Submitted by Atul Kumar Sanghi MBA Part 2 IIIM, Jaipur

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Submitted by

Atul Kumar Sanghi


MBA Part 2
IIIM, Jaipur
1
ABOUT THE POJE!T
I COMPLETED MY SUMMER TRAINING AT BAJAJ AUTO LTD,PUNE IN MARKETING
DEPARTMET FOR A PERIOD OF 8 WEEK. I AM HIGHLY THANKFUL TO MR. S.MANOJ
KUMAR (PRODUCT MANAGER) AND SAGER TALEWAR (ASST.MANAGER MARKETING) FOR
THERE DIRECTION,SUPPORT, AND SPENDING THEIR MOST VAUABLE TIME WITH ME
THE POJE!T TIT"E : !USTOME U#$ESTA#$I#% O& !T'((
THE PROJECT IS CONCERNED WITH KNOWING CUSTOMER FEELING ABOUT
CT1!!.BASICALY THIS PROJECT DIVIDED INTO TWO STAGES IN FIRST STAGE,THERE IS AN
INTERECTION WITH CUSTOMER AND CHECKING OUT THERE SATISFACTION LEVEL, IN
SECOND STAGE THERE WAS INTERACTION WITH INTENDERS OF THE BIKE IN ORDER TO
HAVE AN IDEA ABOUT THEIR LIKES AND DISLIKE IN THE BIKE. I DEVOTED MY SERIOUS
EFFORT TO FIND OUT THE FACTS WHICH IS USEFUL FOR THE COMPANY. I LERNT A LOT
IN THIS TWO MONTH..
BAJAJ CT1!! LAUNCHED IN LAST WEEK OF MAY AND GETTING OUTSTANDING RESPONSE
FROM THE MARKET THE BIKE BECOME LEADER IN HIS SEGMANT IN VERY SHORT SPAN
OF TIME. COMPANY IS SELLING MORE THEN "#!!! UNIT MONTHLY STILL DEMAND
OVERTAKE THE SUPPLY.COMPANY IS PLANNING TO REMP UP THE CAPACITY UPTO 8!!!!
MONTHLY.CT1!! IS A PERFECT COMBINATION OF PRICE ,STYLE, MIELAGE, POWER,AND
RELIBILITY . THIS IS A NEW ENDAVIOUR FROM BAJAJ TO RETRIVE ITS LEADERSHIP IN
ENTRY LEVEL WHICH IS DEPRIVED BY HERO HONDA LAST YEAR AND COMPANY
SUCCEED IN DOING SO.

$
ABOUT THE COMPANY

THE BAJAJ GROUP IS AMONGST THE TOP 10 BUSINESS HOUSES
IN INDIA. ITS FOOTPRINT STRETCHES OVER A WIDE RANGE OF
INDUSTRIES, SPANNING AUTOMOBILES (TWO-WHEELERS AND THREE-
WHEELERS), HOME APPLIANCES, LIGHTING, IRON AND STEEL,
INSURANCE, TRAVEL AND FINANCE.
THE GROUPS FLAGSHIP COMPANY, BAJAJ AUTO, IS RANED AS THE
WORLDS FOURTH LARGEST TWO- AND THREE- WHEELER
MANUFACTURER AND THE BAJAJ BRAND IS WELL-NOWN IN OVER A
DO!EN COUNTRIES IN EUROPE, LATIN AMERICA, THE US
THE CHAIRMAN AND MANAGING DIRECTOR OF THE GROUP, RAHUL
BAJAJ, TOO CHARGE OF THE BUSINESS IN 1"#$. UNDER HIS
LEADERSHIP, THE TURNOVER OF THE BAJAJ AUTO THE FLAGSHIP
COMPANY HAS GONE UP FROM RS.%& MILLION TO RS.'#.1# BILLION
(USD "(# MILLION), ITS PRODUCT PORTFOLIO HAS E)PANDED FROM
ONE TO AND THE BRAND HAS FOUND A GLOBAL MARET. HE IS ONE
OF INDIAS MOST DISTINGUISHED BUSINESS LEADERS AND
INTERNATIONALLY RESPECTED FOR HIS BUSINESS ACUMEN AND
ENTREPRENEURIAL SPIRIT.


BAJAJ AUTO IS THE LARGEST TWO AND THREE WHEELER E)PORTER IN
THE COUNTRY AND HIS TARGET IS TO BECOME NO.1 TWO WHEELER
COMPANY. IF WE TAL ABOUT FUNDAMENTAL OF THE COMPANY IT IS
VERY STRONG AND HAVE CASH RESERVE OF ALMOST '000 CRORE.
COMPANY ALSO HAVE SUBSTANTIAL SHARE IN ICICI BAN

