OSS Business Models Throughout the Mobile Value Chain

Panu Kause Søren Visti Kristensen

Director, Partnerships and Innovation Principal Architect

Ixonos Plc
Presentation Outline

Opening Statement

The Simplicity of Making Money

Closing Takeaways
Opening Statement

Open source software is

commercial software.

The key point of open source

software is the things built
with it.
Overall Mobile Value Chain

There is no one, generally

accepted value chain.

Which open source SW are we

talking about, is it the device only?
A Simplified OSS Value Creation Logic
”developing or using OSS by WHO brings WHAT to WHOM?”

To Community Handset Operators SW vendor / Apps End-User

By vendor and SPs integrator developer

Community Support Cost savings ? Cost savings Support ?

and/or
competition
Handset Cost savings Shorter Innovation more
vendor TTM potential choice
(indirect)
Operators ? ? ?
and SPs

SW vendor / Lower cost ?

integrator

Apps ? ? Innovative
developer apps
(indirect)
Money-Making Opportunities

SERVICES
BACK-END

COMMUNITIES
SERVICES ACCESS
SILICON VENDOR

TERMINAL VENDOR

S APPLICATIONS END-USERS
D
SERVICE PROVIDER
K PLATFORM / MW

OS

ADAPTATION

HARDWARE
Money-Making Opportunities

SERVICES
BACK-END

SERVICES ACCESS

COMMUNITY

S APPLICATIONS
D
K PLATFORM / MW

OS

ADAPTATION

HARDWARE
Money-Making Opportunities

SERVICES
BACK-END

SERVICES ACCESS

SILICON
VENDOR
S APPLICATIONS
D
K PLATFORM / MW

OS

ADAPTATION

HARDWARE
Money-Making Opportunities

SERVICES
BACK-END

SERVICES ACCESS

TERMINAL
VENDORS
S APPLICATIONS
D
Hardening
K PLATFORM / MW Testing
Maintenance
OS

ADAPTATION

HARDWARE
Money-Making Opportunities

SERVICES
BACK-END

SERVICES ACCESS

END-USERS

S APPLICATIONS
D
K PLATFORM / MW

OS

ADAPTATION

HARDWARE
Money-Making Opportunities

SERVICES
BACK-END E
N
D

2
SERVICES ACCESS
E
N OPERATORS &
D PROVIDERS
S APPLICATIONS S
D E
K R
PLATFORM / MW
V
I
OS C
E
ADAPTATION S

HARDWARE
An OSS Value Creation Example
Ixonos and ”single tap” for Symbian Foundation

To Community Handset Operators SW vendor / Apps End-User

By vendor and SPs integrator developer

Community

Handset
vendor

Operators
and SPs

SW vendor /
integrator

Apps
developer
The Simplicity of Making Money

The POSSIBILITY for making money rests on two options only:

you save money for someone

you bring value added to someone

The MODEL of making money depends on three things:

what is it that you do

to whom you do it

who eventually pays for it
Closing Takeaways

Open source is not a selling

point as such.

OSS diversity brings a

multitude of money-making
opportunities.

There is little difference in

making money with OSS
compared with making
money on proprietary SW.
QUESTIONS?
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Client operations and service

centers in Finland
Cost efficient service centers

Client operations

Clientele comprises globally Turnover in 2008 totalled Listed on Nasdaq OMX

leading mobile device 75.1 MEUR and operating Helsinki.
manufacturers, network profit 6.1 MEUR.
suppliers, operators and media Personnel ca 1000.
companies.