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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Kirsty Prankerd
NetID kpra749
Group Number: 329
Website Link: http://infosys1102014fcgroup329.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Mira Friday 11am
Time Spent on
Assignment:
21 hours Word Count: 1635

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INFOMAX
INTRODUCTION
I think we will just put your symptoms down as being stress-related, come back if the
problem persists over the next few days. Im sure that many of us have had an experience
with the doctor that has led us to believe that their doctor isnt 100% competent or certain
about an illness you have, often referring to Google to question the search engine,
something you could of done at home yourself without wasting time or money. Although I
understand that human error is inevitable, this reoccuring issue of incompetencies and
uncertaintys highlights that the problem needs to be addressed (Lickerman, 2009). In order
to streamline the process, the solution I propose is InfoMax- a compulsory full body scanner,
that you walk through before your consult with the doctor, the scan shows personal
information, history and outlines likely abnormalities in the body that can be compared to
previous scans you have had. The doctor then deciphers and interprets it to ultimately find a
solution. This innovation is the edge that the health sector requires, using combined
information systems to capture, process, store and deliver patient information in the most
efficient way to date.
3. BUSINESS SECTION
3.1 Vision
To dramatically improve the quality of paitients lives worldwide by using information
technology to assist with human decisions to ultimately increase knowledge and problem
solutions (Schwartz, 2012).
3.2 Industry Analysis: Medical Devices and Diagnostics Industry
Industry: Medical Devices and Diagnostics Industry.
Force: High/Low: Justification:

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Buyer power: Low The use of various highly developed IT systems
used to make innovations in this industry has lead
to many Patent IT systems (Information
Technology Plan, n.d.). Patent protection means
the invention is safe within the company who
developed it as it cannot be made, used or sold
without consent (Redwin, 2010). This means if
buyers want your product then they can not
source it from another company for a more
competitive price so buyer power is low.
Supplier power: Low There are many raw material suppliers that offer
products in standard verisions (Components,
n.d.). Suppliers of Cloud technology is essential
software regarding the datebase system, of which
there are numerous providers to choose from for
example Cisco, Microsoft and Rackspace which
lowers supplier power (Staff, 2012)
Threat of new entrants: Low
A large amount of capital will need to be injected
into research and development to ensure the
product satisfies customers needs and addresses
safety concerns. Money is continually invested
into the products to improve them as technology
evolves (Investopedia, n.d.). Patents also protect
the initial company who created the product,
making it difficult for companies in the medical
devices and diagnostic industry to copy.


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Threat of substitutes: Low There is little to no alternatives to technology
inspired medical devices and diagnostic tools,
except for simple tools such as thermometers and
stethoscopes which are not comprehensive
enough to aid doctors in performing their job.
Rivalry among existing
competitors:
Low There is not currently an invention in the industry
that is similar to InfoMax, and filed patents lower
competition among existing companies in the
industry as InfoMax has exclusive rights to
ownership and use.
Overall attractiveness of the industry: Attractive industry to be already established in as
low competition and have influence over buyers and suppliers but the industry is difficult to
enter as there is a high cost barrier.
3.3 Customers and Thei r Needs
The target customers for our product include hospitals and general practices both public
and private nationwide in New Zealand. Eventually expanding our target market to
international countries that have a developed heath care system in place as well. It is
considered a necessity for doctors to need faster and more accurate diagnostic devices
when deciding approproate treatment of their paitents, the end users of the product
(Barnes, 2014). Confidence in patient-doctor relationships needs to be stregthened, due to
past experiences, where patients become disstressed at the fact a doctor has not come to a
conclusion on diagnosis, because they simply do not know (Lickerman, 2009). To re-
establish relationships, doctors need better aids to making diagnosis decisions, as human
error cannot completely be eliminated. InfoMax will also allow more time to treat more
people within the same timeframe.
The patients needs are also taken into consideration, as they desire efficient diagnosis with
the correct advice and treatment given by the doctor. This is beneficial as restores

