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Organisation Study at Mathrubhumi, Calicut
Organisation Study at Mathrubhumi, Calicut
Ltd Calicut
CHAPTER 1
INTRODUCTION
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INTRODUCTION
The press, as a technological invention or as a political medium, plays a major role in the definition of the reality for the individual as well as for a nation; The newspaper press rises to a powerful institution in the development of civilization; it is the medium for exchange of ideas and it facilitates the time-and space-binding activities of the society. The first printing press was imported into Bombay as early as 1670 by the Parsi business man, Bhimjee Parikh, it has more than a 100 years before the first newspaper was printed. India has emerged as the second largest market for newspapers in the world with a daily circulation of 88.9 million copies. Mathrubhumi is a Malayalam languge newspaper that is published from kerala, Mathrubhumi was founded by K.P Kesavamenon, an active volunteer in the Indian freedom struggle against the British. The word mathrubhumi roughly transalates to mother land. It is the second most widely read newspaper daily in karala after malayala Manorama.They also publish a variety of magazines and supplements including the prestigious weekly, literally magazine, Mathrubhumi azchapathippu. The organization study at Mathrubhumi is mainly focused on the entire function and activities of various departments. Other objectives of the study includes to understand the various policies, procedures and programmes, to learn about the various aspects of the industry, to analyze strength, weackness, opportunities and threats of the company etc. During the period of organization study, lots of experiences which is applicable in real business life helped to link the theories with practical applications. The organization study helps to bridge the gap between the theoretical knowledge and reality. It is a process of learning by doing, learning from the experience and use the rich experience at the right time should be the policy of any professional manager.
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To study the history of the company. To identify the quality of company products. To understand the growth of tile industry in India.
To study the overall performance of the organisation. To understand the various policies, procedures and programmes. To analyze strength, weakness, opportunities and threats of the company.
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The study has its own limitations The major constraint was the duration of the study. Limited time spend with top executives as period was only for a month. There was absence and hesitation to talk openly by the employees to collect accurate data. The organization did not reveal its profit and loss and other statistical data and marketing strategies. Lack of proper interaction.
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CHAPTER 2
ORGANISATION PROFILES
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Ownership pattern
Based on the Northern Kerala town of Kozhikode, Mathrubhumi was founded in 1923 in the after month of Gandhis non co-operation movement as a public limited company. This status makes it rare among newspapers, which tend to be closely held private companies owned by a single family. Mathrubhumi is governed by Board of Directors. There are 10 members in the Board. Chairman and Managing Director M.P Veerendra kumar Managing Editor P.V Chandran Other Directors Mr. M.J Vijayapadman Adv. Bhaskara Menon Mr. P.V Gangadharan Col. A.V.M Achuthan Mr. P.V Nidhish Ms. Kalpana Krishna Mohan Mr. M.V Sreyamskumar Dr.T.K Jayaraj
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magazine, Viswaroopam, with Sanjayan (M.R.Nair) as the Editor. Yugaprabhat, a bimonthly in Hindi, was also published with N.V Krishna Warrier as Editor. These two publications are no longer in print. In 1979 the Company launched Grihalakshmi, a magazine exclusively for the women of Kerala.Chitrabhumi in 1982, a magazine catering the interests of the Malayalam movie buffs, followed it. The weekly for job prospects Thozilvartha was launched in 1992. After two years, it was the turn of Mathrubhumi Sports Masika, a monthly exclusively for the sports lovers. Balabhumi for children came out in 1996 and in 1997 the health magazine in Malayalam, Mathrubhumi
ArogyaMasika happened. Mathrubhumi Books, the publishing house, has already made a mark of its own in Malayalam Publishing industry. The house has published both the fictions and non-fictions of almost all the well known writers in Malayalam. Centre for MBA, Dr. P.K.R.M.C, Kannur university Page 10
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Vision and Mission SATHYAM SAMATHWAM SWATANDRYAM This means Truth Equality and Independence
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Arogya Masika Arogya Masika is Monthly Magazine and publishing in Malayalam language, Kerala. It First edition started in year 1997. It published by The Mathrubhumi Group in India. It is focusing mainly on health related features, Maintain body fitness tips, yoga, concentration on physical and mental energy. Sports Masika A complete monthly for the sports lovers of Kerala, Mathrubhumi Sports masika, was launched on 15th of June, 1994. It's greatly contributed for providing an insight into the national and international sports events. It is printed and published by Mathrubhumi Printing and Publishing Company Limited.
