Calling All Corporate Sponsors: Introducing The CSCMP Corporate Packet

Calling All Corporate Sponsors:

Introducing The CSCMP Corporate Packet

Prepared for
Darby Hogan President Council of Supply Chain Management Professionals

Prepared by
Kelly Liszewski Kevin Kowalski Ann Palowitch Briana Vincent

April 24th, 2014

MEMORANDUM
TO: FROM: DATE: SUBJECT:

Darby Hogan, President of CSCMP Kevin Kowalski, Kelly Liszewski, Ann Palowitch, Briana Vincent April 22nd, 2014 CSCMP Corporate Sponsorship Packet

Enclosed is a report containing information on the corporate sponsorship packet, as well as the final draft of the corporate sponsorship packet. As requested by the Penn State Council of Supply Chain Management Professionals (CSCMP), our team has compiled a corporate sponsorship packet for CSCMP to utilize in the coming years. We would like to thank you for this opportunity. The corporate sponsorship packet will be an amazing resource to the organization, reaping many benefits such as recruitment and sponsorship. We understand that CSCMP incurs many expenses in order to be successful. The corporate packet will be a great tool to help alleviate those expenses, while providing benefits for both corporations and the organization. During the next school year, as the packet is implemented for the first time, we hope leaders of CSCMP will keep track of the successfulness of the packet and make note of any changes to be made, whether in its content or in its uses. We would like to specifically thank Patrick Cines, the graphic designer for the packet. With expertise and dedication, he made the packet visually appealing in order to spark the interests of corporations, as well as contribute to the brand and reputation of CSCMP. Thank you for giving us the opportunity to create this corporate sponsorship packet for your organization. We are glad to be a part of helping the organization grow and build relationships with corporations. If you have any questions regarding the report or the corporate sponsorship packet, please feel free to contact any group member by email. Kevin Kowalski (kkowalski376@gmail.com) Kelly Liszewski (kliszewski1218@gmail.com) Briana Vincent (brivince28@gmail.com) Ann Palowitch (apalowitch17@gmail.com)

Table of Contents
List of Illustrations Executive Summary Introduction General Research Methods The Financial Situation 2013-2014 Corporate Donations Change in Balance over 2013-2014 School Year Need for Future Funding Packet Research Other Corporate Packets Analyzing PMAs Corporate Sponsorship Packet Analyzing THONs Corporate Sponsorship Packet Finding a Graphic Designer Corporate Sponsorship Packet: Page-by-Page Understanding the Cover Design Introduction We Are Penn State. We Are CSCMP How Corporate Sponsorship Benefits CSCMP How Sponsorship Benefits You Levels of Sponsorship Current Corporate Perspective A Message from our Members Conclusion Works Cited Appendix 1 2 3 4 4 4 5 5 5 6 6 6 6 7 7 7 7 7 8 8 8 8 10 11 12

List of Illustrations
1.1 - Breakdown of donations 1.2 - Breakdown of expenses 1.3 - CSCMP Global Conference Logo 1.4 - Projected cost of CSCMP Global Conference 1.5 - New CSCMP Logo 1.6 - Previous CSCMP Logo 1.7 - CSCMP Global Logo 4 4 5 5 6 6 7

Executive Summary
The Penn State Council of Supply Chain Management Professionals, or CSCMP, currently has no formal way of soliciting donations from corporations. Though CSCMP is in good financial standing, they do not have enough capital to send their members to national conferences. CSCMP decided it would be beneficial to create a corporate sponsorship packet. A corporate sponsorship packet will create a formal method of solicitation and allow the organization to secure more funds in order to accomplish club goals. The packets strategy implements a tier system depending on the donation of the sponsor. Each tier provides the corporation with different incentives, and the incentives increase with the amount of donorship. A graphic designer was contacted to create a visually appealing packet. Incorporating triangular graphics in order to match the triangular CSCMP logo was the main approach when constructing the packet layout Each page was constructed purposefully to appeal to corporations who are looking to have a significant impact at Penn State through CSCMP. Each page addresses a different subject:

Front/Back Cover: Visually appealing and looks extremely professional Page 2: Addresses the Penn State CSCMP Chapter in order to give the reader a good look into what the chapter does. Page 3: Background information about CSCMP. Page 4: Necessity for CSCMP to receive funds, and where the funds will go. Page 5: Benefits of sponsorship. Page 6: Quote from a sponsor, give corporate insight into a relationship with CSCMP. Page 7: Real quotes from CSCMP members, adding a personal touch.

