Border Ranges Rally

31st July 3rd August 2014

A Gold Coast Tweed Motorsport Club Inc Motor Sport Event

A sponsorship opportunity worth pursuing?

Sponsorship Proposal 10.4.14 A

Introduction
The Gold Coast Tweed Motorsporting Club Inc (GCTMC Inc) is currently inviting companies to be part of an exciting motor sport event, the Border Ranges Rally (BRR). The GCTMC Inc wishes to engage major and secondary sponsors to be part of the BRR promotional activities. Ideally, we will engage a major sponsor for 3 years and the secondary sponsors for a one year term.

Event Overview
The 2014 BRR is a round of both the Queensland and New South Wales Rally Championships. The event will run over four days from the 31st July to the 3rd August 2014 The BRR is a Confederation of Australian Motorsport (CAMS) sanctioned event and is run on shire roads within the Kyogle and the Tenterfield Shire Councils regions. The BRR has developed into a rally of significance for not only the entrants of modern 4WD cars but also the Classics. A growing number of nationally recognized drivers such as Ross Dunkerton (photo back cover page) have enjoyed this event and publically expel its virtues.

Event Programme
. Day & Date Monday 28th July Tuesday 29th July Thursday 31st July Friday 1st August Friday night Activity Scrutineering Scrutineering Media Day Reconnaissance Start Line activity and Super-Special Location Brisbane Gold Coast Kyogle Kyogle, Woodenbong & Urbenville regions Kyogle Showgrounds Woodenbong & Urbenville regions

Saturday 2nd August Competitive Stages with three designated spectator points Service Centre Woodenbong Showgrounds Sunday 3rd August Competitive Stages twice through the famous Hillyards Spectator Point Service Centre Kyogle Showgrounds Finish Line Presentation

Kyogle region

Kyogle Showgrounds

Sponsorship Proposal 10.4.14 A

The Gold Coast Tweed Motorsporting Club Inc.

The GCTMC Inc is a not-for-profit club whose aim is to improve driving standards and promote driver education in young adults through involvement with motorsport. All officials including the event organisers are unpaid volunteers and this rally is our main event for the year. The GCTMC Inc has been conducting rallies in the northern region of NSW for over 35 years

Event Expenditure
This years event will cost over forty thousand dollars ($40,000) to stage. This entails: the CAMS permit and insurance road closure procedures which include Traffic Control Officers and road signage Medical Intervention Vehicles at the start of each competitive road section staffed by Paramedics fire-fighting crews stationed at the start of each competitive road section and at each service park vehicle tracking safety procedures (Rallysafe) advertising the road closure in the media and visiting all residents along the competitive road sections the cost of visiting all residents affected by the road closures development of a road book (highly developed event maps and directions for the crews) equipment hire such as specialist radios and clocks, fire-fighting equipment, and transport expendables such as specific road closure and gate closure signage and bunting accommodation for non-volunteer officials (Paramedics etc) hire of both the Woodenbong and Kyogle Showgrounds event promotion and media

Existing Partnerships
The GCTMC Inc has existing partnerships with the Kyogle Council and the Tenterfield Shire Council for infrastructure support and event management. The GCTMC Inc is seeking sponsors to assist with event promotion and this can be in many forms.

Sponsorship Proposal 10.4.14 A

Marketing and Promotion Opportunities

The GCTMC Inc offers an extensive marketing and promotion campaign as part of the conduct of the BRR. The following list is designed to highlight, but not limit, the extent of promotional activities that are possible and demonstrate how, and where your organisation may have their brand and/or product exposed as part of those promotional activities. The GCTMC Inc would welcome two way communication and consultation with the event organizers on all aspects that involve the marketing and promotion of the event. We are open to any proposal which may enhance reciprocal business to further support your investment. Dependent upon the level of sponsorship, the extent of promotional activities and marketing activities includes: an event page on both the Rally NSW and QLD websites awareness articles on both the Rally NSW and QLD Facebook pages awareness articles on the BRR website and Facebook page awareness articles on the GCTMCs own website and Facebook page full page advertising within the event Supplementary Regulations (a detailed document informing competitors of the rules for the conduct of the event). full page advertising within the spectator guide a succession of email direct marketing campaigns to expose the event and attract competitors, officials and spectators preparation and management of media releases (National and State) in the weeks before the event media stories prepared for local papers and radio media promotion event (Thursday 1st August) sponsor signage and the opportunity for a limited number of runs in a rally car for VIPs (real rally cars on a real, competitive stage) sponsors signage at rally headquarters, start, finish, two service centers and spectator points provided by the event sponsor. Other marketing materials can also be distributed. an invitation to the sponsor to be in attendance the start line and to present trophies at Presentation. the attendance of still and motion photographers to capture images to promote the event and serve as ongoing advertising opportunities in the weeks after the event event reports will be written and published as soon as possible after the event and may include hyperlinks to YouTube of video footage agreed size and location of placement of sponsor signage on all competing vehicles and course cars (provided by the event sponsor) sponsors logo on the competing cars door plates the opportunity for promotional people to distribute promotional material at the start, spectator points and the finish of the event (if provided by the event sponsor) the opportunity for competitors and volunteer officials to receive product bags containing sponsors promotional goods (if provided by the event sponsor) VIP attendance at the event

It is preferable for sponsors to provide high resolution logos and an advertisement for our documentation. Sponsorship Proposal 10.4.14 A

Multiple Sponsorship Opportunities

An opportunity may exist for a sponsors logo to appear on caps and or T-shirts. This would need to be a negotiated agreement; however, the GCTMC Inc is able to provide this at reasonable cost.