Mathrubhumi Azhchapathippu Launched on 18th of January, 1932 Mathrubhumi Illustrated Weekly is the number-one literary weekly in Malayalam. Through all these years the magazine has served the task of bringing out the best in Malayalam Literature. Centre for MBA, Dr. P.K.R.M.C, Kannur university Page 13
Mathrubhumi Yatra First published in 2008, Mathrubhumi Yathra is devoted to travelers. The contents are of vivid itineraries, travelogues, location details, routes & maps, hotspots, geographical histories and cuisines. The magazine is now very popular and aptly enriched with colorful photographs and travel guidelines. Minnaminni A bi-weekly in Malayalam for kids, Minnaminni was launched in the year 2010. Star and Style In the presence of glitterati from social, cultural and industries sector, Mathrubhumi Star and Style magazine was released on 11th April 2013 at a function held at Le Meriden on Wednesday. It is a new publication from Mathrubhumi catering to the film world. The magazine is `Vishu Kaineettam' from Mathrubhumi to Malayalees on its 90th birth anniversary. The stars from the film world led by Mammootty and Mohanlal, prominent personalities from industries, commercial and political sector, attended the function.
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CHAPTER 3
DEPARTMENTAL STUDY
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The Mathrubhumi Printing & Publishing Co.Ltd Calicut 3.1 ORGANISATION CHART
MANAGING DIRECTOR & CHAIRMAN
MANAGING EDITOR
BOOK STALL
ADVERTISEME NT
FM CIRCULATION
STAL L
EDITOR DAILY
EDITOR PERIODICA LS
ALL JOURNALISTS
PHOTOGRAPHER S
LINEARS
SENIOR GENERAL MANAGER COMPANY AFFAIRS&LAW CHIEF GENERAL MANAGERFINANCE&PROJE CT GENERAL MANAGER-HRD GM P&M GM IT
ACCOU NTS
EDP
PURCHAS E
CIVIL CONSTRUCTION
HR
TIME
CANTEE N
SECURI TY
DISPAT CH
TELEPHO NE
OFFSET SECTION
BINDING SECTION
HEATSET SECTION
PACKING SECTION
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The whole organization is divided into various departments and each department is headed by a manager or chief executive. Manager have the power to plan and take decision on matters effecting there department according to the guidelines given by the Managing partner and General Manager. It is their responsibility to co-ordinate and controls the activities and functions of their respective departments. The following are the departments of the MATHRUBHUMI PRINTING AND
PUBLISHING CO.LTD:
Human Resource department. Purchase department. Finance and accounts department. Marketing department. Advertisement department Circulation department Editorial department Production department Security department Time and General department
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PURCHASE DEPARTME NT
CIRCULATI ON DEPARTME NT
DIFFERENT DEPARTMENTS
FINANCE DEPARTME NT
EDITORIAL DEPARTME NT
PRODUCTI ON DEPARTME NT
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General Structure
TIME DEPARTME NT
PERSONNEL DEPARTME NT
PBX
CANTEEN
DISPATCH
SECURITY
DRIVERS
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Manpower planning Manpower, personnel or human resource may be regarded as the quantitative and qualitative measurement of work force required in the organization. Manpower planning aims at ascertaining the manpower need of the organization
both in number and kind. Here each department informs the personnel department about the manpower requirement.
Recruitment After having determined the number & kinds of personnel required, the DGM, HRD proceeds with the identification of sources of
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Selection Selection is the negative process because it aims at rejecting applicants who are unsuitable & offering job those who are found suitable. After receiving various applicants the select procedure staffs. Written test, personnel interview, group discussion etc are done for selecting the most suitable candidates.
