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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Anau Mesui
NetID 3443619
Group Number: 122
Website Link:
Tutorial Details
Tutor: Day: Time:
Helen Chen Tuesday 10am
Time Spent on
Assignment:
50 + hours Word Count: 1696 inc.reference

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TREASURE HUNT APP
INTRODUCTION
The Treasure Hunt app is created out of a desire to not only help those in financial harship
who are unable to afford basic quality househood goods, but also out of an eco friendly
need to help reduce NZs 1.2million tons of commercial and and househood goods that
annually go into the landfill. The App will help low income earning families and individuals
who are caught in the poverty cycle, by providing an easy avenue via IT to find free
furnishing for their homes. (Rubbish and Recycling, 2014)

3. BUSINESS SECTION
3.1 Vision
Changing NZs poverty situation one free house-hold good at a time.
3.2 Industry Analysis: Poverty Assistance IT industry.
Industry: Poverty assistance IT industry. Assisting those facing financial hardship, to meet
their basic house hold needs.
Force: High/Low: Justification:
Buyer power: Low
Other than the freecylce website,
there is no other alternative
technology to assist those in need of
house-hold goods. Therefore buyer
power is low. (Freecycle, 2010)

Supplier power: High People are always giving away house hold goods
that they no longer require. This may be due to
upgrading their househood goods, moving over

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seas, or receiving unwanted gifts.
Threat of new entrants: Low
It is not hard to start up a company
that gives away free quality house
hood goods. Any one can create an
APP or a website. (Lanyado, 2013)
Threat of substitutes: High People may still be use to traditional ways of
finding free quality house hold goods which
include not using some sort of IT. These include
Fairs, Galas, and garage sales which provide a
threat of substitue for the Treasure Hunt App.
Rivalry among existing
competitor
Low Within the IT field there are no other types of
technology that is a vehicle, for assisting those in
need of free house-hold goods.
Overall attractiveness of the industry: Althgough the threat of substitute and supplier
power is High, this works in favour of the Treasure Hunt App and its vision. Secondly, buyer
power and rivalry among competitors are low making this industry an attractive one to
enter.
3.3 Customers and Thei r Needs
NZs facing financial hardship: These customers will need an easy interface that allows
them at a touch of a button to see house hold goods nearst to their location, using the latest
GPS techonology. These customers may not have access to the internet, and limited mega
byte data on their phones, so will need an APP that is easy to use, and efficient with no
delays.

NZs who no longer need their house hood goods: These customers like the previous will
also be wanting an APP that has an easy interface, has minimum risks of crashing, has big
simple language, and has how to use directions which are easy to follow. The APP will need

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sound to notify these customers of when a person is interested in the house good they are
wanting to give away. There will also be a love bank in the symbol of a heart, that fills up
every time they give an item away. When the heart becomes full they get a status rating
against their name, that shows up when they log into the APP and place an item up for
grabs. When others see it, the status rating will symbolise their generosity and how much
they have changed the world.

3.4 The Product and Service
The Tresure Hunt App is created for those who are financially unable to buy necessary
second hand house hold goods. At one point garage sales, School fairs, Galas, and second
hand shops were the place to go to, to meet the needs of people in financial hardship.
However, these places have now become a popular and almost trendy place to shop, which
has seen the prices of second hand house goods on the rise. There is only one other avenue
that provides free second hand goods using technology, and that is the online website
Freecycle ( (Freecycle, 2010). However, the advantage my App will have over the Freecycle
website is that it is a technology that is easily accessible , ready to be used on the go. It will
have an easy interface, simple directions and contents designed to be used even by ten year
olds, an option for different languages, status ratings that create community interaction and
unity, and GPS technology.
3.5 Suppliers and Partners

Suppliers:
Sourcebits App Developer: The Treasure Hunt App will need a Sourcebit developer to not
only encode the Treasure Hunt App with its necessary functions, to integrate the GPS
technolgy into the App, but also update the App when required. Sourcebit will supply me
with an end App that has an easy to use interface, with language options, notification,
status rating features, and a colourful and positive template all integrated.

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People who are giving away quality house hood goods: These suppliers are important as
there contribution of free hourse hold goods to the Treasure Hunt App, will help to make
the App a success.

Partners:
Google/Apple: By the Apple Itunes shop advertising the Treasure Hunt APP for free on their
site, the APP can pay a small fee in return.

Charity organisations: Teaming up with organisations such as City Mission, Hospice New-
Zealand and Barnardos, The Treasure Hunt App can cater for the second hand house-hold
good needs of people who come through these organisations .


