By: Tiara Herron

Baby toots
Location of store
o Baby toots is based out of Milwaukee, Wisconsin o Located at 321 Swaddle Rd.

Brand image
o Store should be perceived as a smaller retailer that provides quality merchandise, unique trinkets, and one of a kind customer service.

Target market
o Gender: Women o Age range: 25 + o Income: 55,000 65,000

Mission Statement

Seeking to provide quality baby clothing and one of a kind trinkets for your special bundle of joy

Store Atmospherics
Vision
Baby toots is all about being clean cut. Our store will have a fun, yet appropriate, layout with the addition of a color scheme that ties into our image.

Sound
We plan to provide faint music in the background to create a more comfortable shopping experience for our customers.

Touch
Our store will be touch friendly. Customers will be able to access all of the merchandise to ensure of its quality

Smell
We are devoted to maintaining a clean and fresh establishment, as well as, bathroom facilities. Our employees will seek to provide our customers with the best shopping experience that is free of any noticeable odors, when inside baby toots

Taste
As a way to connect with new customers, we will be offering Starbucks gift cards for the first 25 people during our grand opening.

Clothing Shoes Unique trinkets Toys

Conversational Sign
Looks like Feels like

Operational Sign

Store Hours
Monday - Thursday Friday - Saturday Sunday 8:00am 5:00pm 10:00am 5:00pm Closed

Fixtures

(6) X 149.00

(1) x 240.00
Mannequinmail.com

(10) x 28.00

Fixture Planogram

Mannequins

(4) X 69.95

(3) x 73.49
Fullbodymannequins.com

(2) x 99.99

Window Display

Baby Toots

Window Display

Lighting Fixtures
LED Pixi Flat Light Panel
Pricing:
Led pixi light panel Large (12) x 189.00 Medium (10) x 99.96 Small (11) x 79.96 Round suspended LED light Round light (1) x $99.96

Benefits:
Bright light Comes in many colors Easy to install Energy efficient Slightly expensive but will pay for itself over time Newer lighting technology 50,000 hour life span Doesnt require light bulbs

Lighting Planogram

Small Medium Round Large

Back Wall Elevation

Budget
Mannequins
(4) Example 1 4 x 69.95 = $279.80 (3) Example 2 3 x 73.49 = $220.20 (2) Example 3 2 x 99.99 = $199.98

Fixtures
Total: $699.98
(6) tagre 6 x 149.00 = $894.00 (1) 3 tier table 1 x 240.00 = $240.00 (10) Round racks 10 x 28.00 = $280.00 Total: $1,414.00

Lighting
Led pixie light panel Large (12) x 189.00 = $2,268.00 Medium (10) x 99.96 = $999.60 Small (11) x 79.96 = $879.65 Round suspended LED light Round light (1) x $99.96

Misc.
(2) Toilet 2 x 189.00 = $378.00 (2) Sink/vanity 2 x 250.00 = $500.00 (3) Rug 3 x 399.00 = $1,197.00 (2) Sitting chairs 2 x 84.99 = $169.98 (2) Check out stations Total: 2,244.98

Total: $4,247.21

Props for window display

Giant chevron baby bag $150.00 Hanging sign $29.95 Giant baby bottle $12. 45 Plastic keys $5.99 Giant baby wipes $27. 98 Giant teddy bear $36.29

Total: 9,131.49

Total: $262.66

"People who say they sleep like babies usually don't have them. ~ Leo J. Burke