Laci White

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Passionate and results driven client relations and business analyst professional who undertakes complex assignments, develops strategic plans to facilitate long-term business relationships, and delivers superior performance. Adept at managing multidisciplinary projects, nurturing client relationships, and developing innovative business solutions. Core competencies include: Relationship Management Account Management Project Management Process Design Sales Operations Experiential Marketing Strategic Planning Business Development

E la Carte1Redwood City, CA

1 1 1 1 1 1 1 11111111111111111111 06.2013 Present Sales Operations E la Carte is a hardware and software startup deploying tablets nationwide to restaurants to increase operational efficiency and overall guest experience through smart dining, allowing them to order, play and pay from the table.

Inside sales representative, sales support and operations to Director of National Accounts and Director of Business Development conducting research, analyzing data, presenting in digestible formats, and construction of sales management tools to aid in strategic navigation of complex enterprise deals. Key contributions and accomplishments: ! Design and development of company sales manual and resource center intranet. ! Creation of influence map and stakeholder analysis management tool. ! Achieved Q1 MBOs one month ahead of schedule. 1 1 1 1 1 1 1111111111111111111111111111 1 1 1 11111111111 Operations Associate Managed, enhanced and streamlined internal operations and facilities through process design and improvement, with an emphasis on scalability and efficiency, helping our organization and people operate to their full potential. Key contributions and accomplishments: ! Design and development of company manual and resource center intranet, including SOP creation and documentation. ! Revamped and enriched employee onboarding program, significantly reducing ramp up time and increasing overall new employee satisfaction and confidence. ! Directed new office building development and move. ! Curation of monthly employee team building activities and events. ! Initiated new office company sponsored lunch program resulting in a reduction of facilities cost, food waste, and company expenditures on average of $2 a day per employee. BarTab San Francisco, CA 1 1 1 1 1 1 1 Account Executive BarTab was a nightlife mobile application to order, pay and gift drinks at local bars. 11111111111111111111111111.2012 02.2012

Expand and manage West Coast partner accounts and improve internal sales processes and procedures to increase overall sales team performance. Key contributions and accomplishments: ! Creation and implementation of company wide sales language and work flow. ! Enhanced Zoho CRM lead and sales modules for increased transparency and forecasting. ! Closed 5th bar partner within 3 weeks.

Lifecrowd San Francisco, CA 11.2011 11.2012 Market Manager Lifecrowd was an online social activities marketplace allowing real people to connect and learn offline through local activities and shared interests, such as cooking, crafting, and games. Independently spearheaded our San Francisco market product launch and grew the market and team to consistently be the highest performing. Directed growth strategy and user, host and venue acquisition through field level marketing and strategic partnership initiates. Oversaw and developed daily operations, including creation of management tools implemented company wide to easily track, measure, and analyze revenues, profits, expenses, and overall market success. Key contributions and accomplishments: ! Developed a brand new revenue stream and new line of business which greatly increased our conversion rates and operating margins. ! Forged strategic relationships with alcohol sponsors and local venues to significantly reduce operating costs. ! Produced an average revenue increase per quarter of 38.76%. ! Achieved an average activity sell-out rate of 38% with total user increase of nearly 400%. ! Personally responsible for sourcing 87% of SF activity hosts across 75+ events. CPMG San Francisco, CA 03.2010 11.2011 Client Relations Coordinator and Contract Specialist CPMG provides turnkey placement at exceptionally high-traffic properties and events for sponsorship, experiential marketing and display. Project and Account Manager for all clients post sales, managing the campaign life cycle, including strategic property placement, permit acquisitions, contract consolidation and negotiation, and proof of performance materials. Served as on-site logistics manager for all in market campaigns and managed department metrics, forecasting, proposals, and financials. Key contributions and accomplishments: ! Account manager for all annual sales transactions ($2M +), over 100 national campaigns a year. ! Highest approval rating and turn around time for Port of San Francisco Port Permits and all other city (national) permit applications. ! On-site logistics manager for 40+ local campaigns. Pinkies Nail Salons San Francisco, CA Client Relations Coordinator Pinkies Nail Salons are a collection of 6 locally owned nail salons through the Bay Area. 03.2009 02.2010

! Creation of new employee and technician handbook. ! Launched all social media efforts resulting in 15% increase in Facebook fans/like and Yelp rating by 1-1.5 stars. ! Central contact for all client relations and conflict resolution.

Salk Lake City Community College AS Business Administration GPA 3.98

2007 2009