Introduction
This informative report will provide an account of the need for a corporate packet, and how the resulting packet solves CSCMPs funding issue. Defined as a need by CSCMP, the packet will serve to gain financial resources through corporate sponsorship. The creation of this packet has been approved by the leadership of CSCMP, and it will be presented and utilized by the group. Currently, CSCMP only has a few corporate sponsors, and therefore are not receiving the funding that they need to effectively run the organization. CSCMP is looking to receive around $8,000 a year to cover its financial needs. This is achievable through the utilization of a corporate packet. The organization will benefit with its relationship with a sponsoring company, as will the company itself, with recruiting benefits and an accessible resume booklet. In this report, you will find a page-by-page breakdown explaining the urgent need for each page. A detailed description of the research conducted is included, and connections between the research and the final deliverable are presented. Next, a review behind the purpose of each topic in the packet is provided. Lastly, the conclusion wraps up and includes an overview of our entire report.

General Research Methods

In order to understand CSCMPs financial situation, it is critical to analyze their records, including balance sheets and previous corporate donations.

The Financial Situation

According to CSCMPs 2013-2014 financial records, the most recent available balance was $7,685.05 on April 1st, 2014. In addition to this balance, open purchase orders with a total value of $919.80 counted against the total. The dates of the purchase orders, which are not expected to be closed, range from April 18th, 2012 to September 10th, 2013. Therefore, the total cash balance in the CSCMP account was $8,604.85.

(Figure 1.2)

2013-2014 Operational Expenses

As of April 4th, 2014 CSCMP had $3,464.57 of expenses total. Figure 1.2 provides a breakdown of these expenses. The categories from largest to smallest are: 1. Food - $1,554.17 2. Clothing - $588.44 3. Transportation - $478.44 4. Awards and Gifts - $455.97 5. Professional Photos and Business Cards - $265.92 6. Miscellaneous Expenses $221.631

2013-2014 Corporate Donations

CSCMP received three donations this school year from corporations, totaling $5000. Figure 1.1 displays the individual corporate donations, as well as the total donations.

(Figure 1.1)
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CSCMP estimates spending approximately $1,000 more, placing total expenses at approximately $4,464.57 for the 2013-2014 school year.

Change in Balance over 2013-2014 School Year

Since CSCMP received $5000 and expects to spend $4464.57, the balance is expected to rise by $535.43.

Therefore, through the utilization of the corporate sponsorship packet, CSCMP members can attend the conference in order to build their resumes, network with supply chain professionals, and build on their knowledge in the field.

Need for Future Funding

CSCMP communicated that they wanted to increase travel opportunities, but currently cannot afford to do so. Traveling incurs many expenses. CSCMP is interested in attending the CSCMP Global Conference in San Antonio, Texas in September 2014. Figure 1.4 shows the projected cost to send six members to this event. Though funding from the University Park Allocation Committee (UPAC) will absorb much of the total cost, CSCMP is expected to spend $2,676 out of pocket. Given the current financial situation, this is not feasible for the organization.

(Figure 1.3 CSCMP Global Conference Logo)

Packet Research
CSCMP defined the need for increased corporate sponsorship and suggested that a corporate sponsorship packet would be an effective way to increase sponsorship. In order for this strategy to be effective, the packet needed to convey what CSCMP is, what they do, and why they need funding. These

(Figure 1.4)

main points, and how they were incorporated into the final product, will be addressed in this report.

Analyzing THONs Corporate Packet

The Penn State Dance Marathon (THON) is the largest student-run philanthropy in the world. While many donations come from student organizations, corporate donations make up a large part of the $113 million THON has raised since 1973. THONs corporate packet has ten levels of sponsorship. Each subsequent level has increasing benefits for the sponsoring party. A similar two-tier system is utilized in CSCMPs corporate packet.

Other Corporate Packets

Strategies for a successful corporate were compiled by researching other Penn State organizations. Student organizations were largely focused on, including the Professional Management Association (PMA) and THON (Penn State IFC/Panhellenic Dance Marathon).

Analyzing PMAs Corporate Sponsorship Packet

PMA had numerous aspects to their corporate packet that made it attractive and successful. Although PMA was unable to provide their final product for observation, they shared information on their packets contents, as well as strategies on how to incorporate these topics into a packet.

