1

INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Veeshan Soma
NetID vsom722
Group Number: 027
Website Link: http://infosys1102014fcgroup027.blogspot.co.nz
Tutorial Details
Tutor: Day: Time:
Kayur Monday 12pm
Time Spent on
Assignment:
25 hours Word Count: 1648

2


2
HEALTHWAIT APP
INTRODUCTION
People are struck down with illnesses and face long waiting times which results in some
people not even getting their illness looked at as they dont have the motivation to wait that
long. Our solution is to create an HealthWait App which allows our customers to book
appointments through the app to any hospital. This will allow them to just turn up at the
time of their booking, giving customers motivation to go to hospitals due to shorter waiting
times.
3. BUSINESS SECTION
3.1 Vision
Shorter waiting times equals a longer life as we provide motivation to people struck by
illness to get looked at, get treated and live a healthier life
3.2 Industry Analysis: Healthcare industry (Consists of hospitals and doctors)

Force: High/Low: Justification:
Buyer power: High People get struck by illness anytime and
anywhere and if they want to seek treatment
quick they can seek private care which increases
cost significantly (HBR 2010) , however public
care they have to wait ridicolous waiting times to
get looked at in order to receive a diagnosis.
Therefore buyer power is High when it comes to
terms of receiving public or private health care.
Supplier power: High Supplier power is high because there is not an
excess amount of hospitals/doctors within every

3


3
city or local town. As according to ODT (2014), in
Dunedin primary care doctors hours a reducing
slightly. This will cause high demand for doctors
services as they work less hours.
Threat of new entrants: Low The costs of running up a hospital or a medical
care facility is quite high as you need to pay for a
number of qualified professional doctors which
the world does not have excess stocks of them.
Therefore it is very hard for new entrants to start
up in this industry due to such high costs and
maintenance.
Threat of substitutes: High The threat of substitutes is high because people
who are ill have a lack of motivation to go to the
hospital due to low waiting times. The reason
they do go is to be given medicine to recover
quickly. Therefore, some people think they can
recover on their own with family recipes or
buying their own medicine from a pharmacy
without the consultation of a professional doctor.
Therefore the threat of substitues is high.
Rivalry among existing
competitors:
High Rivarly among exisiting competitors is quite high
due to the introduction of private health care.
According to HBR (2010) in the US, health care is
largely private and subject to more competition
than virtually anyplace else in the world. This
brings about rivalry amongst existing competitors
in the industry due to the difference is cost and

4


4
quality of the services
Overall attractiveness of the industry: The health care industry is not a very attractive
industy for young entreprenuers to enter in as the rivarly is quite high, supplier power is
high and the money that goes within the technology aspect of the industry is low as the end
result/goal of all firms within a healthcare industy is patient welfare.
3.3 Customers and Thei r Needs
The customers to the HealthWait Service App are people with health problems that need
looking at by doctors in their local hospital. According to reports by Centres for Disease
Control and Prevention (2012), the average waiting time is around 60minutes. This means
people with minor illnesses dont have the motivation to go to the hospital to get treated
because people dont have the time to give up 60+ minutes. However as according to Pa
herald (2014) minor illnesses if left untreated can grow into major illnesses that require
further attention and treatment due to longer wait times. Therefore the needs of our
customers is to get there illness the treatment needed, so they face a fast and quick
recovery to full health before it blows into a major illness.

3.4 The Product and Service
With this app our customers can easily book an appointment which therefore means they
dont have to wait at the hospital, they can just come in when there appointment time
arrives. There is no other cheap alternative as accoridng to HHN Mag (2013) as all other
alternatives will cost millions to reduce waiting times. The customers needs are satisfied
because with the app, it reduces hospital waiting times which means as customers who are
ill, it gives them the little bit of motivation they need to got to the hospital and be given a
health diagnosis on their respective symptoms and are given treatmets for their illness
which will allow them to be on track to recover and stop their illness from getting worse.
3.5 Suppliers and Partners

