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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Sarah Katherine OConnor
NetID soco685
Group Number: 421
Website Link:
http://infosys1102014s1group421.blogspot.co.nz/

Tutorial Details
Tutor: Day: Time:
Olivia Friday 9am-10am
Time Spent on
Assignment:
19 hours Word Count: 1639

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FUEL MANAGEMENT SYSTEM
APPLICATION
INTRODUCTION
Living in a modern world with an increasing population, the number of vehicle owners is
astronomical and growing, with over 1 billion vehicles on the roads. To cater to the needs of
the vehicle owners, the process of refuelling must be efficient and convenient. However, the
number of cases of accidents caused by motorists running out of fuel and reports of
rocketing numbers of drive-offs suggest there is a big problem the entire process of
refueling and car fuel management is inconvenient. Our business will provide a fuel
management system in the form of an Application linked to the owners bank account and
location using GPS as a solution to the problem. We will cross sell the Application with a
bluetooth chip, linked into a cars fuel gauge.
3. BUSINESS SECTION
3.1 Vision
To provide an easy to use, low cost Fuel Management Application that makes fuel
management convenient and worry free.
3.2 Industry Analysis: Fuel Application Industry
Industry: There are many fuel applications in the Apple, Android and Windows stores. All
offer slightly different services such as prices, petrol station locations and tips for saving
fuel.
Force: High/Low: Justification:
Buyer power: High With Apple announcing over 1 million
applications in their App store, there are many
Fuel applications available, such as WhatGas,
MotorMouth, Petrol Energy For Life. Therefore
buyers have plenty of choice in the fuel
application industry. (The Verge, 2013)

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Supplier power: High Suppliers of Fuel Applications may include
navigation software, cloud storage systems, but a
common supplier would be an App Developer. An
article writen by Paul Cook in late 2013 talked of
how there simply arent enoughapp
developers. Therefore supplier power in this
industry is high.
(Udemy, 2013)
Threat of new entrants: High Threat of new entrants is high. There are
relatively low barriers to entry for creating a
mobile application, as Brandalyzer says,
applications are not capital intensive. Just a few
months back, in April, Motormouth App was
released in Australia showing new fuel
applications are entering the industry.
(Brandalyzer, 2011 and News.com.au, 2014)
Threat of substitutes: High Threat of substitutes is high because buyers of
fuel can check for petrol stations by looking out
on the roads, by using a GPS, or can make use
fuel management websites such as Price Watch.
(Pricewatch, 2014).
Rivalry among existing
competitors:
High Carshop says that there are a whole host of
apps available for tasks like finding the
cheapest petrol and therefore many existing
competitors. Carshop goes on to list apps that are
both priced and free, suggesting that rivalry
between these many players is on price.
(Carshop, 2014).
Overall attractiveness of the industry: The fuel application industry itself doesnt appear to
be particularly attractive with high supplier power, rivalry and threat of new entrants being

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of concern. However, our business believes that our application is innovative and could
potentially be a first mover in a new industry, Personal Fuel Management Applications.
3.3 Customers and Thei r Needs
The target group of customers for our fuel management app is NZ car owners. Eric Pawson
writes in an article for Teara how New Zealanders love their cars and that Aotearoa has
the third highest car to person ratio worldwide, 607 cars for every 1000 people. If current
population and car ownership trends persist, the number of car owners will continue rising
in the forseeable future, broadening our target customers. Quoting leading payment
company BluePay, Drivers are often in a hurry when they stop at the gas station, and they
want to be in and out as quickly as possible. This means that customer needs for fuel
management and refuelling is that it is easy, fast and convenient.
3.4 The Product and Service
To meet these customer needs, we are providing a Fuel Management Application. The app
can be synced with a bluetooth chip in the cars fuel metre, notifying the customers
smartphone when gas level is low. The Application will provide GPS coordinates to the
nearest gas station and make payment simple with an inbuilt payment processing system.
The notifications sent to the drivers smartphone when fuel is low will be a reminder for the
busy driver to decide when to fill up with gas. This should decrease the number of
breakdowns due to an empty tank and eliminate the indecision of when to fill up. The GPS
coordintes and integrated payment system will make the process of fueling quick and easy,
so that drivers can be in and out of the petrol station quickly and get on with their busy
lives.
3.5 Suppliers and Partners
A key supplier would be bluetooth chip manufacturers, which would be placed in the cars
fuel metre. A second necessary supplier for our application is large and secure cloud
storage, allowing us to manage the data from our customers. Several partners would be
crucial to the applications success. A partnership with the petrol station is necessary so that
the application can work most efficiently, syncing with the service station and their pumps.

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Another key partnership is with banking institutions, so that the user can seemlessly pay for
the fuel purchase through the built in bank payment.
3.6 Strategy: Cost Leadership
The competitive scope is broad market. The majority of New Zealanders own a car and all of
these people need to manage their petrol use and refuel regularly. Therefore our Fuel
Management Application will reach an extremely large portion of the market.
The cost strategy that would best suit our Application is low cost. We want people to be
able to buy fuel conveniently and efficiently at the closest petrol stations at the lowest
prices. Therefore the application to help consumers do this needs to in turn be affordable.
The overall strategy is therefore Cost Leadership
3.7 Value Chain Activity: Service after the sal e
The most important value chain activity for this business is Service After the Sale
To add value to the Application, is of the utmost importance that we provide a high quality
level of service after the sale. If there are any glitches in the application that are causing
annoyance for consumers, we need to know about these and be able to fix them.
Dissatisfied users may complain to their friends, family and on the internet meaning that
the application could quickly develop a bad reputation. We need to look after customers
with queries or complaints, fixing their issues so that we deliver an easy to use Application
that customers will recommend to others.
3.8 Business Processes
3.8.1. APPLI CATI ON UPDATING PROCESS - This updating process will keep the application up
to date with the latest petrol station locations, roads and payment institutions. The IT
department will constantly work toward providing a helpful, easy to use fuel management
application that meets the users needs, this updating process will be heavily influenced by
customer feedback.