%
INDIAN TWO WHEELER INDUSTRY
INDIA IS WORLD SECOND LARGEST TWO WHEELER MARER (AFTER CHINA) AND IS
GROWING VERY FAST EVERY INDIAN AND GLOBAL PLAYER LIE HERO HONDA,
BAJAJ, TVS, YAMAHA, LML ETC ARE TRYING TO ENCASH THIS OPPORTUNITY
HERO HONDA, BAJAJ AND TVS ARE THE MAJOR PLAYER AND CONTRIBUTE MORE
THEN %$* OF TOTAL SALE.THE CURRENT SI!E OF TWO WHEELER INDUSTRY IS
ALMOST $.& MILLION AND E)PERT SAYS THAT BY &010 IT WILL TOUCH 10 MILLION
OUR TWO WHEELER DIVIDED INTO THREE CATEGORY
MOTORCYCLE :- MOTERCYCLE DOMINATES THE INDUSTRY AND ALMOST '.& MILLION
MOTORCYCLE SOLD ANNUALLY. HERO HONDA IS THE CLEAR LEADER IN MOTORCYCLE
AND SELL MORE THEN 1+$000 MOTORCYCLE MONTHLY FOLLOWED BY BAJAJ AUTO AND
SELLING MORE THEN 10$000 , TVS $$000,AND REMAINING BY OTHERS (YAMAHA,LML
INETIC ETC) .
UNGEARED SCOOTER :- UNGEARED SCOOTER SEGMENT IS ALSO GROWING ,UICLY
AND THE TOTAL INDUSTRY SI!E IS ALMOST $'000 VEHICLE MONTHLY HONDA IS THE
LEADER WITH &1000 FOLLOWED BY TVS &0000 INETIC "000 BAJAJ '000.
GEARED SCOOTER :- GEARED SCOOTER FACING NAGITIVE GROWTH FROM LAST (-'
YEARS THE TOTAL INDUSTRY SI!E IS &$000 THOUSAND VEHICLE MONTHLY BAJAJ ENJOY
THE LEADERSHIP POSITION AND SALING 1$000 THOUSAND VEHICLE FOLLOWED BY
HONDA "000 AND REMAINING BY OTHER.
ONE SIDE GLOBAL PLAYER ARE ENTERING IN INDIAN MARET ON OTHER SIDE
INDIAN PLAYER ARE SPREADING OUR SELF GLOBALLY .COMPANIES LIE BAJAJ TVS
HAVE ROBUST GAME PLAN FOR GLOBAL MARET.
RECENTLY BAJAJ AUTO PLANNED TO INVEST '000 IN GLOBAL MARET TO
STRENGTHEN ITS POSITION . THIS SHOWS THAT INDIAN PLAYER ARE COMPETENT
ENOUGH TO FIGHT WITH MULTINATIONAL PLAYER .
&
Project Title: - Static & Dynamic evaluation of CT100
Research objective: -
Previous ownershi! if any
"wareness level of any #-wheeler
$ntention to buy a new #-wheeler
Consi%eration set&
'ost li(ely urchase
Static & Dynamic evaluation of CT100
'etho%olo)y: - *ne by *ne interview with the hel of
Stan%ar% +uestionnaire&
Place: - ,aiur City&
Samle Si-e: - 10# $nten%ers for CT100&
#
.ase 10#
E'()*+( T,- W.++)+( O,/+( 89 %
New Buyer 11 %
/arlier
# 0heeler *wners
.ase 1 21
Bajaj Scooter 38%
Bajaj Motorcycle 22%
Hero Honda 16%
TVS 6%
Others 18%
Large number of Bajaj vehicle pervious owner attracts towards CT100 as
compared to competitor.
"
"0"R/3/SS
"wareness "mon) The Reson%ents
.ase 1 10#
OM!"N# Brands %
B"$ al%&er 11' '(
Bo)er T 6*
!ulsar 1'* +TS, 45
Bo)er "T 3(
t 1** 9*
-%nd 12' 18
Others
16
H./O
HON+"
S0lendor 1 S0lendor2 21
!ass%on '1
+ +awn 64
Others 2'
TVS V%ctor 3$ 47
entra '9
Others 13
$M$ 4reedo5 +) 28
4reedo5 S0 19
Others 3
#"M"H" ru) 13
Others 9
6,N.T, Boss 3
HON+" "ct%7a 3
High awareness for T! ictor "L# Bajaj $ulsar1%0 &T!'# Hero Honda C&
&awn and Hero Honda !plendor due to high fre(uenc) of T commercials and
on road visibility.
*wareness for CT100 due to high fre(uenc) of news paper add and visibilit)
on the road in ver) short time
0
Sources *f "wareness
.ase 1 10#
Source %
News0a0ers 68
TV co55erc%als 47
4r%ends 72
Showroo5s 92
/elat%7es 22
Mechan%cs 29
Others 28

News0a0er8 TV o55erc%al8 4r%ends and Showroo5 are the 5ajor source o9
awareness:
8
Consi%eration Set for CT100 $nten%ers
.ase 1 10#
1
st
.ran%
CT100 6#:
+ +awn 1(%
S0lendor 8%
V%ctor 2%
entra 2%
!ulsar 1%
-%nd 12' 1%
#
n%
.ran%
CD Dawn #9:
T1** 18%
S0lendor 1'%
Bo)er T 13%
entra 12%
V%ctor (%
al%&er '%
!ass%on 3%
Other 6%
CT100 fascinate substantial number of C& &awn and !plendor intenders and
become first choice of them.
5
r%
.ran%
S0lendor 1'
+ +awn 1*
T1** ;
entra 9
Bo)er T 9
!ass%on 6
!ulsar 6
V%ctor '
al%&er 3
-%nd12' 2
Other 2
1
No ons%derat%on 2*
+ 1** 6
'ost ;i(ely Purchase
."S/ 1 10#
T1** 69:
+ +awn 1(%
S0lendor *;%
V%ctor *2%
entra *2%
+1** *1%
CT100 becomes a first choice of substantial number of intenders because of is its
superb st)le# attractive price and e+cellent mileage.
"lternate choice <if the most li(ely bi(e is not available= for CT100 $nten%ers
Most $%<ely
!urchase
No o9
/es0ondent
s
T1** Bo)er T S0lendor Other entr
a
+ +own al%&er
11'
T1** ;' 1;% 21% 8% 1;% 32% '%
+ +awn 1( 8'% 1'%
S0lendor ; 8'% 1'%
V%ctor 2 '*% '*%
entra 2 1**%
+1** 2 1**%
'f CT100 is not available then C& &awn# !plendor# and Centra becomes the most li,el)
choice of the intenders as compare to Bajaj -otorc)cle
1!
Reasons for most li(ely urchase for CT100 $nten%ers&
."S/ 1 10#
B"S. ;' 1' ; 2 2 1
T1** + +awn S0lendor entra V%ctor +1**
Style 61% 28% 28% '*% 1**%
!ower and 0%c<u0 21% 1**%
4uel 5%lea=e 9(% 3'% (2% 1**% '*%
Brand na5e 6% 6(% ;1%
/esale 7alue 28% (2%
!r%ce 6*% (2%
O7erall 0er9or5ance ;8%
/%d%n= co59ort 9or lon= r%de
,n9luence o9 9r%ends 1*% 21%
Sturdy &%<e1 carry%n= load 1**%
/el%a&%l%ty 1(% ';% 1**%
on7en%ent &%<e1 5ult%0ur0ose
$ow 5a%ntenance 13%
.uel -ileage# !t)le# $rice# Brand /ame $la)s a major role in purchase decision
and CT100 is the perfect combination of all.
11
Reasons >or 3ot Consi%erin) .o?er CT or Caliber 117
0esale value# Bad Brand image and st)le pla) 'mportant role for not
considering Bo+er CT
0esale value #Brand image and Overall $erformance1not so rough
tough and long life2 effect Caliber11% consideration
Ratin) for CT 100 *n ;oo(s an% Style