5


5
The suppliers for the HealthWait App are the App stores themselves because they supply
our app worldwide by putting it on their stores, allowing people the opportunity to
download the app on their smart devices. Another supplier for the HealthWait App is the
supply of the code by expert coders which are needed for the App to work efficiently and
run smoothly for our customers. The partners of the HealthWait App could be the hospitals
themselves because it brings mutual benefit for both parties because with people buying
the app, it brings money for us. Also, with people booking appointments reducing waiting
times, it gives people motivation to go to the hospital as reduced waiting times, generating
revenue for the hospital.
3.6 Strategy: Cost Leadership
The strategy we have chosen is Focused Low cost because we with the HealthWait App, we
focus on a very low cost as it only costs $2.00 to purchase from the respective App stores.
The competitive scope that we have chosen is Focused Low cost because this app appeals to
people in the population who have illness and require treatment. We are targetting these
people and giving them a bit of motivation to go the hospital to get looked at as waiting
times are reduced. This app is not for everyone, not everyone is going to download it.
The overall strategy is therefore Focused Low Cost
3.7 Value Chain Activity: Market and Sell the product or Service
The most important value chain activity for this business is Market and Sell the product or
service
This is because in order for the product to provide any benefit to us or the customers, we
need to market our product to the variousApp stores available such as Apple and Google
Play. If we successfully market our product to these App stores, they will buy our product
and sell it on their respective App stores. Without this value chain activity of marketing and
selling our product, we will make no money , thus denying the chance to give everybody
(broad market) a bit more motivation they need (with low cost) to get their illnesses treated
at a hospital as soon as possible.
3.8 Business Processes

6


6
3.8.1. APPLI CATI ON TESTI NG ANALYSIS PROCESS- This business process for the App, involves a
test/trial stage for the application. This is done by bringing the project together to test for
bugs or errors within the App. We need to make sure that our application is efficient and
functions correctly before we can carry out with the Value chain activity of Marketing and
selling our product.



3.8.2. APPLI CATI ON MARKETING MANAGEMENT PROCESS We need to manage the way that
we want to market and sell our application to these app stores in order for them to buy our
product. As we need to make the app stores understand that customers will be willing to
purchase our app so we need to manage and develop a marketing plan.

7


7


ACCOUNTING

8


8
3.9 Functionalities
3.9.1. APPLI CATI ON TESTI NG ANALYSIS PROCESS
Recording Customers Appointment Details
Transferring Customers Appointment Details into Hospital database
3.9.2 APPLICATION MARKETING MANAGEMENT PROCESS
Using budgeted money to implement marketing plan.
Product goals have met customers needs.
3.10 Systems

3.10. 1. CUSTOMER FEEDBACK ANALYSIS SYSTEM Feedback is given on app stores, this
system will report the feedback to us which will enable us to always improve our product to
furthur more improve customer satisifaction as we continue to meet our product goals
which meet our customers needs to live a longer healthier life.
3.10. 2. BUDGET DEVELOPMENT SYSTEM This system will enable a budget to be developed
by an accountant. This will take in all our of firms financial informaiton and provide us with
a budget that will enable us to incorporate the function implement our marketing plan
effectively so that customers can get the motivation needed to get treatment.
3.10. 3. APPOINTMENT MANAGEMENT SYSTEM This collaboration system will be able to
report to us that the function of the content of a customers appointment has been
efficiently transferred to the hospital database so they are aware of the customers
appointment, which increases a customers satasifation because of reduced waiting times.

9


9
3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Market
and Sell a
product
1.
APPLICATION
TESTI NG
ANALYSIS
PROCESS
Recording Customers Appointment Details
Transferring Customers Appointment
Details into Hospital database

APPOINTMENT
MANAGEMENT SYSTEM
Collaboration System

2.
APPLICATION
MARKETING
MANAGEMENT
PROCESS
Using budgeted money to implement
marketing plan.
Product goals have met customers needs.

BUDGET DEVELOPMENT
SYSTEM

CUSTOMER FEEDBACK
ANALYSIS SYSTEM
Transaction processing
System

Customer relationship
management system

10

10
CONCLUSION
The HealthWait App reduces wait times giving our customers the push needed to get their
illnesses diagnosed in order to be on the road to recovery faster. The value of IS/IT within
our organization is huge. All these systems need to be in place in order for our product to
be functioning for the use of our customers who need healthcare. Without them, our
product will not function properly which flows on to the problem of long waiting lines to
not be resolved and people will not have motivation to get their illness diagnoses which
could lead to dire consequences.

REFERENCES

1. Eileen Goodwin (2014) Doctors Hours reduced
http://www.odt.co.nz/news/dunedin/293558/urgent-doctor-service-hours-slightly-
reduced
2. Michael E. Porter and Elizabeth Olmsted Teisberg (2004) Competition in Health
Carehttp://hbr.org/web/extras/insight-center/health-care/redefining-competition-
in-health-care
3. Centres for Disease Control and Prevention (2012) Data brief
http://www.cdc.gov/nchs/data/databriefs/db102.htm
4. Hospital and Health Networks (2013) Wait Times
http://www.hhnmag.com/display/HHN-news-
article.dhtml?dcrPath=/templatedata/HF_Common/NewsArticle/data/HHN/Magazin
e/2013/Nov/1113HHN_Coverstory
5. Jodi Schellenberg (2014) Long Wait Times
http://www.paherald.sk.ca/News/Local/2014-02-11/article-3612126/Crowded-ER-
causes-long-wait-times-at-hospital/1