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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Zhang Wen
NetID Wzha498
Group Number: 447
Website Link:
http://infosys1102014s1group447.blogspot.co.nz/2014/04/d1.html

Tutorial Details
Tutor: Day: Time:
Olivia Sunday 11:59:59pm
Time Spent on
Assignment:
Hours 15 Word Count: 1647

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INSERT AN APPROPRIATE TITLE HERE
INTRODUCTION
We are living in a problem world, From significant issues like hunger, pollution,
global worming to daily life events such as struggling with getting a way drive to work
place and even finding an avilable car park spot is hard. But do not panic, advanced
technology and information system enable us to tackle down those difficultis.
World can be changed and we can make the world a better place for living by
delivering a right product with a right idea by using the right technology.
It is hard to imagine that an average time for drivers to spend in pursuit of coveted
spot is over 20 minitus globally which does not include the time waste on finding a
paying machine. For solving this problem all they need to do is to download We
Park app and install it in their smartphone which allows drivers to check avaliable
car parking space in particular area anywhere anytime they like. And also get a
Easy Go card or a sticker that is using for a new parking payment system which will
automaticly complete transaction by a embeded mirco chip which is connected with
central system.
This brilliant solution will increase drivers productivity and allow drivers to save time,
money and make life easier.

3. BUSINESS SECTION
3.1 Vision
Free drivers mind from parking troubles by providing fast, convenient parking spot
checking service and efficient payment system in order to make life easier.



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3.2 Industry Analysis:
Industry: Mobile carparking helper application industry. The mobile application
industry has come of age. It has developed and been growing dramaticly since the
introduction of smart phone around the world.
Force: High/Low: Justification:
Buyer power: High Buyer power is high, according to
(PORTIORESEARCH, 2014) the volume of mobile
app downloads will continue to grow over 200
billion per year by the end of 2017. People
can download what ever they like and the
swithing cost between similar application is
very low.
Supplier power: Low The bargain power of suppliers is low,
currently there are many moblie platforms
avilavble such (Android apps, Apple Apps,
BlachBerry Apps, Symbian Apps) and
thousands of application developers in
market. (PORTIORESEARCH, 2014)
Threat of new entery High The barrier to entry this market is low, there
are avilable platform in the market which can
be utilized by developer to quickly learn and
inexpensively build application. (Bsaikrishna,
2011)
Threat of substitutes: Low The threat of substitute should be low, even
some similar applications are already existed
in the market(Apple online shore,2014) but
none of them are able to provide the same

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benefit for consumer as we do.
Rivalry among existing
competitors:
High The application market is heavy competition,
application are ranked in store, the top rank
app capture the most of consumers attention.
(Triple happiness, 2012).
Overall attractiveness of the industry: The mobile carparking helper application
industy is attractive and lucrative although the comptetition is fierce and buyer power
is high, but this market is easy to enter, it dose not require larger capital to get start
and relevent knowledge can be learned from avilable source. Also the demand of
app in the market is tremendous.
3.3 Customers and Thei r Needs
Majority of customer interested in our product would most likely be drivers. We will
mainly focus on people who is qaulified to drive and knowing how to use application
in smartphone. Customer can be both male and female.(IBM,2011) Our new payment
system will be also useful for city council to reduce administration expenditure and
human resource requirement such as minimizing cash colloctor van and the number
of employee to give fine ticket.
Regardless of the circumstances , the application will be valuable for anyone who
would like to be free from struggling with finding available car parking space and like
to saving time and money by simply using our application to checking the spots, park
the car and leave the car.
3.4 The Product and Service
Our product is uniquely designed which delivers real-time, fast, convenient and
efficent service for helping people to find an available car park place which allows
them to park quickly aslo the new cashless paying system enables people to pay
their parking fee without leaving their car. It will save peoples time and money by
reducing the cycle time of searching proper parking spot, waiting for paying fees at
display machine also avoid unexpected overcharge on late renewal for extension.

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3.5 Suppliers and Partners
In order to create this application, we will need to access to a supplier who provide
s software and developing applications. The finished apps need to be introduced to
the market and be ready for downloading from virtual shop for people, also we need
to hire a marketing adviser who will help us to launch advertisment campain for
keeping our activities align with strategy.
Partnership is to create a mutual benefit relationship between parties. Build partner
relationship with two gaint companies like Apple App store and Google Android
Market are critical for our products. Without these partnerships the application will
not be available to customer. This right partnership will help our application to
apporch to people in the fastest way and the popularity will be increased by people
benifite from the application after using it. Our application would not be well known
by people if we do not have those partnership.
3.6 Strategy:
Considering we are in mobile application industry, We Park application will be
introduced and available to anyone with a smartphone, therefore the app will be
availavile to the broad market. Also this app will be free for people download and use
only for the basic version has no further update support. A higer price will be
charged for the premium vesion with Easy Go pay card and update support.
The overall strategy for our product is differentiantion because it reflects our market
scope and the cost of our product.

3.7 Value Chain Activity:
We consider that Service after sale is the most improtant Value chain activity for our
product. Our vision is free drivers mind from parking troubles by providing a fast
convineint parking spot checking and cash-less payment service in oder to delivery a
easy life for drivers by saving their time and money.