Training & Development In Mathrubhumi, the training of employees is largely undertaken through on the job method. Training is given mainly in production department. They are of 2 types,
1, Training by machine supply: When a new machine is bought by the organization, an expert is provided wherein he trains the worker so, that the worker is able to operate efficiently and shall be aware of the various operating procedure of the new machine. After the worker has become familiar with the machine the expert is send back. 2, External training/consultancies: This type of training is done by various external consultancies. Some of the consultancies that providing Mathrubhumi are, National Institute of Personnel Management Kerala Productivity council Confederation of Indian Industry Management Development Program(IIM K) These consultancies offer training program for employees in the form of workshop. After training program is over, the employee has to prepare a report which is to be submitted to the immediate boss. Hence the employee is also asked to share his training experience with others. Centre for MBA, Dr. P.K.R.M.C, Kannur university Page 21 training in
Performance appraisal system in Mathrubhumi Mathrubhumi, the performance appraisal is reviewed yearly basis, in the case of non-journalist & journalist employee. The immediate superior evaluates the work of the subordinate. Promotion Employees are given promotion to the higher post & positions are said when vacancies are available or when new posts are created at higher level. Promotion is treated as a better policy of Mathrubhumi as compared to direct
recruitment. The promotion policy is based on merits, seniority, ability or its combination. The selection board submits recommendations of promotions to the Managing Director. Transfer Transfer of employee is quite common in Mathrubhumi . Transfer is movement of an employee from one job to another without involving any substantial change in this duties, responsibilities, status & compensations. Transfer have number of objectives such as moving of employees to position with higher priority in terms of organization goals, placing employee in position mere appropriate to their interest or abilities or filling department vacancies with employee from over stated departments. Employees are transferred to new units where experience personnel are required. Mathrubhumi considers the employee request for transfers. Labour Welfare Activity
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Medical Benefit Scheme To meet the medical benefits of the employees Mathrubhumi established a contract with New India Assurance Company Ltd,in which the company pays half of the premium and the other half is payed by the individual. With this facility the employees earn a benefit of Rs. 40000/- per annum as medical insurance. Besides this the company meets the expenses of kidney transplantation and heart problems of the employees. Social Security Schemes Mathrubhumi provides various social security schemes such as ESI, Provident Fund, Gratuity, Festival allowances etc. Provident Fund Mathrubhumi Employee Provident fund trust satisfies all the monetary requirements of the employees. This trust consists of 6 members, 3 members from the employees side and 3 members from management side. This trust meets once in 3 months to discuss about the application for loans. Housing loans and pension schemes are provided from the provident fund. The trust has opened an account in SBI. The company deducts provident fund amount from the salary of employees. Trust will Centre for MBA, Dr. P.K.R.M.C, Kannur university Page 23
Credit society provides 3 types of loans: A loan of 1 lakh, repayable in 60 months A consumer loan of Rs 25000 An emergency loan of Rs 10000
Safety Measures Safety training is provided to the employees. The safety cell inspects the factory on a periodic basis and suggest recommendations. Safety shoes and uniforms are provided for the employees in press. Labour Management Relationship Three major independent unions are there in Mathrubhumi, which are not affiliated to any political party but are affiliated to All India Newspaper Employees Confederation. Journalist Union Voice of Mathrubhumi Employees Mathrubhumi Non-Journalist Union
Industrial Discipline Mathrubhumi has its own standing order which is issued by the deputy labour commission, for example if an employees attendance record shows that he has an habitual absenteeism, a charge sheet as per standing order is issued by the Centre for MBA, Dr. P.K.R.M.C, Kannur university Page 25
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Purchase department is the department that deals with purchase of raw materials, shares, machines etc. Purchase of raw materials for all the units are purchased through head office. Only small stationary items can be purchased at the respective units. There are 9 staffs working in purchase department. Deputy General Manager and Purchase officer are signing authority. The storage facilities for the imported goods are at Cochin.1 accounts officer and 3 staffs are designated there. Purchase Procedure Purchase Requisition: It is a written request send to the purchase department about the need of material. A purchase requisition form is filled and given to the purchasing department. And the particulars are entered in the purchase and store register. Purchase Enquiry After receiving the purchase request form, the purchasing officer issues a enquiry form quoting the quantity, item name ,rate, unit etc after checking with the concerned department whether the required specifications are met or not. The purchase department then invites quotations. Receiving Quotations Enquiry is send and quotations are invited from suppliers .Purchase department maintains a list of suppliers. The received quotations are sent to respective departments. Quotations are verified as per their specifications and are accepted or rejected accordingly. Purchase Order Once a quotation is accepted the purchase department sends a purchase order to the supplier. The purchase order will have item name, quantity, unit and the price agreed by the supplier. It stipulates the time of delivery and mode of payment. Receiving When the goods ordered are delivered by the supplier, the stores will issue a goods received note (GRN) and compare the purchase order, delivery note and GRN and forward it to the accounts department. Centre for MBA, Dr. P.K.R.M.C, Kannur university Page 27
Other Functions of Purchase Department Maintaining record of raw materials purchased. Receiving and checking the raw materials. Dealing with the raw materials and purchase payments. Maintaining appropriate inventory level throughout the process. Taking appropriate steps in rectifying problems regarding materials.