3.6 Strategy: Cost Leadership Strategy
The competitive scope of the Treasure Hunt App would be a broad market with low cost.
The target market will include those who are new to the country, University students,
famillies who are facing financial hardship, to those are wanting to get rid of quality house-
hold goods.
The App would be a low cost product contributing to the cost leadership strategy.
The overall strategy is therefore cost leadership strategy.
3.7 Value Chain Activity: Market and Sell the Product and service.
The most important VCA for this business is Market and Sell the product and service. Due to
the high number of Apps available, it will be important to market and sell my App in a way
that gives it a creative advantage over other Apps. The creative advantage of the App, will

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be the positive impact it will have on the lives of those in financial hardship, and marketing
this social positivity.
3.8 Business Processes
MARKETING SEGMENTATION PROCESS:
Market research and analysis will be important in identifying my target customers and their
needs. Statistics on spending, purchasing trends, customer behaviour, demographics and
preferences will give me a picture of how I should design and sell my App so that it can be
appealing to my target market.
SALES ANALYSIS PROCESS:
Within the selling process I need to ensure that there is as much exposure as possible,
especially about the eco-friendly and positive social impact of the App. To achieve this I will
need to preent my App to the media, and get maximum exposure through varies media
outlets.


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Sales Analysis Process:

Contact media
Presentation of
App
Receive Payment
For App download
Exposure
Of App
End
Start
Customer
considers
App
Buy Premium
Features?
Transaction system
Does not buy
App
No
Yes
Sales and
Marketing
Department
Yes or No





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Marketing Segmentation process:

Problem
identified
Send surveys,
Online
questionaire
Evaluate
Market /trends
opportunities
Select target
segments
Developer
creates App
Collect Data
Start
End
C
Association Detection
System
Data Warehouse



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3.9 Functionalities
MARKETING SEGMENTAI ON PROCESS:
Sending surveys, questionnaires, and conducting phone interviews.
The media talking about the App in newspaper articles, on the radio and on
Televsion.

SALES ANALYSIS PROCESS
Pressing the buy premium features button.
Calling and emailing the media to get media hype on App.
3.10 Systems

Business deployment system
It is important that once the App product go live via different media outlets, that the
application is ready to be down loaded with minimum severity of failure. And in the rare
case of failure, I will need to ensure I have an effective recoverability plan that supports the
deployment system. This will to deliver an App that promotes reliability and supportability,
helping the vision of the company by providing an App that is reliable and simple to use.

Association detection system
The data collected under the marketing process, can be used in an association detection
system. This will reveal variables that are related and the nature and frequency of these
relationships in the information. Thus providing knowledge into the target market for the
App and how it should be market and sold, helping the vision of the company by ensuring
the App is designed with the right functions, that meets the needs of the target market
selected.

Communications Systems:

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To create a media fenzy about the Treasure Hunt App I will need to contact as much media
outlets as possible. In order to contact the media I will need to use contact systems such as
emails and phone calls which require the use of technology. Contacting the media will help
in the exposure of the App, and will ensure the market hears about the App company and
its vision to aide in financial hardship.

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Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Market and
Sell the
Product
And service.
1. Market
segmentati
on process
1. Media coverage on App.

2. Collection of analysis data on market
segments.
Business deployment system

Association detection system
Collaboration System

Decision Support systems
2. Sales
analysis
3. process
1. Pressing the buy premium features
Functions.

2. Calling and emailing the media.
Order processing system

Communication systems.
Decision Support systems

Decision Support system

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CONCLUSION
In conclusion the Treasure Hunt App will will aide many struggling families and individuals.
Second hand good stores have become a popular trend, seeing a rise in price for second
hand goods. The downside? Those in financial hardship have become victims of loan sharks
and high interest contracts. We need more effective, efficient, easy to use technology in NZ
that supports helping those in need of quality second hand goods. Hence introducing The
Treasure Hunt App, fixing problems by sharing the need.

REFERENCES


(2006). Retrieved from SourcingLine: http://www.sourcingline.com/profile/sourcebits
(2010). Retrieved from Marketing made simple.
Freecycle. (2010). Retrieved from The Freecycle Network: http://nz.freecycle.org/
iTunes. (2014). Retrieved from iTunes: http://www.apple.com/nz/itunes/
Lanyado, B. (2013, March 26). Trending topics and news analysis. Retrieved from theguardian:
http://www.theguardian.com/theguardian/shortcuts/2013/mar/26/how-to-become-an-app-
millionaire
Rubbish and Recycling. (2014). Retrieved from Auckland Council:
http://www.aucklandcouncil.govt.nz/EN/environmentwaste/rubbishrecycling/Pages/inorganiccollecti
ons.aspx