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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Xueting Lu
NetID Xlu555
Group Number: 213
Website Link: http://infosys1102014group213.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Yvonne Thursday 10am
Time Spent on
Assignment:
15 hours Word Count: 1512

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MY SPOT PARKING FINDER APP
INTRODUCTION
As the live standard becoming higher and higher, more and more people have their own
vehicles instead of taking the public transportation. That is the main causes about the lack
of carparks. Many people are stuggling with finding carparks and waste a lot time to drive
round and round to park their vehicles. My Spot is a convenient and easy to use
application to help people find available car parks and booking for it.
3. BUSINESS SECTION
3.1 Vision
To provide a fast, convenient and stess free experience where people can park their vehicles
and get on with their lives.
3.2 Industry Analysis: Car park networking application industry
Industry: Car park networking application Industry. A networking based application to help
the protential customers finding carparks and make a reservation. An online payments is
also included.
Force: High/Low: Justification:
Buyer power: High There are many similar carpark apps in the market.
For instance, the Wilson Parkings ParkMate app,
AA Parking and Parkopedia's Mobile Parking Apps.
(Wilson Parking. (n.d.). ParkMate App. Retrieved
from
http://www.wilsonparking.co.nz/go/parkmate
AA. (n.d.). AA Parking App. Retrieved from

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http://www.theaa.com/apps/parking-app.html
Parkopedias. (n.d.). Parkopedias Mobile Parking
Apps. Retrieved from
http://en.parkopedia.co.nz/mobile-parking-apps/
).
Supplier power: High The supplier power is high because the
information from suppliers is so essential for our
product. There is no option for us to choose
between carpark companys. We have to choose all
of them and that is why supplier power is high. The
car park buildings for example, Downtown car
park, civic car park, victoria st car park, fanshawe
car park and wilson car park. (Auckland Transport.
(n.d.). Parking in Auckland. Retrieved from
https://at.govt.nz/driving-parking/parking-in-
auckland/ ). And for apps, there are only a few
suppliers for us to choose from. For example,
Apple, Android, Blackberry and Windows.
Threat of new entrants: High The threar of new entrants is high because it is
easy for new competitiors to come in to the
market. With the need of carparks and online
payments which in another word is parking
applications, more company will be attracted to
the market. In a 2013 survey among US parking
professionals is the trend demand for electronic
(cashless) payment chosen as the second leading
trend. ( Parking Network. (n.d.). About Parking.
Retrieved from http://www.parking-

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net.com/about-parking ).
Threat of substitutes: High There are several ways for people park their cars
and that is why the threat of substitutes is high.
Instead of using the mobile applications, people
can simply find carparks themselves by driving
around and they can also take public
transportations such as buses and trains.
Aucklanders are already turning to public
transport, with patronage increasing from 65
million to 70 million between 2011 and 2012. (
Auckland Council. Chapter 13 Aucklands
Transport. The Auckland Plan. Retrieved from
http://theplan.theaucklandplan.govt.nz/aucklands-
transport/ ). As for people who are working, they
could also rent a carpark around the working
place.

Rivalry among existing
competitors:
High The rivalry among existing competitors is high
because there are many chooses for customers.
Nextworking industry and technology is ever
growing. So its always have new things, new plans
coming out. Other existing competitiors will
coming up new plans or change the price to attract
customers. (TVNZ. NZ Smartphone Ownership
Doubles In One Year study. (n.d.). Retrieved May
21, 2013, from http://tvnz.co.nz/technology-
news/nz-smartphone-ownership-doubles-in-one-

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year-study-5443887).
Overall attractiveness of the industry: It is not attractive because according to the Porters
Five Forces Model, all of the five components are high which is determines the relative
attractiveness of the industry.
3.3 Customers and Thei r Needs
The main types of customers we are focused on is almost everyone who thinks that finding
carpark is difficult and donnot want waste time for it. Currently, 85% of trips in Auckland are
made are by private car, and around 15,000 extra cars join Aucklands roads every year. This
makes a huge increase amount of parking needs and increase percentage about cannot find
carparks. A significant amount of people late for their work, classes and meetings because
they couldnt find carparks. Our app is to help them dealing with this problem by provide
the informations of available carparks and reserve for them.
3.4 The Product and Service
The My Spot is a fast, convenient application providing information and booking carparks
for customers. To start with, create an account. Using your smart device, select the carpark
building and slot which one you would like. Then select a time preferred that slot booked
for. Finally, confirm the payment and slot is reserved for your convenience. Our app is
securely booked as it is your own account and we provide the carpark information clearly by
using a map to show all of the carpark buildings around. With the immediate confirmation,
it is save much time for the customers to make their experience stress free and satisfied.
3.5 Suppliers and Partners
The two suppliers for our product is software development and Gmail. Because our product
is an application on smartphones, we need the software networking technical skills to
support our entire systems and processes. Our parking app also include sending email
confirmation to customer after they paid for carpark. So our second supplier should be
Gmail. We need their product to support our performance and customer service to provide
a securly and convinence way to users.