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Other functions of finance department Preparation of annual budget Preparation of balance sheet and profit and loss account Preparation of cash flow statement Preparation of payroll, bills etc Arranging finance for the various financial needs Calculation of labour and overhead cost of an operation and product Provide information regarding each receipt, payments, furnishing, Information about sales tax collecting sales tax etc
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3.5 MARKETING DEPARTMENT Any product when it is not marketed properly will not succeed or will not become a conceptual one in the market. The truth is same in the case of newspaper industry also. Many newspapers adopting different marketing strategies to increase their circulation. In Mathrubhumi Director- marketing and electronic media is the head of the marketing department. As far as Mathrubhumi is concerned, marketing activity is the combined effort of both advertisement and circulation department. In fact circulation department, it concerned with promoting the newspaper thereby increasing its circulation. Marketing department is mostly concerned with collecting advertisement. This can be printed or displayed in the newspaper and thereby marketing money out of it. Marketing department include advertisement also
Types of marketing There are mainly two types of marketing in Mathrubhumi. Space marketing and product marketing Space marketing means; selling of space in the newspaper to the advertisement agencies. Advertisement department deals with the space marketing. Product marketing means finding a market for the product and selling it. This is done by the circulation department. In general, marketing can be divided into following; Space marketing-Advertisement Product marketing-Newspaper/publications
Other functions of marketing department Planning, analyzing and implementing the entire activities of marketing department. Manufacturing the advertisement collection activities Follow up of missed advertisement Page 31
MANGING DIRECTOR
DIRECTORMARKETING & ELECTRONIC MEDIA
OUTSIDE UNITS
ADVERTISEME NT DEPARTMENT
BOOKS STALL
MANAGER EXHIBITION
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Advertisement is the part of marketing. The main function of advertisement department is space marketing. The advertisement are received and processed by this department. General Manager-Advertising is in charge of advertisement department. Advertisement is finding a market for new product launch, tackling the completion fro competitors, creation of goodwill, create brand performance etc. Collection of advertisement is the most important function of advertisement department .Classifieds and display section collect the advertisement for daily and periodical section collects the advertisement for periodicals.
Different types of advertisement in Mathrubhumi The various types of advertisements given in Mathrubhumi are Classifieds (Matrimonials,Car rental etc.) advertisements, Display advertisements. Classified advertisement will be shown in one or two sentences.Mathrubhumi classifieds includes real estate,career,matrimonial,education,health etc.Classified advertisements are shown at the upper half of the front page either on the left side or on the right side.Display advertisements are shown within a box on any page of the newspaper. Sources of Advertisement INS accredited Agencies: These are advertising agencies that are accredited by newspaper society. Mathrubhumi Approved Agencies: Agencies act as a source of advertisement. Mathrubhumi will give approval to an agency only when a bank guarantee is submitted. Usually the amount varies from 1 to 2 lakh. Counter Booking: Customers can place the advertisement order at the counter by paying the prescribed amount. Advertisement Executives: Marketing executives are persons recruited for convincing advertisers and collecting advertisements from them by telling about the features schemes discounts and tariffs available to advertisers from Mathrubhumi. They maintain a good relationship with their client and collect the advertisement daily and periodicals.
