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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
SUMMER 2014

Name Chan Wing Fung
NetID cwin071
Group Number: 171
Website Link: http://infosys110group171.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Yvonne Hong Saturday 10am
Time Spent on
Assignment:
12 hours Word Count: 1287

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GRAPHENE WATER PURIFICATION
INTRODUCTION
Diary industry is an important pillar of New Zealands ecnomy. In recent years diary has
become a lucrative business and land are converted to diary farms. This is good to our
economy but diary production puts massive strain on our water systems, from over irrigation,
to polluting our water ways. We may well be striking a Faustian bargain if we trade off our
environment for short term economic gains. Therefore, our soulution to this is a water
filtering graphene laminar which is being developed by leading universities around the world.
The filter takes in salt water and transform it into fresh water .


3. BUSINESS SECTION
3.1 Vision
Our visions To enable New Zealands argriculture industry to continue enjoy the gift of
water through our water purification system and contribute to a sustainable economy.




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3.2 Industry Analysis: Water Purification industry
Force: High/Low: Justification:
Buyer power: low Buyer power is low because there are many
customers in the market that wants water
purification facilities while many suppliers are not
globally present and stays in their own niche so
the buyer power is low. However theres not one
of them is New Zealand listed and theres 2 in
Australia. (Bloomberg)
Supplier power: Low Supplier power is low because there are many
metal suppliers for making pipes and pumps.Also
there are many filter makers in the market.
(wikipedia)
Threat of new entrants: Low Threat of new entrants is low because of the
capital output required to build a facility that
produces water purification equipment.
Threat of substitutes: Low Threat of substitutes is low because there are
little alternatives to using water purification
equipments.From treating sewage to
desalination,its goal is to provide people water.
Water from streams and rivers are not enough
even in New Zealand , farm has experienced big
drought.
Rivalry among existing
competitors:
High It is high because there are lots of cmpetitors in
the market offering similar solutions that purifies

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water and producers faces fierce competition.
Overall attractiveness of the industry:
Overall this industry is attractive because the threat of substitutes and threat of new
entrants is low. This means if the company becomes established in that industry it will be
very profitable. Besides the buyer power is low in this industry as its relatively new. Many
products are differientiated and have their own niche market. From Bloomberg we see the
water purification companies market cap is small and there are a lot of them in a range of
countries USA, european and Asia


3.3 Customers and Thei r Needs
Our primary customers are diary farmers and diary co-operative in New Zealand. Their
needs are to ensure the diary cows can have water to drink and fresh grass to eat. With the
goverments plan to double all argricultural exports by 2025, water will be one of the
limiting factor. To stay competitive diary farms needs to find a new source of water not from
rainfall but purified water. Otherwise diary farms and diary co-operative will suffer in
drought years and fail to deliver milk to oversea customers. This is becoming increasingly
prominent with the recent Waikato drought and they need to find solutions to fulfill
governments goal.
Our secondary customers will be overseas customers who are also in dairy farming, they are
likely to face similar problems as New Zealand farmers.

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3.4 The Product and Service
Our products will provide them a system that integrates weather and soil water content
information and automatically feeds back to the graphene water filter to determine how
much water it needs to pump and filter for any given period of the year. In wet seasons such
as in Winter the system will be turned off to save power.


3.5 Suppliers and Partners
We will be partnering with Graphena which makes high quality grahene .Pump
manufacturer we will be partnering with Condor pumps which is based in New Zealand
.Suppliers for electrical parts we will procure the parts through HKTDC which is a B to B
website. Through here we can find cheap and high quality parts that are standardized.
For software we can outsource it to India and help us develop software that monitors
the system.This is beneficial to us because outsourcing is cheaper and there are lots of
successful examples in New Zealand. Soil moisture measuring devices will be another
supplier hydroservices, which have 26 years experience so its reliable.
Our partners are GSM providers that provides internet access in remote places so our
system can collect weather information from Met services. Government will also be one of
our partners as they plan to double all argricultural exports by 2025. Our company can help
the argricultural sector in purifying water and salt water. Potentially Fonterra will also be

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one of our partners as the demand for milk products are high and fonterra is willing to take
every drop of what milk diary farmers produces. Our water purification system provides
mutual benefits to diary farmers and us which ultimately benefits Fonterra. Soil moisture
measuring . Banks will be another partner which banks will generate new revenue streams
from loaning providing lower interest rate for farmers low risk investment on our products
.In this way farmers benefits in dry seasons and banks can benefit from a low risk relatively
high return loan to farmers.


3.6 Strategy: Cost leadership OR Differentiation OR Focused Low Cost OR Focused High
Cost
Our strategy is differentiation . We are targeting braod market because diary farms are large
in New Zealand and our goal is to supply to all of them. It would be high cost because
graphene laminar is expensive and our competitive advantage is our integrated system with
weather and soil content monitoring. Along with our graphene laminar water filter we can
stay competitive in offering water purification facilities that are lower cost because of our
smart system in managing water soil content shutting it down when the system is
unnecessary.

3.7 Value Chain Activity: Service after Sales
Our value chain activity is service after sales as our strategy is not focusing on selling equipments to
gererate profit but from managing them such as system upgrades, repairing weared parts and

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maintenance of the system. As our companys vision is to enable the argriculture industry to
continue enjoy the gift of water through our water purification system. We want it to be affordable
by most farmers and the profit margin of selling it will be low. However to maintain high standard
maintanence , software update and system upgrades are necessary . These activities that are
categorized as service after sales would be our value chain activity.