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The two partners for our product is the carpark companys and the bank. The product need
the information for all the carpark buildings about their available carparks left in every
minute. In the mean time, we also brings more benefits for those carpark companys as
there will bring more customer and money for them. It is a win-win. Same with the bank,
because there is a online payment required in our processes, we will work with the bank. In
this way the bank will have more chances to explor potential customers, to increase their
earnings.
3.6 Strategy: Broad market and high cost
Our product is an software networking basis application that provide the best experience for
everyone who is finding a carpark and make the booking. As long as you got a smartphone,
the only thing need to do is download the app. But the app is not free, the customer still
need to pay some money to buy it and to pay the parking fee if they would like to book a
parking.
The overall strategy is therefore broad market and high cost strategy
3.7 Value Chain Activity: Service after the sal e
The most important value chain activity for this business is service after the sale
Engaging customers is one of the most important thing for businesses especially in
technology feild. We want improve customer satisfaction by ensuring that our app involves
easy to use processes and is very efficient so our customers are left with a positive
experience and willing continue using our services and possibly even recommend to others.
We need to collect feedbacks and analysis them and make the update of our product in
order to improve our competitive advantages.
3.8 Business Processes
3.8.1. FEEDBACK COLLECTION & ANALYSIS PROCESS First we will send out the feedback
questionnaires to all of our customers. After we receive the feedbacks, we will evaluate them to separate
those feedbacks into useful and useless. Those useless feedbacks will straight be deleted. While the useful
ones will be studied by our specific staffs and systems. They will arrange all the information then send to
customer service department to improve customer satisfaction.

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FEEDBACK COLLECTION & ANALYSIS PROCESS 1 MODEL
start
Send feedback
questionnaire to
customers
Receive feedback
evaluation
Is the feedback
useful or not
delete
NO
Arrange
information
YES
Send to customer
service department
End
Evaluation team
Evaluation team
Analysis team
Analysis team
Customer Service
Customer Service


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3.8.2. UPDATE & MAINTENANCE PROCESS After monthly checking the system, it will be shown wether
it need to be maintenanced. If it is not, it will cotinuely check whether need to update. If it need to be updated
then it will be updated and testing. If it doesn't need to be updated or maintenanced , it will be sent back and
wait until next monthly checking. For maintenance, if it need maintenance, the process will send to
maintenance and testing. When the testing result coming out, the IT departmant will check is good or not. If it
not good enough will be sent back to need maintenance or not.


















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UPDATE & MAINTENANCE PROCESS 2 MODE
start
Monthly checking
software support
system
Need to maintenance
Or
Not
Need to updat
Or
Not
NO
Send to maintenance
YES
NO
Send to update
YES
Testing
Is it good
Or
not
NO
End
YES
IT department
IT department


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3.9 Functionalities
3.9.1. FEEDBACK COLLECTION & ANALYSIS PROCESS
Collect and analysis feedbacks from customers.
Make sure to provide a high level customer service.
3.9.2. UPDATE & MAINTENANCE PROCESS
Keep products performance running good
Check if the product need to be maintened or updated every specific period
3.10 Systems

3.10. 1. FEEDBACK COLLECTI ON & ANALYSIS SYSTEM It is the system that mainly focus on
collecting feedbacks from custormers and give them a well technic analysis. Customers the
most important for a business as our value chain activity is service after the sale, what
customers think about our product and services is quite important. Analying feedbacks can
help to make the product and services that we provide to customers stay in a high level to
keep the existing customers and attract potential customers.
3.10. 2. UPDATE & MAINTENANCE SYSTEM the system is focus on checking the product
whether it need to update or maintenance monthly. And its job is to make sure the product
is running smoothly in order to provide the services constantly and to reduce customer
complain.
3.10. 3. CUSTOMER SERVI CE SYSTEM - the system is a technology and organizational networks
designed to deliver services that satify customers needs, wants and aspirations. All business
no matter what type it is , will have one primary and common goal to serve and satisfy
their customers.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Service
after the
sale
1. Feedback
collection &
analysis
process
1. Collect and analysis feedbacks from
customers.

2. Make sure to provide a high level customer
service.
Feedback collection &
analysis system

Customer service systems
TPS

CRM
2. Update &
maintenance
process
1. Keep products perfomence running good.

2. Check if the product need to be
maintenaned or updated every specific
period.
Update & maintenance
systems
TPS

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CONCLUSION
My Spot App is a networking basis application to provide a convenient, fast and stress free
experience for customers to find a carpark and book for it. Although it is not attractive, we
focus on broad market and high cost strategy. Under the main value chain activity service
after sale, there are two main business processes which are Feedback Collection & Analysis
Process and Update & Maintenance Process. We use these processes improve our customer
service by giving them a satisfy and amazing experience. There are also three main systems:
Feedback collection & Analysis System, Update & Maintenance System and Customer
Service System.

REFERENCES

1. Wilson Parking. (n.d.). ParkMate App. Retrieved from
http://www.wilsonparking.co.nz/go/parkmate.
2. AA. (n.d.). AA Parking App. Retireved from http://www.theaa.com/apps/parking-
app.html.

3. Parkopedias. (n.d.). Parkopedias Mobile Parking Apps. Retrieved from
http://en.parkopedia.co.nz/mobile-parking-apps/.

4. Auckland Transport. (n.d.). Parking in Auckland. Retrieved from
https://at.govt.nz/driving-parking/parking-in-auckland/.
5. Parking Network. (n.d.). About Parking. Retrieved from http://www.parking-
net.com/about-parking.
6. Auckland Council. Chapter 13 Aucklands Transport. The Auckland Plan. Retrieved
from http://theplan.theaucklandplan.govt.nz/aucklands-transport/.
7. TVNZ. NZ Smartphone Ownership Doubles In One Year-study. (n.d.). Retrieved May
21, 2013, from http://tvnz.co.nz/technologynews/nz-smartphone-ownership-
doubles-in-one-year-study-5443887.