.ase 1 10#
!ara5eters
"7era=e
/at%n=
Tan< Sha0e 8:*2
4ront $oo< ;:(8
3ra& /a%l 9:8
S0eedo onsole 9:8
Seat Sha0e 9:1*
/ear V%ew M%rrors 6:*8
4oot /est 9:68
,nd%cators 8:69
St%c<ers 8:;6
/%de ontrol Sw%tch 8:16
Other ontrol Sw%tch 9:2'
olor 8:16
.ase 1 10#
!ara5eters
"7era=e
Start%n= 9:82
!ower1!%c< >0 1st 3ear 8:13
2nd 3ear 8:9'
3rd 3ear 8:;6
(th =ear 8:99
Seat%n= o59ort -%th !%ll%on 9:6'
-%thout
!%ll%on
8:2'
/%de ontrol O0erat%on 8:2'
4ront Sus0ens%ons 9:2'
Bra<%n= 8:;6
S5oothness %n 3ear
Sh%9t%n=
9:3'
1$
.n=%ne S5oothness 8:2'
/ear Sus0ens%ons 9:'9
/oad 3r%0 8:8'
Style $mrovement Desire
4a%r%n= 2*%
/ear V%ew 5%rror 3*%
No ,50ro7e5ent /e?u%red '*%
0espondent are happ) with the current st)le but fearing and oval shape rear
view mirror ma,es them delight and the) are read) to pa) more for this
change. Fairing is demanded by those intenders who are considering
Splendor, Victor, Centra and other executive bike for another option.
"%%itional $nformation
")e
18@23yrs 18%
2(@3*yrs (*%
31@3'yrs 22%
36@a&o7e yrs 2*%

*ccuationA @
Student ;%
Trader 2%
Bus%ness5an '(%
3o7t:
.50loyees
13%
!7t:
.50loyees
18%
!ro9ess%onal 6%
1%
'onthly $ncome: -

/%ucation:
Below SS 28%
HS 2*%
3raduate 32%
!ost
3raduate
2*%
Tye of Roa% %o you )enerally ri%e


"vera)e @ms Run Per Day
Below@'*** 1(%
'***@8*** '2%
8***@1**** 19%
1****@1'*** 1*%
1'*** and
a&o7e
'%
>r&an ;9%
/ural 1*%
Both 11%
1&
.ase 1 21
%
2*@3* 65s 3'
(* 65s and a&o7e 33
3*@(* 65s 1'
1*@2* 65s 1(
Below 1* 65s 3
3o of Person Asin) the .i(e
.ase 1 21
%
Solo 3;
Two !erson (8
Three Or More !erson 1'
.ase 1 21
Servicin)
%
15onths 11
2 5onths '9
3 5onth 3*
( 5onths and
a&o7e
*
;oa% Carryin) Pattern
.ase 1 21
%
#es 33
No 6;
1#
Recommen%ations: -
Compan) should change the rear view mirrors and replace them with oval show
as it enhances the front loo,.
Compan) should launch another variant of CT100 with faring# because new
variant help to fascinate si3able number of !plendor and Centra intenders
Compan) should give more emphasi3e to promote 999 finance Scheme among
small shopkeeper, rural market and less paid vt. !mployees because
CT100 is a good combination of st)le power price 4special 555 finance scheme
and this combination stimulate new customer.
One satisfied Customer generate man) intenders "Customer brings Customer#
so some 6+tra benefit 1/on monetar)2 7eeps them continue to recommend
CT100. !peciall) those customers who recommend the bi,e to substantial number
of person 1li,e L'C# /!C# and other these t)pe of agent because the) interact large
no of person and have good public relation # $ met with one %$C agent who
urchased C&'(( and recommend to his )* other agent and companion and
demand for some benefit and told why he waste his time without any extra
benefit .
-ultiple+ cinema concept are developing and spreading all over the countr) ver)
(uic,l)# speciall) in cit) and big towns and people are fascinating towards them, if
company run advertisement slide and display the product inside, it help to
tab large no of person and ma,e the product aware among them# because
normall) when ever we watch T and advertisement comes we shift the channel
but in cinema we cannot do it and see with concentration.
0esale value of Bajaj product is ver) less as compare to Hero Honda and ever)
customer are confronted with a problem that# 's he getting right price and his old
vehicle goes into right hand so man) time this t)pe of feeling compel the
prospective customer to drop the idea to purchase the new vehicle.
1"
'f compan) contemplate to come up with his own e+change outlet 't generate
customer faith regarding price and other issues and stimulate demand.
8e have three colours in CT100 but onl) blac, colour is available man) times customer are not
enjo)ing the choice and this ma,es them slight unhapp) so compan) should also consider this
small issue.
Title: - Post Purchase Satisfaction of .ajaj CT 100 *wners&
>iel% 0or( Perio% : - 9
TB
,uly 09 to 12
th
,uly
*bjective: -
1: !re7%ous ownersh%0 %9 any
2: ons%derat%on &e9ore 0urchase
3: ,50ortant !ara5eter 9or 0urchase dec%s%on
(: Sat%s9act%on le7el
#. M-2+ -3 45(6.'7+
Meth)d)l)gy:
O/+ -/ O/+ I/8+(9*+, ,*8. 8.+ .+)4 -3 78'/2'(2 :5+78*-//'*(+.
Place: - Ba%0ur %ty
Sample *i+e: , 1!1 O,/+(7 -3 CT 1!!
10
Previous *wnershi
.ase 1 101
%
.arl%er Two -heeler Owner ;2
4%rst T%5e Buyer 28
/arlier Two 0heeler *wner
.ase 1 65
%
Bajaj Scooter 29
Bajaj Motorcycle 23
Hero Honda 3*
TVS *6
Other 12
"ood percentage 19:;2 of $revious competition vehicle owners were attracted towards
CT100
18
Consi%eration
* substantial percentage 150;2 of respondents considered other brands 1Bajaj 4 Competition2
before ma,ing a decision for purchase of CT100 and 10; are those who purchase onl) because
of CT100.
The other brands considered 1apart from CT1002 b) these customers are as follows#
1
st
.ran%
.ase 1 101
%
Hero Honda + +awn 90
Bo)er T 14
Hero Honda S0lendor 17
al%&er11' *3
V%ctor *3
4reedo5 *3
Other 1*
NO cons%derat%on 1*

