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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Ming Tai Tang
NetID Mtan423
Group Number: 494
Website Link: http://infosys110groupxxx.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Olivia Sunday 9-10am
Time Spent on
Assignment:
10 hours Word Count: 1639

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AUTOMATIC CAR PARK SYSTEM
INTRODUCTION
Since the number of cars being used in the world is increasing, illegal carparking has become
more of a serious problem in todays society. The causes of this problem is due to there is
not enogh car parks in the city, sometimes it could be difficult to find a car park and it might
require good parking skills to park. It is a problem that need solving with because it has
congestions, accidents and potentially decreasing the economic productivity for the city as
its sympotoms . The solution that we have come up with for this problem is an Automatic
carpark system. With this solution, it would solve the problem of illegal parking simply just
because parking will be easier, quicker and safer.
3. BUSINESS SECTION
3.1 Vision
To provide an excellent automatic carpark system that is efficent, safe and easy to use for
every drivers.
3.2 Industry Analysis: Parking Service Industry
Industry: Parking Service Industry.
Force: High/Low: Justification:
Buyer power: low The buyer power is low because the demand for
carparks is usually higher than supply, which,
means that ther is always going to be someone
looking for a car park. In addition, if the drivers
are looking for safty for their vehicle, the
customers wont have much choices. (Guadix,
Onieva, Munuzuri, and Cortes, 2011)

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Supplier power: High The supplier power is high because building car
parks will require highly skilled engineerers, also
decent quality resources such as metal and
concrete are also needed in order to assure the
quality of the automatice car park. In additoin
land is also see as a requirment for carparks, and
there will not be much supplier suppling land in
the city for industry to build car parks, therefore
high supplier power.(Guido 2008)

Threat of new entrants: Low
Threats of new entrance is low because, there are
high barriers of entry. In addition, this project will
require lots of labour and capital resources to
proceed, therefore not many firms that can avoid
the project.(Emma 2011)
Threat of substitutes: Low
There will be a few substitues in the industry,
such as public transportation and street parking.
However, the subsitutes would not provide the
same service and they might also be inconvienent
and unsafe. (Emma 2011)
Rivalry among existing
competitors:
Low
Since the level of competitors are low, as not
many organiztions can afford the system, and
also the wont be much switching cost and
differentiate if there is another automatice
carpark build.Therefore the intensity between
each company will be low. (Ferilli 2008)
Overall attractiveness of the industry: Although the high supplier power decreases the
attractiveness of the industry. However, the analysis shows that the other four forces in
this industry are low, which means that there is a huge potential for increasing market
shares after starting up the business. Overall the the industry will be very attractive only to
the organizations that have a large budget capacity.

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3.3 Customers and Thei r Needs
The Potential customers that we are targeting is anyone in the city that owns a vehicle as
our industry is a parking service industry. Our potential customers will need a safe, efficient
and easy to use car park because the current car parks arent safe and sometimes it requires
good parking skills to use, which is very inconvenient for the car park users. This is
reinforced by (Hagaman 2006), which it states that people will be searching for faster and
more convenient car parks. As one of the main concern for drivers is being able to find a
parking space.


3.4 The Service
Our service will provide an efficient, safe and easy to use parking system simply because it is
automatic, and all the customers have to do is drive into the box that will be big enough for
any vehicle. The service we provide will satisfied customers needs as their needs are
convenient, efficient and easy to use car park.
3.5 Suppliers and Partners
One of the suppliers for our product would be land lord, this is because to be able to build a
car park, land is needed. Another supplier would be a business that would provide resources
for building carparks as an enormous amount of concrete and steel are required to build a
carpark. The partner for our business could be an organization that have a good reputation
for their electronic transaction process for example, ANZ. Having a partner with good
reputation is important as people would feel safer about the system and also the partners
system would be efficient as well. The other partner we can look for is a firm that can
provide the technology that our system needed. This is because it requires well structured
technology in order for this system to work.


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3.6 Strategy: Differentiation strategy
The Porters Generic Strategies we are using is differentiation strategy. This is because our
service has high set up cost for cost strategy, and we are in a broad market for competitive
scope since we are targeting at people who owns a car and want effienct, safe and easier to
use car parking service.
3.7 Value Chain Activity: Deliver the service
The most important activity in this system is delivering the service, because without
delievering the service in certain way, we wouldnt be able to achieve our vision. As we are
using a differentiate strategy, we would needed a well organized process to deliever a
service, that is different towards other people, and with a well organized process, people
will see our service that are different and better than other services.









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3.8 Business Processes
3.8.1. TRANSCATI ON PROCESS
One of the key process in our system is the transaction process, this is important because it
is the main source of revenue and the process is use to keep the service simple and efficient
to meet customers needs. At the start of the process, customer chooses the payment
method, such as cash and automatic card system where the company has provide and this is
done by the customer service department. Then the time count will start once the vehicle is
stored in the box. If the customer decided to pay cash, he/she will have a ticket printed out
to him/her through a machine. If the customer uses the automatic system the company
provide, he/she wont need to receive anything as time count is automatically synchronise
with the card. When the customer come back, he/she would have to scan the barcode on
the ticket to get the vehicle back, and the process of calculating the cost for parking will be
done by a system in the financial department. The same would go for the customer who
chose automatic payment however he will only have to swipe his card and payment process
would be done.

