What else is important when choosing an accommodation?

Important to global travelers / Biggest impact to global hoteliers

95% of global travelers
say price is important
when booking an
accommodation.
Meanwhile, only 50%
of global hoteliers say
price has the biggest impact
when travelers book.
TripBarometer
The worlds largest accommodation and traveler survey*
HOTELIER PERCEPTION VERSUS TRAVELER REALITY
Striking contrasts in 2014 booking trends.
of global travelers say
reviews are infuential when
choosing where to book.
What impacts global travelers decision for
where to travel:
How global hoteliers collect travel reviews:
of global hoteliers say
reviews are infuential in
generating bookings. 89%
96%
LAST CALL FOR THE MINI-BAR?
Free and emerging amenities are infuencing bookings.
Female travelers care more
about free shuttle services,
while male travelers care
more about the hotel bar.
Global hoteliers who
added staf who speak
foreign languages: 16%.
Only 14% of global travelers consider
the mini-bar an important amenity, and
63% of global hoteliers have already
done away with the mini-bar.
Free breakfast
Free parking
Free shuttle/taxi
Free pillow menu
Free in-room Wi-Fi
74%
67%
40%
38%
10%
15%
25%
80%
59%
83%
NEAR OR FAR, TRAVEL IS WITHIN REACH
Globally, the percentage of travelers is expected to increase in 2014.
21% of global travelers
plan to spend more on
travel in 2014.
While 40% of global hoteliers
believe the national economy will
negatively impact them
The economy is not a signifcant factor when it
comes to global travelers spending more in 2014.
70% of global hoteliers are confdent about
business proftability in 2014.
Average global traveler spend in 2014 (USD)
1
Global hoteliers raising room rates in 2014:
I would never spend less: 20%
$5,955
2013
$6,136
2014
Im saving up for travel: 40%
Im more confdent about the economy : 11%
THE REVIEW OF REVIEWS: THEYRE ESSENTIAL
Traveler feedback plays a key role in the travel cycle.
2014 GLOBAL EDITION
Travelers / Hoteliers
Global traveler demand versus global hotelier supply:
Most commonly
introduced new amenity:
In-room Wi-Fi.
1. Online media platform, such as TripAdvisor
2. Emails to recent guests
3. Guest book
4. Links on hotel website
5. Cards at front desk
Online travel reviews Previous experience Amenities Special ofers
77% / 25% 86% / 33% 89% / 64%
1
Based on exchange rates from xe.com on February 26, 2014.
52%
Hoteliers are underestimating how positive
experiences contribute to repeat business.
Travelers are eager for the added value that special
ofers provide when booking accommodations.
Where are they going?
Destinations with the highest average domestic and international travelers, according to hoteliers:
2014
2013
Domestic leisure travelers
90% 77%
87% 65%
International leisure travelers
$
$
$
$
65%
Online travel
reviews
48%
Personal
recommendations
44% / 4%
To see the full TripBarometer report and more travel trends, go to
www.tripadvisor.com/TripBarometer
2014 TripAdvisor LLC All rights reserved.
* Data was collected February March 2014, based on an online survey of 10,370 representatives from accommodations in the
TripAdvisor database, weighted equally by country, and 50,637 TripAdvisor website users and Ipsos online panelists who have
researched their travel plans online in the last year, weighted to the known profle of the online population. Further details can be
found in the TripBarometer global report.
Russia Japan Greece Brazil Australia USA Caribbean
78% 72%
Morocco Austria
77% 68%
Thailand
79% 75% 86% 87% 75%
ENTHUSIASM OVERRIDING ECONOMIC PESSIMISM
Globally, spending is up despite low economic optimism.
81%