I-1_INTESHARMEMON_35

ROLL NO:- 35

NAME:- INTESHAR MEMON

E-MAIL ID:- intesharmemon.35@gmail.com

QUESTIONS:-

1. Who are the target audience for the Business Person and their customer
need, expectation, demands of the Business Person ?
2. What are the products /Service the business person sells ? - Give at least 10
products and why he/she in this product line ?
3. At what Price is the Product /service sold at ? ( Price ) - Give at least 10 Price
list .
4. Where is the Business Person Located and why ? ( Place )…….Take some
pictures.
5. How many repeat customer does the BusinessPerson has ? (Approx)
6. What is the average profit margin the Business Person has ? Do not consider
any Fixed or Variable Cost.
7. What is the earning of the business Person’s Per Day ?
8. What is the monthly profit of the of the Business Person ?
9. Explain the Product Supply Chain of the Business Person ? or How does the
Business Person / Raw material gets the product into his/her Shop ?
( Answer in flowchart Diagram only )
10. Mention the daily working Schedule of the Business Person?( Using an
time table format only ) – ( Morning – to - Closure)
11. Does Competition effect his / her Business ? If Yes, how do he/she
work in such an competitive environment ? If Not, why does it not effect?
12. What is the buying pattern of the customers ?
13. Give some idea on the customer behavior ?
14. Take a Picture - Of the Business Person Standing at his Business Place
Picture - Of the Business Persons Products

NAME OF THE BUSINESS PERSON:- VEGETABLE VENDOR

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1. The target audience for this business person is the housewives and hotelier.
Customer needs and expect fresh vegetables on daily basis.
2. vegetable vendor sells tomato,onion,potato, capsicum, ladyfinger, cucumber,
lettuce ,ginger, garlic, lemon. He is in this line of business because of family
tradition and business.
3. The products price list
Tomato ....16 per kg
Onion…….12 per kg
Potato……20 per kg
Capsicium..16 per kg
Lady finger…20 per kg
Cucumber…16 per kg
Ginger….. 30 per kg
Lemon….3 per piece
Garlic….40 per kg
Lettuce…18 per kg
4. The business person situated near jogeshwari railway station vegetable
market.
5. The business person has approximately 200 repeat customers.
6. The average profit margin depends upon the vegetables he sells..
Potatoes, tomatoes and onions the highest demand..so the profit
margin is as low as rs 4 per kg. capsicum, ladyfinger, cucumber, and
lettuce…the profit margin… are marginally higher at Rs 4-6 per kg.
vegetables like ginger, garlic, lemon, and coriander that spell money for the
business. People buy as low as 100 gm of these items; so profits are as high
as Rs10 per kg.
7. The earning of business person per day is 1500 rs.
8. The monthly profit of the business person is 4000 rs.

9. The business person buy his goods from goregoan municipal vegetable
market or andheri vegetable market.

GOREGOAN Page 2 of 9

MARKET
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ANDHERI

MARKET

CYCLE CYCLE

VEGETABLE

VENDOR CART

10. The daily time table of business person

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5.00am Go to goregoan vegetable market to

buy vegetable.
8.00am Comes back to jogeshwari near station
to his cart.
8.30am Sprinkle water on vegetable and
arrangement of vegetable on his cart.
9.00am to 1.00pm Working hours.
1.00pm to 3.00pm Lunch and rest.
4.30 pm to 9.30pm Working hours.

11. The business person faces competition from his fellow vendors..the usp
of business person is to sell fresh vegetable at discounted price..

12. Potatoes, tomatoes and onions see the highest demand among the
customer..and customer buy vegetable on daily basis or for 2 days…

13. Thirteen years of experience definitely has some customer understanding. Profit
margins depend entirely on who is buying. So when someone sends their domestic
help to buy vegetables, its boogie time and tomato is pitched at Rs 22 per/kg. He
says that the men lack bargaining skills as he gets Rs 20 per for the same kilogram
of tomatoes. Younger ladies don’t quite create a big fuss either, so Rs 19 is a
reasonable expectation. But when it comes to middle-aged women, he might be
forced to sell graciously at Rs 17.

