13 has prescribed a concessional excise duty of 6 per cent for battery manufacturers supplying to makers of electrically operated vehicles
912
Commercial Vehicles FY12 FY21(E) 2&3 Wheelers
12.9
400 250
200
200
FY09
FY10
FY11
FY12
Source: Reserve Bank of India, Aranca Research Notes: * loan outstanding at the end of financial year; ** figures converted to USD at the exchange rate of USD1 = INR48
Hyundai
Maruti
Toyota
Ford
GROWTH DRIVERS
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Auto Components
Favourable policy measures aiding growth
2012
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Automatic approval for 100 per cent foreign equity investment in auto
Manufacturing and imports in this sector exempt from licensing and approvals Setting up of a technology modernisation fund focusing on small and medium
enterprises Establishment of automotive training institutes and auto design centres, special auto parks and auto component virtual SEZs
Set up at a total cost of USD388.5 million to enable the industry to adopt and
NATRiPs
implement global performance standards Focus on providing low-cost manufacturing and product development solutions
providing an interest subsidy on loans and investment in new plants and equipment Provided export benefits to intermediate suppliers of auto components against the Duty Free Replenishment Certificate (DFRC) batteries supplying to makers of electrically operated vehicles
Five year extension of 200 per cent weighted deduction of R&D expenditure
under the Income Tax Act Introduced weighted deduction of 150 per cent for expenditure on skills development
Source: News Articles, Government Websites, Aranca Research Notes: NATRiP - National Automotive Testing and R&D Infrastructure Project
GROWTH DRIVERS
17
Auto Components
2012
AUGUST
Manufacturing skills
Manpower costs
Supplier base
Raw materials
East Asia
Latin America
Brazil Mexico
In competition with India
18
Auto Components
India is poised to emerge as an outsourcing hub
2012
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Global auto component players are increasingly adopting a dual-shore manufacturing model, using overseas facilities to manufacture few types of components and Indian facilities to manufacture the others Hyundai plans to source gasoline and diesel engines from its Indian manufacturing operations for its domestic and global operations
Hyundai
The company is also planning to invest USD89.6 million for a diesel engine plant in India, which is expected to become operational in 2013
Ford is investing USD72 million to expand its power-train facility in Chennai to further support its sales and
export growth plans in India.
Ford
Plans to make India its manufacturing hub for engines for the Asia-Pacific region and Africa Honda intends to set up a power-train facility in Rajasthan with an investment of USD115 million The company has an export base for certain key engine components in India Volkswagen is planning to double its sourcing of components from India to USD924 million in 2012 The company plans to increase sourcing from India to 70 per cent of its total global sourcing
Source: Respective company websites, news articles,
Aranca Research
Honda
Volkswagen
GROWTH DRIVERS
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Auto Components
Technological shift; focus on R&D
2012
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Indian manufacturers are embracing best shop floor practices such as 5-S, 7-W, Kaizen, TQM, TPM, 6 Sigma and Lean Manufacturing
Number
15 12 3
Most players in the organised sector are certified ISO 9000, ISO 14001 and TS 16949 companies
NATRiP centres are being set up by the government Private players are keen to set up their R&D base in India
Focus on R&D
Innovation in design
Increased deployment of IT-enabled automobile support systems such as global positioning systems (GPS), anti-braking systems (ABS), automatic speech recognition (ASR) and safety systems promoting innovation in the auto components industry
GROWTH DRIVERS
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Auto Components
2012
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design, development and testing of vehicles Centre of excellence for photometry, electromagnetic compatibility (EMC) and test tracks
Complete
testing facilities for all vehicle categories Centre of excellence for vehicle dynamics and tyre development Services for all vehicle categories Centre of excellence for power-train development and material
Complete homologation services for all vehicle categories Centre of excellence for infotronics, EMC and passive safety
Indore
Ahmednagar Pune
Services
Rae Bareilly Centre International Centre for Automotive Technology (iCAT), Manesar Silchar Centre, Assam
to agri-tractors, off-road vehicles and a driver training centre Centre of excellence for accident data analysis
Services
to all vehicle categories Centre of excellence for component development, noise vibration and harshness (NVH) testing
Research, Centre
Chennai
design, development and testing of vehicles of excellence for photometry, electromagnetic compatibility (EMC) and test tracks
GROWTH DRIVERS
21
2012
AUGUST
Auto Components
Contents
