Professional Documents
Culture Documents
1334 York Avenue New Yor K Ny 10021
1334 York Avenue New Yor K Ny 10021
I 7 :0 0 PM
I 1 NO VEMB ER 20 0 9
I EN Q UIRIES + 1 51 2 2 7 9 8 35 6
L I V ESTR ON G
At LIVESTRONG , we fight for the 28 million people around the world living with cancer today. There can
be — and should be — life after cancer for more people. That’s why we kick in at the moment of diagnosis, IT’S ABOUT THE BIKE
giving people the resources and support they need to fight cancer head-on. We find innovative ways to
raise awareness, fund research and end the stigma about cancer that many survivors face. We connect It’snotaboutthebike.Neverhasbeen.Butif2009taughtusanything,it’sthatchangeistrulytheonlyconstantinlife.
people and communities to drive social change, and we call for state, national and world leaders to help WhenIreturnedtoprofessionalcyclingthisyeartoaddresstheglobalcancerburden,Ineededeverybitofammunition
fight this disease. Anyone anywhere can join our fight against cancer. Join us at LIVESTRONG .org. Icouldfind.Tohelpengagethecreativecommunityinthismission,Iinvitedsixverydifferentartiststocustomizemy
TrekracingbikestoraiseawarenessfortheSTAGES artshowbenefitingLIVESTRONG thatdebutedinParisduring
THE COLLABORATION theTourdeFrance.
Trek has a rich tradition of partnering with Lance Armstrong to outfit him with custom-painted bikes, starting PresentedinconjunctionwithNikeandfeaturingmorethan20ofthemostimportantestablishedandupcomingartists
with the “Sabreline” Project One bike Lance briefly rode during the 2002 Tour de France. For the rest of intheworld,STAGES broughtanincrediblydiverserangeofpainters,sculptorsandphotographerstogetherinavisual
his career — and even after retirement — Lance has ridden Project One painted bikes. That’s why, after he dialogueaboutcancer—adiseasethattoucheseveryoneandisexpectedtobetheleadingcauseofdeathworldwide
announced his intention to return to professional cycling in 2009, it was natural for the Trek Creative Group by2010.Theresultswerenothingshortofincredible,andthesebikesyouseenowprovedtobetheperfectrolling
to begin working on a new set of custom-painted bikes for Lance. billboardsforthisunprecedentedcollection.
During a conversation with Trek’s President John Burke, Lance discussed the importance of the I’mnotagearhead,andmygarageisanythingbutacyclingmuseum,butIcanhonestlysaythatlettinggoofmybikes
LIVESTRONG Global Cancer Campaign and his desire to link the best contemporary artists working today hasneverbeenharder.FromDamienHirst’smasterpieceTourdeFrance“finale”TrekMadonecoveredinrealbutterflies,
with Trek in an effort to raise awareness and generate funds to benefit LIVESTRONG . Trek responded by totheKAWS“Chompers”cyclethatIbrokemycollarboneonintheVueltaCastillayLeón,everyrideisatreasured
providing each selected artist with consultation to describe fabrication possibilities based on Trek’s pieceofpersonalhistorythatI’mproudtoofferuptobenefitLIVESTRONG .
custom-formulated coatings. The artists were briefed on traditional paint and airbrush techniques as well
as masking and decal options in order to pick the methods best suited for each design. Each bicycle was Eachoftheseartistsgavetheirtimefreelytothiscause,and,becauseoftheirgenerosity,allproceedsfromthesaleof
uniquely handled — some frames were decorated strictly with paint, some required extensive decal work, thesebikeswillgodirectlytohelpLIVESTRONG continuetoinspireandempowerpeopleaffectedbycancer.Through
while others hybridized production techniques and pushed the envelope of aesthetic possibility on a bicycle. thedollarsthatweraise,we’llincreaseawareness,fundresearch,andworktoendthestigmaaboutcancerthatmany
The end results speak for themselves: beautiful bikes with a mission. survivorsface.Forthefirsttimeinmylife,Icannowsay,“it’saboutthebike”andmeanit.
PleasebidgenerouslyandLIVESTRONG ,
LIVESTRONG would like to offer a special thanks to all of the artists and their representatives, as well as
John Burke, Eric Lynn, Mark Parker and Jamie O’Shea for making this project a reality. Countless individuals
at Sotheby’s have played an important role in the creation of this project, specifically Eliza Osborne and
Jamie Niven. For this, Lance and all of us at LIVESTRONG say thank you.
