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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Daniela Avellaneda
NetID dave566
Group Number: 104
Website Link: http://infosys110group104.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Mira Tutor Saturday 12 pm
Time Spent on
Assignment:
30 hours Word Count: 1.626



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CUNNING CONSUMERS
INTRODUCTION
Currently, wastage is a serious problem facing the global community. One third of the
production of food goes to waste every year. Approximately 870,000,000 people are
currently hungry, this will be almost double the population that currently lives in United
States (Group, 2012).
If food wastage is not prevented it could result in even bigger complications for our society
such as shortage of resources, economic losses and big impacts on our environment.
Cunning Consumer provides an accessible and affordable solution that could help to
improve this issue in all households by creating an inventory system that controls the inflow
and outflow of food in your fridge or pantry. This system helps householders to avoid
wastage by providing the expiry date of each product.
3. BUSINESS SECTION
3.1 Vision
To provide society with an affordable and accessible tool that minimizes the households
food wastage by providing an app that maintains an inventory and creates enjoyable
shopping and cooking experiences.
3.2 Industry Analysis: Food Inventory Application
Industry: Food inventory applications. Manual and automatic integrated applications for all
types of devices that manage and control the inventory of food.
Force: High/Low: Justification:
Buyer power: High There are many online applications that provide
grocery inventory management for households,
some of the most popular are Whaz in your
Fridge, Keezeen and Best Before. ( Apartment

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Therapy, 2014)
Supplier power: Low Programmers are a supplier for this product in
New Zealand. According to research completed in
2012 there were more than 16,941 people doing
programming jobs and many companies providing
this service. ( Careers New New Zealand, 2012)
Barcode scanners are a technology wildly used in
supermarkets and retailers. Some of the suppliers
include Congex (Cognex, 2013), Code (Code
Advance Barcode Readers, 2014) and Thomasnet.
(Thomas Publishing Company, 2014)
Threat of new entrants: High It can be said that creating an application is
usually cheap or in some cases free (Lianja Inc,
2014). Also, it can be created by anyone able to
use the many software platforms available.
Moreover, apart from the consumer guaranties
which are implicit in every product or service,
there are not many regulations, unlike other
industries.
Threat of substitutes: Low The highest threat for this product will be people
manually recording and keeping an inventory
themselves.
For example, the American Department of
Agriculture states that in a family of four people
20 pounds of food are wasted every month, this
is equal to $2,275 annually.( BLOOMBERG L.P,
2013) This shows that not many people do a
manually inventory of food at home.

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Rivalry among existing
competitors:
high There are many applications in the industry as it
was mentioned above( Apartment Therapy,
2014).
Furthermore, this product is cheap suggesting
therofore that they compete in price.
Overall attractiveness of the industry: The Food inventory application attractiveness is low.
This is because the customers have a lot of power, there is a lot of competition within the
industry and it is an industry that is easy to get into.
3.3 Customers and their needs
We want to target households everywhere because this is an issue currently affecting the
whole world.
Furthermore, it has been estimated that by 2100 there will be more that 11 million tonnes
of waste per day, just in urban areas (The wold Bank Group, 2014).
Therefore, if we do not help to prevent this issue there would be terrible consequences for
society.
3.4 The Product and Service
This product creates an online inventory monitoring system that updates daily and keeps a
record of the products people store in their pantry or fridge.
It also provides the customers with basic information that will help them to make decisions
such as what to consume and how much of each product to buy in order to avoid wasting
products. Moreover, this product will provide consumers with possible recipes to use
products that are about to expire.




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3.5 Suppliers and Partners
Manufacturers of portable CDV scanners will be a potential supplier as they will provide us
with the appropriate scan reader. An example of these suppliers is Congex (Cognex, 2013).
Programmers are other suppliers as they will develop and mantain the application. For
example, Accegile Software (Accegile Software Inc, 2011)and AJACOM (Ajacom INC., 2002)
Food provider companies that advertise products in the application are potential partners.
Examples of these are Maggi and Budget.
Other potential partners are supermarkets such as Countdown and New World. These
companies will provide us with the barcodes in exchange for some advertising throughout
the application.
3.6 Strategy: Cost Leadership
We aim to take our product globally because this problem is not just affecting New Zealand
households but also those all around the world.
We aim to compete with low prices as because this is a problem for everyone, it is
important for it to be an affordable solution for all.
This will be implemented by creating collaborative partnerships with food brands and
supermarkets, as well as using technology such as bluetooth and online applications in order
to reduce costs.
3.7 Value Chain Acti vi ty: Technology and (R&D)
As this product focusses heavily on using technology we will constantly try to improve our
systems and databases that we have in the business to make sure we dont have redundant
data. It is necessary to develop technology so that the product can provide an accurate
record of product and continuously update to the mass database.
Furthermore, to create an enjoyable shopping and cooking experience, it is necesary to
focus on the features and design of the product, the information delivery and making the
product personalised to the customer needs.

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3.8 Business Processes

3.8.1 MASS DATABASE IMPROVEMENT PROCESS
This process will be constantly improved and enhanced to ensure the systems that manage
the database and the information that is input by the customer into the system is accurate.
This will therefore ensure the elimination of duplication and redundant data, using
technology developments as a way of effectively maintaining the mass database.