Advantage India
AUGUST
2012
Growth drivers
Success stories: Amtek, Bharat Forge Opportunities
Useful information
22
Auto Components
Amtek: Continuing on its journey of success
2012
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Capacity expansion Developed Products Assembly & Focused Products Machining & SubAssembly Aluminum Casting FY11 USD307 million Acquisition in India/overseas turnover (3x increase)
Iron Casting
Forging
turnover
1987
1997
1999
2001
2003
2005
2006
2007
2008
2009
2010
2011
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Auto Components
Bharat Forge: Indias largest auto components exporter
2012
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Acquisitions in various countries Transmission parts FY11 USD1164 million turnover Joint ventures and technical partnerships
Hubs
Crank Shaft
2011
24
2012
AUGUST
Auto Components
Contents
Advantage India
AUGUST
2012
Growth drivers
Success stories: Amtek, Bharat Forge Opportunities
Useful information
25
Auto Components
2012
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The domestic market is expected to account for 80 per cent of total sales by 2020 with a total market size of USD80 billion
Domestic market potential (USD billion)
Exports will account for as much as 20 per cent of the market by 2020
Export market potential (USD billion)
69.7
4.0
12.9 42.9 18.0 0.4 4.0 2009 Aftermarket 6.1 2015(E) 10.3 2020(E) 2.3 2009 North America 1.1 1.7 4.2 10.6
3.6
2015(E) Western Europe 2020(E) Other markets
Original Equipment
The total market size is expected to be more than USD100 billion by 2020, which is four times the current market size of about USD26 billion
OPPORTUNITIES
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Auto Components
Market potential balanced across product types
2012
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Both domestic and export markets are almost similar par in terms of potentials shares of different product types. For example, Engine & Exhaust components, along with Body & Structural parts, are expected to make up 50 per cent potential domestic sales as well as exports in 2020
Other key product types will most likely be Transmission & Steering components, and Electronics & Electrical parts
Domestic market potential by components (2020E) Export market potential by components (2020E)
23.5%
17.1%
Transmission & Steering Suspension & Braking 10.7% Interior Engine & Exhaust
Transmission & Steering Suspension & Braking Interior Engine & Exhaust
17.1%
6.4%
25.6%
18.4%
Source: ACMA, Aranca Research; Notes: 2020E estimated value for 2020 by ACMA
Source: ACMA, Aranca Research; Notes: 2020E estimated value for 2020 by ACMA
OPPORTUNITIES
27
Auto Components
2012
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New technological changes in this segment include introduction of turbochargers and common rail systems The trend of outsourcing may gain traction in this segment in the short to medium term Share of the replacement market in sub-segments such as clutches is likely to grow due to rising traffic density
The entry of global players is expected to intensify competition in sub-segments such as gears and clutches The segment is estimated to witness high replacement demand, with players maintaining a diversified customer base in the replacement and OEM segments besides the export market
The entry of global players is likely to intensify competition in sub-segments such as shock absorbers Companies operating in the replacement market are likely to focus on establishing a distribution network, brand image, product portfolio and pricing policy
Equipment
Electrical Others
Manufacturers are expected to benefit from the growing demand for electric start mechanisms in the twowheeler segment
Leading players in the sheet metal parts sub-segment are in the process of expanding their customer base. This sub-segment is expected to grow 1011 per cent between 201015
Notes: OEM means Original Equipment Manufacturer
OPPORTUNITIES
28
Auto Components
Opportunities abound for all players
2012
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A global supplier operating across multiple product types and geographies can serve as an integrator and preferred supplier to the OEMs
OPPORTUNITIES
29
Auto Components
2012
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R&D
Joint R&D with Indian companies for new product development and process innovation
Manufacturing
Greenfield manufacturing facilities in India to meet the robust domestic demand potential Establish India as a key link in the global auto components supply chain
Customer service
Opportunity for strategic alliance to cover global customers
OPPORTUNITIES
30
2012
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Auto Components
Contents
Advantage India
AUGUST
2012
Growth drivers
Success stories: Amtek, Bharat Forge Opportunities
Useful information
31
Auto Components
Major players by segment
2012
AUGUST
Players
Pistons Goetze, Shriram Pistons & Rings, India Pistons Engine Valves Rane Engine Valves and Shriram Pistons & Rings
Carburetors Ucal Fuel Systems and Spaco Carburetors & Escorts Auto Components
Diesel-based fuel-injection systems Mico, Delphi, TVS Diesel System and Tata Cummins
