Lord Beaverbrook High School

Entrepreneurship 1010 and 1020

Student Learning Guide
Spring 2011
Calgary, lberta
Education 3601
Curriculum and Instruction for CTS
Elizabeth Hansen
Why take this course?
Entrepreneurship and Innovation 1010 and 1020 loos at !a"s to reco#nize and
assess venture opportunities around us and #enerate possible ideas for venture
opportunities$ %s a student "ou !ill stud" the area of business that deals !ith
or#anization and mana#ement of a pro&ect' undertain# or innovation$
What do you need to know before you start?
There are no prere(uisites for this course$ )our o!n desire to come prepared
and that "ou are !illin# to learn in the onl" determinate of "our success in this
class$
What will you know and be able to do when
you complete this course?
*pon successful completion of this course "ou !ill be able to+
,eco#nize and %ssess business opportunities around "ou that have the
potential to be turned into ventures
Create a -usiness .lan that includes+ .urpose' /escription01b&ectives'
2aret ,esearch and %nal"sis' 2aretin# .lan' .roduction0Service .lan'
3inancial .lan' Human ,esource .lan
.ossess some of the necessar" sills and no!led#e in order to
undertae startin# a ne! venture or business$
When should your work be done?
The appro4imate time for the completion of this course is 25 hours$ %s a #eneral
#uideline' the allotted times for each activit" are as follo!s+
Tas 16 15 minutes
Tas 26 30 minutes
Tas 36 70 minutes
Tas 76 75 minutes
Tas 56 30 minutes
Tas 66 1 hour
3inal .ro&ect6 %ppro4imatel" 17 hours
How will your mark be determined?
Tasks: (20%)
Tas 16 E4plorin# Entrepreneurship Terms 8159:
Tas 26 ,eco#nizin# and %ssessin# ;enture 1pportunities 8159:
Tas 36 Cha6Cha6Cha6Chan#es 8159:
Tas 76 1ptions in Startin# a -usiness0.ros and Cons 8159:
Tas 56 ;ideo Case Stud" 8159:
Tas 66 <i#sa! %ctivit" 8259:
ssi!nments ("0%)
3inal .ro&ect6 .lannin# a ;enture
#ompetencies (20%)
Which resources may you use?
Information can be found in the follo!in# locations+
The librar"
The internet
=ocal businesses
Home
cti$ities %$er$iew
!ask 16 E4plorin# Entrepreneurship Terms
This tas !ill help "ou understand some of the common entrepreneurial
terms
!ask 26 ,eco#nizin# and %ssessin# ;enture 1pportunities
This tas !ill help "ou understand ho! to reco#nize potential business
opportunities throu#h identif"in# frustration' problems or desires
!ask "6 Cha6Cha6Cha6Chan#es
In this tas "ou !ill #enerate ideas for potential ventures that mae
chan#es to current ventures
!ask #$ 1ptions in Startin# a -usiness0.ros and Cons
In this tas !e !ill loo at the e" features of startin# different businesses>
Startin# "our o!n business' purchasin# a business' purchasin# a
franchise or usin# multi6level maretin# to be#in a business
!ask %6 ;ideo Case Stud"
In this tas !e !ill loo at different entrepreneurs and ho! the" be#an
their businesses$ ?e !ill compare different franchise opportunities and
determine !hat are #ood aspects of a franchise@
!ask &6 <i#sa! %ctivit"
In this tas "ou !ill become familiar !ith common forms of o!nership
throu#h becomin# e4perts and teachin# "our classmates about !hat "ou
have learned$
'inal (ro)ect* .lan a ;enture
In this pro&ect "ou !ill !or throu#hout the semester to outline a business
plan for a venture that "ou !ould be interested in startin#$
Alignment of Outcomes and Activities
Objectives Activity
Marks
(%) Time
ENT 11
1! "ecogni#e and assess venture o$$ortunities in t%eir environment
1.1 compile a list of opportunities; e.g., needs, wants, problems
1.2 describe and apply a decision-making model for potential entrepreneurial
opportunities
1.3 demonstrate skills in problem solving and decision making
Task 2-
Recogniing and
!ssessing
"enture
#pportunities
1$ 3% mins
&! generate ideas for $ossible venture o$$ortunities in t%eir
environment
2.1 demonstrate skills in generating ideas, alternatives and strategies
2.2 outline conditions needed to promote idea generation and c&ange initiation
2.3 e'plain (failure of a business venture) as an opportunity to learn
2.* s&ow sensitivity and respect for t&e perspectives, needs, wants and
priorities of ot&ers
2.$ demonstrate c&aracteristics of creative t&inking
Tas 36 Cha6
Cha6Cha6
Chan#es
1$ *% mins
'! (lan a venture
3.1 identify various means of entering business including+
3.1.1 start a new business
3.1.2 purc&ase a business
3.1.3 purc&ase a franc&ise
3.1.* multilevel marketing
3.2 analye common forms of business owners&ip including+
3.2.1 sole proprietors&ip
3.2.2 partners&ip
3.2.3 corporation
3.2.* franc&ise
3.2.$ cooperative
3.2., conglomerate
3.2.- multinational
3.2.. crown corporation
3.3 identify non-profit ventures; e.g., community organiations
3.* describe briefly t&e process of creating a venture plan including+
3.*.1 rationale
3.*.2 goals/ob0ectives
3.*.3 researc&
3.*.* resources
3.*.$ market analysis
3.*., risk assessment
3.*.- financial analysis
3.*.. success strategy
Task *- #ptions
in 1tarting a
2usiness/
3ros and 4ons
Task ,+ 5igsaw
!ctivity
1$
1$
,% mins
,% mins
3.$ describe t&e important components of a venture plan including+
3.$.1 description/ob0ectives
3.$.2 market researc& and analysis
3.$.3 marketing plan
cti$ity &chedule
1unday 6onday Tuesday 7ednesday T&ursday 8riday 1aturday