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The main function of circulation department is product marketing. Mathrubhumi has product including daily and other product including dairy, calendar, panchangam and supplements released during festival occasion like ramzan, shabarimala season etc. The basic objective of circulation department is to increase the circulation and readership. There are two sections in Mathrubhumi: Calicut section and corporate section. The Calicut section deals with circulation of Calicut edition only. The Corporate section deals with circulation of other edition. The circulation of periodicals is also dealt under circulation department. Distribution Channel In Mathrubhumi Calicut approximately 900 agents are working. Agents are selected in contract basis. After printing the number of copies required for each agent is sorted out and packed as bundles for the implementation and distribution. The transport vehicles are hired in contract basis. Usually the contract is given for 1 year and is extended as continued. Then the agent will collect the bundles from respective places and they distribute the newspaper to the readers. The agents are hiring the newspaper boys for distributing. Promotion activities These are undertaken by both advertisement and circulation department. The main objective is to increase the circulation and readership. Two types of promotional activities being conducted by management are; Promotion of company Promotion of product Separate plans are formulated for daily and periodicals and that are by circulation department. Offers Poster, stickers, gifts are offered along with periodicals like balabhumi, chithrabhumi, grihalakshmi, sports masika etc. Audit Bureau It was founded in 1948,it consists of publishers and advertisement agents. Centre for MBA, Dr. P.K.R.M.C, Kannur university Page 35
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3.8EDITORIAL DEPARTMENT Reporting The news collected by corresponding lines and staffs reporters, reporters at reporting section the each occurring regionally on locally.The matter will be send to the central desk where it is edited. Desk The matters provided by agencies came in digital format and chief sub editor translates it. It is also edited and checked by the chief sub editor. Then the text is composed. The matter is to be included in the daily and the page layout are fixed at the meeting presided by the editor. Then the matters go to the production desk. They prepare page layout is the dummy in which the position of each matter will be fixed. The dummy is given to the photo composing section for pagination process. Pagination process The first page, editorial page, sports page and half of the 7th page are fixed by the head office itself and the details will be send to all the units in digital format. Slight difference or changes can happen in the first page according to the importance of the news at the respective units. Topics for editorial page are divided by editors and deputy director. Mathrubhumi daily is compared and checked with all the other newspapers like Malayalamanorama. The Hindu, Economic times and deshabhimani etc for finding out the missing news in Mathrubhumi. NRE Desk This is the desk of Mathrubhumi which deals with printing news generated outside Kerala. Mathrubhumi have stationed reporters and photographers at major cities of Mumbai, Chennai, Bangalore and New Delhi. They collect news and send it to the head office at Calicut. They translate it if necessary and prepares a dummy which is then send to the photo composing section for pagination. After that the page is send to the respective printing units. Planning Cell This cell is headed by News Editor Planning. The meeting of planning Cell is held every Monday and they decide upon the matters to be included as featured for the next weeks Centre for MBA, Dr. P.K.R.M.C, Kannur university Page 37
3.9 PRODUCTION DEPARTMENT The main product of Mathrubhumi is Daily Newspaper. The procedure for the production of Newspaper is as follows: Photo Composing Plate Making Press Post Press Binding
Paper is printed from Mathrubhumi press at the head office and distributed to various places. Photo Composing The page is setup in the photo composing stage, and this process is known as pagination. Pictures are sorted, scanned and posted in the place provided for it. The front page of Mathrubhumi is unique and is designed at the Head office. The page layout of the matter is developed on Ms Dos based software. The news matter is send from the editorial section to company section. The visual display unit operator composes the news matter. In the case of advertisement, the matter will be send to advertisement department. Film and Plate Making The page is sent for film and plate making as post script. The film is loaded in the image maker; the film output is used for plate making. Color photos require 4 plates and 4 films with magenta, cyan, yellow and black colors. Printing Plates are loaded in the printing offset machine. Two types of printing machines are there. Web Offset and set type. Set type is used for periodicals. Binding This is necessary in the case of periodicals and books. The pages are build one on top of the other, shaped cut and binded as separate magazines. Packaging According to the order requested by the circulation department, copies are sorted and packed and send to the respective agencies. Centre for MBA, Dr. P.K.R.M.C, Kannur university Page 38
Delivery The packets will be sending for delivery. The paper bundles are distributed by the contractors to the agents. The bundles of periodicals are taken from the head office to each unit according to order. Circulation department provides dispatch advice to the process.
