Keith T.

Curry
269.598.9504 currykei@msu.edu


QUALIFICATIONS
Public Relations professional with experience in:
Marketing campaign management Handling multiple priorities and meeting deadlines
Social media monitoring Website content management systems
Composing press releases Print and digital production processes
Client relations Public Speaking


PROFESSIONAL EXPERIENCE:
Public Relations/Marketing Intern (May 2013 current)
Michigan Association of School Boards, Lansing, Mich.
Voluntary, nonprofit association of 600 local and intermediate boards of education located throughout the state of Michigan.
Learned how a non-profit organization operates on a daily basis
Write stories that are published in the Association's weekly publications which is sent to 4,000 school board
members and superintendents around the state
Published multiple issues of the Association's weekly publications, which included finding ideas for stories to
publish, writing stories for newsletter, formatting the html newsletter format and sending out to all of our
members.
Construct press releases for school board news and contact corresponding media outlets, several which have been
published
Aid in organizing, planning, marketing and executing MASB's 2013 Annual Fall Conference which had over 400
attendees and last over four days
Wrote introduction speeches for President of MASB, Ruth Coppens for Annual Fall Conference
Balance multiple projects at a time including conference planning, website redesign, construction of press releases
and articles and administrative work
Aid in the organization and redesigning of the new website
Edit and review all public content on the website
Use online tools such as Google Analytics and DotNetNuke for website redesign
Create and implement marketing plan for MASB's 2014 Labor Conference
Use social media outlets to promote MASB conferences, including Facebook and Twitter

Level IV Accounting Manager (May 2013 current)
Sparty's Accounting Office, East Lansing, Mich.
Accounting office for Michigan State University's "Sparty's convenience stores"
Manage a staff of eight workers
Balance banks for over 20 Sparty Cafes on MSU's campus
Supervise the changing of refund banks and picking up of cashier drops at each site
Handle and balance monetary assets of cafes across campus
Format Excel report to compare weekly sales data from previous years to current year

Interim Level IV Student Manager (October 2012 May 2013)
Residence Education and Housing Office at Michigan State University, East Lansing, Mich.
REHO assists residents on MSU's campus with management of housing contracts, receptionist and facility services and
maintenance of the halls
Directed six Level III supervisors and 60 Level I service center representatives
Prepared and conducted weekly supervisor meetings and assigned tasks
Partnered with a seven member supervisory team and operations coordinator to ensure procedures are
implemented correctly
Responsible for employee discipline and provided avenues for improvement, checked timesheets for budgetary
purposes
Keith T. Curry
269.598.9504
currykei@msu.edu
Page 2

Responsible for all duties of Level III manager position while working as the interim Level IV including holding
bi-weekly team meetings to address new policies, information, or issues with my team of 15 Level I service center
representatives.
At end of position, helped organize a job description and responsibilities handbook for future Level IVs.

Sales Team Leader Internship (May 2012 July 2012)
University Directories, Lansing, Mich.
University Directories is a nationwide college media and marketing company
Sold advertising space through many mediums to the business in Lansing, MI and surrounding area
Built relationships with clients in-person, over the phone and via email to ensure their needs were being met.
Motivated my team members to exceed their goals by surpassing our $90,000 team sales goal with $93,351 in
total sales and led the team to over $30,000 in sales during week four of the internship (a new record)
Led a web-based conference for other sales teams from across the nation

VOLUNTEER ACTIVITIES:
Focus Group Assistant (Fall 2013)
Dr. Ann Kronrod, Michigan State University, East Lansing, Mich.
Helped Dr. Kronrod organize several focus groups focusing on college student's perceptions on artificial tanning
and its effects on the skin.
Took detailed notes throughout the focus groups and organized the results to categorize similar findings

Marketing Committee (September 2010 May 2011)
University Activities Board, East Lansing, Mich.
Created advertisements for student events around campus
Took data on how students reacted to events and reported results to the general board

EDUCATION AND TRAINING
Michigan State University, East Lansing, Mich. (Spring 2014)
Bachelor of Arts degree with a major in advertising

New Media Driver's License Certification (Spring 2013)
Michigan State University, East Lansing, Mich.
Certified with use of social media sites: WordPress, Google AdWords, Twitter, Facebook, Linkedin, Pinterest,
Tumblr and YouTube for business gains

Measuring and Monitoring Social Media Certification (Spring 2014)
Michigan State University, East Lansing, Mich.
Certified in measuring and measuring social media sites and gathering insights from findings. Trained in use of
Sysomos, Twellow, Twitter Search and Hootsuite.

AWARDS AND RECOGNTION
Kohl's Capstone Scholar Competition (Fall 2013)
Michigan State University, East Lansing, Mich.
Led a team of six to brainstorm, create and implement an innovative idea for Kohl's. Together we created a
limited time sales website for Kohl's clearance items. After presenting our project to several Kohl's
executives, our team took second place and a cash prize.