4lass 1-
9ntroduction to
:ntrepreneurs&ip
Task 1
Task &
4lass 2-
"enture
#pportunities
4enters
Task '
4lass 3-
7ays to start a
business
Task )
*ideo +ase
,tudy
4lass *-
4ommon 8orms of
2usiness
-igsa. Activity
!ccounting
3rep


4lass $-
4&oosing a "enture
1etting ;oals
6ission 1tatement
(ur$ose/0escri$tion
and Objectives 0ue
4lass ,-
#perational
3olicies, <egal
#bligations
3otential 6arkets
4lass --
6arket 3otential
6arket 1&are
Market
"esearc% and
Analysis 0ue
1tudent 3rogress
4onferences
3= =ay


4lass .-
1upport >etworks
Target 6arkets
7ork 3eriod
4lass ?
7ork 3eriod
Marketing (lan
0ue
4lass 1%
(roduction/
,ervice (lan
0ue
4lass 11
7ork 3eriod
@9ncome
1tatements,
2alance 1&eetsA
1ources of 8unding
!ccounting
3rep


4lass 12-
Buman Resources
#rganiational 3lan
1inancial (lan 0ue
4lass 13-
7ork 3eriod
4lass 1*-
7ork 3eriod
@3resentationsA
2uman
"esources
Organi#ation
(lan 0ue
4lass 1$
(resentations
!ccounting
3rep


