Tory Looney

Design and Writing

Portfolio
University of Oklahoma
Major: Advertising
Minor: Enterprise Studies
Graduation Date: May 2016
TABLE OF CONTENTS
Page 1: Resume
Page 2: Chanel Advertisements
Page 3: Chanel Advertisements
Page 4: Magazine Cover
Page 5: Restaurant Advertisement
Page 6: Press Release Sample
Page 7: Profile Sample
1
Victoria Looney
E-Mail: victorialooney@ou.edu
LinkedIn: http://www.linkedin.com/pub/victoria-looney/60/b95/5b9/


Education
The University of Oklahoma August 2013-present
Honors College
Major: Advertising
Minor: Enterprise Studies
GPA: 3.7
Graduation: Spring 2016
The University of Texas- Austin August 2012-May 2013
Major: Advertising
GPA: 3.7
Work Experience
Down Syndrome Association of Central Oklahoma- Spring Internship January 2014- present
I assist the executive director with the organizations social media marketing, as well as their marketing within
the local Oklahoma City community.
Longview World of Wonders (Childrens Museum)- Summer Internship May 2013- July 2013
I helped coordinate fundraising events by reaching out to sponsors and maintaining a strong line of
communication between clients and suppliers.
Starbucks Coffee Company December 2012- July 2013
Interacted with customers and emphasized the importance of customer service by demonstrating the positive
effects it had on consumer satisfaction.
Skills
Developing effective written and graphic
messages
Planning and organizing projects
Social media marketing
Setting standards, priorities and meeting
deadlines
Knowledge of Adobe Photoshop and
InDesign
Activities & Honors
The Big Event Operations Team Member
High School Leadership Conference
Operations Executive Member (Campus
Activities Council)
Member of Advertising Club
Member of Nonprofit Leadership Student
Association
Member of Association of Fundraising
Professionals
Sigma Alpha Lambda- National Leadership
and Honors Organization
Red Cross Volunteer- Piney Woods Chapter
Must Studious New Chi Omega Member

2
3
UNFOLDed MAGAZINE
Son Yeon-Jae:
THE RISING STAR
TASTE THE LAYERS
of Kazakhstan
An INSIDE look
at South African
cricketer: AB de
Villiers
you went
snowboarding
where?
A ONE-OF-A-KIND EXPERIENCE
4
5
6
PRESS RELEASE
FOR IMMEDIATE RELEASE
Contact:
Tory Looney
victorialooney@ou.edu
FREE BICYCLE SAFETY CLINICS
NORMAN Young bicycle enthusiasts will have the opportunity to attend free bike safety clinics
on Saturday, Nov. 23, at Regan Elementary School in Norman, or at North Highlands Elementary School in
Oklahoma City, sponsored by Bicycle World.
Te clinic is open to children age 6-12 and each registrant must bring a helmet and bicycle to participate.
Te clinics will last from 10 a.m. to 12 p.m. and teach children bicycle safety by discussing the importance of
helmets, riding in bike lanes and using proper hand signals. Bicycle World staf members will be administering
both clinics and checking each childs bicycle for safe operation.
In addition to discussing the importance of bicycle safety, participants will also be able to take part in an
obstacle course to test their riding profciency. Childrens reactions and reaction times will be monitored.
According to the National Highway Trafc Safety Administration, a total of 677 pedalcyclists were killed
in motor vehicle crashes in 2011 and the 14-and-younger age group accounted for 9% of those fatalities.
We believe bicycle safety is crucial for children. With just a little guidance, children can learn habits and
rules that could save their lives, Darwin Lester, president of Bicycle World, said.
All participants will receive a certifcate of accomplishment and be briefed on what they need to improve.
Tere is limited space so people who want to attend must call 555-4356 to register.
Bicycle World is a 3-year-old company based in Norman that was created in order to provide a large
selection of quality equipment to bicycle enthusiasts. Te company has two area stores, at 555 Ed Noble Pkwy in
Norman and at 338 S. Pennsylvania in Oklahoma City.
7
PROFILE
Afer going through a difcult time a few years ago, Kelsey Ishmael discovered a newfound love and
hope for the world through music and travel. During her time of struggle, Ishmaels mom always said, Never
underestimate the healing power of music.
Ishmael always comes back to this quote for inspiration. Both her mom and dad are musically inclined so
she has been surrounded by music and instruments her entire life. She enjoys playing her guitar to acoustic songs
and covering current pop music. Her favorite part about covering songs is making them into her own.
Country is my favorite, it preaches God and the truth, Ishmael said. She always tries to have a positive outlook
on life and that is easiest for her when she is involved in music.
Not only has Ishmael found joy in music, but she has also found happiness through traveling with her
family. Being an only child, she said she enjoys going on large family vacations with her cousins. Her cousins
have always acted as siblings for her so she loves being able to spend time with them.
She likes discovering new cultures and experiences through her travels.
I would love to study abroad in Italy and take a food and culture course, Ishmael said.
Ishmael would like to use her experiences with music and culture to one day work in the world of public
relations. I would prefer to work in the music world, but as long as I get to be in a social environment I know I
would enjoy my job, said Ishmael.
She wants to apply her optimistic and hopeful attitude into all that she does and continue to fnd
happiness through music and travel.