TIME: One Hour Maximum Marks:15

QUESTION NUMBER ONE (2 Marks)

Bibliographical Citations have been depicted below: Fill the blanks by reviewing the choices.
Types of Bibliographical Citation
1. Perry, C., 21. !hat health care assistants know abo"t clean hands. #"rsing Ti$es,
%&'22(, pp.)*+),. ----.
2. .lapper, /., 20. Corporate $ansla"ghter: new iss"es for lawyers. The Ti$es, * .ep.
p.,b--.
*. #ational electronic 1ibrary for 2ealth. 2*. Can walking $ake yo" sli$$er and
healthier3 '2itting the headlines article(. 45nline6 '7pdated 1) 8an 20( 9vailable at:
http:::www.nhs."k. hth.walking 49ccessed 1 9pril 206 ---
,. .$ith, 8., 1%&0. 9 so"rce of infor$ation. ;n !. 8ones, ed. 5ne h"ndred and one ways
to find infor$ation abo"t health. 5<ford: 5<ford 7niversity Press. Ch. 2. 'Chapter of
edited book( --..
0. 2indle =., 2. ;ntrod"cing Cow > /ate 5$neo Co$fort: an infant $ilk for digestive
co$fort. 41etter6 'Personal co$$"nication, 2 8"ne 2(, ----..
). Barker, ?. @irk, 8. > A"nday, ?.8., 1%BB. #arrative analysis. *rd ed. Bloo$ington:
;ndiana 7niversity Press. -----..
&. @eene, =. ed., 1%BB. #at"ral lang"age. Ca$bridge: 7niversity of Ca$bridge
Press---
B. .oros, /., 1%))a. The road to serfdo$. Chicago: 7niversity of Chicago
Press-----.
%. /race, B. et al., 1%BB. 9 history of the world. Princeton, #8: Princeton 7niversity
Press. --..
1. Canetti, =lias., 21. The voices of Aarrakesh: a record of a visit. Translated fro$
/er$an by 8.9.7nderwood. .an Francisco: 9rion----.
CHOICES
a. 'news paper articles(
b. '$"ltiple works of the sa$e a"thor(
c. '!ebsites(
d. 'Books that have been translated(
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PAF Karachi Institute of Economics and Technology City Campus
Course: Faculty: Tariq Jalees
Class I:
E!amination: First "ourly #pring $%&' ate:
e. 'Books with $ore than fo"r a"thor(
f. 'Books which are edited(
g. 'Personnel Co$$"nication(
h. 'books with three or fo"r a"thor(
i. '8o"rnal 9rticles(
C. 'Chapter of edited books(
@ #one
QUESTION NUMBER ONE ( 4 Marks(
9 concept"al fra$e work was developed to $eas"re Brand ;$age 'Dependent variable(. The
independent variables are 'a( Presence 'b( ?elevance 'c( Perfor$ance 'd( Bonding. Develop a
co$plete close ended E"estioner based on rating scale3

QUESTION NUMBER TWO (3 Marks)
Briefly disc"ss no$inal, ordinal and rating scales. The disc"ssions on each sho"ld not be $ore
than fo"r lines3
QUESTION NUMBER THREE (3 Marks)
Develop three E"estions. 5ne on no$inal scale, one on ordinal scale, and one on rating scale.
.elect any variable fro$ E"estion n"$ber one3
QUESTION NUMBER FOUR (1.5 Marks)
!hile developing a E"estionnaire wo"ld are the advantages of even scale and odd scale3
QUESTION NUMBER FIVE (1.5 Marks)
!hy $ost of the researchers "se five or seven point scale3
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