Finding a Graphic Designer

A visually-appealing corporate packet is necessary to attract sponsors. A graphic designer was contracted to achieve this goal. In addition to designing the layout of the corporate packet, the designer created a new logo for CSCMP that is more professional and attractive than its previous logo. Figure 1.5 New Logo

Because PMA is a Smeal College of Business student organization, it is similar to CSCMP in theme. The findings are as follows: Mission statement Organizational goals Executive board structure Benefits of being a member Organizational accomplishments Letter from the president A prominent feature of PMAs corporate sponsorship packet was the personal testimonies of their members, including a letter from the president.

Figure 1.6 Previous Logo

Corporate Sponsorship Packet: Page-by-Page

Understanding the Cover Design
The cover is potentially the most important page of the corporate sponsorship packet; it sets the tone for the rest of the packet. The three shades of blue seen on the cover correspond with the three shades of blue in the global CSCMP logo. This global logo is also incorporated into the Penn State CSCMP logo, which is presented at the bottom of the page.

Introduction (The Worlds Leading Source for the Supply Chain Management Profession)
The section introduces the club and gives the reader insight into the impact CSCMP has on its members and on its community. The images relate to transportation, which is a vital aspect of supply chain management. The triangular designs are utilized again.

We Are Penn State. We Are CSCMP

CSCMP is not only a student organization in the Smeal College of Business, but also has an international presence. Providing a broad overview and a history of the global organization relates the student organization of CSCMP at Penn State to its larger entity. This section of the corporate packet is necessary before details of sponsorship are explained.

Figure 1.7 The triangular designs on the cover also correspond with the global CSCMP logo. This triangular theme is repeated throughout the packet to create cohesion.

How Corporate Sponsorship Benefits CSCMP

This section provides an insight into the usage of corporate donations. The goal of this page is to convey to sponsors that funds donated will have a positive impact on the CSCMP members. The donations will directly contribute to their professional development.

This section of the packet lists a number of benefits that members receive from corporate donations: Personal business cards Professional photos Supply chain facility tours Professional development events Networking events Conference attendance

Levels of Sponsorship As a convenience to potential sponsors, we have provided different levels of sponsorship. The levels provide different benefits based on the size of the donation. These levels were determined as a need by CSCMP leadership. The Corporate Sponsor level is achieved through a $500-$1,999 donation. They receive: Access to resume book Website Logo The Premium Sponsor level is achieved through a donation at or exceeding $2,000. They receive: Access to resume book Website logo Event priority

How Sponsorship Benefits You

When corporations agree to sponsor CSCMP, they receive benefits as well: Access to the resume book Event priority Website logo The resume book serves as a recruiting tool. The book will content the resumes of the best and brightest supply chain students. This will ease the burden of recruiting on campus for corporations by providing an alternative for discovering potential candidates. CSCMP discovered the need to limit corporate events during peak recruiting season. Event priority gives the corporations priority access to events during these times. The corporate sponsors logo will be displayed on the CSCMP website. This gives the company exposure to members of the organization creating a positive perception of the corporation.

Current Corporate Perspective

It is important to illustrate to potential corporate sponsors what a relationship with CSCMP looks like. Through CSCMPs current collaboration with the manager of supply chain operations at Bayer, we were able to show the positive impression left with corporate partners.

A Message From Our Members

Mirrored from the PMA corporate packet, this section provides corporations with a personal perspective from its members. On top

of providing information about the organization, these quotes show the dedication and passion of the CSCMP members. The quotes provided in the corporate packet were derived from the following questions: 1. What does CSCMP mean to you? 2. How does sponsorship benefit CSCMP?

Conclusion
This corporate packet will better serve to align CSCMP with corporations for future success as an organization. Both members and companies will benefit from a stronger relationship. We compiled a corporate sponsorship packet in response to CSCMPs request. A significant amount of research was compiled by observing the best practices of other student organizations (such as PMA and THON) and their corporate packets. A graphic designer was contracted to create a visually appealing layout, which will attract future corporate sponsors. We hope CSCMP will attract numerous sponsors to reach their of obtaining $8000 for organizational expenses, such as events including corporate visits and professional management information sessions.
Thank you for giving us this opportunity. We look forward to your future successes as an organization.

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Works Cited
"Homepage | Council of Supply Chain Management Professionals." Homepage | Council of Supply Chain Management Professionals. Council of Supply Chain Management Professionals, 2014. Web. 22 Apr. 2014. <http://cscmp.org/>. "Penn State CSCMP." Penn State CSCMP. N.p., 2011. Web. 23 Apr. 2014. <http://psucscmp.weebly.com/>.

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Appendix
(See attached corporate packet.)

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