#
n%
.ran%
.ase 1 101
%
Bajaj Bo)er T #0
Hero Honda S0lendor 16
+ +awn 1#
entra *8
11
Bajaj al%&er11' *;
TVS V%ctor 3$ *3
No ons%derat%on 2(
Others *9
5
r%
.ran%
.ase 1 101

No cons%derat%on 47
Bajaj Bo)er T 8
Bajaj al%&er11' 6
Hero Honda S0lendor ;
Hero Honda + +awn 3
!ulsar 3
Other 8
Choice
$nfluence 'ember
.ase 1 68
%
4r%ends (8
O99%ce collea=ues 29
/elat%7es 23
S0ouse 13
!arents 1*
Mechan%cs 6
h%ldren 3
Others 6
.riends influence the most in purchase of CT100 1those who alread) purchased CT1002
Reason for urchasin) CT100
.ase 1 101
%
4uel M%lea=e 9'
!r%ce (3
$!
Style 68
Ma%ntenance ;
Brand Na5e ;
Excellent mileae! att"acti#e $"ice an% &&% 't(le in)l*ence% t+e $*"c+a'e &) CT,--.
"%%itional $nformation
Reason >or Purchase Two 0heeler
.ase 1 101
%
House hold1 4a5%ly 52
Bus%ness 1Sho0<ee0er 5#
O99%ce 3o%n= 16
olle=e 1 classes 13
Business $urpose means those people who have small shop# field wor, for there emplo)ees or
himself.
Parameters consi%ere% imortant for Purchase&
.ase 1 101
%
M%lea=e 21
Style 95
!r%ce 59
!ower1 !%c< u0 1(
/el%a&%l%ty 13
Brand Na5e 1*
Ma%ntenance 1'
-ileage and !t)le pla)s a major role in ma,ing purchase decision b) CT 100 owner.
$rice also seems to pla) some role in ma,ing a decision regarding purchase of CT100.
$1
"lternative choice if CT 100 is not available
.ase 1 101
%
+ +awn 90
Bo)er T 14
S0lendor 17
V%ctor 3
No cons%derat%on 1*
Other 16
'f CT100 was not available a significant no of customer would have purchase Hero Honda
ehicle 1C& &awn 4 !plendor2.
Reason for "lternative Choice
.ase169
"lternative choice & no& 90 14 17 5
CD Dawn
.o?er CT Slen%orC D$CT*R E;
Style 1'% 39% '*%
!ower and 0%c<u0 21% 1**%
4uel 5%lea=e 57: 20: (2% '*%
Brand na5e 97: 61:
/esale 7alue 21% 60
!r%ce 57: (8%
O7erall 0er9or5ance 68:
,n9luence o9 9r%ends 21%
/el%a&%l%ty 1(% 26% ';%
$ow 5a%ntenance '6%
$$
Post Purchase /valuation
;evel of Satisfaction with CT100 on various arameters&
.ase 1 101
!ara5eters "7era=e
Score
O7erall loo<s 1 Style 8:*9
Start%n= 8:81
!ower1!%c<@u0 C Solo 8:8(
!ower1!%c<@u0 C w%th !%ll%on 8:;(
M%lea=e 8:'8
/oad 3r%0 C at h%=h s0eed 8:61
/oad =r%0 C at turns 8:61
/%d%n= co59ort 9:''
S5oothness %n =ear chan=%n= 9:1*
Bra<es 8:81
Horn 8:23
Ma%ntenance N"
Head $a50 C !ower14ocus 8:(2
.n=%ne 9%r%n= 9:'2
Sturd%ness1 +ura&%l%ty N"
Overall the respondents are satisfied with the performance of the vehicle.
0espondents are pleased with the st)le but preferred headlamp fairing and
oval shape rear view mirror.
$%
'ilea)e /?ectation
%
;*@;' *;
;'@8* 56
8* and a&o7e 74
6+pectation of -ileage is ver) high in CT100 customers and if
Customers do not get that level it might dilute the image of the
brand
'ilea)e Eettin)
%
Bel)-,.( (
6*@6' ##
66@;* 1*
;1@;' #4
;6@8* #0
8* a&o7e 18
.uel *verage pla)s an important role behind the success of the bi,e
and substantial no. of Customer are getting good mileage from
CT100
$mrovement Desire
$&
%
4a%r%n= 28
/ear 7%ew 5%rror 3;
No ,50ro7e5ent 3'
Customer are !atisfied with the loo,s of the CT100 and the
compare the bi,e with Hero Honda !plendor But the) desire for
fearing and change in rear view -irror that ma,es them delighted.
"%%itional $nformation
Dehicle Asa)e Pattern
"vera)e @ms Run er %ay
%
11@2* 65s 13
21@3* 65s 23
31@(* 65s 26
(1@'* 65s 23
'1 and a&o7e 65s 16
Tye of Roa% )enerally Driven
%
>r&an 8(
>r&an and /ural 16
'o%e of Purchase
.ase 1 101
%
4%nance ;3
ash 2;
$#
Tye of >inance
.ase 1 69
%
$oan 9ro5 Ban< ;3
$oan 9ro5 4%nance o50any 23
$oan 4ro5 /elat%7es14r%ends (
Demo)rahics
")e Erou
.ase 1 101
%
18@2( yrs 22
2'@3* yrs 19
31@3' yrs 19
36@(* yrs 26
(1@(' yrs 6
(6 "nd "&o7e 6
*ccuation
%
.50loyee 3o7t: 32
.50loyee !7t: 26
Sel9 .50loyed 13
Student 1*
Bus%ness5an 1*
Trader 6
Sho0<ee0er 3
$"
"%%itional $nformation
")e
18@23yrs 1'%
2(@3*yrs 38%
31@3'yrs 26%
36@a&o7e yrs 21%

*ccuation

Student 12%
Trader 16%
Bus%ness5an 29%
3o7t:
.50loyees
21%
!7t:
.50loyees
13%
!ro9ess%onal *9%
M-/8.); I/6-<+

Below@'*** 18%
'***@8*** 38%
$0
8***@1**** 28%
1****@1'*** 13%
1'*** and
a&o7e
*3%
/%ucation


Below SS 28%
HS 2*%
3raduate 32%
!ost
3raduate
2*%
Tye of Roa% %o you )enerally ri%e