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confidence in doctors and increases customer satisfaction when the appropriate care is
given.
3.4 The Product and Service

The data cloud system will contain all of the information about the persons health, starting
from the day they were born. It will include things such as height, weight and birth
complications, which may cause future problems. The scanning process will be completed
every time you visit a doctor with a certain problem, otherwise it will be an annual
procedure, to update the scans. With the use of this scanner the GP is able to see any
developments in the patients body, and the information from the scans is then
automatically uploaded to the cloud.
With this data system the practitioner would be able to access all of the information on the
patient: from the previous diagnosis, medications, to treatments received by the subject.
InfoMax will therefore prevent wrong diagnosis, the ability to see previous information on
each patient can make suggestions to the doctor if you are having a reoccuring illness from
your past, or the scan will show abnormalities ranging from broken bones to cancer. More
information is not a bad thing, it allows the doctor to see the data and dictate the scans into
information to commuincate to the patient, increasing their knowledge surrounding the
issue at hand. InfoMax meets the customers need (GPs and hospitals) as doctors
uncertainties are reduced as they can back up their knowledge with information from the
scanner, reducing the time taken to treat the paitient.
3.5 Suppliers and Partners
Suppliers are needed to manufacture the product, such as the raw materials to make up the
frame of the scanner which can be obtained by plastic component suppliers. Cloud service
providers such as Microsoft are essential suppliers in order to access the database
simulataneously in all georgraphic locations.
Partners obtain a mutual benefit with the company, InfoMax intends to partner with a
career and workforce development programmes for students interested in careers in

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research and information technology, this aids in both product recognition and helping
employment. Also consultant firms are partners as they promote the product and train
doctors on the correct use of the technology and in return they receive payment for
example New Zealand Health IT.
3.6 Strategy: Focused High Cost
InfoMax cost strategy is very high cost which is proportionate to the amount of research and
development put into the product, they also hold first mover advantage as InfoMax is a new
innovation so are able to set the price benchmark high.
A specific target market makes the competitive scope narrow with targeted customers
including hospital facilities and general practices over large geographic areas.
The overall strategy is therefore Focused High Cost.
3.7 Value Chain Activity: Research and Development (R&D)
The most important value chain activity for this business is R&D.
To dramatically improve paitients quality of life the technology needs to be optimum, the
technology needs to undergo thorough testing to check the accuracies and confidentiality of
the data base system otherwise this would just create more problems for doctors
dechipering the scans from the InfoMax. As a high product price, customers expect
extremely good quality of technology. As more technologies are developed over time, the
innovation is able to be adapted to continually improve patients quality of life and aid in
doctors decision making.
3.8 Business Processes
3.8.1. RESEARCH AND DEVELOPMENT PROCESS InfoMax needs to meet specifications from
the design process that is developed due to customer demand found from market research.


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Research & Identify
Customers Needs
Start
Outline
Specifications to
Improve Existing
Product
Marketing Department
Develop a Prototype
According to
Specifications
R&D Department
Design Department
Do the Specifications
Provide Functionality to
Satisfy Cust omer Needs?
No
Yes
Ready for
Manufacturing
End
Manufacture
Department
Product
Specification
System
Product Testing
System

3.8.2. QUALI TY CONTROL PROCESS InfoMax must perform at optimal standards to meet
health regulations as this technology concerns paitients wellfare and accuracy is essential.
Testing the quality of the product before sold to customer and after they receive it is
necessary.

