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Date: November 12, 2009

Presented by
The Opportunity Through Entrepreneurship Foundation
November 12, 2009 Tempe Arizona
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Many thanks to these great AZEC09 Sponsors and Partners

Platinum Sponsor
The Business Journal Phoenix
Silver Sponsors
Infusionsoft Niche Focus Group
Copper Sponsors Hold for Shwaag Ad
Affordable Image CorePurpose, Inc.
Deru Internet Services EmpowHer
Escape from Cubicle Nation Gangplank
International Research Center Mashable
Metro Studios rYnoweb
Serious Materials Shwaag
Stealthmode Partners The Creation Shop
The Town of Gilbert
The Social Media Bible.com
The City of Phoenix
The Whuffie Factor
Showcase
Community Partners Be sure to check out these great companies
ATIC AZIPA
in the networking lobby.
AZ Department of Commerce AZ Technology Council Affordable Image Author’s Book Display
EO—Arizona Ignite Phoenix Business Journal Phoenix Community Events Table
MIT Enterprise Forum Phoenix Phoenix Innovation Foundation
GoSmallBiz.com Infusion Soft
Phoenix Social Media Club Pod Camp AZ
Lucky Dog Creative Niche Focus Group
SCORE—Phoenix TiE– Arizona
OTEF SCORE Phoenix
The U.S. Small Business Administration
The Social Media Bible.com Shwaag
True Cloud US Small Business Administration

Welcome and thank you for participating in AZEC09. You are now part of a family of
over 1,000 entrepreneurs who have come together to share ideas, connect, and be
inspired while making a difference in the community at the same time.
100% of the proceeds from today’s conference go to support OTEF.
The Opportunity Through Entrepreneurship Foundation (OTEF) provides
training and support to help at-risk youth and adults improve their lives by
creating and growing entrepreneurial ventures.
Founded in 2005 by Francine Hardaway, Ed Nusbaum, and Rob Dunaway, OTEF is a
grass roots organization supported by Arizona’s Entrepreneurial Community. If you
think funding an entrepreneurial venture can be a challenge, try starting a foundation!
So these creative founders reached out to their networks in Arizona and across the
United States with a great idea, let’s raise the funds needed to serve OTEF’s mission by
creating a series of conferences by and for entrepreneurs. Proceeds, sponsorships
and donations originating from the Arizona Entrepreneurship Conferences would
support for OTEF’s programs with at-risk populations throughout the year. And so it
began...
Now in it’s fourth year, OTEF has made a difference in our community by presenting
AZEC06, The OTEF Social Media Conference, AZEC07, AZEC08 and now AZEC09. as well
as delivering meaningful community programs.
OTEF’s 1st Program at
SEEDS House in Phoe-
nix (2007) helped lay
the foundation for a
new entrepreneurial
venture. Cup O’
Karma offers great
beverages and snacks
in a comfortable set-
ting with free Wi-Fi, artwork and live entertainment Monday, Wednesday and Friday
evenings. All proceeds from Cup O’ Karma support the programs and services offered
by NATN, which includes the agency’s Support, Education, Empowerment and Direc-
tionS (SEEDs) program.
SEEDs residents participated in a 12-week entrepreneurship program offered by OTEF
Morning Break Out Session 2
Shoestring Marketing—How to get attention for your company without a marketing
budget. Using the web and social media for marketing
James Archer, Forty Media, moderator
Sustainable Growth Strategies in a Recession - What kinds of businesses can grow
during a downturn? How do they do it?
Panelists: Jonathan Hall, Dreamspan (panel moderator), Colin Christie, President,
MxSecure , William Carey, Dixon Golf, Mike Endredy, President, Synergy HomeCare
Morning Break Out Session 3
Inbox Zero—It’s about how to reclaim your email, your attention, and your life
Merlin Mann, Founder, 43 Folders and author of Inbox Zero
From Cubicle Nation to Entrepreneurship
Pam Slim, author of Escape from Cubicle Nation
Afternoon Break Out Session 1
Digital Media and Entrepreneurship—The old journalism is giving way to online
journalism. Who's doing it in Arizona, and how are they monetizing it? There's a new
model, and Dan is a nationally known authority.
Panelists: Dan Gillmor, Knight Center for Digital Media Entrepreneurship, Mary K
Rinehart, co-founder, Arizona Guardian
and others
Cloud Computing - It's a big buzz word, but what does cloud computing mean, and
why do you need to know?
Panelists: Bob LaLoggia, CEO StormSource, moderator, Dave Rice, CEO, TrueCloud,
Jeffrey M. Kaplan, Managing Director, THINKstrategies, Inc., Kimbro Staken, CEO,
JumpBox, Marc Chesley, VP of Development and Technology
InfusionSoft
Afternoon Break Out Session 2
Monetizing Old Media Content Online - How come the New Times can make money
with its web site? What's the secret to this old media/new media success?
Bill Jensen, Director of New Media, Village Voice Media (New Times and SFWeekly)
Selling Smarter—Communicating Value and Getting Your Customer’s Attention.
Dave Cooke, The Sales Cooke, shares how to get a customer's attention and close the
order—even in a recession