Quality Control The testing is done directly on machine. Test printing is done, if quality is bad then it is rejected.
Waste Disposal The major waste comes in Mathrubhumi are cut papers, film cuts, aluminum sheets, print waste, empty tins, wrappers etc. The wastes are disposed through action. Tenders are invited from through advertisement.
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The important functions of security department are safety or the protection of the buildings and surroundings of the organization, protection of files, documents and equipments in the organization, protection of employees, visitors and safeguarding of goodwill of the organization. The working hours of security officers are 9 hours per day with 1 hour break and 7 hours during night duty without break.
General structure
MANAGING DIRECTOR
GENERAL MANAGERHR
ASSISTANT MANAGERHR
ASSISTANT MANAGERHR
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The time department is another section in Mathrubhumi head office which is coming under the Deputy General Manager HRD. Its main function is time keeping. 5 staffs are working in this section. This is the section where the preparation of attendance registers, leave registers, preparation of yearly and annual return of the company is done. General Structure
MANAGING DIRECTOR
GENERAL MANAGERHRD
PERSONNEL MANAGER
Attendance system The officer staffs have to put their signature in the respective signature register. The office time is 9.30 am to 5.30 pm. For press employees card system is implemented according to Kerala factory rules. The employee number and other details will be in the record. They have to put their cards in a box at security counter and will be taken to time section where the attendance is marked. Separate attendance register are kept for editorial staff, office staff, online trainees and press trainees etc Other functions of time department Making of attendance register of press employees. Page 42
Leave available Editorial staff Casual leave-15 days/year. Casual leave can be taken at stretch of 5 days for journalists. During probation; 12 casual leave and privilege leave. Medical leave-10 days/year. Office staff Casual leave-15 days/year, the year will be calculated from marchFebruary. Casual leave can be taken at a stretch of 10 days including holydays. Medical leave 6 days/year. Privilege leave 1 day for 11 days. 33 days of privilege leave in a year. If the total number of privilege leave exceeds 90 days. Miscellaneous leave Maternity leave up to 12 weeks. Festival holidays in addition to paid holidays, weekly, holidays, republic day, onam, deepavali, shivarathri, vishu, Independence Day and Mathrubhumi day are allowed with wages.
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The leading newspaper Mathrubhumi has once again showed its social responsibility by starting an initiative to create awareness among the budding generation in our schools. It will boost the various clubs in schools to do their best activities to protect environment and create a sense of awareness. The non government organization Mathrubhumi conducted this environment protection movement SEED, It is big and also very popular. This program is one of the best for the future generations and to protect nature. The government will provide help to all future development programs of SEED.
Objectives To make awareness about environment and environmental problems in children To provide environment education opportunities for school children To utilize the unique position of school children as conduits for awareness of the society To facilitate childrens participation in decision making in areas related to environment and development To bring children in to direct contact with the environmental problems facing the society they live in and make them think of solutions To involves childrens in action based programs related to environment in their surroundings
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Objectives To develop a richer greener and cleaner globe for the future generation and to create awareness among the student community on environment protection and enable them to protect water, air, and soil and to develop a nw green culture by assembling upper primary schools, high schools and higher secondary schools in the state of Kerala. The target group of SEED comprises students in the age group of 1017 years across 38. Education Districts spread in 14 Revenue Districts in the state of Kerala. Why SEED ? The degenerating environment conditions like global warming, de-forestation, water and air pollution, accumulation of plastic waste etc, have long been a threat to the world. It has now become absolutely essential to protect and preserve our environment
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The Journey SEED was launched in the year 2009 and has completed four successful years. The fourth edition of SEED was launched on June 5th, 2012 (World Environment Day). The first three years witnessed wide participation from the length and breadth of the state of Kerala. The evaluation period of SEED activities is one academic year i.e. from June to March. First year of SEED ha 3,087 member schools, the 2nd year 5,378 schools and the third year 5,443 schools.
How SEED Functions? 1. Each of the participating schools has a SEED club with a teacher cocoordinator. SEED club members lead the activities under the supervision of the teacher co-coordinator. Training programmes were imparted to the teacher coordinator by the volunteer staff of Mathrubhumi group.