>r&an 8'
/ural 9%
Both 6%
'e%ia Babits
.ase 1 101
Televisions *wner
%
Own a TV 9;
+o not Own TV 3
Cable Connection availability
%
a&le not a7a%la&%l%ty 74
a&le a7a%la&le 3(
$8
Eeneral Diewin) Time
%
6a5 to 1* a5 3
205 to 605 13
805 to 905 12
905 to 1*05 57
1*05 to 1105 #4
1105 onwards 3
Channels Diewe% .y the Reson%ents&
%
$ocal a&le #2
Star !lus #5
"aj Ta< 19
++1 Nat%onal 74
Sony TV 26
Dee TV 3'
Star S0orts 6
.S!N 3
++ News 50
Set Ma) 3
Star Mo7%es 13
Star News 1*
$1
Ten S0orts 3
Dee %ne5a 18
Recommen%ations: -
o50any should chan)e the rear view mirrors and re0lace the5 w%th o7al show
as %t enhances the 9ront loo<:
:o50any should launch another 7ar%ant o9 T1** w%th 9ront 9a%r%n=8 &ecause th%s
7ar%ant hel0 to 9asc%nate s%Ea&le nu5&er o9 S0lendor and entra %ntenders
o50any should =%7e 5ore e50has%Ee to romote 222 finance Scheme a5on=
small sho(eeer! rural mar(et an% less ai% Pvt& /mloyees &ecause
T1** %s a =ood co5&%nat%on o9 style 0ower 0r%ce 2s0ec%al 999 9%nance sche5e
and th%s co5&%nat%on st%5ulate new custo5er:
One sat%s9%ed usto5er =enerate 5any %ntenders <Customer brin)s Customer= so so5e
.)tra &ene9%t FNon 5onetaryG 6ee0s the5 cont%nue to reco55end T1**. !peciall) those
customers who recommend the bi,e to substantial number of person 1li,e L'C# /!C# and
other these t)pe of agent because the) interact large no of person and have good public
relation # $ met with one %$C agent who urchased C&'(( and recommend to his )*
other agent and companion and demand for some benefit and told why he waste his
time without any extra benefit .
+igh number of customer do not have cable connection at there home so the ,,'
and ,, -ews are the ma.or source of entertainment so company should increase
the fre/uency on these two channel as compare to other channel
%!
-ultiple+ cinema concept are developing and spreading all over the countr) ver)
(uic,l)# speciall) in cit) and big towns and people are fascinating towards them, if
company run advertisement slide and display the product inside, it help to
tab large no of person and ma,e the product aware among them# because
normall) when ever we watch T and advertisement comes we shift the channel
but in cinema we cannot do it and see with concentration.
0esale value of Bajaj product is ver) less as compare to Hero Honda and ever)
customer are confronted with a problem that# 's he getting right price and his old
vehicle goes into right hand so man) time this t)pe of feeling compel the
prospective customer to drop the idea to purchase the new vehicle. 'f compan)
contemplate to come up with his own e+change outlet 't generate customer faith
regarding price and other issues and stimulate demand.
/arlier # wheeler owners
.ase 1 #6
."; 98:
Bero Bon%a 33%
TDS 11%
*thers 8%
%1
"0"R/3/SS
"wareness "mon) The Reson%ents
.ase 1 5#
!OMPA#/ BA#$S 0
BA" !A"IBE ''1 23
BO4E !T 52
PU"SA '1(
$TSi
.6
BO4E AT 63
!T '(( 21
7I#$ '21 22
OTHERS
'.
HEO
HO#$A
SP"E#$O 8'
PASSIO# 18
!$ $A7# 16
OTHES 21
T9S 9I!TO %" 35
!E#TA 22
%$
OTHES '6
"M"
&EE$OM
$4
22
&EE$OM SP '8
OTHES 6
/AMAHA !U4 '6
OTHES 8
KI#ETI! BOSS 6
HO#$A A!TI9A 6
Bi)h awareness for .ajaj Pulsar DTSi! .ajaj Caliber 117 an% Bero Bon%a
Slen%or %ue to hi)h freFuency of TD Commercials an% on roa% visibility&
"wareness for .o?er %ue to low %own ayment newsaer a%s by .">; an%
low rice a%s&
Sources *f "wareness
.ase 1 5#
S*ARC/ :
4/,.N+S ;2
TV OMM./,"$S '9
N.-S!"!./S (;
SHO-/OOMS ((
OTH./S 28
/.$"T,V.S 22
M.H"N,S 16
B/OTH./S1S,ST./ 3(
<*TB/RS: '"E"G$3/S! P"R/3TS! CB$;DR/3! an% SP*AS/=
>rien%s! TD commercials an% 3ewsaers are major source of awareness&
%%
C*3S$D/R"T$*3
Consi%eration Set for Caliber 117 $nten%ers
.ase 1 16
1
st
.ran%
%
S0lendor 3'
al%&er 2(
!ulsar 18
"5&%t%on 6
+ +awn 6
4%ero 6
-%nd 6
#
n%
.ran%
%
al%&er '3
V%ctor 18
S0lendor 12
4%ero 6
!ass%on 6
!ulsar 6
%&
5
r%
.ran%
%
S0lendor 29
al%&er 2(
"ct%7a 6
Boss 6
Bo)er T 6
+ +awn 6
entra 6
T 1** 6
4reedo5 6
!ass%on 6
Consi%eration Set for .o?er $nten%ers
1
st
.ran%
%
Bo)er T (*
+ +awn 2*
S0lendor 2*
entra ;
!ass%on ;
!ulsar ;
#
n%
.ran%
%
Bo)er T 29
+ +awn 22
S0lendor 1(
-%nd 1(
ru) / ;
!ass%on ;
V%ctor ;
T 1** ;
%#
5
r%
.ran%
%
Bo)er T (3
al%&er 1(
entra 1(
T 1** 1(
+ +awn ;
4reedo5 ;
!ass%on ;
S0lendor ;
'ost ;i(ely To Purchase >or Caliber 117 $nten%ers&
.ase 1 16
%
S0lendor 29
al%&er 11' 2(
V%ctor 12
"ct%7a 6
+ +awn 6
entra 6
4%ero 6
!ulsar 6
-%nd 6
"lternate choice <if the most li(ely bi(e is not available= for Caliber 117 inten%ers&
.ase 1 16
'ost
;i(ely
Purchase
3o of
Reson%ent
s
al%&e
r 11'
Bo)er
T
S0lendor T 1** entr
a
"5&%t%o
n
%"
S0lendor ' 8*% 2*%
al%&er 11' ( @ ;'% 2'%
V%ctor 2 '*% '*%
"ct%7a 1 1**%
+ +awn 1 1**%
entra 1 1**%
4%ero 1 1**%
!ulsar 1 1**%
-%nd 1 1**%
'ost ;i(ely To Purchase >or .o?er CT $nten%ers&
.ase 1 17
%
Bo)er T 2;
+ +awn 2*
al%&er 11' 13
!ulsar 13
T 1** ;
!ass%on ;
S0lendor ;
-%nd ;
"lternate choice <if the most li(ely bi(e is not available= for .o?er CT inten%ers&
.ase 1 17
'ost li(ely
Purchase
3o of
Reson%ent
s
Bo)er
T
T
1**
+
+awn entra !ass%on V%ctor
No
ho%ce
Bo)er T ( '*% 2'% 2'%
%0
+ +awn 3 6;% 33%
al%&er 11' 2 1**%
!ulsar 2 '*% '*%
t 1** 1 1**%
!ass%on 1 1**%
S0lendor 1 1**%
-%nd 1 1**%
Reasons for most li(ely urchase for Caliber 117 $nten%ers&
."S/ 1 16
."S/ ( ' 1 1 2 1 1 2
"$,B./
11'
S!$.N+
O/
+
+"-N
!>$S
"/
V,TO
/
-,N+
"T,V
"
OTH./
S
ST#$. '*% 1**% 1**% '*%
!O-./ "N+ !,6>! 1**% '*% 1**% '*%
4>.$ M,$."3. 1**% 8*% 1**% '*% 1**% '*%
/.$,"B,$,T# "N+ B/"N+ N"M. 2'% 6*% 1**% 1**%
/.S"$. V"$>.
!/,. 1**%
OV./"$$ !./4O/M"N. 2*%
/,+,N3 OM4O/T 4O/ $ON3
/,+.
2'% 2*% '*%
,N4$>.N. O4 4/,.N+S 2*%
ST>/+# B,6.1 "//#,N3 $O"+ 2'% 1**%
."S# H"N+$,N3 1**%
ONV.N,.NT B,6.1
M>$T,!>/!OS.
1**%
$O- M",NT",N.
%8
Reasons for most li(ely urchase for .o?er CT $nten%ers&
."S/ 1 17
."S/ 2 1 3 3 2 2 1 1
"$,B
./ 11'
S!$.N+
O/
+
+"-N
BOH.
/ T
!>$S"
/
T1** -,N
+
OTH./
S
ST#$. 1**% 1**% 1**
%
!O-./ "N+ !,6>! 1**% '*% 1**
%
4>.$ M,$."3. 1**% 1**% 6;% 1**% '*% 1**
%
1**%
/.$,"B,$,T# "N+ B/"N+ N"M. '*% 6;% 33% 1**%
/.S"$. V"$>. '*% 1**%
!/,. 1**% 6;% 6;%
OV./"$$ !./4O/M"N.
/,+,N3 OM4O/T 4O/ $ON3
/,+.
'*%
,N4$>.N. O4 4/,.N+S
ST>/+# B,6.1 "//#,N3 $O"+ '*%
."S# H"N+$,N3
ONV.N,.NT B,6.1
M>$T,!>/!OS.
$O- M",NT",N. '*% 1**%
%1
0espondents consider 0eliabilit) < Brand /ame# .uel -ileage and !t)le as important
factors for purchasing a bi,e.
Reasons >or 3ot Consi%erin) .o?er CT or Caliber 117
.*H/R CT C";$./R
."S/ 1 17 ."S/ 1 15
: :
Style ;3 38
!ower "nd !%c<u0 2;
4uel M%lea=e 1'
/el%a&%l%ty 33 1'
/esale Value (; 23
!r%ce 8
O7erall !er9or5ance 13 1'
/%d%n= o59ort 4or $on=
/%de
2;
,n9luence O9 4r%ends 23
H%=h Ma%nta%nce 33 1'
3ear Bo) !ro&le5 13
S5oothness ,n .n=%ne ;
$%=ht -e%=ht 2*
Bad Brand ,5a=e 33 1'
Not "ware ; 8
Bo)erA /esale 7alue8 Brand ,5a=e8 Style and /el%a&%l%ty are the 5ajor reason
&eh%nd not cons%der%n= the Bo)er 9or 0urchase:
&!
Caliber 117: .ran% ima)e an% Resale value are not so )oo%! %ue to which
reson%ents %o not refer Caliber 117&
Static & Dynamic /valuation of CT100