FIRST BUSINESS PERSON:- PAN SHOP KEEPER

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1. The target audience for business person is people from age 18 to 30 and
above..mostly people from group age 25 to 30 are frequent customer.
Labourer,carpenter..the customer expectation and demand are tasty pans
with special recipes and gutkhas,cigarette..
2. The product sold by the business person are
Pan,gutkha,cigarette,matchbox,bidi,shampoo,colddrink,recharge
voucher,tobacco,mouthfreshner..because of minimum investment and family
business.
3. Pan…. 3 to 5 rs
Cigareete.. 1 to 10.00rs
Gutkhas …0.50 to 4.00rs
Match box…. 1.00rs
Bidi ……. 6.50
Shampoo…1.00 to 4.00rs
Cold drink….9.00rs
Mouthfreshner..0.50 to 1.00rs
Tobacco…2.50 to 3.50rs
Recharge coupon..10.00 to 199rs
4. The Business person is located near a restaurant and beer bar.
5. Approximately 80 people are repeat customer..
6. The average profit margin of business person on gutkha, tobacco,
Cigareete, recharge voucher, matchbox, bidi,shampoo,colddrink,
Mouth freshner is minimum and on pan is about 40% approximately.
7. The earning per day of business person person is 1500 to 2000
Approximately and on weekends it varies from 2000 to 2500..
8. The monthly profit is approximately 1200 rs..

9. The product supply chain of the business person

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Sales person of Cold drink

cigarette, gutkha,
tobacco and other pan sales person
ingrediants..

Recharge voucher
sales person

10.

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The daily time table of the business persons

07.30 am Open shops
07.30 am to 10.00am Working hours
10.00am Sales person of gutkha,cigarette,
Gutkha,mouthfreshner,bidi,matchbox,
Tobacco..comes.
1.00pm Cold drink sales person comes
2.00 to 3.00pm Lunch time and rest
3.00pm to 11.00pm Working hours and recharge voucher sales
person

11. The business person face competition from his fellow shop but the usp
of panwala is the special recipe of his pan..
12. The customer of the business person are mostly labourer so they
demand pan ,cigareete ,gutkha,tobacco..more and they preferred new
ingredients and recipe for pan..
13. The behaviour of the customer depends on their moods.sometimes
They behave polite and other time they behave rude..

FIRST BUSINESS PERSON:- MILKMAN

1. The target audience of the business person is the housewives and
Residence people. The customer expect fresh milk with no water added.
2. Business person sales product like milk,curd,mawa,ghee,paneer,lassi,
Ice cream...

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3. The price list...

Milk...35rs litre
Curd..44rs kg
Lassi..12rs
Paneer....170rs kg
Mawa...170rs kg
Ghee...250rs.
4. The business person is located in residential area in jogeshwari(west)..
Because the target audience is people who reside in that area.
5. the business person got 800 repeat customer..
6. The average profit margin is approximately 47%.
7. The earning of the business person per day is about 6000 per day
approximately.as said by the business person..
8. The monthly income of the business person is about
40%approximately..

9. the business person

MILK FROM
COWSHED

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TEMPO

BUSINESS
PERSON DAIRY

10. The daily time table of business person is..

7.00am Opens shop

7.30am Milk comes from jogeshwari cowshed
7.30am to 11.00am Working hours
11.00 am to 2.00pm Lunch and rest
2.00 to 4.00pm Working hours
4.00pm Milk comes from cowshed
4.00 to 9.00pm Working hours
10.00pm Closing time
11. Competition hardly affects the business person as his milk comes
directly from cowshed own by his brother so he got monopoly in our
area..
12.The customer buys milk on daily basis and other product occasionally..
13.The consumer behaviour are more or less the same..they mostly prefer
fresh milk from cowshed..and not cold storage milk...

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