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SEED Awards: Vishishta Haritha Vidyalayam Award The best performing school in the state will be awarded with Vishishta Haritha Vidyalayam Award along with cash prize of Rs.1 lakh, trophy and certificate. Shreshta Haritha Vidyalayam Award Out of the 14 revenue districts, one school from each district will be awarded the Shreshta Haritha Vidyalayam Award , trophy and certificate. Haritha Vidyalayam Award Out of 38 education districts, three schools in each educational districts ( 114 schools ) will be awarded cash prizes and awards. The first prize winners of each education district will be awarded the Haritha Vidyalayam Award , certificate and cash prize of Rs.25,000/-. The second prize winner will get cash prize of Rs.10,000/-, trophy and certificate. Commendation certificates Total 403 prizes
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MAJOR ACTIVITIES OF SEED SEED schools were evaluated on the basis of their performance in the SEED activities viz. I. PLANTING & PROTECTION OF SAPLINGS Planting a sapling providing a shade to the earth. A minimum criterion for award selection of to plant and preserve at least 5 sapling during the academic year. While selecting saplings, preference was given to locally grown trees. Apart from this, those existing trees shall also preserved by the respective school and the same shall be entered in the reports. Schools also conduct such other campaigns to spread awareness among the local community. Out of 1,22,752 saplings planted 70,983 trees have been protected in the year 2011-12. II. AGRICULTURAL ACTIVITIES SEED has marked a strong presence in the agricultural sector as well. SEED has motivated students and schools to venture into agricultural activities were outside the school premises. Those schools doing organic agricultural activities were given preference for awards. Schools were advised to promote vegetables, fruits, paddy and coconut cultivation. Moreover, those schools that are adopting organic farming, green manure, compost and biological pest control were given preference for award selection. During the year 2011-12, SEED schools harvested 20,053 kg of paddy cultivated in 10.50 acres of land. Similarly, 31,188 kg of vegetables and 16,785 kg of fruits were cultivated by SEED students Centre for MBA, Dr. P.K.R.M.C, Kannur university Page 49
Ente Thengu Ente Thengu in association with the coconut Development Board, Kerala to promote, protect and create awareness among the younger generation of the importance of coconut farming in Kerala was a major step towards promoting and conserving agriculture. Ente Thengu in Malayalam means My Coconut tree . The project was formulated to mould, motivate & create passion among the youth about coconut farming. The project was launched on 2nd September, 2013 ( world coconut day ). A state wide Elocution competition for school children was held across the state of Kerala for upper primary, high school and higher secondary categories to spread importance & awareness of coconut trees among the younger generation. The competition was held in three stages viz, Education district level, Revenue district level and state level. The competition instilled in the young minds the importance of coconut tree and the need to expand coconut cultivation in Kerala. The young speakers brought to light many innovative ideas for expanding coconut cultivation and for marketing its value added products. Cash prizes amounting to Rs.10 lakhs were distributed to the winners. Moreover, Mathrubhumi SEED had organized a workshop for 38 teacher coordinator at DSP farm, Neriyamangalam, Kerala on 29th September, 2011 about planting of saplings, preserving techniques and scientist of Coconut Development Board. A demonstration of coconut climbing was also organized. Mathrubhumi SEED teacher coordinators had a live interaction with senior scientist of coconut Development Board and cluster farmers.
Success Speaks : The major problem faced by coconut farmers today is scarcity of trained persons for coconut plucking. Addressing this major issue; the students of Thrikuttissery Government U.P School, Thamarassery Education District, and Kerala under the Ente Thengu project, initiated a new coconut climbing training program for the students. 30 students and 10 parents including ladies were trained within a period of one month under the leadership of Mr. T.Satyan, a teacher from the school.
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III. CLAENLINESS & PROTECTION OF PUBLIC HEALTH: Cleaner and pollution free environment means cleaner and hygienic households and locality. SEED has succeeded in creating awareness among students about the importance of cleanliness and public hygiene for the protection of public health. Various activities initiated by SEED under this category are : a) Clean and hygienic school toilets b) Awareness campaignes in and around the school locality about public hygiene.