Steering Systems Sona Koyo Steering Systems, Rane Madras and Rane TRW Systems
Gears Bharat Gears, Gajra Bevel Gears, Eicher, Graziano Trasmissioni and SlAP Gears India Clutch Clutch Auto, Ceekay Daikin, Amalgamations Repco, Luk Clutches Driveshafts GKN Driveshafts, Delphi and Sona Koyo Steering Systems Lucas TVS, Denso, Delco Remy Electricals and Nippon Electricals are key players in this segment Brake Systems Brakes India, Kalyani Brakes and Automotive Axles Brake Lining Rane Brake Lining, Sundaram Brake Lining, Hindustan Composites and Allied Nippon Leaf Springs Jamna Auto and Jai Parabolic Shock Absorbers Gabriel India, Delphi and Munjal Showa Headlights Lumax, Autolite and Phoenix Lamps Dashboard Premiere Instruments & Controls Sheet metal parts Jay Bharat Maruti, Omax Auto and JBM Tools
USEFUL INFORMATION
Electrical
Equipment
32
Auto Components
2012
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Bosch, which has six companies in India, plans to invest an additional USD7.7 million by end-2013 to nearly triple its Antilock Braking System manufacturing capacity to about 800,000 units at its Chakan plant Apollo Tyres is planning to invest USD551.4 million* over by 2015 to set up two new facilities in East Europe
Transmission & Steering Parts and Brazil and expand its global footprint. Apollo Tyres currently generates approximately 40 per cent of the
groups total revenue from overseas operations India's TACO is setting up five auto component manufacturing plants in Sanand, Gujarat, at an investment of
Electrical
USD62 million. These five new factories are part of the vendor park being developed at the Tata Nano plant site Hyundai India is setting up a plant in Tamil Nadu with an investment of USD333 million to manufacture diesel engines and auto components
Equipment
Indias TVS Group has acquired a 90 per cent stake in Universal Components UK Ltd for USD19.2 million, as
part of its expansion plans. Universal Components is a wholesale distributor of commercial vehicle parts.
Source: Respective company websites, news articles, Aranca Research
(* figure converted from EUR to USD at EUR/USD = 1.4)
USEFUL INFORMATION
33
Auto Components
Key Private Equity deals
Company
Ssangyong Motor Co Ltd Peguform GmbH Bombay-BCL Springs Division Nederlandse Radiateuren RSB Group Uniparts India Ltd Kirloskar Oil Engines Ltd-BBD Avtec Ltd
2012
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Investor
Mahindra & Mahindra Ltd Motherson Sumi Systems Ltd NHK Automotive Components Pvt Banco Products(India)Ltd IL&FS Investment Managers, Ltd Pinebridge Capital Partners LLC Pierburg India Pvt Ltd Actis Capital LLP
Deal Date
8th February 2011 23rd November 2011 30th November 2011 23rd February 2010 17th July 2007 12th Feb 2008 20th May 2011 3rd Mar 2005
RSB Group
Amtek Auto Ltd Bajaj Motors Ltd Amtek Auto Ltd
Evolvence Capital
Warburg Pincus LLC New York Life Capital Partners Warburg Pincus LLC
17.0
14.3 12.0 10.5
Source: Thomson Reuters, Aranca Research
USEFUL INFORMATION
34
Auto Components
Industry Associations
2012
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Automotive Component Manufacturers Association of India (ACMA) 6th Floor, The Capital Court, Olof Palme Marg, Munirka, New Delhi 110 067, India Phone: 91 11 2616 0315, 2617 5873, 2618 4479 Fax: 91 11 2616 0317 E-mail: acma@acma.in; acma@vsnl.com
USEFUL INFORMATION
35
Auto Components
Glossary
2012
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ACMA: Automotive Component Manufacturers Association of India CAGR: Compound Annual Growth Rate FDI: Foreign Direct Investment FY: Indian Financial Year (April to March)
Wherever applicable, numbers have been rounded off to the nearest whole number
USEFUL INFORMATION
36
Auto Components
Disclaimer
2012
AUGUST
India Brand Equity Foundation (IBEF) engaged Aranca to prepare this presentation and the same has been prepared by Aranca in consultation with IBEF. All rights reserved. All copyright in this presentation and related works is solely and exclusively owned by IBEF. The same may not be reproduced, wholly or in part in any material form (including photocopying or storing it in any medium by electronic means and whether or not transiently or incidentally to some other use of this presentation), modified or in any manner communicated to any third party except with the written approval of IBEF. This presentation is for information purposes only. While due care has been taken during the compilation of this
presentation to ensure that the information is accurate to the best of Aranca and IBEFs knowledge and belief, the content is not to be construed in any manner whatsoever as a substitute for professional advice. Aranca and IBEF neither recommend nor endorse any specific products or services that may have been mentioned in this presentation and nor do they assume any liability or responsibility for the outcome of decisions taken as a result of any reliance placed on this presentation. Neither Aranca nor IBEF shall be liable for any direct or indirect damages that may arise due to any act or omission on the part of the user due to any reliance placed or guidance taken from any portion of this presentation.
DISCLAIMER
37