As part of my public relations writing class where we completed a semester long project – a CSR campaign. I worked with a partner and we chose to pair GNC with The National Alliance to End Homelessness. This is the GNC Newsletter that I created.
As part of my public relations writing class where we completed a semester long project – a CSR campaign. I worked with a partner and we chose to pair GNC with The National Alliance to End Homelessness. This is the GNC Newsletter that I created.
As part of my public relations writing class where we completed a semester long project – a CSR campaign. I worked with a partner and we chose to pair GNC with The National Alliance to End Homelessness. This is the GNC Newsletter that I created.
10 I SSUE Oc t o b e r 2 0 1 3 MONT HLY NEWSL ET T ER F OR GNC HOL DI NGS, I NC. Dear Shareholders: I am pleased to announce that GNC had a successful earning period. We have continued to out- perform our competitors and offer our customers outstanding prod- ucts that support their life styles and goals. I see our strong ability to generate growth across multiple channels and through initiatives important to GNC and the commu- nities we operate in. Our consistent profitable growth is reflected through our most recent annual report. Our average dol- lar-volume is $99 million, our profit per earnings ratio is 21.2, and our shares traded to date are 436,260. These numbers reflect that GNC trading is at a lifetime high. With release of our report, currently six analysts rate GNC as a buy, no analysts rate it a sell, and one rates it as a hold. We improved earnings per share by 17.7 percent in the most recent quarter com- pared to the same quarter last year and our profit per earnings ratio has increased consistently for the past two years. It is our goal to maximize share- holders return on investment. Our successes would not be possi- ble without you. Thank you for continuing to encourage customer loyalty, helping sell our proprietary products. We are proud of our store execution, consistent per- formance and high capital growth opportunities. Beyond this, the lucrative progress of our Member Pricing program drives consumers into stores. In addition, we are steadily growing our e-commerce businesses at a rate that exceeds the industry (continued p.2). This Issue Let t er t o Our Shar ehol er s P. 1 5 Heal t h Product s YOU need P. 2 Li ve Wel l and Off t he St r eet s P. 3 Upcomi ng Event s P. 4 Upcoming Events GNCs End Homelessness Nation 5K Nov. 16, 2013 in Chicago, Pittsburgh, New York City, Boston, Miami, Houston, and Los Angeles. All GNC Employees are wel- come to sign up to volunteer or run in the 5K in the city closest to you by visiting our website www.gnc.com/livewellandoffstreets GNC Holdings, Inc. at Goldman Sachs Twentieth Annual Global Retailing Conference Nov. 18. 2013 GNC Holdings, Inc. at Morgan Stanley Global Consumer & Retail Conference Dec. 10, 2013 Help Homeless Americans & Join Our Fight Throughout the United States more than 633,782 people, like Mary, experience homelessness on any given night. Learn more about our partnership with The Alliance and our initiative to help end homelessness at www.gnc. come/livewelloffstreets 300 6th Ave #2 Piitsburgh, PA 15222 412-288-4600 GNCTimes Issue 10 October 2013 Empl oyee Recogni t i on GNC has many excel - l ent empl oyees; but t hi s mont h we want t o t ake t i me t o r ecogni ze t he out st andi ng ef f or t s of Ti na M. Jones. Ti na has been wi t h GNC Hol di ngs I nc. f or t he past 35 year s, her anni ver sar y bei ng t hi s mont h! She wor ks r est l essl y wi t h our change devel opment depar t ment , hel pi ng GNC di f f er ent i at e our sel ves and gr ow i n new, i nno- vat i ve mar ket s. I n her f r ee t i me, Ti na hel ps t he homel ess and i s an act i ve advocat e of our Li ve Wel l and Of f The St r eet s campai gn ( see page 3) . Thank you Ti na f or al l t hat you do! Beyonc, Jay-Z, Brad Paisley, Colplay, and Bruce Springsteen Join Our Fight to End Homelessness Our Health Products that YOU need! We asked numerous doc- tors, health care specialists and trainers for their must-haves! Omega- 3 (Fish Oil) Fish Oil has been proven to ward off heart disease and prevent cognitive de- cline. Additionally, the supplement is great for your skin, hair and nails. Calcium The Magic supple- ment does it all... builds strong bones, teeth and muscles. Most Americans do not get enough through foods, so adding a daily vita- min is crucial. Whey Protein Adding protein to your diet helps you lose fat, preserve and grow muscle, and reduce hunger. Facts About GNC Holdings, Inc. Started in 1935 as a health food store in downtown Pittsburgh Operates in three seg- ments; retail, franchise and wholesale As of March 2013, GNC controls 8,200 locations In April 2011, GNC became of publical- ly traded company operating on the New York Stock Exchange under the symbol GNC GNC propri- etary brands include: Mega Men, Ultra Mega and Total LeanTM. On Sept. 21, 2013, we partnered with The National Alliance to End Homelessness. We proud- ly hosted Beyonc, Jay- Z, Brad Paisley, Coldplay, and Bruce Springsteen at our Live Well and Off the Streets Music Festival, which helped raise $323,000 for the home- less. With your help we have raised funds for and awareness of homeless- ness in the United States. The Music Festival had numerous stations sur- rounding Stage AE where attendees participated in a silent auction, heard educational speakers and made care packages for the homeless. The pack- ages will be distributed to homeless shelters through- out Chicago, Pittsburgh, New York City, Boston, Miami, Houston, and Los Angeles within the next few weeks. In addition, GNC- sponsored booths gave away free samples of our newest products. This partnership worked with the group of per- formers who collective- ly have won more than 60 Grammys to moti- vate them to perform at no cost to the festival orga- nizers. Their act of kind- ness helped GNC save costs of the concert and deliver a larger percent- age of the profits to the National Alliance to End Homelessness. GNC President and CEO Joe Fortunato said, The festival was a huge suc- cess generating $277,500 in ticket sales and $48,000 through the silent auction. Weve never had an initia- tive to help the homeless and we really think this hard work will pay off to better the different com- munities throughout the United States. In addition to the festival, GNC and The Alliance are continuing to raise money to help end home- lessness through the End Homelessness National 5K. The 5Ks will take place in Chicago, Pittsburgh, New York City, Boston, Miami, Houston, and Los Angeles on Nov. 16, 2013. GNC wants to personal- ly thank all of the GNC employees who volun- teered their time at the fes- tival. We also want to thank all of the collegiate brand ambassadors in Pittsburgh who volunteered their time to hand out giveaways and sign up festival guests for the End Homelessness National 5K. And of course, a big thanks to The National Alliance to End Homelessness for their amazing efforts to end homelessness. I am incredibly lucky to be a part of the GNC team. Together with you and our loyal customers, we can continue to work together to help make changes in the lives of others, and most importantly help them to Live Well! Very Truly Yours, Joseph Fortunato CEO and President, GNC Holdings Inc. Since GNC.com launched in 2007, our revenue has more than quadru- pled, indicating our expanding oper- ating margins. GNCs strengths and success in this quarters performance prove it to be the one of the fastest growing segments in the industry. This enables us to persistently invest in ini- tiatives that make it possible for GNC to gain market share and expand our global industry position. This year we are proud to tell you about such initiatives. In September, we opened our first retail store in China planning 12 more in this upcom- ing year. We partnered to support the National Breast Cancer Foundation during the National Breast Cancer Awareness month in October. We have also successfully held the Live Well and Off the Streets Festival in association with the National Alliance to End Homelessness and continue to fundraise to meet our goal of contrib- uting $1 million to the cause.