IV. BIO DIVERSITY CONSERVATION Protection and preservation of ecologically fragile lands is very much essential for the existence if the flora and fauna. The various activities under biodiversity conservation were ; a) To select a particular area outside the school premises for a detailed study about the bio-diversity b) To select and declare big trees outside the school premise as SEED trees and protect them c) To create bio-diversity parks and butterfly parks inside the school premises d) To conduct periodical study about various birds, frogs, butterflies, aquatic creatures, plants etc e) To conduct census of locally available trees V. PROTECTION & PRESERVATION OF WATER BODIES Water is precious and essential for the more existence of life orms on earth. SEED members pay special attention for the preservation and protection of water bodies in each locality. Moreover, SEED members are active in spreading Centre for MBA, Dr. P.K.R.M.C, Kannur university Page 51
Benefits of the program Large support was received from the Kerala society towards project Local environment reports given by schools were published in our respective editions.
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2. WAN-IFRA Young Reader Prize 1022-special jury Award 3. AFAQS bronze award in the year 2010 4. Vanamithra award instituted by the Kerala Forest Department
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CHAPTER 4
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FINDINGS
The Mathrubhumi Printing and Publishing CO.LTD, Calicut is a Malayalam language newspaper published from Kerala. Mathrubhumi is the second most widely read newspaper daily in Kerala. From the study it is clear that the main organisational functions of the company. The Mathrubhumi is the second most widely read newspaper daily in Kerala. The various functional departments of the Mathrubhumi are production department, marketing department, HR department, finance department and purchase department, circulation department, editorial department, security department and time section. The HR department in the company is effective in its functioning. A good management and employee relationship within the company. Well sophisticated machines are used for the production. Company having good brand name. Employees are satisfied with the terms and conditions of the job as well as with the management. Giving more importance in advertisement. I was found out that the company provides effective marketing. Company website is an effective tool to provide information about the product and services.
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SWOT ANALYSIS
Identification of SWOT is essential because subsequent steps in the process of planning for achievement of the selected objective may be derived from the swots. SWOT analysis is a strategic planning method used to evaluate the strength, weakness, opportunities, & threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project & identifying the internal and external factors that are favourable to achieve that objective.
Unions have no political affiliation 88 years of experience, helps to get a reputation and goodwill
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WEAKNESS Lower advertisement comparing with other leading Malayalam dailies Mathrubhumi publications are less compared with its competitors
Very good promotional activities By making use of its reputation, Mathrubhumi can enter into newer territories and language
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Fluctuation in price of raw materials Malayalam edition reputed English newspaper may be threat in future Influence of electronic media, internet etc
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CHAPTER 5
SUGGESTIONS
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SUGGESTIONS
The following are some suggestion to overcome the challenges face by the
MATHRUBHUMI PRINTING AND PUBLISHING CO.LTD
The company should use the assets and funds properly. Motivation is one of the important functions which stimulate the sales. Hence the organization should take steps to increase motivation provided to sales persons
The company shall take proper steps to ensure the supply of raw materials without which the production cannot be continued. The organisation should provide chance for promotion to the workers or else the workers will not have a motivation to work as well as they feel boredom with the work. The company should introduce new training programmes in order to improve the workers skills. The company should implement voluntary retirements scheme to avoid over employment of workers. The firm should always take steps to improve the relationship between the employees and management.
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CHAPTER 6
CONCLUSION
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CONLCUSION
Printed media in India and around the world have been undergoing changes by globalization. In modern world, the other type of Media like electronic media, internet etc are very popular and they catch the major part in the industry. But today printed media have their own importance. Mathrubhumi is ranked second top ten newspapers in Kerala. They are giving more importance to the quality of products rather than quantity. Mathrubhumi was the guiding light of people who carved for quantity and independence. In the 8th decade of existence of Mathrubhumi proved its commitment to fundamentals human values and literacy culture etc. Advancement in science and technology winds of change in terms of social enlightenment, culture environment had its direct impact on the Mathrubhumi, as well as could absorb assimilate and adopt itself to the changing even ethically and authentically. Which must be secret behinds its rate of growth of the last 88 years.
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BIBLIOGRAPHY
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BIBLIOGRAPHY
Edwin B Flippo-Personnel Management. Philip kotler- Marketing Management. A. Vinod- Marketing Management.
WEBSITE
www.mathrubhumi.com
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