"vera)e Ratin) for CT 100 *n ;oo(s an% Style
.ase 1 5#
Parameters
"vera)e
Ratin)
Tan< Sha0e 6:*6
4ront $oo< 7&75
3ra& /a%l ;:(;
S0eedo onsole 8:*3
Seat Sha0e ;:*3
/ear V%ew M%rrors 9&05
4oot /est ;:*3
,nd%cators ;:66
St%c<ers 6:;2
/%de ontrol Sw%tch 8:16
Other ontrol Sw%tch ;:63
olor ;:16
'any reson%ents referre% fairin) instea% of roun% hea%lam! an% were
rea%y to ay more for the same&
&1
Roun% shae% Rear Diew 'irrors were not li(e% by the reson%ents! as(e%
to relace them by oval shae% li(e Caliber 117&
Dec(les on the bi(e are very lar)e an% not so attractive&

"vera)e Ratin) >or CT 100 *n The Test Ri%e&
.ase 1 5#
Parameters
"vera)e
Start%n= ;:'3
!ower1!%c< >0 1st 3ear 8:13
2nd 3ear ;:;2
3rd 3ear ;:(*
(th =ear ;:(;
Seat%n= o59ort -%th !%ll%on 6:;8
-%thout
!%ll%on
;:28
/%de ontrol O0erat%on ;:;'
4ront Sus0ens%ons ;:2'
Bra<%n= ;:1(
S5oothness %n 3ear
Sh%9t%n=
;:66
.n=%ne S5oothness 8:*3
/ear Sus0ens%ons ;:31
/oad 3r%0 ;:2'
&$
Reson%ents areciate the test ri%e erformance an% #-year warranty
enhances his feelin) re)ar%in) Reliability&
Power an% ic(-u is consi%ere% to be better than Bero Bon%a Slen%or for
many reson%ents&

