This document outlines a business plan for a company called ABD that aims to create an alcoholic beverage detector to improve security at public events. It discusses the vision, industry analysis, target customers and their needs, the product and service, suppliers and partners, cost leadership strategy, important value chain activities including technology development, relevant business processes and systems, and functionalities. The overall goal is to provide affordable and effective security solutions through technological innovation.
This document outlines a business plan for a company called ABD that aims to create an alcoholic beverage detector to improve security at public events. It discusses the vision, industry analysis, target customers and their needs, the product and service, suppliers and partners, cost leadership strategy, important value chain activities including technology development, relevant business processes and systems, and functionalities. The overall goal is to provide affordable and effective security solutions through technological innovation.
This document outlines a business plan for a company called ABD that aims to create an alcoholic beverage detector to improve security at public events. It discusses the vision, industry analysis, target customers and their needs, the product and service, suppliers and partners, cost leadership strategy, important value chain activities including technology development, relevant business processes and systems, and functionalities. The overall goal is to provide affordable and effective security solutions through technological innovation.
Name Anthony Wei Jian Liu NetID aliu027 Group Number: 85 Website Link: http://infosys1102014s1group085.blogspot.co.nz/ Tutorial Details Tutor: Day: Time: Olivia Tuesday 9am Time Spent on Assignment: 22 hours Word Count: 1602
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ABD (ALOCHOLIC BEVERAGE DETECTER) INTRODUCTION Alcohol and public events (such as concerts and sports games) do not mix. There have been many incidents reported after such events that have been linked directly to alcohol consumption and drunkenness. We believe this problem needs to have a solution as this problem causes unwanted damages to society and the economy. 3. BUSINESS SECTION 3.1 Vision To create affordable solutions that will optimally maximise security efficiency and make the world a safer place. 3.2 Industry Analysis: Security and Surveillance Equipment Industry Industry: Security and Surveillance Equipment Industry. An industry that produces equipment for surveillance and security purposes. Force: High/Low: Justification: Buyer power: High There are many security companies in New Zealand to sell to. These companies include Icon Group, Garrison Security, Chubb Security and Redfern Security, just to name a few (New Zealand small business directory and travel guide, n.d.). Supplier power: Low Many companies provide drug and alcohol testing but they mainly provide them in labs, ambulance and in hospitals, indicated by all the types of equipment that is needed (U.S. screening source, 3
n.d.). Companies also provide breathaylsers but nothing that can detect alcoholic beverages (Global sources, n.d.). Threat of new entrants: Low Threat of new entrances are low due to the large amounts of money needed to create these products and the needs of IT expertise, research and development, testing, licensing and strict regulations that need to be followed (Ministry of justice, n.d.). Threat of substitutes: Low As far as my research goes, there are no substitute for our product. So far, there are only breathalysers and alcohol testing equipment that are fit for lab or hospital use. Rivalry among existing competitors: Low Our product is one of a kind. It covers breathalysing and can detect whether or not a beverage is alcoholic or not. However, rivalry may grow as other companies are also coming up with new ways, such as TruTouch Technologies. (Trutouch technologies, n.d.). Overall attractiveness of the industry: In a global scale, this industry is very attractive. Security and surveillance is required in all areas where there are mass movements of people and in areas of known or potential hostilities, from airports and borders to banks and public events. 3.3 Customers and Thei r Needs For our specific product, our target customers are security personnel at public events. There have been many reports and articles written about disorderly behaviour during and after 4
sports events (NZ hearld, n.d.), which indicates that they do not have sufficient facilities to detect and confiscate alcoholic drinks snuck into such events. They would need equipment that is quick and easy to use and yet accurate and efficient in detecting alcoholic drinks. This would improve the outcome of such events and reduce unwanted drunken behaviour by making their role more effective. 3.4 The Product and Service During public events, security personnel needs to process the crowd for alcoholic beverages accurately and efficiently. All they have really have at the moment, is their judgement and observational skills, which are largely unreliable tools. They also dispose beverages that they believe is alcoholic on the spot, which can lead to arguments with certain individuals. This wastes time and holds up the crowd, causing problems with schedules and management. It is clear that they are in dire need of a better way of processing crowds in public events. The ABD (alcoholic beverage detector) will accurately and efficiently detect alcoholic beverages. All that is required, is to dip a sterile slip of paper into the beverage, insert it into the slot in the ABD, process the content and display the result; Pass (alcoholic) or fail (non- alcoholic). The ABD is easy to use, portable and effective. It can even carry out breathalyser tests which the security personnel can carry out on any individual(s) who appears to be intoxicated. As a result, alcoholic beverages entering the events premises, will greatly reduce. 3.5 Suppliers and Partners To produce this product, we need suppliers. There are 2 important suppliers that we need; a Raw material supplier and an IT manufacturing supplier. Raw materials will include plastic compounds and metals. The raw materials will be gathered first. The gathered raw materials will then be sent to IT manufacturing suppliers, who will produce chipboards, programs, LED screens and the like, that will be put together to make the ABD. Our possible partners could be event organisers and security companies. Event organisers may want to gain access to the ABDs for their own security personnel and management, 5
when there is an event to take place. They can give us a schedule of their annual events and we can organise the delivery of ABDs to them. Security companies may want to purchase ABDs from us. They can also provide us feedback on any possible improvements that can be made. 3.6 Strategy: Cost Leadership Strategy The companys competitive scope is a board market, as it aims to make the world a safer place through surveillance and security solutions, as indicated in its vision statement. The companys cost strategy is a low cost strategy as it aims to provide effective, yet affordable solutions to security companies, which is also stated in its vision statement. Thus, this companys strategy is a Cost Leadership strategy. 3.7 Value Chain Activity: Technology Development The most important value chain activity for our business is Technology Development. Our vision states that we want to optimally maximise security efficiency. In order to be the leading company in maximising security efficiency, we need to conduct research and develop our technology. In order to stay cost effective, our information for our research development will be gathered from existing knowledge of security products. We need to stay on top of this in order to deliver the best solutions to security companies. 3.8 Business Processes 3.8.1. RESEARCH PROCESS This process is important to our vision. To be able to provide the best security solutions, we need to conduct research on our product to see if there are any possible improvements that could be made. Researching on the products that have been made gives us more insight into the product.