About our General Session Speakers
KEVIN SURACE, CEO of Serious Materials, a noted speaker and writer on
climate change and the built environment, is on a mission to significantly
reduce the use of fossil fuels and their effect on the environment. Kevin
leads Serious Materials in its mission to reduce energy usage and CO2
generation of the world’s largest contributor, our buildings.
Tara ‘missrogue’ Hunt, named as one of the most influential women in
technology by Fast Company Magazine, has spent the past fifteen years
living her life online. From the first wave of online marketing as it emerged
in the late 90’s while in Canada all the way to being a pioneer of new mar-
keting in Silicon Valley in 2005, leading the wave into Web 2.0. Tara is the
author of The Whuffie Factor.
Michelle King Robson is the Founder and Chairman of EmpowHer, which is a
unique online resource dedicated to helping women improve their health
and well-being. She started the company following her own personal
struggle with a debilitating health issue that left her feeling hopeless and
alone. www.empowHer.com
TiE Panel: Getting Funded in Arizona—TIE-AZ is a local chapter of an international or-
ganization that mentors startups. Who got funding this year? And Why?
Moderated by Michael Hool, The Hool Law Group, moderator, Anil Jain, Gavin
McDermott, and William J. Miller
Howard Lindzon has over twenty years experience in the financial commu-
nity acting in both an entrepreneurial and investing capacity. He spent the
last ten years managing his hedge fund, Lindzon Capital Partners, and is Part-
ner and Principal of Knight’s Bridge Capital, a private equity firm based in
Toronto.
Breakout Session Descriptions—
Morning Break Out Session 1
Secrets of Successful Entrepreneurs—EO is a worldwide network of successful entre-
preneurs, and some of them have joined us as mentors. Panelists: Gary Bushkin, CEO,
NCTI, moderator, Dan Sager, founder, Sage-Mark Software, Paul Binsfield, CEO,
Company Nurse, Jessica Browder-Stackpoole, founder, EventProStrategies
Health IT in Arizona—Because of the state's health e-connection initiative, Arizona is in
the lead in developing new models for electronic health records. Who's doing what?
Panelists: Brad Tritle, AzHEC, moderator, Bill Yasnoff, MD, PhD- Founder of the Health
Record Bank concept, Shez Partovi, MD-serial entrepreneur, Oscar Diaz, Carefx-
Executive VP, Chief Software Architect
and developed a business plan, which includes owning and operating a coffee shop.
SEEDs residents operate the café while learning employable skills such as customer ser-
vice, community relations, marketing and outreach, purchasing and management.
OTEF’s 2nd Program launched in 2008 in with
the Tumbleweed Center for Youth Development,
allows young artists to combine creativity with
entrepreneurial skills to create a brighter future
and builds life skills. DIG—The Phoenix Drop In
Gallery is a place where homeless youth are em-
powered; trained in the skills of artistry and small
business with a goal to support at-risk youth to
fully understand the material within closed work-
shops before opening them up to the public and
our surrounding community members so they may impart their learned knowledge and
skills to our community members in return building relationships with them as well
developing healthy social skills.
OTEF’s 3rd Program launched in the Spring or 2009, Blueprint for Survival, is designed
to help our newest at-risk population, the displaced workers who are the collateral
damage of the recent economic downturn. Blueprint for Survival helps participants
understand the options and requirements in building businesses. Attendees are
encouraged to collaborate with others, share resources, and explore potential partner-
ships while receiving real world advice on everything from existing support programs to
how to deal with the stress of being laid off in an environment where once plentiful jobs
have disappeared. Participants in the program come from a wide range of industries,
educational backgrounds, age groups and economic backgrounds with one common
and cementing characteristic—a will to survive the down turn.
Not a bad start for a small group of entrepreneurs with a good idea on how to tackle
touch challenges and build solutions. And now YOU are part of the solution too!
So again, on behalf of OTEF, our board of directors, and our team, THANK YOU for
supporting our community through AZEC09.
Sincerely,
Joan Koerber-Walker Francine Hardaway
Board of Directors : Joan Koerber-Walker, (Chair), Steven Groves (Secretary), Roberto
Guerrieri (Treasurer), Merlin Ward, Robert Dunaway Esq.
OTEF TEAM: Francine Hardaway (Founder and Executive Director), Ed Nusbaum, Phillip
Blackerby
To learn more about OTEF or to make a charitable donation, visit us on line at
www.OTEF.org. (OTEF is an Arizona 501c3)
 Bright Spots in the Recession Bright Spots in the Recession
7:30 AM Registration and Continental Breakfast 12:15 PM Lunch *** *** Surprise Drawing ***awing ****
Keynote The Whuffie Factor
Tara Hunt
8:00 AM Welcome— Joan Koerber-Walker
Main Ballroom Francine Hardaway 1:00 PM Networking Break/ NO Room Change