"%%itional $nformation
"vera)e @ms Run Per Day
.ase 1 #6
%
2*@3* 65s (1
(* 65s and a&o7e 26
1*@2* 65s 1'
3*@(* 65s 11
Below 1* 65s ;
3o of Person Asin) the .i(e
.ase 1 #6
:
Two !erson (8
Solo 3;
Three Or More !erson 1'
&%
Petrol >ilin) Pattern
.ase 1 #6
:
/s 1** 3;
/s '* 33
"&o7e /s 1** 26
Other (
1 $t: *
6.i(e Servicin) Pattern
.ase 1 #6
%
2 5onths '9
3 5onths 3*
, 5onth 11
( 5onths and
a&o7e
*
;oa% Carryin) Pattern
.ase 1 #6
%
No 6;
#es 33
Tyes *f Roa%s Ase% .y Reson%ants
B'7+ = $0
&&
%
>r&an '9
Both 26
/ural ;
H%=hways (
Other (
Socio /conomic Classification
.ase 1 5#
C;"SS 3* *>
R/SP*3D/3TS
"1 (
"2 ;
B1 13
B2 3
(
+ 1
Static & Dynamic /valuation of CT100
Project Title: - Static & Dynamic evaluation of CT100
Research objective: -
Previous ownershi! if any
"wareness level of any #-wheeler
$ntention to buy a new #-wheeler
Consi%eration set&
'ost li(ely urchase
Static & Dynamic evaluation of CT100
'etho%olo)y: - *ne by *ne interview with the hel of
Stan%ar% +uestionnaire&
Place: - 0a(%ewa%i Showroom! Pune&
Samle Si-e: - 5# $nten%ers for .o?er! Caliber 117 "n% CT 100&
&#
/arlier # 0heeler *wners 89:
1st Time .uyers 14:

Recommen%ations: -
Comany shoul% chan)e the rear view mirrors an% relace them with oval
show as it enhances the front loo(&
Re%esi)n the Decals of the bi(e&
$n newsaer a%s comany shoul% hi)hli)ht the rice! milea)e an% ower of
the bi(e
Title: - Post Purchase Satisfaction of .ajaj CT 100 *wners&
>iel% 0or( Perio%: - 2*th Bune8 *( C 26
th
Bune8 *(
*bjective: -
!re7%ous ownersh%0 %9 any
ons%derat%on &e9ore 0urchase
,50ortant !ara5eter 9or 0urchase dec%s%on
Sat%s9act%on le7el
Mode o9 0urchase
0ethodology= >
1ne on 1ne $nterview with the help of standard /uestionaire
Place: - !une %ty
&"
S'<4)+ 7*>+: 6' O-ner* ): !T '((
Previous *wnershi
.ase 1 51 Reson%ents
%
.arl%er Two -heeler Owner 68
4%rst T%5e Buyer 32
.arl%er Two -heeler Owner
Base I 21
%
B"$ ;1
TVS 1(
Hero Honda '
6%net%c '
#a5aha '
&0
" 7ery s5all 0ercenta=e F29%G o9 !re7%ous co50et%t%on 7eh%cle owners were attracted towards
T 1**
Consi%eration
" su&stant%al 0ercenta=e F8(%G o9 res0ondents cons%dered other &rands FBajaj 2 o50et%t%onG
&e9ore 5a<%n= a dec%s%on 9or 0urchase o9 T1**:
The other &rands cons%dered Fa0art 9ro5 T1**G &y these custo5ers are as 9ollows8
1
st
.ran%
Base I 26
%
Bajaj Bo)er T 2;
Hero Honda + +awn 23
Hero Honda S0lendor 19
Bajaj al%&er 11' 12
Other 19


&8
#
n%
.ran%
Base I 26
%
Hero Honda + +awn 1'
TVS entra 1'
Bajaj Bo)er T 12
Bajaj -%nd 12
TVS V%ctor 12
Bajaj al%&er 12
Hero Honda S0lendor (
Hero Honda !ass%on (
Others 1'
5
r%
.ran%
Base I 26
%
Bajaj al%&er 23
Bajaj Bo)er T 19
Hero Honda S0lendor 1'
Hero Honda + +awn 1'
TVS entra 8
Other 19
Choice
$nfluence 'ember
Base I 31
%
&1
4r%ends '8
O99%ce collea=ues 29
/elat%7es 23
S0ouse 13
!arents 1*
Mechan%cs 6
h%ldren 3
Others 6
Reason for urchasin) CT100
Base I 31
%
4uel M%lea=e 68
!r%ce (2
Style 3'
Ma%nta%nce 29
Brand Na5e 16
.)cellent 5%lea=e8 attract%7e 0r%ce and =ood style %n9luenced the 0urchase o9
T1**:
"%%itional $nformation
Reason >or Purchase Two 0heeler
FOnly 9or 9%rst t%5e 0urchaseG