4lass 1,
(resentations


Basic Business 10
!ask 1* E+ploring Entrepreneurship !er,s
-arch ., 2011
!otal -arks/ 10 0Each correct ans1er e2uals one ,ark3
Time %llotted for activit"+ 15 minutes
The purpose of this assi#nment is for "ou to become more familiar !ith terms
that !e !ill be usin# in this module relatin# to Entrepreneurship$
4irections*
*se an" of the sites belo! to find the follo!in# definitions$ 2atch the definition to
the term$
!!!$businessdictionar"$com
!!!$allbusiness$com
Market Nic%e
1. =ata about groups of people, including t&eir age,
et&nic origin, religion, family sie, income, etc.
*enture
2. ! written summary of w&at a business intends to
accomplis& and &ow it plans to do so.
Entre$reneur
3. 2usiness t&at is principally conducted electronically,
especially over t&e internet
E3commerce
*. T&e ability to interact wit& people and develop
business relations&ips wit& t&em
4lobali#ation
$. ! specific segment of t&e market
0emogra$%ics
,. ! person w&o takes risks and organies resources in
order to satisfy needs
Net.orking
-. T&e Cuality of being an entrepreneur; t&e act of
identifying opportunities and mobiliing resources to
bring about c&ange in order to operate a venture
Market ,%are
.. ! business startup or undertaking
5usiness (lan
?. ! way of representing one companyDs sales as part of
t&e total volume of sales made by t&at company and its
competitors, usually e'pressed as a percent.
Entre$reneurs%i$
1%. T&e e'pansion of businesses and markets based on
worldwide independence
Basic Business 10
!ask 2* 5ecogni6ing and ssessing 7enture 8pportunities
-arch ., 2011
!otal -arks/ 10
Time %llotted for activit"+ "0 ,inutes
,eco#nizin# and %ssessin# ;enture 1pportunities
4irections*
Compile a list of 10 opportunities that relate to somethin# "ou feel is a frustration'
problem or desire$ =abel each opportunit" as a frustration' problem or desire$
)ou ma" use point form to identif" the opportunit" but please elaborate on these
opportunities usin# complete sentences$ %fter "ou have identified these
opportunities' and describe !hether "ou thin each opportunit" is feasible or not$
If "ou have identified an opportunit" that not a lot of consumers !ould be
interested in purchasin# then the opportunit" ma" not be !orth!hile to turn into a
venture$
Rubric
5ecogni6ing and ssessing
7enture 8pportunities
%.$ mark for eac& opportunity /$
%.$ mark for identifying
frustration, problem or desire /$
Total 6arks /1%
Basic Business 10
!ask "* Cha$Cha$Cha Changes 0Generating 9deas :or (ossible 7enture
8pportunities3
-arch ;, 2011
!otal -arks/ 10
Time %llotted for activit"+ #0 ,inutes
<a,es*
In this activit" "ou !ill come up !ith 5610 potential venture opportunities !ith a
partner that !ould provide chan#e to a current venture or fill a need$ It ma" be a
current venture !ith a spin on it$ 3or e4ample' if "ou thin that Starbucs !ould
be more successful as a cafA and coffee shop then identif" that opportunit" and
e4plain !h" the chan#e !ould be better$ .a" attention to the reasons !h" ne!
businesses fail and mae
7enture 8pportunities
=uestions 0(lease use co,plete sentences3
1$ In "our o!n !ords come up !ith three reasons !h" a business ma" fail@
2$ ?hat is the difference bet!een a service and a product venture@ Bive
e4amples of each venture$
"ubric
(otential *enture
O$$ortunities
1 mark for every Cuestion @up to
$ CuestionsA /$
6uestions
3 Reasons 2usinesses 8ail /3
=ifference between service and
product venture and e'ample /2
Basic Business 10
!ask #* 4i::erent 8ptions in Starting a Business>(ros and Cons
-arks* "2
-arch ?, 2011
!i,e llotted :or activity$ 1 hour
4escription
?hen startin# a business there are various options in ho! "ou can be#in that
business$ )ou can start "our o!n business' purchase a business' purchase a
franchise' or use multi6level maretin# to be#in "our business$
4irections
*sin# each of the 7 options e4plain at least 7 e" features$ %fter "ou have listed
the 7 e"s features please list 2 pros and cons of each$
Start your own business
1:
2:
3:
7:

