Group Members:

Student Name Student ID

Umair Arif L1S13MBAM0042
Arslan Akram
Qazi Adeel L1S13MBAM0120
Muneeb Ahmed L1S12MBAM0099

Course Name:
E-Marketing and Social Media

Section: C

Semester: 3

Project Name
GREENER indoor plant rental project(We care the nature))

Introduction
GREENER is a indoor plant rental project. We try hard to develop long-term partnership
with all of our clients. We often work together with architects, engineers and other
design professionals to provide broad site development services. We are providing
exclusive services of indoor plants on rental basis and we are the responsible of further
care because we believe to deliver charming impact to your business as well as your
home and provides the feelings of freshness Our representative will physically come to
your place and replace the product on just one simple click or phone call. WE are
providing 24/7 services on your desk. Our Commercial as well as Residential services
includes
Maintenance
Design & Installation
Leaf Removal
Weed Control
Fertilization

Vision
Our vision is to be State leader in the provision of Indoor Plant Rental by giving utility
and esthetics to our valuable customers
Mission
We are here to boost the working environment and corporate image. Treat your space
to a big breath of fresh air and more greenery. We provide the best interior available
because we have a true craving to keep the plants under our care healthy and pretty at
all times.

We are providing:
Plant rental and maintenance services for corporate offices and commercial buildings.

About Business/Venture you want to promote
Business Name Greener
Plants Rental Provider


Address/Location
Lahore

Description Provides indoor plants on rental basis and we provide after
sale and services

Main
Products/Services
Commercial
Residential

Objectives of the E-Marketing Campaign
1. E-Marketing lessens our communication cost with our target customer.
2. We Increase our Online Visibility
3. We Establish our Company in Local Search
4. We Establish our Brand in Social Media.








\Our Facebook Page












Other Detail:
Marketing Strategies
Blue Ocean strategy will become helpful for our business because we are creating
uncontested market demand and create irrelevant market competition .initially we will
adopt downward market stretch. we are adopting ethnocentric pricing policy because
our customers are different.
For Advertisement we will go for transit, kiosk, street furniture and BTL activities.
is our face book page. We hire a person whose job is to handle face book page. We will
use OLX for flourish our business We will focus on360 marketing. Our representative
will visit physically to corporate as well as shopping malls for business deals.
Target Customer
Banks ,Shopping Malls Restaurants and upper-class is our target audience.
When we enter in the market, our future approach is to diversify business in flowers and
event decors
Startup Cost:
For land it will cost 15000/ month.
We have to construct green shed. On construction, it will cost 50000 to 80,000.
Plants approximately average cost starts from 500 to 2000 rupees.
Pickup van cost is 350000 to 400000.
1 nursery manager,2 labor boy they will also assist to driver on delivery
Salaries 30000
Electricity cost 2000/month
Water 1500/month.
Equipments and pods 25000
Our products are named as Araucaria ,Bait Palm, Bait palm 2,Bonsai ficus, Bonsai
Thai, Cane palm, Dracaena, Dracaena 2,Fox Tail, Fern, Phoenix Palm, Song Of India.