*** Surprise Drawing **** 1:15PM Keynote Health 2.0—EmpowHering Women’s Health
8:15 AM Keynote Sustainability and Entrepreneurship Main Ballroom Michelle Robson—EmpowHer
Main Ballroom Kevin Surace—CEO Serious Materials *** Surprise Drawing ****

2:00 PM TiE Panel: Getting Funded in Arizona—Who got

9:00 AM Networking Break Main Ballroom funding this year? And Why?

9:15 AM Morning Break Out Session 1 TIE-AZ is a local chapter of an international

Ballroom Front Secrets of Successful Entrepreneurs organization that mentors startups.

EO CEO Panel—see description page 8 2:45 PM Networking Break/ Room Change

Ballroom Back Healthcare IT Entrepreneurship in Arizona
3:00 PM Afternoon Break Out Session 1
Heath Care CEO Panel– see description page 8
Ballroom Front Digital Media and Entrepreneurship
see description page 9
10:00 AM Networking Break / Room Change Ballroom Back Cloud Computing
10:15 AM Morning Break Out Session 2 see description page 9
Ballroom Front Shoestring Marketing
3:45 PM Networking Break/ Room Change
CEO Panel—see description page 9
Ballroom Back Sustainable Growth Strategies in a Recession 4:00 PM Afternoon Break Out Session 2

CEO Panel— see description page 9 Ballroom Front Monetizing Old Media Content Online
see description page 9
11:00 AM Networking Break/ Room Change
Ballroom Back Selling Smarter—Communicating Value and Getting
11:15AM Morning Break Out Session 3
Your Customer’s Attention.
Ballroom Front Inbox Zero
see description page 9
Merlin Mann— see description page 9
4:45 PM Networking Break/ Room Change
Ballroom Back From Cubicle Nation to Entrepreneurship
Pam Slim— see description page 9 5:00 PM *** Surprise Drawing ****

12:00 Lunch Buffet Opens Lunch Buffet Served in Desert Willow Café Main Ballroom Funding—Is there any? Howard Lindzon

Seating and Iced Tea in Full Ballroom 6:00 PM—7:00 PM Reception