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Top 10 Extreme Social Media: Promotion Hacks
Top 10 Extreme Social Media: Promotion Hacks
X
top 10 extreme social media
promotion hacks
!ova"i gau$i
http://blog.gallucci.net
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Friday, October 30, 2009
before we get started
r a t i v e
o n a r
r e i s n t a t i o n
t h e r es e n
i s p
in th we’ll have a story in
another presentation
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www.thesocialmediaworkshop.com
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Friday, October 30, 2009
a r n ed
e en w
u ’ ve b
y o
we’ll be
drinking from
a firehose
this afternoon
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Friday, October 30, 2009
e l t s
r seat b
t e n you
fas
We’ll be
flying at
30,000 feet
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Friday, October 30, 2009
the w ea k wi l l b e
left behind
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Friday, October 30, 2009
15 m
s
in
e
u
t
t
a
e
s
s
c
3
Get busy.
d
m
u
e
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Friday, October 30, 2009
e
a d a y
1 6
white hat
+
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Friday, October 30, 2009
black hat
2
you can’t break the rules if you don’t know them
=
blue hat
7
speaking of rules
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Friday, October 30, 2009
3
get off the napkin...
8
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Friday, October 30, 2009
4
We measure different things in Social Media
than we do in other kinds of marketing.
9
let’s reset expectations
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Friday, October 30, 2009
10
know your audience
6
we need to talk about a few seo basics first...
7
marketing & social media deal in the same currency
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Friday, October 30, 2009
*there’s nothing here about selling
12
know what you’re measuring
8
Relevance – does it support your intended direction?
Influence – who shares and passes along with whom?
Authority – how trusted is the source?
Engagement – how involved do they get?
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www.thesocialmediaworkshop.com
Friday, October 30, 2009
take chances
Goals: increase
twitter followers and
get butts in seats
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techcrunch
cnn
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11
embrace new media personalities
2.
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Friday, October 30, 2009
i
12
give new media some respect
j u s t i n e - t h e in t er n e t - o ver 2 ,5 0 0 ,0 0 0
get a clue - merge offline with online - take
advantage of opportunities 13, 14, 15
“I don’t care about your stupid product” _ Chris Brogan, May 27, 2009
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Friday, October 30, 2009
Be Flexible
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Friday, October 30, 2009
16
DoN/t PanIC! when things don’t work out at first
2 weeks
7,000 hits/week
1200 signups
8 entries
Know Your SEO
keyword research
17
extreme social media
CONFIDENTIAL
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Friday, October 30, 2009
Staying at the top of Craig’s List
18
how to take advantage
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Friday, October 30, 2009
low hanging links
linking strategies
19
extreme social media
focus on a few of the main
sites...don’t get yourself
overwhelmed
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Friday, October 30, 2009
wink, wink, nudge, nudge
21
Using more that one ip address
hide my ip
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Friday, October 30, 2009
22
know where to be cheap
hardware
spend just enough to get the job done
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Friday, October 30, 2009
don’t try this at home
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Friday, October 30, 2009
network
lie like a rug
sandbox accounts
if you get caught, you’re screwed
24
Cheating in the worst way
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Friday, October 30, 2009
25
have degree - will work for...
interns
extreme social media
they live in social networks
they know more about them than you do
the have degrees
they’d rather get experience related to
their degree than spend one more
morning making your coffee
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Friday, October 30, 2009
‘nuff said
are you doing video?
youtube
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Friday, October 30, 2009
youtube
27
put that old computer to work
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Friday, October 30, 2009
flickr
28
gaming flickr w/i their tos
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Friday, October 30, 2009
gaming flickr...
flickr
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Friday, October 30, 2009
...or do i?
29
reputation management
extreme social media
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Friday, October 30, 2009
30
auto respond to twitter peeps
twitter
extreme social media
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Friday, October 30, 2009
don’t chase your tail
Is it worth your
time? Not by a
long shot
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Friday, October 30, 2009
31
extreme social media
feed the bird
32 outside content
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Friday, October 30, 2009
33
learn how to search on twitter
twitter
advanced search
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Friday, October 30, 2009
34
easy multiple account mgmt
twitter
managing multiple accts
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Friday, October 30, 2009
35
tweet from here and now
twitter
mobile tweeting
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Friday, October 30, 2009
work clean
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amazing freaking account management
tweetadder
extreme social media
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Friday, October 30, 2009
always on
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tying it all together
extreme social media
being omnipresent
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Friday, October 30, 2009
have a plan!
38
The Social Media Manifest. Your
guide to getting your buzz on online...
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Friday, October 30, 2009
social + connect + engage
39
social media manifest
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Friday, October 30, 2009
Download this now!
LINK REMOVED
39
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Friday, October 30, 2009
giovanni gallucci
469.682.6978 40
giovanni@gallucci.net
facebook.com/giovanni.gallucci
twitter.com/giovanni
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Friday, October 30, 2009
#40 of 10 - under promise and over deliver
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