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Start
Customers
drives in
Time count
Started
Automatic payment
System choose
payment type Cash
Receive a ticket
Customer come back to
get car
Ti me count ended
A system is use to calculate
cost for parking in terms of
hours
Cash
END
Give ticket and pay
at the counter
Automatic payment
Transaction done
automatically when swipe
card
System synchronize with
ti me count to determine
payment
Customer service
Financial
department


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3.8.2. TRANSPORTATION PROCESS
The process is important as this process is where the value is added to the service, this
process mainly provide the efficient and easy to do parking service and it starts when the
customer drives the vehicle into the box. After the customer chooses the payment
method, the car is deliver to a box with a reference number and once the box is stored, a
ticket will be print out for the customer who uses cash system. On the ticket, there would
be a bar code representing the reference number for the box, this process is carried out by
the operation management department. The bar code is used in the later process of getting
the car back as the system will scan it and deliver box back to the customer. For customers
who use automatic payment system, a swiping process will lead to a system which
determines if the customer is a premium member or not. If customer is positive, the box
would be automatically send to a carwash machine. After that, the box reference number
would automatically synchronise to the card that they use for the automatic system.
Therefore customers only had to swipe their card and they can leave straight after. When
the customer is back to get their vehicle, they will only have to swipe their card and the
system will be exactly same as the ticket process, then customer will be able to get their
vehicle back.

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START
Drive vehicle to box
System determine
Premium member or
not
Get car wash
Car is deliver to box
with number
not
box number is
automatically
synced to card
reference number
Come back swipe
card
System identify
where box is with
refernce number
end
Payment method Automatic payment
Swipe card
Box is transport
back to the
customer, customer
drives away
Drive car into box
Automatic payment
System identify
payment method
Bar code
representing box
number
cash
Come back scan
ticket
System identify
where box is with
bar code
Cash
yes
Customer
service
Operation
Management

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3.9 Functionalities
3.9.1. TRANSACTI ON PROCESS
Identify customers payment method
Time count leading to payment process
3.9.2. TRANSPORTING PROCESS
Check if customers are premium or not
Identifying box reference number for storage and delivery
3.10 Systems

3.10. INVENTORY TRACKI NG SYSTEM This system support the storage and delivery process
for the boxes where the customers has park their car in, which would icnrease the
efficency of automatic parking.
3.10. 2. ORDERING PROCESSING SYSTEM The system support the process by identify which
payment method the customer is choosing and if the customer is a premium member or
not. With the function of identifying differnet customer it speed up transportation and
transaction process, ultimately achieving the organization vision.
3.10. 3. OPERATIONAL SUPPORT SYSTEM This system support the operation of timing how
long the customers vehicle has been there for in order to help the transaction process,
calculating accurately how much the customer have to pay.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Bavarian
bergkase
fromage
queso
1. Transaction
Process

1. Time count leads to payment process

2. Identifying method of payment.
Operation Supporting
system

Order Processing system
Transaction Supporting
System

Transaction supporting
system
2. Transportation
process
1. Check if customers premium membership.

2. Identifying box reference number for
storage and delivery.
Order processing system


Inventory Tracking System
Decision Supporting
System

Decision supporting
system

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CONCLUSION
Overall, the automatic carpark system will provide an effiecent, safe and easy to use service
to its customer with the well structured transaction and transpotation processes. This will
ultimately decrease the amount of illegal parking problem in the city.
REFERENCES
1.Summers, C (30, April, 2012). Is there a worldwide parking problem. BBC, retrieved from:
http://www.bbc.com/news/magazine-17271118
2. Hagaman, O. (2006), Morning Queues and Parking Problems. On the Broken Promises of the Automobile,
Routledge, 1(1), 63-74, doi: 10.1080/17450100500489247
3. Parking Solution (2014) A Comprehensive Menu of solutions to Parking Problems. Retrieved from:
http://www.vtpi.org/tdm/tdm72.htm
4. Luke,KE (1950) New Zealand Engineering. The parking problem
http://search.informit.com.au/fullText;dn=380996605521425;res=IELENG
5. Guadix, J., Onieva, L., Munuzuri, J., & Cortes, P (2011) An overview of revenue management in service
industries: an application to car parks. The Service Industries Journal 31 p91-105, p235-245.
6. Ferilli, G (2008) -An analysis of the city center car parking market: The supply side point of view School of
Engineering and the Built Environment, Edinburgh Napier University.: University Book
7. The World Bank. (n.d) Data for motor vehicles (per 1,000 people) Retrieved May 17, 2015 from:
http://data.worldbank.org/indicator/IS.VEH.NVEH.P3/countries/1W-NZ?display=graph
8. Emma.S (2011, May,15) Size Matter, Props Supplement 19, p. 17. Retreieved from:
http://www.targetparking.co.uk/uploads/Emma%20Sinclair%20-%20article.pdf