See company not out for themselves and give them trust because of it May have to take not as favourable income at first in order to benefit later Know whats in peoples minds Media can help break or make a company and can be good or bad. Articles in database Use limited resources Get different parts of company to work together Work with suppliers and meet with and disclose information Low key not care that much still monitor, but not use too many resources. Nonsupportive Competitors employee unions Air traffic controller strike reduced flights during peak hours to avoid gvt intervention Mixed Blessing Try work with, can be helpful or harmful Competitors, customers, employees(in short supply) Form allicances airlines reduce flights when not enough ppl Ross Labratories got involved with Unicef and gvt, to promote infant health baby formula and one of few that succeeded Ex amount of money in strike fund who badly need each other Joint ventures oil companies share costs because project is so large Government get involved in panel, appoint gvt official to board of directors Being socially responsible may pay off Global Compact invitation to businesses to sign accord and that they believe and try to follow them, environment human rights against corruption live within principles 10 0f them Survey 90% of executives feel that corporations should be more socially responsible and that it would make a difference 26% of ppl buy the greener products. As ppl changes consumers market demand for it will increase Need to meet pressures while adding value to selves as well Developed by UN in 2002 at world summit confirmed they are the 3 pillars of sustainable development Economy cant exist without society. Each are a part but a whole at same time. Cant exist and are part of each other The value of nothing Prices and costs of environment not included in the price of the goods in our markets. Rent workspaces Administrative and logistic side of organizations that help society Kraft foods food banks Habitat for humanity Agency problem Shareholders allocate decision-making authority to the managers not practical many shareholders are not qualified many shareholders do not have time or incentive Conflict of interest mat arise in this situation Having the short-term control of the firms assets, managers might be tempted to act in the managers short-term best interest instead of the shareholders long-term best interest BOD camp to make sure are aware Shareholders can vote on how much to pay Different attitude there to look out for and protect investors Does as little as possible and may deny wrong doing point finger at someone else Do everything that is legally required bare minimum dont do anything more than that Meeting the ethical and legal requirements and choose to go above in beyond in certain areas when shareholders request it (Tuna industry try and fish without killing dolphins while harvesting tuna b/c of activists) Seek ways to address problems and issues and try to find them kraft foods companies from previous slides People do different things at different ages. Like buying a house, who is more likely to need heart medication (older people). Who more likely to have an Ipod etc. Fertility rate 1.7 need 2.1 to grow. But still population grew because high birth rate b/c baby boomers had children. Take notes on this from textbook. Probably pick small and large and describe. Pre WWI few people remaining. Probably female WWI small because men off at war. Less children not easy enter workforce during depression not easy time Large cohort more competition getting school job more competition Advantage they have bigger voice get more attention Smaller advantage less competition because fewer people. Disadvantage politics care less not as much attention because less of them. Roaring Twenties. Men came back from war had children create large cohort War produce stuff. Depression babies (smallest of small cohort) because families couldnt afford children cost a lot. Not fun b/c depression. Exposed to the world being at war. After that everything good for this group. Less competition very easy to get job and a house and children. Numbers and demographics on their side. After depression demographically best. WWII large because put off b/c of depression so clock ticking. Economy look up and had children. Baby Boom post war economy very good ppl could afford to have many children High immigration of child bearing age. Back end of baby boom given name generation X 1961/67. because have worst demographics. Always back of the line and houses too expensive cant get a job. Parents had it easy so say what wrong with the kid. No empathy to kid. Pill and women education end off baby boom Baby bust pay attention to social issues. Luxury to worry b/c less competition. Baby Boom Echo. Boomers at child bearing age so have at same time. Millennium Busters echo having children Know why big or small and disadvantages and disadvantages of being big or small. May reach a point where seniors outnumber the number of children. How this will shape country ex health care. What does this mean for business opportunities. For projects, dont assume same age demographics, look up age demographics for Europe. Cater to the cohort right now and the one that will follow it. Baby industry, try and expand, be innovative, look outside of Canada to a market with young people.