Active Ad Agency

Jasmine Davey

Campaign Objectives
Increase Overall Pewaukee location store sales. Expand sales to women, children, and/or families. Reintroduce the Attitude Sports brand and location in the Pewaukee market. Reposition the perception of Attitude Sports from only a high end bike shop to bikes for all ages and purposes. Increase awareness of location and uniqueness of product lines, employees and ownership.

Primary Target Market

Women
Ages: 18-60 Location: Pewaukee, WI Estimated Household Income: $87, 139 Women interested in biking and being active. Also willing to get involved in activities especially bike riding. Willing to consider purchasing a bike from Attitude Sports.

Secondary Target Market

Families
Ages: 25-59 Childs Age: 6-18 Estimated Household income: $75,064 Location: Pewaukee, WI Families that are interested in biking. Also looking to purchase a new bikes. Families of all ages that have children that are looking to get actively involved in bike rides.

Ladies Ride with Attitude Womens Outdoor Bike Ride & Lunch @ Brewers Two Cafe

Costs: $24 a person (includes Box Lunch $9.00)* $15 a person just for Outdoor Ride When: Saturdays @ 11am Potential Reach: 25-3400 Advertise on Facebook, Twitter, and E-mail list

*Eat afterwards and lunch will be catered box lunches by Brewers Two Caf

Get Blue, Get Active, Get Attitude, Get Involved Autism Speaks Awareness Ride
Costs: $10 in advance $15 @ the door Donate proceeds to National Autism Speaks Foundation by host this event.

When: During the month of April (Autism Speaks Awareness Month)

Potential Reach: 3,400-17,000 Families in Pewaukee, WI Brewers Two City donate catering services Advertise on Facebook, Twitter. Use Promo Code 5008 to get in event for $10.

Women Get Active, Get Attitude, Get Involved! Breast Cancer Awareness Ride
Costs: $10 in advance $15 @ the door Donate proceeds to National Breast Cancer Foundation by host this event. Donate on their website and create an event. When: During the month of October (Breast Cancer Awareness Month) Potential Reach: 3,400-17,000 people in Pewaukee, WI Brewers Two City Cater donate services Advertise on Facebook, Twitter. Use Promo Code 5009 to get in for $10.

Get Active! Get Attitude! Get Involved! Winter Computrainer Class

Buy 12 Sessions of Computrainer classes @ $99.00* Receive 1 Free Organized Bike Ride Receive 1 Free Training solutions session When: Available November-March Potential Reach: 25-3400 Advertise on Facebook, Twitter, and E-mail list. *Must purchase 12 session package @ $99.00.
Limit 1 per family or 1 per purchase.

M Magazine
M Milwaukee Lifestyle Magazine M Magazine captures the essence of living in Milwaukee with lifestyle coverage including home design, fashion, health, dining and society events. Targets Women ages 34-54. Full page ad is $6,124

Ad will run during the October Issue.

Circulation of 52,306 People Potential Reach is 73% Female Household Income $170,000

Newspaper Ad

Text

Costs: $89-$141 When: Wednesday & Saturday Paper Sections: Main news, sports, classifieds, or local section.

The Waukesha Freeman Estimated Costs: $128-$327 When: Saturday Paper

Demographics: middle class and upper class families and women. Household Demographics: middle class and income: $72,073 upper class families and women. Household income: $72,073 Potential range: 616,000 households Circulation of 191,000 Circulation of 16,067

Sections: Main news, food, classifieds, or sports.