INTERNATIONAL PERSONEL MANAGEMENT April 21, 2014

Which internationalization strategies are distinguished according to the model of Perlmutter?(Answer submit by Meireni Saputri) Briefly describe in a chart perlmutter about the international strategy in a company are as follows: ETHNOCENTRIC High in the parent company otherwise low Only in the parent company Standards of the parent are exported Top down POLYCENTRIC Varies Less in the parent company Decentral governed mechanisms Little between GEOCENTRIC All High Communal decisionmaking Universal standards Between all units

Complexity Decision-Making Control Communication

Some of the guidelines that are reflected in the chart can be explained with reference to the three strategies that are either: a. The Ethnocentric Strategy In a nutshell, the strategy Ethnocentric strategy that is most often used by the parent company or can be said to be the priority is high. All decisions and control regarding the policies and measures in the domination by the parent company to subsidiaries. In terms of communication applies only in one direction, namely from the parent company to subsidiaries (top-down). for example, the appointment of the management of the subsidiary in accordance with managers do by country of origin. b. The Polycentric Strategy accepts the existence of cultural characteristics and national differences without assuming a superiority of one culture or nation.10 Thus, polycentric sized enterprises base on an equivalence between domestic and foreign company (s). Parent and subsidiary (s) are independent units, different cultures are accepted and the management of the subsidiary (s) will be covered with executives. The target is the highest possible level of integration in the foreign market. Decisions are generally taken on site - i.e. the foreign companies have a high degree of autonomy. c. The Geocentric Strategy Represents a synthesis between an ethno-and polycentric strategy. The aim of the geocentric strategy is to create a unified, global corporate identity, which is characterized not only by the values and preferences of the parent company, but contains cultural elements from all branches. It is characterized from neither the fact that the parent company dominates nor a too forceful adjustment to the foreign subsidiaries. A vacant position in the foreign companies

INTERNATIONAL PERSONEL MANAGEMENT April 21, 2014

may be appointed by local people, personnel from the head office or by individuals from third countries. Explain the ethnocentric strategy!(Answer submit by Meireni Saputri) as I have outlines in advance of the strategy Ethnocentric strategy that is most often used by the parent company or can be said to be the priority is high. All decisions and control regarding the policies and measures in the domination by the parent company to subsidiaries. In terms of communication applies only in one direction, namely from the parent company to subsidiaries (top-down). for example, the appointment of the management of the subsidiary in accordance with managers do by country of origin. What advantages and disadvantages are associated with the ethnocentrism? In explain in theory, some of the advantages and disadvantages of the application of this Ethnocentric strategy include; THE ADVANTAGES Easier enforcement of a uniform corporate policy, Ease of communication and coordination between the parent and subsidiary, Easier transfer of technical and management expertise, Headquarters personnel expand their international experience, Greater knowledge of the parent company, Reinforcing loyalty to the parent company. THE DISADVANTAGES

Demotivation of domestic employees by giving preference to delegates of the

parent company,

Difficult adjustment to conditions of the host country, Threat of continuity / working environment with frequently changing delegates of
the parent company,

Family problems.