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Service after sale requires customer to consistantly gain benefits after purchasing
premium version of the application which inculdes Easy Go pay card. This product
is high cost but it has no limitation on how customer using it, they can decide the way
they want. As the application keep developing and improving to insure our customers
have the latest updated and version of the application to use all the time.
3.8 Business Processes
3.8.1. CUSTOMER FEEDBACK COLLECT PROCESS- Collecting customer
feedback is improtant part for our company, each customer is valueble asset to our
company, this process allows us to analyse and increase insight in how customer
want us to improve the product after sale. A strong loyalty relationship will be built
between customer and our company through providing better product and service.
Start
After 2 weeks
purchase
application, sending
survey for user
feedback
Agree to provide
feedback
User answer multi
choice and short
answer questions
Yes
Decision
support
system
Once user
completes the
survey, question
form email back to
support center
Feedback box closes
No
End
feedback are
analysed and report
sent to technical
support
Technical support
identifies if any bug
or feature need to be
fixed or added
Further
investigation and
test will be carried
out
Yes
Bugs are fixed
Technical support
improves customer
experience
No
Free update and
new feature are
created for next
version of the app
New version is
released for user to
use
Customer support team
Technical support team


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3.8.2CUSTOMER CALL PROCESS We need an efficient ,effective hassel-free
Customer call process to ensure prompt response to any of the customers queries .
It is critical for our company, Customer will easily get upset about product if they feel
troubled to get through hot line to make queries. We make sure the call process is
simple and available for customer all the time.

Start
Customers calls
dedicated phone
number
Rep answers
with greeting
Available
customer service
rep
Available
customer service
rep
Customer Query
Complain
service center
Is it a
complain or
technical
problem
complain
Identify the
problem and
resolve it
Technical problem
Can the
problem be
solved on the
line?
yes
Filed the issue
and report
No
Can the
problem be
solved on the
line?
Yes
End
End
Report to
technology
department
No
Decisio
n
support
system
Technical support team
Technical support team


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3.9 Functionalities
3.9.1. CUSTOMER CALL PROCESS
Automatic call distribution.
Record the problem and file it.
3.9.2. CUSTOMER FEEDBACK COLLECT PROCESS
Email feedback to customer support.
Relase the latest update or version .
3.10 Systems

3.10. 1. CUSTOMER FEEDBACK SUPPORT SYSTEM This system will
facilitate compant to improve the application and increase insight in customers need.
The system will collect and organise feedback given by users for customer support
to analyse. After analysing those useful information will pass onto the technical
support team. Time will be saved for company sorting out customer feedback.
3.10. 2. CUSTOMER CALL SUPPORT MANAGEMENT SYSTEM- Both
company and customer can benefit from this system. Customers calls will be
automaticly distributed to relevant department and issue will be recorded for
company as well. It saves company time and allows more time spent on other core
competency such as developing a new feature for applicaion.
3.10. 3. TECHENICAL SUPPORT SYSTEM- This system will categrise and record
the problems arising from customer feedback. This will allow the technical support
team to improve the application and issue update create new version of application
for customer and increase customer satisfaction and keep them happy. This will
retain and enhance the customer relationship with company.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Servive
after sale
1. Customer
call process
1. Automatic call distribution.
2. Record the problem and file it.


Customer call support
management system

Technical support
system
Customer relationship
management system


Decision support
system
2. Customer
feedback
collect
process
1. Email feedback to customer support.

2. Release lastest update or version
Customer feedback
support system


Technical support
system
Customer relationship
management system


Decision support
system

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CONCLUSION
Effcient and convenient is the selling point, Drivers mind can be freed from parking
troubles and the productivity will be improved. A better society can be created by
using information technology system .
Different system are being used for creating new product. Customer satifaction is
increased by customer feed back collect system whitch delivers useful and insightful
information to technical support team which helps company to respond quickly to
customers needs by keep developing and improving product. And competitive edge
will be created by implementing system, both company and customer are benefited
from it. New Technolody allows developer to combine the navigation and payment
function in a single application that allows company to capture the most of market
share and aslo creates huge value for custome to use the product.
Information technology make innovation alive.













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REFERENCES

1. Apple Online Store.(2014).ParkMe Parking.Retrieved from
https://itunes.apple.com/us/app/parkme-parking/id417605484?mt=8

2. Bsaikrishna.(2011). Mobile apps high potential and low entry barrier. Retrieved
from http://brandalyzer.wordpress.com/2011/07/07/mobile-apps-%E2%80%93-
high-potential-and-low-entry-barrier/

3. IBM global Parking survey: Drivers Share Worldwide Parking Woes.(2011). Retrived
from http://www-03.ibm.com/press/us/en/pressrelease/35515.wss

4 PORTIORESEARCH.Mobile Applications Futures 2013-2017. (2014). Retrieved from
http://www.portioresearch.com/en/major-reports/current-portfolio/mobile-
applications-futures-2013-2017


5 Triple Happiness: Analysis of the app market besed on Michael Porters five
competitive forces.(2012). Retrieved from http://3xhappiness.com/analysis-of-the-
app-market-based-on-michael-porters-five-competitive-forces/