3.8 Business Processes
Microsoft Visio
To retrieve Visio: Start > All Programs > INFOSYS.110 > Visio
To retrieve snipping tool: Start > All Programs > Accessories > Snipping Tool


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This is important because by relying on an automatic repair system and a monitoring system
about the equipments condition. Cost will be lower for customers and our maintenance
department will be notified when hardware repairs are needed. If automatic repair system
can fix it nothing needs to be done after it repairs itself.


3.9 Functionalities
3.9.1. BUSINESS PROCESS 1 Managing Customer complaints
Record missing, wrong, damanged or lost incident
Modify incident
3.9.2. BUSINESS PROCESS 2 Maintenance process

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Identify the condition of the equipment
Update the status of the equipment condition after repairment

3.10 Systems

3.10. 1. SPECIFI C I NFORMATION SYSTEMS 1:
Customer complaint system can accurately record all the customer complaints and this is
valuable to the company. By using customers feedback on our sysytem we can constantly
improve our product to better suit customers needs.
3.10. 2. SPECIFI C I NFORMATION SYSTEMS 2:
Equipment wear and tear monitoring system can in real time monitor equipment installed
throughout New Zealand. This is important because diary farms are located in remote locations and
the ability to identify wear and tear before farmers do means farmers need not to worry if our
companys maintanance team can react fast enough. Without needing to do regular checkups,
maintanance department prioritize first on equipment that needs repairment.
3.10. 3. SPECIFI C I NFORMATION SYSTEMS 3:
Maintenance system has an automatic repair system that can finish software update and system
update. If it needs to be done manually, it will notify the maintenance department and send a team
to repair the equipment.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Service
After Sales
Managing Customer
complaints

1. Record missing, wrong, damanged or lost
equipment

2. Modify incident
Customer complaints
system
TPS
Maintenance process 1. Identify the condition of the equipment

2. Update the status of the equipment
condition after repairment
Equipment wear and tear
monitoring system

Maintenance system
DSS


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CONCLUSION
The information system is related to our core value chain activity service after sales. With
the use of DSS in deciding whether the maintenance department have to send a team for
hardware repair. Also the information system involves in tracking weather information in
realtime from the met service .


REFERENCES




Graphenes Great Water-Filtration Potential Unveiled By New Research James Ayre
retrieved from

http://cleantechnica.com/2014/02/17/graphenes-great-water-filtration-potential-unveiled-
new-research/

Drought declaration expected in Waikato (4 Mar) Matthew Backhouse retrieved from

http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10869044


A new approach to water desalination (July 2) David L. Chandler, MIT News Office retrieved
from

http://newsoffice.mit.edu/2012/graphene-water-desalination-0702

Drought worst in nearly 70 years ( 25 July ) MICHAEL DALY retrieved from

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http://www.stuff.co.nz/business/farming/drought-recovery/8963794/Drought-worst-in-
nearly-70-years

Drought ( The Big Dry) Summer of 2012-2013 (10 March) retrieved from
http://horowhenua.kete.net.nz/site/topics/show/2704-drought-the-big-dry-summer-of-
2012-2013-by-hjp


The Dairy Industry: Milking the land for all it's worth SAFE leaflet 'the true cost of eating
meat' (n.d) retrieved 1 April from
http://nzdairy.webs.com/environmentalissues.htm

The Big Picture The New Zealand economy (n.d) retrieved 1 April from
http://www.godairy.co.nz/the-big-picture/new-zealand-economy

Economic indicators (n.d) Statistics New Zealand retrieved 1 April from
https://www.nzte.govt.nz/en/invest/statistics/

FDI in New Zealand (June 2012) KPMG retrieved from
http://www.kpmg.com/NZ/en/IssuesAndInsights/ArticlesPublications/Press-
releases/Documents/KPMG-NZForeign-Direct-Investment.pdf

Impact of last year's drought affects Waikato's GDP (29 Mar) NARELLE HENSON retrieved
from
http://www.stuff.co.nz/waikato-times/business/9883132/Impact-of-last-years-drought-
affects-Waikatos-GDP

The Big Picture Sustainability (n.d) retrieved 1 April from
http://www.godairy.co.nz/the-big-picture/sustainability

Technique to create holes in graphene could improve water filters, desalination. (February
25)Massachusetts Institute of Technology retrieved from
http://www.sciencedaily.com/releases/2014/02/140225122504.htm

Waikato drought worries re-emerge (10 Feb)GERALD PIDDOCK retrieved from

http://www.stuff.co.nz/waikato-times/business/9684174/Waikato-drought-worries-re-
emerge

Water Treatment Systems Companies(22May) (n.d) retrieved from

http://www.bloomberg.com/markets/companies/water-treatment-systems/

Steel makers(22May) (n.d) retrieved from

http://en.wikipedia.org/wiki/List_of_steel_producers


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Graphene producers(22May) (n.d) retrieved from

http://www.graphene-info.com/companies/graphene-producers

Pump manufacturers(22May) (n.d) retrieved from
http://www.pump-manufacturers.com/pumps-areas/pump-oceania/pumps-
newzealand.html
Electrical parts manufacturers directory(22May) (n.d) retrieved from

http://wholesale-electronics.hktdc.com/manufacturers/Wholesale-Electronic-Parts-
Suppliers/en/505-1/

More everyday Kiwis outsourcing work to India, and elsewhere, via the web(21 Sept)
retrieved from
http://www.nbr.co.nz/opinion/more-everyday-kiwis-outsourcing-work-india-and-
elsewhere-web

Hydroservices company info(22May) (n.d) retrieved from
http://www.hydroservices.co.nz/index.php?option=com_content&view=article&id=57&Ite
mid=55



Other components under Overall Impression