Start
Multiple
Inputs from
customers
Record in a
daily waiting
List
Match input
against Existing
Products
Eliminate
Check
Information
Input
Upload in the
Mass Data base
Correct
Mistakes
Maintenance Department
If Already Existing
If New
If Correct
If Incorrect
Upload in the
Mass Data base


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3.8.2. REDESIGNING THE APPLICATION IMPROVEMENT PROCESS
This process redesigns the application and its features in order to create an
enjoyable shopping and cooking experience. This is achieved by researching the
customer, creating a mock appli cation, testing it multiple times and then
creating the new version of the application.

Start
Receive feed back
Find Patterns and
needs
Analyze specific
requirements
Brainstorm
different Solutions
Chose the most
appropriated
solution
Test the Application
in a focus Group
Implement changes
into application


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3.9 Functionalities
3.9.1. MASS DATABASE ENHANCEMENT PROCESS
To re-enhance and correct any incorrect uploaded information
Eliminate any duplicates to ensure the accuracy of the data.

3.9.2. APPLICATION IMPROVEMENT PROCESS
To collect feedback from the customer and analyze the information
Creates prototypes to be used in the improvement of features.

3.10 Systems

3.10.1. DUPLICATION ANALYSIS SYSTEM
This software sytem will be used within the maintenance department , it will help the
employees to decide whether the products uploaded by the customer have already been
saved into the database by following specific procedures to determine similarity.
3.10.2. PROTOTYPE APPLICATION TESTING SYSTEM
This system creates a prototype application to be tested by a select group, this will help to
improve and design both current and new features. This will ensure an enjoyable shopping
and cooking experience for the consumer.
3.10.3. CUSTOMER ANALYSIS FULFILMENT SYSTEM
This system is designed to capture the feedback of the customer and analyze their patterns
and needs, this can be acheived through surveys and analysis of data. Helping to improve
technology to provide a quality personalised service.


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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Technology
1. Mass Database
Improvement
Process


To re-enhance and correct any
incorrect uploaded information
Eliminate any duplicates to
ensure the accuracy of the data.

Duplication Analysis
System
Prototype Application
Testing System
Decision Support
system
Transactional system
2. Redesigning
the Application
Improvement
Process
To collect feedback from the
customer and analyze the
information
Creates prototypes to be used in
the improvement of features.

Prototype Application
Testing System
Customer Analysis
Fulfilment System

Transactional system

Customer Relationship
Management System

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CONCLUSION
It can be said that this product has the ability to greatly benefit not just the immediate
community, but everyone around the world. This will be acheived by providing an affortable
tool that aims to solve food wastage, which is a serious problem faced by the current global
environment.
Together if we make an effort to decrease this problem, we can reverse the damage that is
already starting to show. This product will make it so much easier to help the global
environment simply by inputing a few details into the system making you realise the effects
of household food waste while also simplifying the shopping and cooking experience
through the well thought out systems in this product.















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REFERENCES
Apartment Therapy. (2014). What is in your Fridge? 6 Apps to help you Manage the refrigerator. Retrieved
from Apartment Therapy: http://www.apartmenttherapy.com/whats-for-dinner-6-fridge-
management-apps-weekly-smartphone-app-roundup-189441
BLOOMBERG L.P. (2013, January 10). Living in the United States of Food Waste. Retrieved from
BloombergBusinessweek: http://www.businessweek.com/articles/2013-01-10/living-in-the-united-
states-of-food-waste
Careers New New Zealand. (2012). Programmer. Retrieved from Careers New Zealand:
http://www.careers.govt.nz/jobs/information-technology/programmer/
Accegile Software Inc. (2011). Offshore Development Sytem . Retrieved from Accegile Software:
http://www.accegile.com/?referrer5=google&_kk=custom%20software%20programming&_kt=
Ajacom INC. (2002). AJACOM. Retrieved from http://www.ajacom.com/Domain/Home/Index.aspx
Code Advance Barcode Readers. (2014). Bar code readers. Retrieved from Code : http://www.codecorp.com/
Cognex. (2013). Cognex USB. Retrieved from Congnex: http://www.cognex.com/barcode-scanner-
readers.aspx?pageid=11541&langtype=1034
Group, W.-M. (2012). Countries in the world . Retrieved from Woldatlas:
http://www.worldatlas.com/aatlas/populations/ctypopls.htm
Lianja Inc. (2014). Lianja App Builder . Retrieved from Lianja: http://www.lianja.com/overview/lianja-app-
builder?gclid=CJKd5fD3p74CFYeVvQod9xgAQw
The wold Bank Group. (2014, October 31). Global waste on pace to triple by 2100. Retrieved from The world
Bank : http://www.worldbank.org/en/news/feature/2013/10/30/global-waste-on-pace-to-triple
Thomas Publishing Company. (2014, May 21). Barcode Scanners Suppliers . Retrieved from ThomasNet.com:
http://www.thomasnet.com/products/barcode-scanners-71275200-1.html