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Start
Finished Goods
Moved from
Manufacturing to
Quality Control
Department
Test Functionality of
InfoMax According
to Outlined
Specifications
Does Units
Functionality Meet
Specificati ons?
Audit Product
Against Health
Sector Standards
Does Unit Meet
Specificati ons?
Hand Unit to
Customer For Own
Testing
Is the Cust omer
Satisfied With
Operat ing Condition of
Unit?
Yes
Yes
Yes
End
Manufacture
Department
Quality Control
Department
Product
Testing
System
Repair or
Discard if
Irreparable
No
Standards
Auditing
System
No
Product
Testing
System
No
Customer
Feedback
Design Department
Customer Support
Department
Manufacture
Department



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3.9 Functionalities
3.9.1. RESEARCH AND DEVELOPMENT PROCESS
Specify criteria InfoMax must meet
Design prototype according to criteria
3.9.2. QUALI TY CONTROL PROCESS
Test InfoMax against intended specifications
Compare InfoMax to industry standards
3.10 Systems

3.10. 1. PRODUCT SPECIFI CATI ON SYSTEM Many documents are combined to be accessed
and edited in multiple locations, by multiple departments such as design and manufacture,
to allign specifications on paper to the product to satisfy customer needs.
3.10. 2. PRODUCT TESTI NG SYSTEM Check InfoMax product immediately after it becomes
finished goods, the finished goods must meet requirements outlined in design phase.
Testing is also completed once customer receives the item, to provide feedback that the
technology is in working condition and ready for use.
3.10. 3. STANDARDS AUDI TING SYSTEM InfoMax is in the medical device and diagnostics
industry which means, the product must conform to extremely high standards in particular
the safety to patients who use it. The results from this system helps form decisions on
whether the product needs more attention or is ready for use.



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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

R&D
1. Research and
Development
Process
1. Specify criteria InfoMax must meet

2. Design prototye according to criteria

Product Specification
System
Product Testing System
Collaboration System

DSS
3. Quality Control
Process
1. Test InfoMax against intended
specifications

2. Compare InfoMax to industry standards
Product Testing System


Standards Auditing System
DSS & CRM


DSS


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CONCLUSION
InfoMax incorporates information systems, to add value to the customers but also the end
users of the product. InfoMax will efficiently and effectively aid in doctors knowledge to
allow accurate treatment of their patients. Ultimately restoring faith in doctor-patient
relationships, and thus increasing quality of life.
REFERENCES


1. Lickerman, A. (2009, April 26). When Doctors Don't Know Whats Wrong. Happiness
in this World RSS. Retrieved May 24, 2014, from
http://www.happinessinthisworld.com/2009/04/26/when-doctors-dont-know-
whats-wrong/#.U30oOXOssep
2. Schwartz, E. (2012, February). An Alternate Vision for the Future of Healthcare.
Innosight. Retrieved May 22, 2014, from http://www.innosight.com/innovation-
resources/strategy-innovation/an-alternate-vision-for-the-future-of-healthcare.cfm

3. Redwin, B. (2010, December 28). What Is a Patent and What Protection Does It
Provide?. Suite. Retrieved May 25, 2014, from https://suite.io/brenna-
coleman/4qv6242

4. Overview of Information Technology Plan for FY 2010-2015. (n.d.). United States
Patent and Trademark Office. Retrieved May 15, 2014, from
http://www.uspto.gov/about/offices/cio/ITP_Overview.pdf

5. Components | Qmed. (n.d.). Components | Qmed. Retrieved May 20, 2014, from
http://www.qmed.com/supplier-categories/components

6. NZ Market. (2010). Medical Technology Association of New Zealand. Retrieved May
13, 2014, from http://mtanz.org.nz/NZ-Market-The-NZ-Healthcare-
Market/Overview-6374.htm

7. Barnes, M. (2014, February 18). The Demand for Accuracy, Cost-Efficiency, and
Versatility in Diagnostics. Medical Design Technology. Retrieved May 24, 2014, from
http://www.mdtmag.com/articles/2014/02/demand-accuracy-cost-efficiency-and-
versatility-diagnostics



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8. Staff. (2012, April 24). Top 10 cloud computing providers of 2012.Introduction -.
Retrieved May 25, 2014, from
http://searchcloudcomputing.techtarget.com/photostory/2240149038/Top-10-
cloud-providers-of-2012/1/Introduction#contentCompress

9. Research And Development (R&D) Definition | Investopedia. (n.d.).Investopedia.
Retrieved May 24, 2014, from http://www.investopedia.com/terms/r/rand