This document provides details about a business proposal for a GPS device called the "GPS Speed-Stopper" that would automatically trigger a vehicle's brakes if it exceeds the legal speed limit for its location. The proposal includes a vision statement, industry analysis, discussion of customers and their needs, description of the product and services, suppliers and partners, cost leadership strategy, important business processes and systems. The goal of the device is to create a safer driving environment by preventing speeding.
This document provides details about a business proposal for a GPS device called the "GPS Speed-Stopper" that would automatically trigger a vehicle's brakes if it exceeds the legal speed limit for its location. The proposal includes a vision statement, industry analysis, discussion of customers and their needs, description of the product and services, suppliers and partners, cost leadership strategy, important business processes and systems. The goal of the device is to create a safer driving environment by preventing speeding.
This document provides details about a business proposal for a GPS device called the "GPS Speed-Stopper" that would automatically trigger a vehicle's brakes if it exceeds the legal speed limit for its location. The proposal includes a vision statement, industry analysis, discussion of customers and their needs, description of the product and services, suppliers and partners, cost leadership strategy, important business processes and systems. The goal of the device is to create a safer driving environment by preventing speeding.
Name Cecilia Leewardus NetID clee508 Group Number: 181 Website Link: http://infosys110group181.blogspot.co.nz/ Tutorial Details Tutor: Day: Time: Johnnie Shubert Wednesday 9am Time Spent on Assignment: 14hours Word Count: 1597
2
2 THE GPS SPEED-STOPPER INTRODUCTION In todays society, we have become very reliant on getting around places through things like cars, motorbikes and buses. We see them being used everyday, everywhere. According to Teara, In 2005 there were about six cars for every 10 people in New Zealand (Pawson, 2012). A problem arised from this high demand for vehicle transport; speeding. Our solution to this problem is to create a GPS tracking device that will be installed into vehicles in NZ. It will be able to detect/monitor the vehiclesspeed and will automatically trigger the vehicles brakes if it is exceeding the legal speed limit of its current location. 3. BUSINESS SECTION 3.1 Vision Creating a safe environment for everybody in our community and our future generations, one step at a time. 3.2 Industry Analysis: Vehicle speed control enforcement industry
Force: High/Low: Justification: Buyer power: High Nowadays, buyers have the option to browse and purchase goods anytime, anywhere. Consumers no longer see a distinction between online and offline shopping. Whether its searching on a laptop, browsing main street shops or hanging out at the mall its all shopping. (Ramaswamy, 2013). Buyer power would therefore be very high in this particular industry because they have many choices as to what
3
3 products/methods they want to utilise to control their vehicle speed. Supplier power: Low Companies within this industry have many choices when it comes to selecting a supplier, therefore supplier power is low. Buyers can easily replace their current supplier at anytime if they decide to raise their prices or decrease the quality of their goods. Take the website Alibaba.com for example; they are showing to have approximately 69 suppliers supplying vehicle speed control related products in China alone. (Alibaba.com HK Limited, 2014). Threat of new entrants: High Almost anyone is able to enter this industry, it is not difficult to enter. There arent any significant entry barriers that restrict new competitors from entering this industry. Threat of substitutes: High High because there is a variety of alternative methods that monitor and manage vehicle speed control. E.g. there are 871 related products on Alibaba.com that are available to enforce speed control. (Alibaba.com HK Limited, 2014). Rivalry among existing competitors: High High because there are currently so many existing companies out there trying to control vehicle speed. Governments are selling their speed campaigns as a great success (theNewspaper.com, 2003).
4
4 Overall attractiveness of the industry: Industry attractiveness is reasonably low as shown through the industry analysis above. The fact that there is high buyer power, high threat of substitutes, high rivalry among existing competitors and high threat of new entrants indicates that this industry on the whole is not very appealing. 3.3 Customers and Thei r Needs There are a variety of different reasons as to why people speed. For example, some people speed without even realising. If they are driving in a particular area that they are not familiar with, they may not drive accordingly to the legal speed limit in that area because they are simply unaware. There are also the drivers who speed intentionally, due to things like peer pressure, or because they are running late and need to be somewhere quickly. Basically, all drivers are prone to speeding, whether it be intentionally or unintentionally. Our customers for our business are therefore legal drivers in New Zealand. The customer needs involve creating a safer community in NZ and finding a way that will encourage them not to speed. They need something that will stop the overall temptation of speeding whilst driving. 3.4 The Product and Service Considering that drivers speed for a variety of different reasons, our product will fulfill our customer needs identified above as it will physically stop any driver from exceeding the legal speed limit at anytime, anywhere. According to the Ministry of Transport,In 2012, speeding was a contributing factor in 68 fatal crashes, 307 serious injury crashes and 1,049 minor injury crashes. These crashes resulted in 85 deaths, 405 serious injuries and 1,493 minor injuries (Ministry of Transport, 2013), meaning our GPS Speed Stopper will therefore allow all drivers to create a more safe environment for those in our community, as the amount of severe accidents and injuries will decrease.