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RESEARCH PROCESS MODEL
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3.8.2. TECHNOLOGI CAL PROCESS - This process is also important to our vision. To be able to provide the best security solutions, we need to keep up with todays technological advances and apply them to our product. Looking into new technologies may also provide the potential to make more innovative features to the product. TECHNOLOGICAL MODEL
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3.9 Functionalities 3.9.1. RESEARCH PROCESS Check if there are any possible aspects of the product that can be improved. Identify any improvements that can be integrated into the product. 3.9.2. TECHNOLOGI CAL PROCESS Search for any recent technological advances. Identify if there are any technological advances that can be used to hone the product. 3.10 Systems
3.10. 1. RESEARCH MANAGEMENT SYSTEM Although research is important to improving the companys product, it also needs to be managed. It is important that such research is supervised, making sure that the research is relevant and feasible. Thus time will not be wasted looking into areas that are unnecessary or inapplicable to its products and will keep expenses at a minimum and in turn, its products can remain affordable. 3.10. 2. PRODUCT MANAGEMENT SYSTEM Monitoring its product is also important to the company. Making sure that the best possible technology and research development has been incorporated into the product will maximise the products efficiency and value. It is important to our company that the customers can rely on the products. 3.10. 3. TECHNOLOGY ANALYSI S SYSTEM To be a cut above, the company also needs to keep an eye out for any technological advances, especially in todays world where technology plays a massive part in our daily lives. As a result, technological advances can be made often. It is important that the company can capture any technological advances and integrate it into their products. Technological advances are often achieved to improve existing equipment. So keeping up with technology can sharpened and improve our products. 9
3.11. Summary Table: Value Chain to Systems
Value Chain Activity Processes Functionalities Specific Information System(s) Broad Information System(s)
Technology Development 1. Research process 1. Check if there are any possible aspects of the product that can be improved.
2. Identify any improvements that can be integrated into the product.
Research management system
Product management system Decision Support System
Decision Support System 2. Technological process 1. Search for any recent technological advances.
2. Identify if there are any technological advances that can be used to hone the product.
Technology analysis system
Product management system Transaction Processing System
Decision Support System 10
CONCLUSION In todays society, the surveillance and security industry is one that largely depends on technology. However, some areas in this industry, sorely needs assistance from the IT industry. It is quite astounding, that today, the security personnel who are responsible for preventing alcohol entering the premises of public events, are still using their judgement to do their job. It is clearly not effective and the numerous articles that are written about drunken behaviour during and after public events shows that. People are finding new ways of sneaking alcohol past security and it is obviously working. The security personnel situated in such places, definitely could use the ABD (Alcoholic Beverage Detector). It can detect alcohol from beverages and can also conduct breathalyser tests. All this is also processed quickly, allowing them to do their jobs more effectively and efficiently. This would allow social events to run more smoothly and safely, allowing people to enjoy themselves and have fun. Achieving this would definitely take the company a step closer to its vision. REFERENCES
Global sources. (n.d.). Retrieved May 14, 2014, from http://www.globalsources.com/gsol/GeneralManager?page=search/ProductSearchResults& point_search=on&product_search=on&supplier_search=off&article_search=off&type=new &point_id=3000000149681&catalog_id=2000000003844&search_what=1&supp_list=true& compare_table=true&action=GetPoint&action=DoFreeTextSearch&hostname=www.globals ources.com&query=breathalyzers&items_per_page=60&WT.mc_id=1001007&WT.srch=1&g clid=CIaVhJfwqb4CFVQJvAodBKAABg
Ministry of justice. (n.d.) Retrieved May 14, 2014, from http://www.justice.govt.nz/tribunals/PSPLA/faqs/frequently-asked-questions-about-the- private-security-personnel-licensing-authority#7-can-i-get
New Zealand small business directory and travel guide. (n.d.) Retrieved May 13, 2014, from http://www.nzsbdirectory.co.nz/NZSB_Business_Security.html
NZ hearld. (n.d.) Retrieved May 14, 2014, from http://www.nzherald.co.nz/sport/news/article.cfm?c_id=4&objectid=11198908
Trutouch technologies. (n.d.). Retrieved May 14, 2014, from http://tttinc.com/
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U.S. screening source. (n.d.) Retrieved May 14, 2014, from http://www.usscreeningsource.com