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APPLICATION UPDATING PROCESS MODEL
Start
New Financial Institution/petrol
station/road is opened
Analyze customer feedback and
ideas
Update Application as necessary
End
Notified by our
partners?
Yes
No
Regular weekly
check for any
changes
IT Department
IT Department
Application Maintenance System

3.8.2. CUSTOMER SERVICE PROCESS A customer service process is necessary so that any
queries or issues that users have with the application can be dealt with in a timely and
efficient manner by our customer service department. A live, online Ask us a question
service will be available to meet users needs any time of the day, so there is always an
immediate response rate. An email system will also be available for users who have formal
complaints.


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CUSTOMER SERVICE PROCESS MODEL
Start
Customer Asks
Question in Online
Chat
Formal
Complaint?
Send Email Yes
Common User
Problem?
No
Give solution Yes
No
Enquire Further
IT Analyse and fix
issue
Contact customer
and resolve issue
End
Complaints Analysis System
Complaints Analysis System
Customer service department
Customer service department



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3.9 Functionalities
3.9.1. APPLI CATI ON UPDATING PROCESS
Updating new petrol station locations
Fix any faults in the application, as recognised by customers
3.9.2. CUSTOMER SERVI CE PROCESS
Customer queries can be sorted out in an online chat conversations
Emails for formal complaints
3.10 Systems

3.10. 1. MAINTENANCE MANAGMENT SYSTEM Our Fuel Management Application will be
backed by a maintenance managment system, allowing us to fix the application frequently
and update new service stations/financial instituation locations, making the Application
more convenient. Without regular technical updates we may struggle to solve customer
concerns with the application.
3.10. 2. COMPLAINTS ANAYLSIS SYSTEM If a customer wishes to make a formal complaint,
they are encouraged to send an email to our complaints address. The process of dealing
with the complaint will be supported by our complaints analysis system. The customer
service team will work with the customer to provide a satisfactory outcome, sending any
information gleaned to the IT department to improve our Application for the future.
3.10. 3 CUSTOMER SUPPORT SYSTEM - We aim to be able to solve any issues that customers
have so that they can use our Application without difficulty. A customer support system will
enable our business to settle customer issues in the most efficient manner, with the live
chat question and answer service online.








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3.11. Summary Table: Value Chain to Systems

Value
Chain
Activity
Processes Functionalities Specific
Information
System(s)
Broad
Information
System(s)

Service
After the
Sale
1. Application
Updating Process
1. Updating new petrol
station locations.

2. Fixing any faults in the
Application as highlighted
by users
Maintenance
Management
System

Technical Analysis
System
Decision Support
System



Decision Support
System
2. Customer Service
Process

1. Online chat conversations
for customer help


2. Emails for formal
complaints

Customer Support
system


Complaints
Analysis system
Customer
Relationship
Management


Customer
Relationship
Management


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CONCLUSION
Our business will provide an Application addressing a growing problem in our society - that
refueling is inconvenient and causes issues such as breakdowns and drive offs, which can
have lasting consequences for society. By creating an easy to use, low cost smartphone
Application and optional bluetooth chip, we will make refueling worry free and simple. After
launching our well designed product, the business will turn its focus toward service after the
sale, improving customer satistaction through well thought out CRM systems. We will
improve productivity and create competetive advantages with our quick application
updates, while adding the most value possible for our users. Our business hopes that this
Application will soon be the answer for every motorists Fuel Management.
REFERENCES
1. Eric Pawson. (2012). Cars and the Motor Industry A motorised society. Retrieved from
http://www.TeAra.govt.nz/en/cars-and-the-motor-industry/page-1.
2. BluePay. (2014). How to Improve Gas station and convenience store business. Retrieved from
http://www.bluepay.com/processing-services/merchant-types/gas-stations/how-to-
improve-gas-station-and-convenience-store-business.

3. Paul Cook. (2013). Learn Android App Development and Programming Six Reasons
why you should become an Android App Developer. Retrieved from
https://www.udemy.com/blog/learn-android/.


4. John Rolfe. (2014). Cheaper petrol just a click away with new smartphone app.
Retrieved from http://www.news.com.au/finance/cheaper-petrol-just-a-click-away-
with-new-smartphone-app/story-e6frfm1i-1226882898130.

5. Mobile Apps, high potential and low entry barrier. (2011). Retrieved from
http://brandalyzer.wordpress.com/2011/07/07/mobile-apps-%E2%80%93-high-
potential-and-low-entry-barrier/.

6. Card Smart. (2014). Price Watch. Retrieved from
http://www.pricewatch.co.nz/pricewatch.aspx.

7. Best Smartphone Apps for drivers. (2014). Retrieved from
http://www.carshop.co.uk/latest-news/70.

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8. Nathan Ingraham. (2013). Apple announces 1 million apps in the app store , more
than 1 billion songs played on Itunes radio. Retrieved from
http://www.theverge.com/2013/10/22/4866302/apple-announces-1-million-
apps-in-the-app-store.