5
5 3.5 Suppliers and Partners The suppliers we require for our product include: speed controls suppliers (i.e. parts for our product) and a map developer. Google is a potential supplier who can supply us with their map database which we will use to track the current location of the device. For our speed control parts for our device, a potential supplier would be Simms a governor service that supplies speed control parts.This is needed in ourdevice to monitor the speed of the vehicle. (Simms Diesel and Turbo, 2012) It would be ideal for our business to partner up with New Zealand Transport Agency (NZTA), a government-run organization, as well as Auckland Transport (AT) as they can enforce the use of our product on all public transport. These organizations could help promote our device and address the importance of it towards the public. 3.6 Strategy: Cost-Leadershi p Our business focuses on a broad-market competitve scope (all legal drivers in New Zealand) and a low-cost cost strategy. Our reason for this is that we want our product to be affordable so that all legal drivers from both the younger and older age groups can afford to install the Speed-Stopper into their vehicles. Our aim is to make sure that every driver on the road is a safe driver, therefore our products are aimed to be used by a wide-ranging market of individuals around NZ. The overall strategy is therefore Cost-Leadership. 3.7 Value Chain Activity: Service after sale The most important value chain activity for this business is service after sale, as our vision involves eliminating the problem of speeding to create a safer environment. It is thus important we continue to monitor and control the efficiency of our product after it has been put to use by our customers. Because our strategy is cost-leadership, in order to appeal to the broad market we must guarantee that all our customers are happy with our product after they have purchased it.
6
6 3.8 Business Processes 3.8.1. MAINTENANCE PROCESS This process aids to ensure both our staff and customers that our product is running smoothly. Since our device involves the use of mapping systems, we must make sure maps are constantly up to date, in order to make sure the location tracking is accurate when being used.
7
7 3.8.2. CUSTOMER ENQUI RY PROCESS -If customers have enquiries, they can send an email enquiry or utilise our live chat for a more instant response. From this, we will be able to allocate the enquiry to the appropriate staff member to respond to the customer. This process enables our staff to respond to customers promptly and efficiently; it will improve overall communication between staff members and customers
8
8 3.9 Functionalities 3.9.1. MAINTENANCE PROCESS Keeps maps up to date on all devices being used. Increases location tracking accuracy. 3.9.2. CUSTOMER ENQUI RY PROCESS Referral to the correct staff member in customer service department. Customers receive prompt responses to their enquiries. 3.10 Systems
3.10. 1. MAP MANAGEMENT SYSTEM This system is part of Collaboration Sytems. It constantly updates our system to ensure all devices are using the most current maps that are available to use. It also increases location accuracy, meaning speed limits are examined in each location properly so that everybody in the community is driving at the correct and safe speed. 3.10. 2. EMAIL MANAGEMENT SYSTEMThis system is part of Customer Relationship Management (CRM) Systems. It ensures that all our customers are taken care of in a professional manner. If customers have any enquiries, they are able to contact us through our email system. By us handling all customer enquiries through this system, it ensures us that all our devices will be running smoothly and efficiently, making us one step closer to creating a speed-free environment. 3.10. 3. LI VE ENQUI RY PROCESSING SYSTEM Our live enquiry processing system is also part of CRM Systems. It provides fast communication between our customers and staff members. This system offers a 24-hour service, which is beneficial to customers as they are able to contact us at anytime, without having to worry about office hours. Itll also allow us to establish any issues that may arise with our product sooner. This live chat will assure us that all our devices are being used correctly, which will hopefully encourage other drivers to use our reliable product to prevent speeding.
9
9 3.11. Summary Table: Value-Chain to Systems
Value-Chain Activity Processes Functionalities Specific Information System(s) Broad Information System(s)
Service After Sale 1. Maintenance process 1. Keeps maps up to date on all devices being used 2. Increases location tracking accuracy
1. Map Management System Collaboration
2. Customer enquiry process 1. Referral to the correct staff member in customer service department. 2. Customers receive prompt responses to their enquiries 1. Online Email Management System 2. Live Enquiry Processing System CRM
10
10 CONCLUSION Despite the unattractiveness of the industry our business comes under, we still hold a competitve advantage. There are numerous products and campaigns being used today which are implemented to help reduce the issue of speeding however, there is nothing physically preventing people from speeding; which is where our device comes in. If the use of information systems in our GPS Speed-Stopper were applied in todays society, our community would be one step closer to putting a full stop to the issue of speeding in general. An action today, is a consequence for tomorrow. REFERENCES
Alibaba.com HK Limited. (2014). Vehicle Speed Control Devices. Retrieved May 22, 2014, from Alibaba.com: http://www.alibaba.com/showroom/vehicle-speed-control-devices.html Alibaba.com HK Limited. (2014). Vehicle Speed Control Suppliers. Retrieved May 22, 2014, from Alibaba.com: http://www.alibaba.com/vehicle-speed-control-devices-suppliers.html Auckland Transport . (2014). About Us. Retrieved from AT: https://at.govt.nz/about-us/ Ministry of Transport. (2013). CRASH STATISTICS FOR THE YEAR ENDED 31 DECEMBER 2012. Retrieved from Ministry of Transport: http://www.transport.govt.nz/assets/Uploads/Research/Documents/speed-crashfacts- 2013.pdf NZ Transport Agency. (2014). Your vehicle. Retrieved from NZ Transport Agency: http://www.nzta.govt.nz/vehicle/index.html Pawson, E. (2012, November 9). Story: Cars and the motor industry. Retrieved from Teara - The Encyclopedia of New Zealand: http://www.teara.govt.nz/en/cars-and-the-motor-industry Ramaswamy, S. (2013, June). Shopping Then and Now: Five Ways Retail Has Changed and How Businesses Can Adapt. Retrieved from Think with Google : http://www.thinkwithgoogle.com/articles/five-ways-retail-has-changed-and-how- businesses-can-adapt.html Simms Diesel and Turbo . (2012). Simms - Governor Service . Retrieved from Simms: http://www.simmsdiesel.co.nz/governor.php theNewspaper.com. (2003). Buckingham Speed Camera Study. Retrieved from theNewspaper.com Web site: http://www.thenewspaper.com/news/00/33.asp