INFOSYS.

110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014
Name Sun Ju, Kwak
NetID Skwa569
Group
Number:
286
Website
Link:
ttps:!!www"b#o$$er"%om!b#o$$er"$&b#o$ID'5(2((9)**92*66))*2+,a##posts
-utoria#
Detai#s
Tutor: Day: Ti!:
./onne 0on$ -urs1a2 )(am
-ime Spent
on
3ssi$nment:
25 ours "or# Cou$t: )489
)
53678D9 697.7LING 5IN
IND:S-6.
INTRODUCTION
In New ;ea#an1, te ma<orit2 o= wastes are not repro%esse1 or re%2%#e1" -is %auses wasta$e
o= resour%es, po##ution, en/ironmenta# issues, an1 in<uries =rom broken $#asses on te street
an1 un1eser/e1 responsibi#it2 =or #abours" -is %an be so#/e1 b2 e#e%troni%a##2 1esi$ne1 bins
wi% rewar1 peop#e to en%oura$e re%2%#in$"
%. BUSINESS SECTION
*" ) >ision
-o make e/er2 New ;ea#an1er re%2%#e e==e%ti/e#2 an1 e==i%ient#2 b2 pro/i1in$ bar%o1e
re%2%#in$ bins an1 %on/enient pro%esses app#ie1 wit a1/an%e1 te%no#o$2"
*" 2 In1ustr2 3na# 2sis: Bar&o#! r!&y&'i$( )i$ I$#u*try
In1ustr2: Barcode recyling bin industry.
For&!: +i(,-Lo.
:
/u*ti0i&atio$:
Buy!r 1o.!r: +i(, -ere?s no #e$is#ation o= re%2%#in$ in N;, wi%
means tat bu2ers, New ;ea#an1ers, %an %oose
not to re%2%#e" -ere=ore, te %oi%es bu2ers a/e
are not #imite1, wi% re=#e%ts te2 possess $reat
abi#it2 to 1ire%t#2 a==e%t te pri%e te2 are wi#in$
to pa2 =or te bar%o1e1@re%2%#in$ bin" ASustainab#e
9#e%troni%s Initiati/e" An"1BB
Su11'i!r 1o.!r: +i(, Sin%e te te%no#o$2 app#ie1 on te re%2%#in$ bins
is uniCue an1 inno/ati/e, tere are =ew supp#iers
on#2" -is means tat supp#iers a/e %on%entrate1
power o/er te in1ustr2" A6e%our%es, 7onser/ation
an1 6e%2%#in$, 2((4B"
T,r!at o0 $!. !$tra$t*: Lo. It is 1i==i%u#t =or new %ompetitors to enter te
market 1ue to a1/an%e1 te%no#o$2 reCuire1 on
te %on%ise pro%esses AKate Sparks, n"1B"
T,r!at o0 *u)*titut!*: +i(, -ere are man2 a#ternati/es to bar%o1e1 re%2%#in$
2
bins su% as tra1itiona# wa2 o= re%2%#in$ ba$s,
wi% is %eaper =or %onsumers to bu2 an1 more
%ommon#2 use1 A-ips: -op -en wa2s to 6e%2%#e,
2((+B
Ri2a'ry ao$( !3i*ti$(
&o1!titor*:
Lo. 7ompetition in te in1ustr2 is =air#2 %omp#a%ent
sin%e tere are on#2 =ew supp#iers" Dor instan%e,
on#2 5( proposa#s parti%ipate1 a %ompetition =or
bar%o1e@s%annin$ te%no#o$2 ASo#i1 Waste E
6e%2%#in$, 2()*B" Durtermore, as tere is
Finsu==i%ient 1eman1?, te market stru%ture o= te
in1ustr2 is not %ompetiti/e A9uropa, 2((6B"
O2!ra'' attra&ti2!$!** o0 t,! i$#u*try: It is =a/ourab#e to enter into te in1ustr2" 9/en
tou$ it is risk2 sin%e tere are i$ bu2er powers an1 a number o= substitues, tere are
si$ni=i%ant barriers to enterin$ te market, #ow %ompetition, an1 i$ supp#ier power"
*" * 7ustomers an1 -eir Nee1s
-e %ustomers are New ;ea#an1ers wo are wi##in$ an1 ab#e to pa2 =or bar%o1e re%2%#in$
bins" -e2 nee1 te bins wi% e#p tem earn mone2 trou$ re%2%#in$ pro%ess e==e%ti/e#2
an1 e==i%ient#2"
*" 4 -e Gro1u%t an1 Ser/i%e
-e bar%o1e re%2%#in$ bins o==er Cui%k %on/e2an%e o= in=ormation" -is means tat as soon
as teir %ustomers re%2%#e trou$ bar%o1e re%2%#in$ bins, te in=ormation wi## be trans=erre1
to te $o/ernment an1 ten to Kiwi bank" 3s a resu#t, %ustomers wi## be rewar1e1 b2 te
bank" -e %on/enient pro%ess satis=ies %ustomer nee1s"
*" 5 Supp#iers an1 Gartners
8ne o= te si$ni=i%ant supp#iers is New ;ea#an1 $o/ernment as te2 in/est in te re%2%#in$
pro<e%t, wi% promotes m2 business" -e2 e#p us set up bar%o1es on e/er2 re%2%#e bin an1
1istribute it to a## te ouses in te %ountr2" 3noter supp#ier is a transport %ompan2" -e2
pro/i1e us 1e#i/er2 ser/i%es to trans=er te in=ormation about te amount o= re%2%#in$
$atere1"
*
Gartners are Kiwi bank an1 an a1/ertisin$ %ompan2" In or1er =or m2 business to work,
bankin$ in=ormation pro/i1e1 b2 Kiwi bank is ne%essar2" -e main reason =or %ustomers to
%oose m2 business =or re%2%#in$ wou#1 be to earn mone2, wi% in%#u1es te pro%ess tat
te2 must re$ister teir bins an1 enter teir kiwi bank a%%ount tat pa2ments wi## be ma1e to"
-e 1ire%t pa2ment o= H5( wi## be sent to te bank a%%ount tat as been re$istere1 to tat
eIa%t bin" Kiwi bank a#so bene=its tem =rom te %o##aboration pro%ess as it promotes kiwi
bank as a bene=i%ia# bank =or a## New ;ea#an1ers" -is wou#1 in%rease kiwi bank %ustomers,
wi% wou#1 in%rease interests in kiwi bank wi% %ou#1 persua1e tem into permanent#2
%on/ertin$ bank a%%ounts" -is means it wou#1 in%rease kiwi banks re/enue" 31/ertisement,
wi% #ets m2 tar$etin$ %ustomers know ow te s2stem works, is a#so important" -e
a1/ertisin$ %ompan2 wi## a#so take an a1/anta$e o= te pro%ess sin%e te2 wi## be earnin$
re/enue trou$ pro/i1in$ us ser/i%es"
*" 6 Strate$2: Co*t '!a#!r*,i1
J2 business is tar$etin$ broa1 market" -e business is in/este1 on te purpose o= aimin$ a##
te New ;ea#an1ers re%2%#e, wi% sou#1 be appea#in$ to a #ar$e au1ien%e" -e pri%e
straet$2 o= m2 business is $oin$ to be #ow" In or1er to make e/er2one in New ;ea#an1 to use
bar%o1e re%2%#in$ bins, te %ost sou#1 be appea#in$ an1 a==or1ab#e enou$ to te broa1
tar$etin$ $roup" -e o/era## strate$2 I?/e pi%ke1 =or m2 business is tere=ore Cost
leadership.
*" + >a#ue 7ain 3%ti/it 2: S!r2i&! a0t!r t,! *a'!*
-e most important /a#ue =or m2 business is ser/i%e a=ter te sa#es" 3s I metione1 abo/e in
business strate$2, we are tar$etin$ e/er2 New ;ea#an1ers" 0owe/er, as teir bu2er power is
i$ it is important to pro/i1e tem i$ #e/e#s o= %ustomer support a=ter te sa#e o= te bins
to re1u%e teir power" -is wi## a#so in%rease %ustomer swit%in$ %ost, wi% wi## en%oura$e
tem to use bar%o1e re%2%#in$ bins instea1 o= its substitues" In a11ition, te pro%ess, earnin$
mone2 trou$ bar%o1e re%2%#in$ bins, parti%u#ar#2 in/o#/es pri/ate in=ormation, su% as
bankin$ in=ormation, ome a11ress et%" I= a prob#em re#ate1 to pri/a%2 o%%urs, tis wi##
si$ni=i%ant#2 1e%rease te #o2a#t2 o= te business an1 sou#1 be so#/e1 e==i%ient#2" -ere=ore,
ser/i%e a=ter te sa#es is te most important /a#ue %ain a%ti/it2"
4
*" 8 5usiness Gro%esses
*"8")" G68DILING G6879SS@Gro=i#in$ pro%ess starts wit i1enti=2in$ %ustomers
trou$ %ustomer tra%kin$ s2stem" -is =irst %o##e%ts in=ormation bot =reCuen%2 o=
ouseo#1s? re%2%#in$ an1 t2pes o= $oo1s bein$ re%2%#e1" 52 ana#2sin$ te 1ata, %ustomers
are ten sp#ite1 into 1i==erent $roups base1 on simi#ar =eatures" 3s a resu#t, %ustomers %an be
se$mente1 into F=ina#ise1? $roups" Ser/i%e 1epartment re%ommen1s items to te se$mente1
$roups trou$ pro1u%t re%ommen1er s2stem, 1epen1in$ on teir i1enti=ie1 tastes" Dor
instan%e, tinne1 =oo1 an1 bott#es o= 1rinks to$eter in a %eaper pri%e %an be sown as a
re%ommen1ation to te $roups wo =reCuent#2 re%2#e tins an1 bott#es" -e steps o= pro=i#in$
pro%ess a11 /a#ue =or te %ustomer wen te2 1o soppin$ sin%e it is %on/enient =or tem to
#ook =or te $oo1s te2 want"
5
*"8"2" J3N3GING 7:S-8J96 78JG3L3IN-S@ Customer complaints can be
managed by customer complaints system. The system firstly receives customer
complaints from customers. Based on the complaints, the service department
creates and sends complaint lists. They then deal with the problems, which makes
them receive invoice by using capitals to solve it. They then send payments to the
customers for the provided service and confirm if there are any other problems still
needed to be sorted out. Overall, the process adds value to customer satisfaction,
which leads my business to gain a competitive advantage with high-quality service
after sale.
6
*" 9 Dun%tiona#ities
*"9")" " G68DILING
-ra%k in=ormation o= ouseo#1s? re%2%#in$
6e%ommen1 %ross@se##in$ pro1u%ts
*"9"2" J3N3GING 7:S-8J96 78JGL3IN-S
6e%or1 1own missin$, 1aman$e1 or #ost %ases
So#/e te prob#ems

*" )( S2stems
*")(")" 7:S-8J96 -637KING S.S-9J K
+
-e s2stem $aters in=ormation about ouseo#1s? re%2%#in$ in New ;ea#an1 e/er2time te2
use bar%o1e re%2%#in$ bins" -e tra%ke1 in=ormation a##ows m2 business to i1enti=2 ow
man2 times ea% ouseo#1 re%2%#e in a week an1 wat t2pes o= $oo1s are bein$ re%2%#e1"
I1enti=i%ation o= %ustomer $roups is 1one trou$ our a1/an%e1 te%no#o$2 mentione1 in our
/ision, an1 tis =urter e#ps New ;ea#an1ers to re%2%#e more e==e%ti/e#2 an1 e==e%ient#2
trou$ pro1u%t re%ommen1er s2stem"
*")("2" G68D:7- 6978JJ9ND96 S.S-9J K
3s we re%o$nise 1i==erent $roups o= %ustomers, we %an re%ommen1 1i==erent pro1u%ts we se##
Aoter tan bar%o1e re%2%#in$ binsB to ea% $roup" It %an be 1one b2 ana#2sin$ in=ormation
$atere1 b2 %ustomer tra%kin$ s2stem" -e ana#2sis trou$ pro1u%t re%ommen1er s2stem
a##ows to =in1 out te propen1en%2 o= $oo1s bein$ re%2%#e1 1epen1in$ on %ustomers $roups
tat a/e been se$emente1" -e s2stem ten automati%a##2 su$$ests $oo1s wi% a/e
sowe1 i$ =reCuen%2 =rom te %ustomers in te same $roup as a bu2er" -e %on/enient an1
inno/ati/e pro%ess app#ie1 wit i$ te%no#o$2 bene=its %ustomers wit Cui%k sear% =or
teir soppin$"
*")("*" 7:S-8J96 78JGL3IN-S S.S-9J K
7ustomer %omp#aints s2stem re%ei/es %omp#aints =rom %ustomers" It re%or1s 1own te %ases
an1 %reates te =ina# #ists wat te prob#ems are" -e #iste1 prob#ems are so#/e1 wit %apita#s,
wi% %osts our business" 3s we re%ei/e te in/oi%e, we sen1 pa2ments to %ustomers =or te
pro/i1e1 ser/i%e an1 %on=irm te sett#ement" -e s2stem e#ps %reate /a#ue b2 in%reasin$
%ustomer satis=a%tion an1 %re1ibi#it2 o= m2 business"
8
*"))" Summar2 -ab#e: >a#ue 7ain to S2stems
alue
Chain
!ctivity
"rocesses #unctionalities $pecific %nformation
$ystem&s'
Broad %nformation
$ystem&s'
Service
after the
sale
Gro=i#in$ )" -ra%k in=ormation o= ouseo#1s
re%2%#in$"
2" 6e%ommen1 %ross@se##in$ pro1u%ts
7ustomer tra%kin$ s2stem
Grou1u%t re%ommen1er
s2stem
7o##aboration S2stem
7ustomer 6e#ationsip
Jana$ement
Jana$in$
7ustomer
7omp#aints
)" 6e%or1 missin$, wron$, 1ama$e1 or
#ost in%i1ents "
2" Jo1i=2 in%i1ents"
7ustomer %omp#aints
s2stem
-ransation Gro%essin$
S2stem
7ustomer 6e#ationsip
Jana$ement

9
CONCLUSION
In %on%#usion, %ustomer satis=a%tion trou$ bar%o1e re%2%#in$ bin as been %reate1 trou$
IS, su% as -ransa%tion Gro%essin$ S2stem, 7o##aboration S2stem an1 7ustomer 6e#ationsip"
-e s2stems a#so %reate %ompetiti/e a1/anta$es o= our business b2 makin$ te re%2%#in$
pro%ess e==e%ti/e#2 an1 e==i%ient#2"
REFERENCES
)" $ustainable (lectronics %nitiative, %llinois $ustainable Technology Center.
&n.d.'. %nternational )egislation * "olicy. +etrieved from
http,--www.sustainelectronics.illinois.edu-policy-international.cfm
2" +esources, Conservation * +ecycling. &.//0'. Towards intelligent recycling: a
proposal to link bar codes to recycling information &+eceived 1ov .//.2
accepted !ug .//3' 4+eport5. $teven $aar, 6arkus $tut7, alerie 6.Thomas.
+etrieved from
http,--www..isye.gatech.edu-people-faculty-alerie8Thomas-barcode8recyclin
g.pdf
*" 9ate $parks. &n.d'. Barcode Tracking 6onitors City +ecycling. RMS Omegas
Barcode Solutions Blog', +etrieved from :+) http,--blog.rmsomega.com-;
Tag<Barcoding=+ecycling=Bins
4" Tips: Top Ten Ways to Recycle. (2007). Retrieved from
http://eponline.com/Articles/2007/11/12/Tips-Top-Ten-Was-to-Reccle.asp!
5" "olid Waste # Recclin$. (201%). Barcode-scanning technology wins US recycling
innovation contest. Retrieved from http://&&&.solid&astema$.com/ne&s/'arcode-
scannin$-technolo$-&ins-(s-recclin$-innovation-contest/1002)*+,2*/-#er./A
6" 0(ropa. (200+). Competitiveness of the recycling industries. Retrieved from
http://e(ropa.e(/le$islation1s(mmaries/other/l2*0+)1en.htm
+eference list from >?
)" 2enefits-of-Recclin$ (n.d). What is Recycling?. Retrieved from http,--www.benefits-
of-recycling.com-whatisrecycling-
2" Willie 3o&ard. (2012). 4a5e Worth to 5eep electronic ta's on recclin$. Retried from
http,--www.palmbeachpost.com-news-news-lake-worth-to-keep-electronic-
tabs-on-recycling-n)3d@-
*" 6inistr for the 0nvrionment. (201%). Waste data in ew !ealand. