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Lancaster Loud
Group Proposal
By David Mann, Leo Chadwell, Molly Bassett,
Olivia Jones & Scott Bannister

Contents:
1. Summary and Overview
2. Project Team
3. Market Research Report
4. Programme of Activity
5. Marketing Strategy
6. Budget
7. Funding and Financing
8. Project Plan
9. Logistics
10. Evaluation
11. Appendix
12. References

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Summary &
Overview
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Summary and Overview
Lancaster Loud is a music event taking place on the 22
nd
February 2014 in Lancaster
Library from 6pm to 9pm. The bands playing at the event are young people from More
Music in Morecambe.
Aim
The aim of our event is to provide young bands with a safe and suitable place to perform
within Lancaster. We feel this was an important issue to address due to our experience
as young musicians who found it difficult to find venues that were willing to
accommodate younger performers.
Objectives
We have a number of objectives that will underpin the main aim of the project. The first
objective is to raise awareness of the music charity More Music in Lancaster through
asking their young bands to play at our event. We decided to get More Music involved as
their aim is to provide equal opportunities within music and so we felt this aligned with
the main aim of our event. Although money is not a problem for More Music with their
funding from the Arts Council, we want to make sure they gain from our event in the
form of a donation in the hope they will continue to put on such events in Lancaster.
Hopefully through working with representatives of the University of Lancaster our
event will reaffirm the contacts More Music already have with the university.
The final objective of our event is to draw in a new audience to the library through using
it in a different an exciting way. Creating a partnership with the library is not only
beneficial for the event but it is also beneficial for the performers as it will hopefully
provide them with a place to perform in the future. Our delivery methods of holding the
event in Lancaster Library will display and promote the resources and facilities
residents of Lancaster have at their disposal. Additionally, the event will raise
awareness of the creative arts on offer for the local community and will encourage
people to partake in new interests. The Library benefits from the event as it associates
them with the recent government scheme, A vision for Public Libraries (Hodge, 2010,
online). The schemes aim is to reverse the current trend of decline in Library usage and
grow the numbers using the Library service. Utilising libraries in different ways can
achieve this aim and encourage their use.
To conclude, Lancaster Loud will be an event that will bring members of the public
together, using the arts to strengthen communities, bringing people together and
removing social barriers (Department for Culture, 2013, online). This is described in
the Governments policy Supporting vibrant and sustainable arts and culture. The
policy explains that involving young members of society supplements their academic
performance and stimulates creativity. These are all aims that are project will hopefully
display throughout Lancaster Louds duration.




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Project Team
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Project Team
The team members in our group Lancaster Loud have a variety of relevant skills,
interests and experience at hand for the delivery of the event. Our group consists of five
members, two studying Music at degree and three Music Technology students. Each
member has a good level of competence within his or her field of study. Firstly, our
groups music technology students have relevant knowledge to aid with the set up of the
events stage, recording equipment and musical instruments. Specifically, Scott has
previously organised and run music concerts and gigs before attending University and
whilst at Lancaster. He has also performed himself in a Battle of the Bands type of
event, so therefore will have pre-existing expertise in ensuring the set-up and
whereabouts of the performers is completed within the allotted time frame. Leo has
coordinated music productions whilst in his first year at University so will support the
smooth running of each performance. Each music technology member has a clear
understanding of the recording techniques and methods that will be utilised throughout
the events entirety. They will ensure that suitable equipment is used correctly for the
safety of the performers and members of the public.
Our groups music students Molly and Olivia also have practical experience in running
live events that will be invaluable in the delivery of Lancaster Loud. Molly has been the
webmaster and musical director of LUGleeC (Lancaster University Glee Club) so will
have previous experience in managing events similar to Lancaster Loud. Both Molly and
Olivia additionally were responsible of the well-being of minors (school pupils) whilst at
sixth form and also held positions as stewards at Live at LICA. These previous
experiences will be of benefit to our group as we are working alongside young
performers throughout our live event.
In regards to the events marketing and promotion, David runs various social media
pages for organisations and charities throughout the North West. This expertise will be
vital in creating proficient Facebook and Twitter pages that will attract visitors and
members of the public to our event. David also manages his own photography business
and has experience in photographing some of LUSUs events that have run such as
Campus Festival. For this reason David will be the official photographer for our event,
whilst also observing and assisting the set-up of the audio equipment. Furthermore,
David and Leo are trained first aiders, who will be at hand if a situation arises where a
person attending the event is injured.
Together with our own group members we also have the resources and experience of
our collaborating partner More Music. More Musics group leaders are at hand for the
delivery of the event. Their skills include sourcing suitable acts and bands to perform in
the Lancaster Loud event, whilst also providing details on whether each performer has
played in a live event prior to Lancaster Loud. This information will allow our team to
organise a schedule for the event to present it to a professional standard.
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Market Research
Report
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Market Research Report
For the Lancaster Loud event to be as relevant and effective as possible, market
research needed to be carried out, to determine what not only what cultural factors
need addressing, but also how we can work with others to create something unique and
valuable to local culture.
Strategies
Lancaster Loud as a music event aims to achieve specific goals; we are trying to give the
younger generation of artists and bands a platform in which they can showcase what
they can contribute to local music culture; in turn, a youth live music scene is also being
identified and emphasised, as currently in Lancaster and the nearby town of
Morecambe, the live music environment is heavily dominated by adults; this can be seen
by observing the majority of concerts occurring in places such as local pubs and clubs,
the latter most commonly having an admission age of 18 years and older. This is an
important equal opportunity stand point in terms of music performance, and we plan to
highlight the need for an additional youth music scene to enrich local culture and
encourage all things positive such as creativity, cross-generational integration, and a
promotion of music and the arts, to combat the current cuts in funding across the
spectrum of the performing arts that are a result of a lack of 'central government
support for the arts' (Smith, A., 2013, online). Strategically, the event will be on a
Saturday evening for two reasons; to first provide the younger musicians the maximum
number of recipients, with schools shut for the weekend and most people not in work
for the evening. Second, we want to align this proposed youth music scene with those
already in existence, as currently, whenever the younger generation receive the chance
to perform, it is most commonly either during the day in situations such as school
concerts, or events such as 'Rock the Square' (More Music, 2014, online). Instead, a
provisional subculture of sorts is hoped to be created, with this youth music subculture
being available to anyone if desired. Ideally, a healthy feedback loop can be set in place
under the influence of this event; to put this into context, the youth music scene if
sustained will develop into the future live music scene, providing a continuous interest
in music as a cultural art form. From a meeting with local music charity More Music and
their youth leaders, a clear local musical culture was identified in Morecambe, with the
various youth leaders discussing various other younger bands as if they were almost
famous. This positive youth culture is one seemingly less apparent in Lancaster, with
younger bands and performers having less community events in which they can
perform.
Collaborations and Key Beneficiaries
To make this event possible, various partnerships were forged and we collaborated
with a number of different establishments. As a consequence of this, in a mutually
beneficial agreement, we intend for these particular establishments that contribute to
making this event possible to also get something out of like both we and the younger
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generation hopefully will. The first key beneficiary of this project is a charitable
organization called More Music based in Morecambe. Our initial ideas for this event all
involved More Music as a potential partnership, as we believe in raising awareness of
music in the local culture, both in terms of how it can promote social inclusion and
interaction, but also with regards to music in education; we hope to provide a general
emphasis on these points with a display that shows the importance of music as an art
form in the local society. More Music are an organization that provide equal opportunity
to people in the local area who are interested in music; they provide instrumental and
technological tuition (music recording and editing for example), and also put on
community events with music as the focal point; these events focus on voluntary
participation, and encourages the locals to contribute to their own musical culture.
Through contact and various meetings, we came to an agreement with More Music, and
decided to work together closely to create Lancaster Loud. What we decided was that
we would put on a music concert and bring bands from More Music and Morecambe to
Lancaster; this is another key concept in the event, as we are attempting to bridge a
musical divide between Morecambe and Lancaster, a paradoxical one of sorts with the
two being actually so close together. The consequences of this amalgamation will
hopefully be a more enriched musical culture; as alike to the melting pot of cultures that
created jazz in New Orleans, so we attempt, to a lesser scale, to simply make music a
richer experience for everyone involved. There will be a small price for entry at the
Lancaster Loud event, and due to a very low total cost involved in putting on the
concert, 100% of the money will be donated to More Music, to help them further
increase awareness of music and support the local communities and help provide access
into music for everyone; this ensures that through their support of the event, they are
likewise supported in their cultural endeavours.
The music concert will be held in Lancaster Library, which is located in the centre of the
city; a strategic placing so as to attract the most attention, which will in turn deliver the
younger performances to the most recipients, whilst maximizing our potential in
showcasing music as an important cultural element. We were originally looking at
placing the event in a vacant shop located in St. Nicholas Arcade, an indoor shopping
avenue within the city. However, through research into how we can benefit the
community and establishments the most, we eventually decided to move the concert to
Lancaster Library for a few reasons. Firstly, in terms of subsequent advertisement and
promotion of the event, the vacant shop available initially wasnt in the most convenient
of positions; the shopping avenue in question was fairly empty on many occasions
throughout the week, and so there were worries that people may not come to the
concert due to its positioning. Secondly, there were basic logistical worries such as laws
on noise and sound levels at particular times of day, and also the lack of a toilet in the
vacant shop, which would be major inconvenience to everyone attending the event.
When we looked at Lancaster Library as a potential venue for the concert, we not only
looked at the aspects considered above, but also how they would benefit from our
concert being held there. To start with, in the same vein as the vacant shop idea, we saw
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potential in the advertisement and promotion of the event; with the Library being
placed in the centre of the city amongst the hustle and bustle of society, with the correct
advertisement, the concert could well sell itself. The logistics were much less of a worry
also; there was toilet access in the building, fire exits and first aid available. From the
perspective of the Library, what they gain out of this event is a promotion of themselves
as it were; a deviation from the perhaps stereotypical views of libraries being serious
places for adults that the younger generation maintain. What actually happens in
modern times due to various introduced government initiatives such as 'A Vision for
Public Libraries' (Hodge, 2010, online), is that libraries are now a space to be used for
all kinds of events, and are also seen as a central venue for local culture . This is all in an
attempt to utilize local Library establishments more efficiently, and so by holding the
event in such a venue, we help the Library both adhere to new initiatives set in place,
and also to subsequently increase popularity amongst future enterprises and people in
the community of all ages.
The strategies and aims of the event coincide with various aspects of the 'Plan B' for the
arts raised by Holden et al (2014), some of which are:
Creating relationships rather than transactions with their communities
Collaborate as much as possible, with other local arts organisations, community
organisations, public agencies or businesses.
This plan is one suggested in terms of working against the recent cuts in public arts
funding, that are affecting most artistically cultural events in the locality. By working
alongside this plan, we are progressing in a way that seems most beneficial for us, the
local community, and everybody involved in the event.
Unique Selling Point and Building on Previous Events
Lancaster Loud as an event hopes to build upon existing initiatives within Lancaster and
Morecambe. More Music have for many years put on community events based around
music, and one in particular that echoes the aims presented for our event is the West
End Festival, which involved young people, adults and whole families in a full day of
music and other activities. In a sense, it is the lack of generational distance which
mirrors our goals, as we attempt to create a youth music scene, one that can maintain
itself and be open to everyone. We hope to build open events such as these by not just
brining people from different generations together for a day, but to leave a lasting
influence on the possibility of youth music culture becoming a sustainable one. The
Lancaster Music Festival is one of Lancaster's biggest musical events that spans a few
days. The organizers have many aims in mind such as 'increasing commerce in the city',
and 'increasing the revenue and recognition of our musicians performing locally'
(Lancaster Music Festival, 2014, online). However, the USP (unique selling point) of our
event is the focus on youth music, as even in such a large musical event like the
Lancaster Music Festival, there is a lack of opportunities for the younger performers, the
next generation, to contribute to the local artistic culture and identity of Lancaster. This
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apparent lack of opportunity is one we'd like to address, and alike to the aims of Arts
Council England for music, we want to not only develop opportunities for people who
may be unable to participate in the live music scene, but also to encourage talent
development, as a way of investing into the future of the local music culture (Arts
Council England, 2014, online). That's not say that there isn't a focus of a kind on youth
music in Lancaster and indeed Morecambe; More Music provide tuition and a constant
space for younger people to access music, and the Lancaster Community Music Trust
provide tuition in music to everybody, and in conjunction with the Lancaster
Community Music Centre, allow the opportunity to play and create music with others
(Lancaster Community Music Trust, 2014, online). However, there is little direct focus
on the live music scene and the absence of the younger generation in it.
What also makes this event different from More Music and their various events, is that
we are not only bringing bands from Morecambe to Lancaster, but are also encouraging
the idea of an independent youth music scene; by this, we mean to highlight the
possibility of allowing the younger bands and performers to play to larger, unknown
audiences, different to familiar environments such as the recent More Music Stages Live
Christmas Gig (More Music, 2014, online), where bands from the charity were able to
play, to put on an event for the local community. We simply want to build on these
concerts that seem to leave little influence afterwards, and concentrate more on
creating the youth music scene proposed.
Research Summary
To summarise the market research, we have found that an evident lack of youth music
in Lancaster needs to be addressed, and current events such as the Lancaster Music
Festival are not providing much in the way creating opportunities for the younger
generation. We decided to work closely with More Music, as what they stand for reflects
the aims of our event; any profits made from the event will be given to More Music, to
support them in continuing the creation of a youth music scene. We are also working
with Lancaster Library, as while we gain access to a venue with few logistical worries,
the Library is in turn promoted in a positive image, one that builds upon previous
events such as 'Town Fest', a community event held in 2012 in the Library (Town Fest,
2012, online).
Lancaster Loud hopes to create an awareness and desire for a new youth music scene
and culture, which will hopefully contribute to the future of musical culture both in
Lancaster and Morecambe.





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Programme of
Activity
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Programme of Activity
This section details what will take place throughout the day of the Lancaster Loud event.
It will take place on the 22
nd
February 2014 at Lancaster Library, running from 6pm to
9pm.
Based on our market research we realised that the youth music scene in Lancaster and
Morecambe was relatively non-existent and the events that are held in Lancaster are
very rarely aimed at younger people. From this research we saw a unique selling point
for our event and took advantage of this creating an event that would fill the gap in the
Lancaster and Morecambe music scene.
The performance times for each act will depend on the length of the set each performer
has informed us they will play. This is due to the fact that some of the bands are
younger and so only have a few songs at their disposal, whilst other performers have a
larger repertoire of songs to play. We have constructed a guideline plan for the event,
however, bands are likely to stray off target allocated times and therefore we have not
assigned precise timings for the performances.
Before the event is due to start our team members will arrive at the library and
commence setting up the staging and PA system. We will also set up a refreshments
table and make sure the green room is in order.
This table describes the various activities occurring and types of roles our group has
been assigned throughout the events duration.

What is taking
place?
When and
where?
Who? How?
Setting up
performance area
4pm -
Library
All of team
members
Music technology
members - set up
PA system (ensure
it is working) and
clear space for
audience
Music members
lay out
refreshments
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Performers arrive at
venue
5pm
Library
Performers Molly and Olivia
putting up posters
David, Scott and
Leo sound check
each band/artist
Stewards arrive 5.30pm
Library
Molly, Olivia (rest
of group if finished
sound checking)
Inform stewards of
their duties
throughout the
event
Briefing performers 5.30pm
Green Room
Team Leader
(Molly) and
volunteer from
group
Informing
performers of
their routine
before, during and
after performance
Sound recording 5.45pm
stage
Leo and Scott Set recording
system up ready
for start of event
(preparing to stop
at end of acts)
Opening of
Lancaster Loud
6pm
Library
(Stage)
All of group Introducing acts
and explaining
what the event is
for to audience.
Bands/Artists begin
performing*
6.15pm -
stage
Myriad (alternative
& experimental
rock), Fourth Time
Lucky (alternative,
hardcore and indie
Performances
leave green room
to the stage run
until 9pm (bands
swapping
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influenced band),
Charlie Galloway
(folk artist)
throughout) when
event comes to a
close
Photography 6-9pm
(throughout
Library)
David Taking
photographs of
performers and
audience
throughout to
document the
event
Selling
refreshments and
snacks
6-9pm (in
Library)
Stewards Aiming to sell half
of the
refreshments
purchased
Voice recorder for
evaluation from
audience
6-9pm
Library
Yet undecided In between acts
gather opinions
from members of
public
Headlining act 8.20pm
(until end of
event)
Stage
Joe McCorriston
(folk & acoustic
influenced singer
songwriter with
band)
Perform during
the last hour of the
event (come to a
close)
Debrief
volunteers/Library
staff
9pm (end of
acts) Library
Molly and Olivia Thank and debrief
people that
volunteered
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Debrief performers 9pm (end of
acts) Green
Room
Leo, David and
Scott
Thank and debrief
bands and artists
Taking down
staging and
restoring library
9pm-10pm All team members Take down staging
and PA system,
clear rubbish and
put shelving back
into place.

*running order of bands may be subject to changes

















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Marketing
Strategy
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Marketing Strategy
Introduction
Any marketing strategy needs to be developed with consideration of the product and
the target market; although marketing is a well-developed methodological science", it
"is constantly changing its rules according to the needs and developments taking place
in and around it. (Kulkarni 2008, p.1)
Therefore, in terms of marketing for our group we have a straightforward agenda of
aims and objectives.
We aim to gain as much interest about the concert itself by connecting with a new
audience; the concert is an event in its own way. Through the concert we then aim to
bring more attention to the youth music scene in Lancaster,
We also aim to provide publicity for More Music Morecambe, and in a mutually
dependent initiative, use their reputation to help promote our event.
Our marketing strategies therefore are devised in a way which is appropriate for these
aims and objectives and has been created accordingly.
Target Market: the qualified available market that the organisations attempts to attract
and serve (Kotler 1997, p.148)
Due to the nature of the event, being a platform for young musicians, the target market
is essentially young people. Although we will not exclude any older generations from
the strategy, the choices we make will be most appropriate for people under twenty.
The aims for this project are to give a place for young people and teenagers to perform
as artists in a safe venue. Due to these factors our strategy will also be inclusive to, but
not limited to, those who play or have an interest in music. Equally, the marketing
strategy will be localised: young people have limited access to long-distance travel, and
so the marketing will be primarily and exclusively in the Lancaster to Morecambe area.
Marketing techniques
There are many marketing techniques which we considered initially. However,
eventually, not all seemed appropriate. Of course, the effects of varying marketing styles
are essentially the same, we simply wanted to ensure that our aims reached the target
market in the best way possible.
We considered personal invitations or flyering in the city centre of Lancaster as a
primary source of marketing. However, although this may seem initially advantageous,
we did not know whether the people we encountered would even take notice of a flyer
and indeed, it concerned us that there could be negative connotations if people did not
want the flyers originally. We were also unsure as to whether young people would be
willing to take flyers directly. However, after talks with the Library, they suggested that
as our target market often hang around near the Library after school, they believed that
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this would be a great way to create interest, as we would be able to talk to the target
market, therefore, using two types of marketing in one go. Although printing of flyers in
expensive, we decided that it was in fact a beneficial idea, despite initial concerns.
Another form of print media that we decided to use was posters. Although these can be
viewed by some people as an eyesore, we decided that as long as we designed the
posters in a professional manner, and made sure that they applied to our target market,
then this would be a good strategy for our group, as we are not trying to appease
everyone.
We discussed the idea of placing adverts in local newspapers, but decided against it
because of our target market; being young people, we decided that we needed to use the
right outlet and we were un-persuaded that newspapers were most ideal for young
people. However, one form of local advertising that we were keen to utilise was The
Bay, a local FM radio station, very popular in the Lancaster and Morecambe area. The
Bay being a local radio, often gives in-kind support to local events, that are benefiting
the local community, which is exactly what our group project is aim to do, and therefore
we are gaining a free source, of very effective marketing for free. One of the main
benefits of using The Bay is that they will promote our event to their already established
market, which means that a market that would have taken us months to gain in size, is
instantly available to us.
Marketing techniques: Social Media
Social media is being widely used by almost all and even the companies, in spite of
their size have started using social media to advertise and promote themselves.
(Saravanakumar, SuganthaLakshmi 2012, p.4445)
Our main source of marketing for the project will be conducted through social media.
Recently, the use of social media sites and in fact the birth of these sites, has had a great
effect on how people interact, and in particular how organisations and companies
communicate with their target markets. Reports have stated that people in Britain alone
spend an estimated 62m hours each day on Facebook and Twitter (Hurst, 2013,
online), with teenagers often going above the average. Teenagers, therefore now have a
marketing platform that did not used to exist, and that they are voluntarily engaging
with. Thus, social media will dominate our campaign.
Opening a Facebook page, or a Twitter account is effective, however this alone does not
market an event. All the interaction, and interest on the sites has to be achieved by us to
make sure that we stimulate and engage our target using this medium. Virality is a
term of recent innovation, and concerns the audience to which a post or event is visible
on facebook. To our advantage many of the acts and artists that are performing for the
project also use social media as their main source of publicity, and as a contact forum
for their fans. Thus, our event can work within a previously established teen music
social web. For example, when the event is created, and one of the bands acknowledge
they are playing and create a status or attend the event, this information is then
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immediately published to all of their, already established market. In turn, this
established market may do the same, and spread information about the event to like-
minded similar individuals who are likely to fall in our target market. Although we are
able to create events on social media sites such as Facebook, the numbers of people
attending are not accurate. However, for our event, ambiguous numbers of attendees is
not a problem as we are insured for up to 350 people.
Although the event is a one off, we still aim to gain reactions and interactions from our
target audience for future marketing for More Music. Therefore, our established
communication will not stop once the doors of the event are closed. We hope that we
will be able to get a photographer at the event. Photographs are a very large part of
social media sites with 350 million photos being uploaded daily. (Smith, C., 2013,
online) As many Facebook users allow photographs to been seen by Friends of Friends,
or even Public, as soon as any of the target market that attend are tagged, or tag any
photographs from our event, these will be seen by an even greater number of people,
who will then have the opportunity to look at our page, and therefore will be exposed to
our aims of the project.
Examples of marketing materials
When we were setting up our social media pages we found that in research into social
media marketing, that it is important to create a visual brand, so that if the target
market fall on the Twitter page, then this will match the visuals of the Facebook page,
giving us continuity throughout.
This meant creating matching social profiles. This meant using the same colour scheme
and also the logo in the profile photos.
Facebook Page

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Twitter Profile

Another marketing resource that was crucial to the events success was the design of the
posters. With the design of these, there were many complications, as we are working in
conjunction with Lancaster Library and also More Music Morecambe, we had to get the
posters approved, to make sure that they thought that they were appropriate. To help
this process we made multiple posters, and designs to help speed up the approval
process. Examples of the posters are included on the next few pages.
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Conclusion
As a group we believe that this, mainly social media approach to our marketing strategy,
is the correct and most appropriate for our aims outlined originally. Social media is
most relevant to our target market and also the artists performing at our event,
however this does not mean that this will be the exclusive form of marketing as we still
want to use more traditional print media outlets.























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Budget
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Budget
This section of our project proposal looks at the potential costs of our event, a resulting
budget, and our projected income from the event which will be donated to More Music.
Potential Expenditure
The costs we have identified include: venue hire, PA system, staging, performers,
stewards, advertising and marketing, and refreshments. Thanks to our contacts with
Lancaster Library, More Music, Live at LICA and a number of societies at the university
we are able to make use of in-kind support. This in-kind support means that we are able
to reduce the cost of our event dramatically as the most expensive costs such as venue
hire, staging and PA system are covered. As we do not need to spend money on venue
hire, PA system and staging rental, performers and stewards, we have decided to put
more money into our marketing and promotion of the event as well as refreshments for
the audience.
Budget
Below is a table that shows our prediction of how much money we will need to spend on
our event. It includes a number of areas that are covered by in-kind support as well as a
10% contingency to allow for any costs we have not foreseen.

Marketing/Promotion

Design Provided by designer In-Kind Support
Print Materials 10 x A3 posters 29.90

25 x A4 posters 59.50

350 x A5 Leaflets 91.00

350 x Tickets 38.50
Adverts Bay Radio Station In-Kind Support

University Radio (Bailrigg) In-Kind Support
Online Advertising Social Media Free
Event Team T-shirts 5 x t-shirts with logos 36.15
Facilities

Venue Cost Lancaster Library In-Kind Support
People

Performers Provided by More Music In-Kind Support
Stewards Volunteers In-Kind Support
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Equipment

Staging Provided by Library In-Kind Support
PA System Provided by Library In-Kind Support
Refreshment

Drinks 54 x Canned 18

30 x Bottled Water 10
Other 24 x Crisps 8

24 x Chocolate Bars 8
Contingency of 10%

29.91

Overall Cost = 328.96

From the budget you can see the main cost of our event is advertising through posters,
flyers and tickets. We have also included the purchase of t-shirts for the members of the
team. We decided to do this so that acts and audience members can easily spot one of us
if they have a question or need help. They will also act as a way of advertising our event
when we are handing out leaflets for the event during the day. We have also added in
refreshments to ensure that the audience members and acts are comfortable at all times
throughout the event as it is around 3 hours long.
To finance our event we have applied for funding from LUSU Involve and LICA, which is
explained fully in the Funding and Financing section.
Funders Amount Receiving
LUSU Involve 300
LICA 75
Overall funding = 375
Projected Income
The projected income is based on selling all of our tickets and half of our refreshments.
The tickets are priced at 2 as we want people to attend our event and we feel that if
you pay for a ticket you are more likely to attend than if it is free to wander in and out
of. It is also low enough for the public to have that amount of money on them if they
wanted to pay on the door. We have only planned for selling half of our refreshments as
we want to be able to provide a rider for the acts coming from More Music and the other
half of these refreshments will act as this rider. We have decided on 50p per item as we
feel it is not too expensive and is cheaper than members of the audience would pay in a
shop outside of the venue.

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Ticket Sales*

350 Tickets 2 per ticket 700
Refreshment Sales

Drinks 42 x 0.50 per drink 21
Crisps 12 x 0.50 per packet 6
Chocolate 12 x 0.50 per bar 6

Overall Income = 733

*These ticket sales are based on full venue capacity sales.

Any of the money we raise will be donated to More Music so they are able to put on
more events and perhaps expand the work they do in Morecambe as well as potentially
bringing their workshops into Lancaster.
















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Funding and
Financing
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Funding and Financing
In this section of the proposal we identify the potential sources of finance and strategies
for securing this support as well as detailing any in-kind support we are going to
receive.
In-Kind Support
We are very fortunate to be receiving a great deal of in-kind support from Lancaster
Library, Live at LICA and More Music. From the Library we will be receiving the use of
the lower floor as the event venue, the use of their PA system and their staging. The use
of this equipment is free as long as we set up and take down all of it ourselves or with
help from our own volunteer sources. As a number of our team members volunteer as
stewards at Live at LICA events we have gained some contacts which we will use to
acquire a number of volunteers to act as stewards for our event. Finally the people at
More Music have been more than willing to provide a number of acts to perform at our
event as well as a number of young leaders. These young leaders have put on their own
shows in their venue space in Morecambe and they will be able to help us keep in
contact with some of the younger bands as well as helping us out on the day of the
event.
Funding
In the early stages of planning our event we contacted the Faculty of Arts and Social
Sciences (FASS) at the university to find out if we would be able to use a shop space in
Lancaster city centre. After having a meeting and discussing the implications of using
the shop to house our event we met with Lancaster Library who suggested using the
Library as a place for our event. As we secured the venue relatively early on we were
able to decide how much funding we were going to require. We are receiving the use of
the Library as in-kind support so we do not have to pay for the hire of a venue, PA
system or staging. This reduces the cost of our event dramatically so we decided to
focus on sourcing money to fund the advertising and refreshments for the event.
To fund our event we looked to Lancaster University Students Union (LUSU) and LICA.
To receive money from LUSU we have applied for the Students Innovation fund which
provides money for students who want to put on an event or long term project that
benefits not only the students themselves but also the community and wider society. To
receive funding from LUSU we have filled out a form detailing what our event is, what
we aim to achieve from our event, how much money we require, and finally why and
how we plan to use the money we receive. To provide evidence for the amount of
money we wanted to request we used the prices wed already put together in the budget
and added screenshots of the quotes we had received for poster, flyer and ticket
printing and refreshments. We have applied for 300 from LUSU as we plan to use
money from LICA as our contingency fund. We have recieved 75 from LICA which
required an A4 page detailing our event, the aims and benefits of our event and the
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Project Plan
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Project Plan
This section is going to outline our project plan and how we plan to achieve our event through
the process of preparation, delivery and evaluation. The table in the appendix will outline these
three aspects and below will explain some areas further.
Preparation
In Week 3 we chose our group as we all wanted to put on a fundraising music event for charity.
We distributed job roles in week 4 between the five members: project manager, marketing,
financial and two research and development roles.
During Week 5 we assessed the local music charities that we could potentially work with such
as Lancaster Community Music Trust, Lancaster Priory Trust and More Music. We decided on
More Music as we felt their organization fitted best with our aims of working with young bands.
We contacted More Music and set up a meeting at the Hothouse and met Rachel Parsons and the
youth leaders to discuss the potential of a partnership in week 7. More Music confirmed their
interest and provided a list of suitable bands that then contacted during the Christmas break.
Initially we decided on putting on an afternoon event in St. Nicholas Arcade in a free shop space
provided by Lancaster University. We set up a meeting with Joseph Buglass, the Faculty
Enterprise Officer in week 5 to discuss the potential of our music event using the space.
However, there were potential legal issues with noise disruption during the day and
inexperience of what a music event would involve.
In the same week we attended a networking event and met members of Lancaster Library team
who showed an interest in our event and partnership. We set up a meeting with the Librarys
district manager Diane Baxter in week 7, proposed our idea to her and other members of the
Library team and our event space was booked.
During weeks 8 and 9 we organized group meetings about our presentation, group proposal and
finance. Our presentation was important, as it would exhibit our understanding of the project to
our peers and tutors to give constructive feedback. We also decided as a group that we would
plan ahead for this proposal by giving ourselves a draft deadline on return of our Christmas
break. We had been liaising with LUSU involve for funding and discussed what we needed for
the event as a group and applied for our funding at the end of week 9. Our main outgoing
spending is going to be on marketing in terms of posters, leaflets and potentially t-shirts.
Over the Christmas break we worked on group proposals as agreed, contacted More Music again
to give them an outdate of our progress and started contacting bands for the event. On return in
week 11, after contacting bands we were still in process of organizing and confirming acts.
We organized another meeting with Library to give them an update of our progress with Library
officer, Anna Haywood and branch manager, Liz Cox in week 12. During this week we received
confirmation of our LICA Funding of 75.
In week 13 our marketing member starting designing a logo for our posters, leaflets and social
media sites. They also set up a Twitter and Facebook page for the event and a group to organize
the groups. Our research team started to enquire about the equipment need for the event
through contacts and using the acts page to confer with the bands.
35 | P a g e

We are going to print and put up poster and leaflets in week 14 to 15. We are targeting the teen
market so we are planning to hand out leaflets during peak times, such as after school around
the Library area in town. We are also going to attend the Youth Group at the Library on a
Thursday to ask for volunteers as well as send out an email to our contact at Live at Lica. As we
are selling tickets for the concert we will be setting up an account online for purchase as well as
in Lancaster Library and More Music.
Delivery
The event day is going to be on Saturday February 22
nd
from 6-9pm. In coordination with More
Musics other events and the libraries availability we felt that Saturday was the best day and the
time was suitable for the participants to get home via buses at a reasonable time. We can drop
off equipment before the Library opens at 10am to minimize stress later. During the day we will
purchase the refreshments needed for the event so we can guarantee freshness.
After the Library closes we can enter the building at 4pm and start setting up the stage,
equipment and refreshments. We will ask the volunteers to arrive early so we can debrief them
of their responsibilities for the event. We will also debrief the bands beforehand in the
greenroom of the line-up, set up and any questions they have. The Music Technology members
of the team will sound check the acts and will later record the acts live. We will introduce the
event and the acts throughout as well as have a photographer (David) to document the event.
For the evaluation we are asking people questions so one member of the group will be using a
voice recorder to collect this data during and after the event. After the event finished we will set
down the stage and equipment.
Evaluation
The Evaluation will be assessed through recordings and our own individual reflective report.
The photos will be put up on the social media platforms to promote the accomplishment of the
event and for bands to use. As an in-kind contribution from the bands we will be recording them
during the event so we can email them the recordings as a thank you for participating in the
event.
Individual Objectives
As well as an overall project plan timetable, we produced one for individual objectives starting
Week 11. Organizing tasks at the beginning of the project required less individual input. As of
week 11, the individual objectives breakdown the tasks each week and give the entire group a
clearer idea of what the event requires from each role. The project manager will create
objectives for everyone on a by-weekly basis to see the progression of the event and trying to
give out jobs equally. An example of a by-weekly objective table is on the next page.






36 | P a g e

WBS No. Task/Activity: Molly Complete by end of
Academic week
1. Contact Live @ Lica volunteers Week 13
2. Chase up bands Week 13

WBS No. Task/Activity: Olivia Complete by end of
Academic week
1. Find out about LUSU Involve Week 13

WBS No. Task/Activity: David Complete by end of
Academic week
1. Create design Week 13
2. Set up social media Week 13
3. Set up Band page Week 13

WBS No. Task/Activity: Leo and Scott Complete by end of
Academic week
1. Look into logistics of recording event Week 13
2. Start organizing equipment of event Week 13














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Logistics
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Logistics
In this section of our proposal we outline the logistical considerations of putting on our
event which includes risk assessments, health and safety audits, and licenses and
insurance.
Risk Assessments
The table below is a list of possible risks that could happen before and during the event
affecting the delivery and performance of the Lancaster Loud event.
Risk Who is
affected
Likelihood Consequences Action to
reduce
risk
More Music
unable to
provide acts
at the last
minute
Team
members of
Lancaster
Loud
Unlikely Unable to put on an
event that showcases
and raises awareness
of More Music in
Lancaster
Produce a
contract for
More Music to
sign in
advance so we
know they will
provide the
acts
The Library
unable to
provide the
performance
space
Team
members of
Lancaster
Loud
Unlikely No place for our event
to take place
Produce a
contract for the
Library to sign
in advance so
we are sure the
space is
available
We dont
receive
enough
funding
Team
members of
Lancaster
Loud
Unlikely Unable to properly
promote the event or
provide refreshments
for the audience and
ride for the acts.
Use the
contingency
money planned
in the budget or
our own money.
Unable to set
up the
Librarys
stage
The acts
performing
and the
audience
Likely The acts will not be
able to perform on the
stage and the audience
wont be able to see
them
We will have to
get the audience
to sit on chairs
39 | P a g e

Unable to
work the
Librarys PA
System
The acts
performing
and the
audience
Likely The acts will be
unable to plug in their
instruments and the
audience will not be
able to hear them play
Get a member of
the Library team
who are able to
work the PA
system. If they
are not available
we can make it
an acoustic
event
Lack of
audience
Team
members and
the acts
performing
Likely The acts performing
will be disheartened,
we will have too many
refreshments and
wont raise much
money for More Music
Make sure we
promote the
event as much
as possible
through posters
and flyers, social
media, and local
radio stations
and sell as many
tickets before
the event as
possible


The next table identifies the possible risks that may happen during the event taking
place (Fire Risk Assessment, 2012, online).
Risk Who is
affected
Likelihoo
d
Conseque
nces
Action to
reduce risk
Fire Everyone at
the event
Unlikely The Library
burning, people
being injured
and potential
death
Ensure fire
extinguishers are
to hand and make
sure all members
of the team and
audience know
where the fire
exits are located
Stage collapsing
whilst acts are
The act
performing
Unlikely The act
performing and
Make sure the
stage has been
40 | P a g e

performing and anyone
near the stage
audience
members
nearby may be
injured
securely set up in
advance
Someone trips
over electrical
wires or
equipment
Anyone at the
event
Likely The person who
trips may be
injured
Make sure all
long electrical
wires are taped
down and all
equipment is out
of the way if not
in use
Beverage spilt
on electrical
equipment or
wires
The audience
and act
performing
Likely Equipment may
be damaged and
no longer
working
resulting in no
amplification or
potential fire
In the result of a
fire evacuate
everyone at the
event calmly
whilst notifying
the fire service. If
there is no fire
the event can be
carried on as an
acoustic event
Out of date
refreshments
Anyone who
eats or drinks
a refreshment
item
Unlikely People may get
ill
Check the sell by
date on all the
food and drink
before buying it
Allergic reaction
to refreshments
Anyone at the
event who has
an allergy
Unlikely The person
who has the
allergy may go
into
anaphylactic
shock
potentially
resulting in
death
Make sure the
refreshments we
provide do not
contain nuts or
any food items
that may cause an
allergic reaction.
If they do make
sure they are
clearly marked
and warn those
who purchase
them
41 | P a g e

Refreshments
spilt or dropped
on the floor
Anyone at the
event
Likely Someone may
slip on the spilt
refreshments
and injure
themselves
Ensure there are
cleaning facilities
to hand so the
mess can be
cleaned up
Members of
audience
become rowdy
Anyone at the
event
Unlikely May result in
fighting and a
member of the
audience being
injured or
damage to
Library
property
Have stewards on
the door of the
Library and
among the
audience so they
can defuse any
potential fights
quickly or escort
people off the
premises
Insufficient
space for the
audience
Everyone
attending the
event
Unlikely Injury or
distress to
audience
members
Make sure that
the area is clear
of book shelves,
chairs and tables
and that this is
done well in
advance of the
audience arriving
Performers and
audience
unaware what
to do in the
result of a fire
Everyone
attending the
event
Likely May cause
injury and
distress to
audience
members
At the beginning
of the event
notify the
audience
members of all
emergency exits
and if they need
help to contact a
member of the
team or a
steward
Some
participants may
be in wheelchairs
Those members
of the audience
or performers
and the team
members
Likely Lack of
appropriate
access
Team members
must ensure that
there is room for
wheelchairs to
manoeuvre and
42 | P a g e

make sure they
sit in an
accessible place
in the audience

Health and Safety Audit
The following table is a health and safety audit which must be completed prior to the
event taking place which each item being ticked off and signed by the person filling out
the audit (Health and Safety Executive, 2013, online).
This is the statement of general policy and arrangements for:
Person in charge of making sure all of the above are carried out:
Signed:
Date:
Statement of General Policy Action Tick when
completed
To prevent accidents and
cases of ill-health and
provide adequate control of
health and safety risks
arising from activities
Ensure that there are cleaning
facilities available in the Library to
clear up any potential hazards and
know where they are situated

To provide adequate
training to ensure
employees are competent
to do their work
Ensure all employees know what is
expected of them and that they know
how to do the tasks required of them
by briefing them before the event

To engage and consult with
employees on day-to-day
health and safety
conditions and provide
advice and supervision on
occupational health
Brief all employees on the health and
safety procedure and hold regular
meetings to keep all employees up to
date and update any of their personal
health conditions

To implement emergency
procedures - evacuation in
case of fire or other
Make sure there are fire
extinguishers to hand at different
points throughout the Library,

43 | P a g e

significant incident. ensure there are fire exits and know
where they are situated
To maintain safe and
healthy working conditions,
provide and maintain plant,
equipment and machinery,
and ensure safe storage /
use of substances
Ensure all team members know
where all equipment is kept and how
it is to be stored away, make sure
there is no equipment left around to
cause a hazard in the event space, and
ensure all loose electrical wires are
kept to a minimum

Health and safety law
poster is displayed
Check that there is a health and safety
poster clearly displayed in the
Library where the event is being held

First-aid box and accident
book are located:
Accidents and ill health at
work reported under
RIDDOR: (Reporting of
Injuries, Diseases and
Dangerous Occurrences
Regulations)
Ensure all team members know
where the first aid kit is located and
who the first aider is, and comply
with any hygiene standards
concerning food and drink


Logistics
There are a number of logical considerations we need to make for the event. These
include travel, setting up and clearing afterwards, looking after the audience during the
event and access for wheelchairs.
Most of the team members live on the university campus and so will travel to the
Library by bus. The performers will be arriving by bus bringing any instruments they
can carry and bigger instruments such as a drum kit or keyboard will be brought up to
the Library by More Music.
To make sure that the stage and PA system are fully set up and working, the
refreshments are all laid out and that a space has been cleared for the audience, the
team will arrive two hours before the event starts (4pm) so we have enough time to do
this. We will ask the performers to turn up an hour before the event starts (5pm) so we
can sound-check each band or artist. Whilst the sound-check is going on two team
members will put up Lancaster Loud posters and brief the stewards (who we will ask
to arrive half an hour before the event starts) on where the fire exits are, the health and
safety procedures, and assign them each a different area of the Library. We have
allocated an hour for each main task even though they may not take that long to
complete, however we would prefer to be ahead of time than not having enough of it.
44 | P a g e

There is already disable access as there are no steps leading to the Library. It also
includes disabled toilets and a lift to the upstairs area of the Library if needed, so all we
need to do is to make sure when we set up the audience area there will be space for any
wheelchair users.
The Library can comfortably and safely run public events on the main Library floor with
a maximum capacity of 280 people standing. With management methods in place
including staffing the open front and rear exits and patrolling the other two exits every
20 minutes, this maximum capacity can comfortably be increased to 350 standing. As
our event is going to allow 350 people standing we will make sure there are stewards
and team members on both sets of doors as well as having some walking around the
venue to keep an eye on where audience members are.
Licenses and Insurance
In Lancaster we are required to fill out a Temporary Events Notice (TEN) which is
notification given by an individual to Lancaster City Council giving notice of an event
that is to take place (Home Office, 2013). However as we are working with Lancaster
Library who hold a number of similar events throughout the year, they are already
covered to hold such an event, this means we do not have to fill out a TEN.
The Library is insured to hold such an event as they put on shows themselves
throughout the year. This means our event is covered under their insurance, therefore
all participants and audience at our event will be covered.
Contracts
Below is a contract we have created to make sure the artists we have confirmed to
perform at our event will follow through with the agreement. The contract asks for the
artists to provide a weeks notice if they are unable to play, we hope that this will give
us enough time to bring in other bands that are available to perform on the day of the
event. It also gives us the chance to let the artists know what is expected of them in
terms of behaviour on stage and in the green room.
Lancaster Loud Contract
This contract is entered into and between Lancaster Loud Organisers and [Artists
name].
The terms of this Agreement will become effective on [Date signed] and shall continue
until Saturday 22
nd
February 2014.
The specific terms of this Agreement are as follows:
1. The artists agree to perform in the Lancaster Loud event at Lancaster Library on
Saturday the 22
nd
February 2014.
2. The artists agree to give a weeks notice of cancellation if unable to perform.
3. The artists agree to respect the venue and understand that any damage they
cause to the property will be charged.
This contract cannot be modified in any way unless such modifications are made in
writing and signed by both parties. This document constitutes the entire agreement
between the parties.
It is agreed. By signing below, the parties agree to be bound by the terms of this
agreement.
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[Member of Lancaster Loud teams signature]
[Team members name]
[Address Line 1]
[Address Line 2]
[City]
[Postcode]


[Artists signature]
[Artists name]
[Address Line 1]
[Address Line 2]
[City]
[Postcode]


Date signed:















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Evaluation
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Evaluation
The evaluation is going to provide an outline of our methodology and how we are going
to assess the project in its final stage. We are going to use W.K.Kellogg evaluation
techniques that will address a project-level evaluation using a three tier system of
context, implementation and outcome (W.K.Kellogg Foundation, 1998, p.20).
The context identifies the social, political and economic environment of the project
(W.K.Kellogg Foundation, 1998, p.20). The target community is primarily members or
associates from More Music in Morecambe. The purpose of our project is to provide a
platform for young bands from More Music to play outside the organisation and away
from pubs and clubs. The area is economically deprived and the project encourages
productivity as well as keeping teenagers off the streets. More Music have their own
initiative that highlights this issue called Friday Night Project that helps preventing
anti-social behaviour by providing musical activities. More Music acts have collaborated
with the Library organisation Get Loud In Libraries but not as the main focus for the
event (More Music, 2014, online). Our project will give the participants experience of
working with people outside the More Music organisation, as they will be working with
the Lancaster Loud team members and the Library.
Implementation addresses type of project we are going to carry out (W.K.Kellogg
Foundation, 1998, p.27). This project is a one off event, however we have developed our
ideas from previous projects such as Get Loud in Libraries and Town Fest into a new
improved idea. More Music encourage outside events with projects such as Stages Live
that develops the musicians stage craft with weekly performances take place in the
Hothouse. If acts demonstrate their professional behaviour and understanding as
performances they are given the opportunity to play in support for Get Loud in
Libraries and other festivals in the area (More Music, 2014, online). In a sense our
project is an extension from More Music initiative. However More Music act as a
middleman to the acts, whereas we organise with them directly.
The outcome will highlight the short and long term result of the project (W.K.Kellogg
Foundation, 1998, p.20). The short-term outcome for our event will provide a unique
experience for the acts as they perform in a different venue with a mix of acts from More
Music and other associates. The community will have a similar experience to More
Music Friday Night Project and Stages Live in the Lancaster community. The long-
term goal is to encourage more young people to become members of More Music and
for there to be more of an awareness of the organisation in the area.
For the evaluation of the event we intend to talk to people one-on-one and use a voice
recorder. The Independent Theatre Council identifies techniques of obtaining accurate
data of performances called Audience Experience Framework that addresses five key
aspects of audience experience, engagement and concentration, learning and challenges,
energy and tension, shared experience and atmosphere and personal resonance and
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emotional connection (Independent Theatre Council, 2005, online). Although this
theory is intended for theatre performances it can be adapted to other performing arts
such as music.
The first is addressing the engagement and concentration of how the music captures the
audience attention in the sense of concentration and interest in the acts. For example
whether they maintained interest throughout the gig or whether they were bored with
the music.
Learning and challenging looks at whether the event was a new experience that met up
to the audience expectation, whether they were impressed by the musician skills or in
contrast unimpressed.
In terms of psychological experiences of excitement or liveliness that could cause
movement, in this case it would be dancing along to the music that would show that the
audience was into the music.
The shared experience is with other members of the audience and the merging of
different music tastes coming together.
Finally, the personal resonance and emotional connection is how it impacted on the
people lives, whether it encourages them to want to be in a band, join More Music to
learn more about the organisation or just have an awareness of the organisation in
future.
In addition to the audience framework, the questions will also be targeting aspects of
our marketing campaign and its effectiveness as well as previous knowledge of More
Music.
The framework is used to identify different experiences of the audience and how it can
be translated into a questionnaire. A more formal printed questionnaire would be
inappropriate for the sort of event we are holding and people could potentially forget to
do the questionnaire and not hand it back in. The voice recorder and talking to people is
a much more informal approach where we will get more responses more quickly and
easily. The evaluation of the event will produce results about the overall idea of the
event and whether the audience and the participants enjoyed the experience. We will be
producing separate questions for participants and audience, as they will be
encountering different experiences of the event.
The data from the feedback will be illustrated in our reflective reports in measuring the
success of the event. Below are examples of questions we would ask audience and
participants:

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No. Question for Audience
1. Had you heard of More Music before this event?
2. How did you find out about this event? (Leaflets, Posters, Social Media, More
Music)
3. Do you think there should be more events like this in Lancaster and Morecambe
that promote younger acts?
1. What did you think of the quality of the event?
2. Which band did you enjoy the most?
3. Which other local bands would you like to have seen?
4. How was the atmosphere?
5. Do you think you would be interested in participating in More Music after this
event?
No. Questions for Participants
1. Did you enjoy your experience of the event?
2. Would you like to do more events outside Morecambe?
3. What did you make of the audience reactions?
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4. Would you do this again?

























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Appendix
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Project Plan
The following is a Gantt chart detailing our plans for the event, it also includes a
key.

Week 3- Christmas Break
Project Stage Task/Activity Complete by
end of
Academic
week
3 4 5 6 7 8 9 10 xmas
Preparation Discuss project
possibilities
Week 3
Establish Roles Week 4
Group meeting discussing
different charities
Week 5
Meeting with Joseph
Buglass
Week 5
Networking Week 5
Group Contract Week 6
Meeting with Diane Baxter
from the Library
Week 7
Meeting with Rachel
Parsons from More Music
Week 7
Group meeting about
Presentations
Week 8
Group meeting about
Group Proposal
Week 9
Discussed financing and
budgeting


Week 9


Hand in LUSU involve
funding application
Week 9
Contact bands from More
Music
Christmas
Holiday

Write first draft of group
proposal
Christmas
Holiday

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Week 11-16

Project
Stage
Task/Activity Complete by end
of Academic week
11 12 13 14 15 16
Hand in LICA funding Week 11
Confirmation LICA funding Week 12
Meeting with Anna Haywood
from the Library

Week 12
Create design for posters,
leaflets and t-shirts
Week 13
Start setting-up social media
platforms
Week 13
Create a band contact page Week 13
Organize equipment (eg amps,
drum kit etc)

Week 13-15
Contact Live @ Lica/ Youth
Group for volunteers
Week 13-15
Hand-in group proposal Week 14
Send off posters/leaflets/tickets

Week 15
Put up posters Week 15-16
Hand out leaflets Week 15-16
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Event Day-Week 22

Project
Stage
Task/Activity Complete
by end of
Academic
week
ED 17 18 19 20 21 22
Delivery Buy food and
drink for event
and riders
Event day
Set up
stage/equipment
Event day
Debrief
volunteers/Library
staff
Event day
Debrief Bands in
Green Room
Event day
Sound check Event day
Photographer
(David)
Event day
Sound/Recording
(Leo and Scott)
Event day
Selling snacks Event day
Introducing acts
and what the
event is for
Event day
Performance Event day
Set down Event day
Voice recorder for
evaluation from
audience
Event day
Evaluation Analysis feedback
from recordings
Week 17
Put photos up on
social media
Week 18
Send
recordings/photos
to bands as a
thank you
Week 20
Individual
Reflective Report
Week 22
Peer Ballot Week 22
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Key:


























Academic Week Date
Week 3 Monday 21
st
October Sunday 27
th
October 2013
Week 4 Monday 28
th
October- Sunday 3
rd
November 2013
Week 5 Monday 4
th
November- Sunday 10
th
November 2013
Week 6 Monday 11
th
November- Sunday 17
th
November 2013
Week 7 Monday 18
th
November Sunday 24
th
November 2013
Week 8 Monday 25
th
November- Sunday 1
st
December 2013
Week 9 Monday 2
nd
December- Sunday 8
th
December 2013
Week 10 Monday 9
th
December- Sunday 15
th
December 2013
Xmas Monday 16
th
December 2013 Sunday 12
th
January 2014
Week 11 Monday 13
th
January Sunday 19
th
January 2014
Week 12 Monday 20
th
January Sunday 26
th
January 2014
Week 13 Monday 27
th
January- Sunday 2
nd
February 2014
Week 14 Monday 3
rd
February Sunday 9
th
February 2014
Week 15 Monday 10
th
February Sunday 16
th
February 2014
Week 16 Monday 17
th
February Friday 21st February 2014
Event Day Saturday 22
nd
February 2014
Week 17 Monday 24
th
February Sunday 2
nd
March 2014
Week 18 Monday 3
rd
March Sunday 9
th
March 2014
Week 19 Monday 10
th
March Sunday 16
th
March 2014
Week 20 Monday 17
th
March Sunday 23rd March 2014
Week 21 Monday 24
th
March Sunday 30
th
March 2014
Week 22 Monday 28
th
April 2014
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Budget
Below are screenshots from websites to show where we have got the prices for
promotional material and our team t-shirts.
Quotes for Posters





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Quote for Leaflets


Quote for Tickets








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Quotes for T-shirt Printing












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References
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References
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Department for Culture. (2013) Supporting Vibrant and Sustainable Arts and Culture: A
Policy Statement UK. Gov.UK [online] Available:
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Fire Risk Assessment (2012). Carry out your own Fire Risk Assessment using this step by
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Health and Safety Executive, (2013). RIDDOR - Reporting of Injuries, Diseases and
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8th January 2014].

Hodge, M. (2010) The Modernisation Review of Public Libraries: A Policy Statement. UK:
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Holden, J; Kieffer, J; Newbigin, J; Wright, S. (2014) Public Arts Funding: Towards Plan B.
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network/culture-professionals-blog/2014/jan/13/public-funding-arts-plan-b
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Home Office (2013). Temporary Event Notice Application. [online] Available:
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Hurst, P (2013) Britons spend 62m hours a day on social media - that's an average one
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th
January
2014]
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Independent Theatre Council. 2005. Capturing the Audience Experience: A Handbook for
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arts.org/uploaded/documents/Theatre%20handbook.pdf [Accessed 20th January
2014]

Kotler, P. Scheff, J (1997) Standing Room Only: Strategies for Marketing the Performing
Arts, United States of America.

Kulkarni, S (2008) A Textbook Of Virtual Marketing, Naraina, New Delhi

Lancaster Community Music Trust. (2014). [online] Available: http://www.lcmt.org.uk/
[Accessed 28th January, 2014].

Lancaster Music Festival. (2014) About Lancaster Music Festival. Lancaster Music
Festival [online] Available: http://www.lancastermusicfestival.com/about.php
[Accessed 23rd January 2014].

More Music, 2014. [online] Available: http://www.moremusic.org.uk [Accessed 20th
January 2014]

More Music. (2014) Rock the Square. More Music [online] Available:
http://www.moremusic.org.uk/events/87/rock-the-square [Accessed 26th January
2014].

More Music. (2014) Stages Live Christmas Gig. More Music [online] Available:
http://www.moremusic.org.uk/events/99/stages-live-xmas [Accessed 20th January
2014].

Smith, A. (2013) Arts Face 124m Extra Local Funding Cuts. The Guardian [online]
Available: http://www.thestage.co.uk/news/2013/08/arts-face-124m-extra-local-
funding-cuts/ [Accessed 25th January, 2014].

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Smith, C (2013) By the Numbers: 64 Amazing Facebook Statistics (Updated Decemeber
2013) Available: http://expandedramblings.com/index.php/by-the-numbers-17-
amazing-facebook-stats/#.UujrFWTFIy5 [Accessed 29
th
January 2014]

Saravanakumar, M. SuganthaLakshmi, T (2012) Social Media Marketing Life Science
Journal. Available:
http://dems.unimib.it/corsi/817/esercitazioni/social_media_mktg.pdf [Accessed 29
th

January 2014]

Town Fest. (2012) Town Fest. Town Fest [online] Available:
https://twitter.com/TownFest [Accessed: 28th January, 2014]

W.K. Kellogg Foundation Evaluation Handbook. 1998. [online] Available:
http://www.wkkf.org/resource-directory/resource/2010/w-k-kellogg-foundation-
evaluation-handbook [Accessed 20th January 2014]