(ros Cons
Purchase a business
1:
2:
3:
7:
(ros Cons
Purchase a Franchise
1:
2:
3:
7:
(ros Cons
Multi-Level Marketing
1:
2:
3:
7:
(ros Cons
"ubric
Key Features
1tarting your own business /*
3urc&ase a business /*
3urc&ase a franc&ise /*
6ulti-level marketing /*
Pros and Cons (1 mark for each appropriate answer)
1tarting your own business /*
3urc&asing a business /*
3urc&asing a franc&ise /*
6ulti-level marketing /*
Total Marks /32
Basic Business 10
!ask %* 7ideo Case Study>Co,parison o: 'ranchises
-arch ?, 2011
-arks* 10 ,arks 01 ,arks per 2uestion3
Time %llotted for the %ctivit"+ 30 minutes
Based on the video clips, ans1er the :ollo1ing 2uestions@ (lease use
co,plete sentences@
Booster Auice
1$ ?here did the <uice Cin# #et his inspiration@
2$ ?hen did the first -ooster <uice store open@
3$ ?hat elements are reall" important to him as a store mana#er@
Bse http*>>111@booster)uice@co,>:ranchise> to :ind ans1ers to the
:ollo1ing 2uestions*
7$ Ho! man" franchises are there currentl"@ Ho! much does it cost to be#in a
franchise@ Ho! lon# is trainin#@
Edible rrange,ents
5$ ?hat !as Tari( 3areed doin# before he opened Edible %rran#ements@ Ho!
did his previous career benefit him !ith his venture@
6$ ?hat tips did he #ive for startin# "our o!n business@
D$ ?hat is important !hen replicatin# a franchise@
Bse http*>>111@ea:ranchise@co,> and http*>>111@ediblearrange,ents@ca to
:ind ans1ers to the :ollo1ing 2uestions*
E$ Ho! man" franchises are there currentl"@ Ho! much does it cost to be#in a
franchise@ Ho! lon# is trainin#@
F$ Compare and contrast each franchise$ -ased on looin# at both !ebsites and
from !atchin# the video clips !hat franchise !ould "ou be more !illin# to start@
/oes one seem easier than the other@ ?hat !ould be the benefits of doin# one
over the other@
.lease use full sentences$
"ubric for *ideo +ase ,tudy
5ooster -uice
1 mark for eac&
Cuestion /*
Edible Arrangements
1 mark for eac&
Cuestion /*
+om$arison /2
Total /1
Basic Business 10
!ask &* Aigsa1 ctivity
-arks* 10 02%C3
-arch 10, 2011
ctivity !i,e* 1 hour
Home #roup+ )ou !ill be placed into a #roup of 7 students 8due to uneven
numbers there ma" be #roups of 5 students:$ ?ithin "our #roup "ou !ill self6
select numbers from 166$ 2ae sure "ou !rite do!n a cop" of "our home #roup
members and numbers$
E4pert #roup+ )ou !ill &oin a #roup that pertains to "our number$ )ou !ill !or as
a team to #ather information to teach "our home #roup$ 2ae a list of "our e4pert
#roup members$
1$ Sole .roprietorship and .artnership$ )our &ob is to become an e4pert on
Sole proprietorship and partnership as common forms of business$ ?hat
are important aspects of this form of business@ ?hat are the pros and
cons of startin# this t"pe of business@ ?hat is the liabilit" for an o!ner of
a business@
2$ Corporations and 3ranchises$ )our &ob is to become an e4pert on
Corporations and 3ranchises$ ?hat maes up a corporation or a
franchise@ ?hat are important aspects@ .ros and cons@ ?hat is the
liabilit" for an o!ner of a business@
3$ Cooperative and Con#lomerate$ )our &ob is to become an e4pert on
Cooperative and Con#lomerate forms of business$ ?hat are important
aspects of this form of business@ ?hat are pros and cons@ ?hat is the
liabilit" for an o!ner of a business@
7$ 2ultinational and Cro!n Corporations$ )our &ob is to become an e4pert on
2ultination and Cro!n Corporations$ ?hat are important e" features of
each form of business@ ?hat are pros and cons of a business that is listed
as a multinational or cro!n corporation@ ?hat is the liabilit" for an o!ner
of a business@
/irections$
3ill out the form belo! as "ou #ain no!led#e for "our particular form of
business@ ?hen "ou have become an e4pert 8completed "our Gcheat sheetH: "ou
!ill re&oin "our home #roup$ )ou !ill each have 10 minutes to teach the other
Home Broup members "our e4pertise$
13 'or, o: Business* DDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDD
Ehat are the i,portant aspects o: this :or, o: businessF 081nerGs liability,
legal obligations, key points3
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DDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDD
DDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDD
DDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDD
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DDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDD
Ehat are the pros and consF
(ros Cons
23 'or, o: Business* DDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDD
Ehat are the i,portant aspects o: this :or, o: businessF 081nerGs liability,
legal obligations, key points3
DDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDD
DDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDD
DDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDD
DDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDD
DDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDD
DDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDD
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DDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDD
Ehat are the pros and consF
(ros Cons
-arks* (articipation 1ill be ,arked during the EH(E5! tea,1ork and the
teaching to your H8-E group@
+ategory ) ' & 1
7orking .it%
ot%ers
!lmost always
listens to,
s&ares wit&,
and supports
t&e efforts of
ot&ers. Tries
to keep
people
working well
toget&er
Esually listens
to, s&ares,
wit&, and
supports t&e
efforts of
ot&ers. =oes
not cause
FwavesF in t&e
group.
#ften listens
to, s&ares
wit&, and
supports t&e
efforts of
ot&ers, but
sometimes is
not a good
team
member.
Rarely listen
to, s&ares
wit&, and
supports t&e
efforts of
ot&ers. #ften
is not a good
team player
1ocus on t%e
task
4onsistently
stays focused
on t&e task
and w&at
needs to be
done. "ery
self-directed
8ocuses on
t&e task and
w&at needs to
be done most
of t&e time.
#t&er group
members can
count on t&is
person.
8ocuses on
t&e task and
w&at needs to
be done some
of t&e time.
#t&er group
members
must
sometimes
nag, prod and
remind to
keep t&is
person on
task
Rarely focuses
on t&e task
and w&at
needs to be
done. <ets
ot&ers do t&e
work.
+ontent 4ompleted
works&eet on
t&e key
features of
eac& common