Lance Armstrong
Founder and Chairman, LIVESTRONG
®
MADONE
FRAME OCLVRedCarbonMadone
1 KAWS (2009Version)
FORK BontragerRaceXXXLite
“As an artist who regularly designs commercial products as an extension of my fine art, creating a custom withE2FullCarbonSteerer
bike for Lance to ride was an incredible opportunity. My design was an attempt to honor the classic paint WHEELS BontragerAeolus5.0
schemes of vintage racing bikes while simultaneously incorporating my personal visual vocabulary. GRUPPO SRAMRed
I was just as surprised as anyone to see Lance crash on my bike in the Vuelta Castilla y Leon, but I think
his recovery afterwards proves how determined he is to win—as a racer and cancer fighter—under
any circumstances.” KAWS
“I think a lot of people don’t think that much about how to research and prevent diseases until they affect them directly and by that time, FRAME OCLVRedCarbonMadone
it can be too late. Lance is a great example of someone who has overcome cancer, gone on to do great things and had a positive (2009Version)
attitude about it throughout. Creating a bike for him this year to heighten awareness for his LIVESTRONG mission and anti-cancer FORK BontragerRaceXXXLite
Stages art show that I also participated in was just a small way I could be a part of that fight.” SHEPARD FAIREY withE2FullCarbonSteerer
WHEELS BontragerAeolus5.0
GRUPPO SRAMRed
ShepardFaireymaybebestknownthesedaysforhisemblematic
BarackObama“Hope”poster,butin1989hekickedoffaglobal 3 SHEPARD FAIREY
streetartphenomenonwhenhebeganhisOBEY stickercampaign
whilestillastudentattheRhodeIslandSchoolofDesign.That
seminalcampaignhassincespawnedabrilliantandmultifaceted
career.AnascentfineartistrepresentedbytheprestigiousDeitch
ProjectsgalleryinNYC,Faireystillmanagestofindtimeforahugely
influentialgraphicdesigncareerwithhiscompanyStudioOne.As
ifthatweren’tenough,Faireyalsopresidesoveroneofthemost
important young streetwear companies, OBEY Clothing, and
contributeshisartanddesignspro-bonotoamyriadofcharities,like
TheLanceArmstrongFoundation/LIVESTRONG ,inapersonal
efforttofurtherbridgetheworldsofartandphilanthropy.
For Lance’s turn in the 2009 Giro d’Italia—a first for the newly
‘unretired’Texan—Shepardcommemoratedthecyclist’sextreme
dedication to the cancer mission by creating a customized Trek
Madone in the now-iconic yellow and black LIVESTRONG
colorway.Topayhomagetothelegendaryhistoryoftheraceinits
100thyear,FaireywrappedthebikeandBontragerrimsinanarray
ofintricatefiligreepatternsreminiscentoftheclassicalarchitectural
detailsfoundthroughoutItaly,interwovenwithhisowndecidedly
modernOBEY imagery.
“The whole concept is about movement and how certain graphics change with motion. I was inspired SPEED CONCEPT
by old record players that had stroboscopic timing devices. When filmed moving, the rear wheel should
appear to be static.” MARC NEWSON
FRAME SpeedConceptOCLVRed
Carbon,DuoTrapCompatible
FORK SpeedConceptOCLVFork
withExternalSteerer
WHEELS CarbonSportsLightWeight
DiscWheelandBontrager
Aeolus9.0FrontWheel
4 MARC NEWSON GRUPPO SRAMRedTT
“I put the words ‘Never forget your beginner’s spirit!’ not only for Lance, but for myself and everyone.” YOSHITOMO NARA
FRAME SpeedConceptOCLVRed
Carbon,DuoTrapCompatible
FORK SpeedConceptOCLVFork
withExternalSteerer
World-renownediconoclastDamienHirsthasmanagedtoremake
thefaceofthemodernartworldinhisownimage,andonhisown
terms.RisingtoprominenceinEnglandinthe1990saspartoftheart
crewdubbedtheYBAs(“YoungBritishArtists”),Hirstsubsequently
wentontowageacarefullycalculatedshock-and-awecampaignthe
likesofwhichthegalleryworldhadneverbeforeseen.The Physical
Impossibility of Death in the Mind of Someone Living—thesharktank
workthathasbecomehisgreatestvisuallegacy—brokenewground
forHirst,whohascontinuedtouserealanimalremainsinhisworkto TohelpgiveLanceanextraboostacrossthefinishlineinthisyear’s
greatandprofoundeffecteversince.Amongthemostpopularof TourdeFrance,HirstcustomizedaTrekMadonewithagorgeousarray
these pieces are those resembling giant classical stained-glass ofrealbutterfliesfromtheframedowntotheBontragerrims,which
windowscomposedentirelyofthemetallic-coloredbodiesofonce- alsobeararepeatingpatternoftheetherealcreatures.Eschewingthe
livingbutterflies.Inlate2008,thereigningartstarsetanewrecord traditionalLIVESTRONG yellowinfavorofbrightshockingpinklogos
when his solo auction of new works, in direct partnership with allaround,Hirstbringsevenmoreattentiontothecauseinacolor
Sotheby’s,raisednearly$200millioninatwo-daysaleinLondon. schemethatcanbeeasilyreadatnearlyanydistance(orspeed).
SPEED CONCEPT
FRAME OCLVRedCarbonEquinox
TTXSSL
FORK BontragerRaceXXX
ABSENTEE/TELEPHONE
FAX CELLULAR
BIDDING FORM
ADDRESS ZIP CODE†
Auction 1 November 2009
Please write clearly and place your bids as early as possible, as in the event of identical bids, the earliest bid received
will take precedence. Bids should be submitted at least 24 hours before the auction.
LOT NUMBER LOT DESCRIPTION MAXIMUM DOLLAR AMOUNT OR ✓ FOR PHONE BID
(EXCLUDING PREMIUM AND TAX )
$
$
$
$
$
$
$
$
$
I agree that I am bound by the “Conditions of Sale” which are published in the catalogue.
SIGNED DATED
PLEASE MAIL OR FAX TO ELIZA OSBORNE 1334 YORK AVENUE, NEW YORK NY 10021 I FAX +1 212 606 7016
ABSENTEE & TELEPHONE BIDS +1 212 606 7256