Base I 1*
%
o55ut%n= 9or wor< (*
olle=e 1 classes 3*
House hold 2*
Bus%ness 0ur0ose 1*
Parameters consi%ere% imortant for Purchase&
Base I 31
%
M%lea=e 8;
!r%ce 6'
#!
Ma%nta%nce 3'
Style 26
Brand Na5e 6
/%d%n= o59ort 6
M%lea=e and 0r%ce 0lay a 5ajor role %n 5a<%n= 0urchase dec%s%on &y T 1** owner:
Style also see5s to 0lay so5e role %n 5a<%n= a dec%s%on re=ard%n= 0urchase o9 T1**:
"lternative choice if CT 100 is not available
Base I 26
%
Bo)er T 31
+ +awn 23
S0lendor 1'
al%&er 12
Other 19
,9 T1** was not a7a%la&le a s%=n%9%cant no o9 custo5er would ha7e 0urchase Hero Honda
Veh%cle F+ +awn 2 S0lendorG:
Post Purchase /valuation
;evel of Satisfaction with CT100 on various arameters&
Base I 31
!ara5eters "7era=e
Score
O7erall loo<s 1 Style 2&97
Start%n= 8:81
!ower1!%c<@u0 C Solo 8:8(
!ower1!%c<@u0 C w%th !%ll%on 8:;(
M%lea=e 2&7#
Maneu7era&%l%ty 8:''
/oad 3r%0 C at h%=h s0eed 8:61
/oad =r%0 C at turns 8:61
/%d%n= co59ort 2&77
S5oothness %n =ear chan=%n= 9:1*
Bra<es 8:81
#1
Horn 8:23
Ma%ntenance 9:(2
Head $a50 C !ower14ocus 8:(2
.n=%ne 9%r%n= 9:'2
Sturd%ness1 +ura&%l%ty 8:81
O7erall the res0ondents are sat%s9%ed w%th the 0er9or5ance o9 the 7eh%cle:
/es0ondents are 0leased w%th the style &ut 0re9erred headla50 9ear%n=:
'ilea)e /?ectation F"7era=eG 80 (ml
"ctual 'ilea)e F"7era=eG 6# (ml
"%%itional $nformation
Dehicle Asa)e Pattern
"vera)e @ms Run er %ay
%
11@2* 65s 13
21@3* 65s 23
31@(* 65s 26
(1@'* 65s 23
'1 and a&o7e 65s 16
Tye of Roa% )enerally Driven
?
U(@'/ 8(
U(@'/ '/2 R5(') 16
'o%e of Purchase
#$
Base I 3*
%
4%nance ;3
ash 2;
Tye of >inance
Base I 22
%
$oan 9ro5 Ban< ;3
$oan 9ro5 4%nance o50any 23
$oan 4ro5 /elat%7es14r%ends (
Demo)rahics
Socio /conomic Classification <S/C=
Base I 31
%
"1 6
B1 32
B2 26
26
+ 1*
")e Erou
Base I 31
%
18@2( yrs 22
2'@3* yrs 19
#%
31@3' yrs 19
36@(* yrs 26
(1@(' yrs 6
(6 "nd "&o7e 6
*ccuation
%
.50loyee 3o7t: 32
.50loyee !7t: 26
Sel9 .50loyed 13
Student 1*
Bus%ness5an 1*
Trader 6
Sho0<ee0er 3
'e%ia Babits
Base I 31
Televisions *wners
%
Own a TV 9(
+o not Own TV 6
Eeneral Diewin) Time
%
6a5 to 1* a5 3
205 to 605 13
805 to 905 12
905 to 1*05 57
1*05 to 1105 #4
1105 onwards 3
#&
Channels Diewe% .y the Reson%ents
%
$ocal a&le 29
Star !lus 23
"aj Ta< 19
++1 Nat%onal 19
Sony TV 13
Dee TV 1*
Star S0orts 6
.S!N 3
.TV Marath% 3
/aj TV 3
Set Ma) 3
Star Mo7%es 3
Star News 3
Ten S0orts 3
V%jay TV 3
Dee %ne5a 3
+A/ST$*33"$R/
1: +o you own a 2@wheelerJ #.S KKKKF1G
NO KKKKF2G
2: -ould you 0lease tell 5e the current 2@wheeler do you ownJ @@@@@@@@@@@@@@@@@@@@@@@@@
3: How old %s %tJ KKKKKKKKKKKKKKKKK
(: +o you 0lan to 0urchase 2@wheeler %n 9utureJ #es @@@@@F1G
No @@@@@@F2G
': ,9 #es when ,55ed%ate F1G
1@3 5onths F2G
3@6 5onths F3G
6 5onths and a&o7e F(G
': "re you aware o9 any o9 the &rands o9 5otorcycle a7a%la&le %n the 5ar<etJ
*1 Bajaj Bo)er T 13 Hero Honda +
+awn
2' $M$ 4reedo5 S!
##
*2 Bajaj Bo)er "T 1( Hero Honda
S0lendor
26 $M$ 4reedo5 +H
*3 Bajaj Bo)er "/ 1' Hero Honda
S0lendor !lus
2; $M$ 4reedo5 !r%5a
*( Bajaj T 1** 16 Hero Honda !ass%on 28 $M$ "dreno
*' Bajaj al%&er 11' 1; Hero Honda !ass%on
!lus
29 TVS 4%ero 4H2
*6 Bajaj -%nd 12' 18 Hero Honda
"5&%t%on
3* TVS 4%ero 42
*; Bajaj !ulsar 1'*
+TS%
19 Hero Honda
"5&%t%on 13'
31 TVS entra
*8 Bajaj !ulsar 18*
+TS%
2* Hero Honda BD 32 TVS V%ctor 3$
*9 6%net%c Boss 21 Hero Honda 6ar%E5a 33
1* 6%net%c Veloc%ty 22 #a5aha $%&ero 3(
11 6%net%c 3412' 23 #a5aha ru)/ 3'
12 6%net%c hallen=er 2( #a5aha .nt%cer 36
;: an u 0lease tell the sources o9 "wareness o9 the <nown &randsA @
!arents F1G
/elat%7es F2G
Brother1S%ster F3G
S0ouse F(G
h%ldren F'G
4r%ends F6G
News0a0ers F;G
Ma=aE%nes F8G
TV o55erc%als F9G
Showroo5s F1*G
Mechan%cs F11G
Others F%9 anyGKKKKKKKKKKKKF12G
8: -hat do you <now 5ore o9 the &rands you are aware o9J
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
9: O9 the &rands you are aware o98 wh%ch o9 the to0 3 &rands you are cons%der%n= 9or 0urchaseJ
": KKKKKKKKKKKK
#"
B: KKKKKKKKKKKK
: KKKKKKKKKKKK
1*: Ha7e you 7%s%ted showroo5s to en?u%re o9 any o9 the a&o7e &randsA @
#.S KKKKK
NO KKKKK
,9 #.S8 Na5e o9 the showroo5 KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
11: +%d you ta<e test r%de 9or the any o9 the a&o7e &randA @
#.S KKKKKK
NO KKKKKK
,9 NO8 +%d you Test r%de anywhere elseA @ KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
12: O9 the &rands that you are cons%der%n= 9or 0urchase8 wh%ch %s the &rand that you are 5ost
l%<ely to 0urchaseJ
KKKKKKKKKKKKKKKKKKKKKKKKKKK
13: ,9 the &rand that you are 5ost l%<ely to 0urchase %s not a7a%la&le wh%ch other &rand would you
0urchaseA @
KKKKKKKKKKKKKKKKKKKKKKKKKKKKK

1(: /easons 9or select%n= the a&o7e &randJ F!/OB.G
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII
1': ,9 Bo)er1 al%&er does not 9eature a5on= the to0 3 &rands cons%dered 9or 0urchase then
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