form of
business.
#ne page
document,
w&ic& does
not accurately
describe
assigned
topic.
'ro(ect: 'lan a )enture
The purpose of this pro&ect is for "ou to desi#n a business plan that !ould have
the potential to turn into somethin# that "ou could potentiall" use in the future$
This assi#nment !ill loo at all the various aspects that should be included in a
business plan$ The pro&ect !ill be completed in increments and then compiled as
a complete business plan at the end$ )ou must hand the separate components at
the end of assi#ned classes in$ It is important for "ou as a student to eep
revisin# and criti(uin# "our business plan until "ou feel that "ou have a !ell6
polished final product$ .lease mae sure that "ou are includin# as much detail as
possible$ )ou !ill share this business plan !ith "our peers and as a team
evaluate the stren#ths and !eanesses of the venture plan$ In order to mae
sure that ever"one is participatin# in the pro&ect "ou !ill be completin# a partner
assessment$ .lease include a -iblio#raph" of an" !ebsites that "ou ma" have
used as references for "our .ro&ect$
The components of the business plan are #rouped to#ether and need to be
handed in on specified due dates for on#oin# evaluation$
(urpose 8Due Class 5:
?hat is the purpose of "our business !hat do "ou hope to achieve throu#h
startin# this venture@
Create a name for "our ;enture
Create a mission statement
4escription>8b)ectives 8Due Class 5:
?hat is the product or service that "ou !ill be sellin#@
?hat are the short and lon# term #oals of "our business@
o 3or e4ample+ %t the end of one "ear or five "ears !hat !ill the sales be
of "our business@ Ho! man" emplo"ees !ill "ou have@ Ho! much
maret share@ 8-e optimistic' but reasonable:
-arket 5esearch and nalysis 8Due Class 7:
%nal"ze .otential 2arets includin#+
=ocal' ,e#ional' Iational' International and Blobal 2arets
o Is there a maret in these areas for !hat "ou !ant to sell@
o Compare 2aret .ro&ections to trends and forecasts
/etermine 2aret .otential+
Ho! man" people are interested in "our business@
o Calculate the 2aret .otential
1: /etermine the maret area and population$ Estimate the
population !ithin that maret that mi#ht purchase the t"pe of
product or service offered$ This estimate "ields the size of "our
tar#et maret
2: 3ind the total number of sales that is associated !ith that
t"pe of product$
3: 2ultipl" the numbers from Step 1 and 2 to#ether$
Evaluate .otential Competition
o Ho! man" other businesses are there that are similar to "ours@
o Calculate 2aret Share
Estimate ho! man" competitors "ou !ill have !ithin "our
maret area$ /ivide the tar#et maret population b" the total
maret potential$
,esearch and appraise potential chan#es in the maret$
o ?hat could potential affect "our product or service@
4evelop a -arketing (lan 8Due Class 9:
Tar#et 2aret
?ho is "our tar#et maret@ 8create a name for "our tar#et #roup: ?hat is the
a#e #roup@ ?hat are the characteristics of this maret@ ?hat is their income'
occupation' and social class@
.roduct0Service
Ho! !ill the product #et to the consumer@ ?hat channel of distribution !ill be
used@
Ho! !ill the product be promoted@ ?hich media !ill be used@ ?hat is the
promotional theme@
.ricin#
?hat price !ill "ou offer "our product for@ If "ou are offerin# a service' do "ou
have different levels of pricin#@ Ho! important is price to the tar#et maret@
=ocation
?here are "ou #oin# to sell "our product or service@ Has a location been
selected@ In !hat communit" !ith the business be established@
(roduction>Service (lan 8Due Class 1:
?hat are the characteristics of "our product or service@ ?hat !ill the product
or service loo lie@ ?hat !ill the consumer #et from "our product@
'inancial (lan 8Due Class 1!:
Create an Income Statement for the 3irst )ear of -usiness
Create a -alance Sheet
?hat sources of fundin# !ill be used@
Hu,an 5esources>8rgani6ational (lan 8Due Class 1":
Ho! man" emplo"ees do "ou intend to hire@
?hat !ill be "our startin# rate@
?hat !ill be the hours of operation@
?ill there be mana#ers and supervisors in place@
?hat are important policies that "ou !ill use to operate the business@
?hat are the duties and responsibilities of staff@
(resentation 8Class 16:
Completed -usiness .lan
'inal 5e:lection on (ro)ect
,eflection on pro&ect and thou#hts on !hat "ou !ould have chan#ed or
done differentl" if "ou could
Evaluate venture based on criteria in rubric 8Checlist:
,eflect on stren#ths and !eanesses of venture
1inal (roject "ubric (8%)
(ur$ose
1tate t&e purpose of t&e venture /3
4reate a >ame /1
6ission 1tatement- clear, distinct goal of venture /2
0escri$tion/Objectives
=escription of product or service /3
1&ort Term ;oals /3
<ong Term ;oals /3
Market "esearc% and Analysis
9dentified potential markets /1
4ompare market pro0ections to current trends and forecasts /1
=etermine market potential /2
=etermine market s&are /2
Marketing (lan
Target 6arket- >ame, !ge, 4&aracteristics, income, occupation,
social class /,
3roduct/1ervice- 3romotion, t&eme, media, c&annel of distribution /*
3ricing- 3rice, importance, any differences /3
<ocation- location being sold, business &eadCuarters, community /3
(roduct/,ervice (lan
4&aracteristics /.
=eliverables- w&at is t&e consumer getting /2
1inancial (lan
9ncome 1tatement /,
2alance 1&eet /,
1ources of 8unding /2
2uman "esources/Organi#ation (lan
:mployee 3lan /1
7age /1
Bours of #peration /2
#rganiational 1tructure /2
2usiness 3olicies /*
1pecific duties and responsibilities of staff /3
(resentation /12
1inal "eflection on (roject
Reflection of presentation and t&oug&ts on w&at could &ave been
improved /3
:valuate "enture based on criteria used by ot&er individuals /3
Reflect on strengt&s and weaknesses of selected venture /*
Total Marks /98
(resentation 5ubric
+ategory ) ' & 1
O
r
g
a
n
i
#
a
t
i
o
n
1tudent presents
information in
logical,
interesting
seCuence w&ic&
audience can
follow.
1tudent presents
information in
logical seCuence
w&ic& audience
can follow.
!udience &as
difficulty
following
presentation
because
student 0umps
around
!udience
cannot
understand
presentation
because t&ere
is no seCuence
of information
,
u
b
j
e
c
t

