FIRST PICK READY-TO-EAT MANGGA AND BAGOONG SNACK

EXECUTIVE SUMMARY

Positioning Strategy, USP and Target Market Selection

First Pick Mangga and Bagoong is a conveniently packed, ready-to-eat snack

of naturally preserved green Indian mangoes and bagoong. First Pick is primarily

made for students with busy, fast-paced lifestyles who are looking for a healthy and

ready-to-eat snack. Since First Pick was created to address the inconvenience

potential consumers face of having to prepare the delicacy themselves or settle

with the currently available mangga and bagoong snack sold on the streets whose

sanitation and edibility can be questioned, the group found this market as the

perfect target market for First Pick.

Projected Income for the three-month selling period

Below is a table showing the projected income given a conservative,

moderate and optimistic assumption of 20, 30 and 40 sold packs per day

respectively. As it can be observed from the table below, the firm will still have earn

profits even at the most conservative assumption.

Month Income (20/day) Income (30/day) Income (40/day)

November 874.7 5469.8 10064.9

December 334.1 4658.9 8983.7

January 5740. 1 12767.9 12795.7

Initial Investment Requirements

The initial investment required for the project is Php 27,000 to cover for the

total initial costs, as shown in the table below, of Php 15,317. The remaining Php

11,000 will be divided between the fixed costs and variable costs to be incurred

during the production of the first batch of First Pick RTE Mangga and Bagoong

1
Snack. Fixed costs is estimated to be at Php 1,600 while variable costs per pack is

at Php 22.

INITIAL COSTS
Permits and Licenses Php 3 582.00
Product Development (DOST) Php 6,877.00
Equipment
Vacuum Sealer Php 2 500.00
Weighing Scale Php 250.00
Mango Slicer Php 617.75
Knives Php 1 290.00
Storage Units VARIABLE COSTS PER PACK Php 200.00
Ingredients
Carabao Mangoes (Ripe) TotalFIXED
InitialCOSTS
CostsPhp 4.00 Php 15,317.00
Promotional
ShrimpCosts
Paste (Bagoong) Php 3.00
Flyers,Content
Total Posters, Display
Cost perBaskets
Pack Php 800.00 Php7.00
Transportation for Promotional Events Php 150.00
Packaging Total Promotional Php 950.00
Costs Container (Mango)
Plastic Php 3.80
Plastic Container (Bagoong) Php 0.92
Transportation
Packaging Labels Costs Php 2.00 Php 400.00
Total Packaging Cost per Pack Php10.00
Miscellaneous Costs Php 250.00
Utilities Consumption (Electricity and
Water) Total Fixed Costs Php 1,600.00
Vacuum Sealer Php 0.15625
Water Php 0.15625
Total Utilities Consumption Cost per Php 0.3125
Pack

Partner Commission on Php5.00

Consignments

Total Variable Cost per Pack Php 22.3125