Secondary Sponsors
The GCTMC Inc wishes to engage major and secondary sponsors to be part of the BRR promotional activities. Ideally, we will engage a major sponsor for 3 years and the secondary sponsors for a one year term. In addition, these sponsors may be given space for brand awareness logos on the homepage of the website, defined advertisements on the sponsors page of the website, and the sponsors logo on the competing cars door plates.

Direct donations as part of the sponsorship package to local community service organisations
The BRR each year injects a great deal of money into the businesses of the region. But equally importantly the BRR injects much needed funds into local community service organizations. We actively seek the involvement of community groups such as the Rural Fire Service, SES, Showground Trusts and Community Associations and the Schools P&C, etc. In this way community groups raise much needed funds for new equipment and training. Each year the GCTMC Inc has donated directly to a number of these associations; in addition these community organisations benefit via other fund raising activities held during the BRR event. The opportunity exists for a sponsor to have part, or all, of their donation directed towards one of the community groups supporting the BRR. This provides your business with two opportunities to gain value from your support of the BRR. The sponsor receives all the benefits associated with supporting the BRR during the course of the rally; in addition the sponsor receives the acknowledgment from the local community for their support of these important organisations. Your sponsorship (with corresponding photo opportunities) can be handed over directly to these associations at the presentation of trophies at the finish in Kyogle. This aspect of the sponsorship package allows for a great opportunity for your business to reach directly to an appreciative audience who in turn are recognised and vocal within their community. The sponsor is seen to be a sponsor of the BRR and also a contributor to a service organisation. All business contributions towards sponsorship of the GCTMC Inc will be deductible as advertising and sponsorship. This investment provides your business with marketing exposure and direct support of the community organisations that play an important part in the running of the event.

Sponsorship Proposal 10.4.14 A

Sponsorship contra-deal / services in kind

This may involve funding arrangements that are able to be offset by services in kind or a contra-deal in place of direct sponsorship dollars. Supply of infrastructure is important to the event. This may include the supply of: service vehicles for officials who set up and tear down the signage for the competitive stages road barriers including placement event documentation printing

Sponsor an Internationally or Nationally Recognized Crew and vehicle

An opportunity exists to support the appearance of a named driver and / or vehicle at the BRR. This may involve funding arrangements that are able to be offset by services in kind, a contra-deal, or direct sponsorship dollars. Sponsorship opportunities available in addition to, or as an alternative to those opportunities already noted are: branding on the car photographic opportunities and the publicity surrounding the appearance of the crew negotiated appearance/s of the car and crew for autograph signing at a specified venue/s. Vehicle branding 2013 BRR winners In 2013 multiple New Zealand Champion Derek Ayson and rising Australian star Jack Monkhouse (pictured below) were each sensational when they appeared in the event.

Sponsorship Proposal 10.4.14 A

Sponsorship Packages Available

Please note these are suggested packages that may be discussed and refined to suit a particular companys sponsorship interests.

Sponsorship Opportunity A Sections A and C, D must be the minimum combination of available packages to secure the Naming Rights. Direct donation to a community service organisation Media promotion day Start & Finish Spectator points Saturday Urbenville Saturday night Woodenbong Sunday Hillyards (Kyogle) F Service Parks Woodenbong Showgrounds Saturday Kyogle Showgrounds Sunday G Stage Sponsor

Platinum level

Gold level

Silver level

Individual opportunities

Included

Included

Included

Negotiated Individual packages Included Included Included Included Included Included

C D E

Included

Negotiated Individual packages

Included

Included

Negotiated Individual packages

Negotiated Individual packages Negotiated Individual packages

Support of an Internationally or Nationally Recognised Driver

Sponsorship Proposal 10.4.14 A

Agreements
The earliest possible agreement of a sponsorship arrangement allows the GCTMC Inc and the organisers of the BRR to enact the above more widely. Once the terms of the arrangement have been agreed upon, we are prepared to commit to an Agreement which documents the expectations and responsibilities of both parties. In order to provide the best value from the association between the Partners, we propose a term of Agreement over 3 years, commencing with the 2014 BRR. Payments are able be made in installments by agreement with the GCTMC Inc. The GCTMC Inc thanks you for your time and interest.

Address for Response

Please communicate your response to: Anthony Wright GCTMC Inc President 0421 258 359 anthony@pivotalplanning.com.au

Sponsorship Proposal 10.4.14 A

Sponsorship Proposal 10.4.14 A