:
n
o
.
l
e
d
g
e
1tudent
demonstrates full
knowledge @more
t&an reCuiredA by
answering all
class Cuestions
wit& e'planations
and elaboration
1tudent is at ease
wit& e'pected
answers to all
Cuestions, but
fails to elaborate.
1tudent is
uncomfortable
wit&
information
and is able to
answer only
rudimentary
Cuestions.
1tudent does
not &ave grasp
of information;
student cannot
answer
Cuestions
about sub0ect.
E
l
o
c
u
t
i
o
n
1tudent uses a
clear voice and
correct, precise
pronunciation of
terms so t&at all
audience
members can
&ear presentation
1tudentDs voice is
clear. 1tudent
pronounces most
words correctly.
6ost audience
members can
&ear presentation
1tudentDs voice
is low. 1tudent
incorrectly
pronounces
terms.
!udience
members &ave
difficulty
&earing
presentation.
1tudent
mumbles,
incorrectly
pronounces
terms, and
speaks too
Cuietly for
students in t&e
back of class to
&ear.
E
n
t
%
u
s
i
a
s
m
=emonstrates a
strong positive
feeling about
topic during
entire
presentation
#ccasionally
s&ows positive
feelings about
topic during
entire
presentation
1&ows some
negativity
towards topic
presented
1&ows
absolutely no
interest in topic
presented
E
y
e

+
o
n
t
a
c
t

(
5
o
n
u
s
)
1tudent
maintains eye
contact wit&
audience,
seldom
returning to
notes @bonus
2A
1tudent
occasionally
uses eye
contact, but
still reads most
of t&e report
@2onus 1A
1inal (roject +%ecklist of +riteria
(ur$ose 6et >ot 6et
1tate t&e purpose of t&e venture
4reate a >ame
6ission 1tatement- clear, distinct goal of venture

0escri$tion/Objectives
=escription of product or service
1&ort Term ;oals
<ong Term ;oals

Market "esearc% and Analysis
9dentified potential markets
4ompare market pro0ections to current trends and forecasts
=etermine market potential
=etermine market s&are

Marketing (lan
Target 6arket- >ame, !ge, 4&aracteristics, income, occupation,
social class
3roduct/1ervice- 3romotion, t&eme, media, c&annel of distribution
3ricing- 3rice, importance, any differences
<ocation- location being sold, business &eadCuarters, community

(roduct/,ervice (lan
4&aracteristics
=eliverables- w&at is t&e consumer getting

1inancial (lan
9ncome 1tatement
2alance 1&eet
1ources of 8unding

2uman "esources/Organi#ation (lan
:mployee 3lan
7age
Bours of #peration
#rganiational 1tructure
2usiness 3olicies
1pecific duties and responsibilities of staff