, 95-110

,
Logistics.
Dr.

.
gmal@hua.gr

Logistics
.
Logistics
,

,
.
,
(

,
2007,
,

Logistics
.

,
,
.

.
:
),

(E

,Logistics
,

,
,

2008

95

, 95-110

,
,

management)

(market research)

(operational/strategic
(Wisner, 2003, Cheng et al, 2006).

(value chain),
.
,
(Kotler, 1994),
,
Kotler

1996).

(Gattorna & Walters

(superior valuedelivery system)

,
(Supply Chain Management).
(competitive

advantage)

(competitive
strategy)
(Supply Chain strategy),

networks),
(interfirm

.
(opportunity

integration),
( chrol, 1997, Tsang, 2000, Chopra and Meindl,
McCarthy, 2003, Ballou, 2004, McCarthy and Golicic, 2005).

(strategic

lead

time

management:
,

2001,

SLTM)

,
,

Phillips,
SLTM

demand

.,
Volvo,

.
.
,

management
. M
,
,
:
.

:
.
,
Ford, IBM, Electrolux
:

2008

Sony, Honda,

.,

96

, 95-110

.
,

,
,

.
.

.
,
.

,
(
,

.).

,
,
,
,
,
,
( oyd, Woker O., Larese K., Patsikas, 2002).

,
,

, 1984):

,
,
,

,
,

,
,

,
,

,
(image)

.
2008

97

, 95-110

Logistics (Ballou, 2004).

,
.
,
,

,
(

, 2006).

Logistics
,

,
(

, 2004).

TOYOTA.
,

JIT

JIT
.
,
.
(

1997).

.
(

)
,
,
,

.
:
Combined
Transport.

Transport, Intermodal

Transport

Multimodal

(
,

.)

.
2008

98

, 95-110

.
,
,
,

,
,
.
(trans-European Networks,

TENs)

, 2003).

H
,
.
.

,
,

.
,

,
,

,
,

(Customer
.

Relationship

Management)

,
,
.

2008

99

, 95-110

.
(
).

.
,

BMW

Volvo

,
6
14

28

logistics
,
670

.
Vauxhall,

logistics: i)

(Outbound
(Inbound Logistics).

).

Logistics)

ii)

logistics
.
.
:
.

logisticians

logistics

.
logistician
,
.

.
.
2008

100

, 95-110

logistics
Party
Logistics (3PL)
.

Third

,
,
.
10
200 (

1).

1 :
Car terminal

250
,

29

2.3
.

18.5

,
32%
.,
ACEA (European Automobile Manufacturers Association).
,
,
(36
2004),
32,
25 (www.acea.be).
.

.
,
.

,
.

logistics.
.
station

wagons,

.
.

1994,

2008

101

, 95-110

(www.logistics-management.gr/article.php?ID=288).

3PL

.
logistics
(reverse

logistics).
3PL.

,
.

2007
.

,
.
,
(Outbound Logistics).
19
2006,

89%
87%

2007 (www.seaa.gr).
:

,
,

1.
1,

(5)

(Toyota, Nissan, Mazda

(19)

Mitsubishi),

(2)
(Hyundai, Chevrolet),
(4)

,
.

Hyundai
(www.acea.be).

(Toyota)

2
-

1 :

/
TOYOTA

VW
FORD
HYUNDAI
OPEL
PEUGEOT
SUZUKI
CITROEN
2008

,
,
,

,
,

,
,
,

,
,
,
,

,
,

4
3
2
3
4
2
4

102

, 95-110

NISSAN
SEAT
FIAT
SKODA
RENAULT
KIA
BMW
AUDI
CHEVROLET
MAZDA
MITSUBISHI

,
,

4
2
3
1
2
1
1
2
1
2
4

,
/
,

1
.

9
8
7
6
5
4
3
2
1
0

/
,
(13)

.
(9)

(19)

,
,
.
(1)

(3)

,
.

:
2 :

1)

(Bristol, Sunderland)

2)

3)
4)

5)
,

6)
2008

103

, 95-110

7)

( .

8)

9)

10)

11)

12)

13)

14)

15)

16)

17)
18)
19)
20)

21)

22)

2.
,
.

(22)
(20)

,
.

,
,

,
,

).
,
(

).

2008

104

, 95-110

2 :

.
,

logistics
).

(8-12

).
,

,
,
.

(1)

.
(3).
,
.
3PL
.
3 -

LOGISTICS
2)
1
2
3
4
5
6

2008

12
16
6
15
7
18

105

, 95-110

7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22

12
15
6
7
5
20
7
7
7
10
12
3
9
10
7
10

,
dealer.
.
PDI.
,
,
,

6-8

,
.

3PL

.
,

,
2008
( nbound Logistics)

2008

106

, 95-110

ERP (Enterprise Resource Planning)

CRM (Customer Relationship Management)
WMS (Warehouse Management System)
,
(18)
ERP.

(19)
(9)

(19)

CRM,

WMS

(7)

(5)

(19)
(

2).

? ? ? S? ? ? ? ? ? F ? ? ?? ? O ? S? S? ? ? ??O ?

? a?t a ? ??a S?s t ?at a

5/19

ERP

18/19

CRM

9/19

WMS 7/19
0

10

20

? ? ?T ? ? S ?? ?? ? ?? ? S? O?

2 :

(19)
,
(15)

,
(16)
Customer

Service.

(12)

(16)
.

19
15
16
12
16

10

15

20

3 :
(9)

.
(10)

(4)
,
.

2008

107

, 95-110

(19)

(9)

(6)
(3)

,
,
.

,
.
,
,
,
,
,
.

,
(cost

effective)

,
,

.
,
Toyota

,
Hyundai

.
Toyota
,

Hyundai
.

,
(

),

,
.
,

Marketing
Logistics

.
2008

108

, 95-110

,
(
7
CRM

19

WMS

),

19
ERP

).

,
,
,

.
,
,
,

,
,
.
,
,
,
.
,

,
110

),
,
(

,
,
,
,

(
.),
,

Achrol, R. S., 1997, Changes in the theory of interorganisational

Relations in Marketing: Toward a Network Paradigm, Journal of the
Academy of Marketing Science, 25(1), 56-71.
Ballou, R. H., 2004, Business logistics/Supply Chain Management:
planning, organizing and controlling the supply chain, New Jersey:
Pearson/Prentice Hall.
Boyd X., Woker O., Larese K., Patsikas S.Th., 2002 , he marketing
and introduction in Marketing Management. A strategic approach with
international orientation of theoretical and practical direction,
Athens: Papazisis.
Cheng, Liang-Chieh, Grim,
& Curtis,
M. 2006, Application of
Empirical Strategic Management Research to Supply Chain Management,
Journal of Business Logistics.
Chopra, S., Meindl P., 2001, Supply Chain Management: Strategy,
Planning, and Operation, Prentice-Hall Inc., Upper Saddle River,
New Jersey.
2008

109

, 95-110

Gattorna, J. L. & D. W. Walters, 1996, Managing the Supply Chain: A

Strategic Perspective, London: Macmillan Press Ltd.
Kotler, P. 1994, Marketing Management, Prentice-Hall.
McCarthy, T.M. , 2003, Interfirm Demand Integration: The Role of
Marketing in bridging the Gap between Demand and Supply Chain
Management, Doctoral Disertation, University of Tennessee.
McCarthy, T.M., Golicic S.L., 2005, A proposal for Case Study
Methodology in Supply Chain Integration Research, Kotzab H. et.al.
editors, Research Methodologies in Supply Chain Management, New
York, Physica-verlag
Tsang, E.W.K., 2000, Transaction Cost and Resource-based Explanations
of Joint Ventures: A comparison and Synthesis, Organazation
Studies, 21(1), 215-242.
Wisner, Joel D., 2003, A Structural Equation Model of Supply Chain
Management Strategies and
Firm Performance, Journal of Business
Logistics, 24, 1-26.

,
,
,
,

.,

2004,

business

2006,
,
. ., 1984,
.
., 1997, Logistics

logistics,

.,

,
,
management:

:
,

:
,

2003,
,

,
,

www.logistics-management.gr/article.php?ID=288
www.seaa.gr (
n)
www.acea.be (ACEA-European Automobile Manufacturers Association)

2008

110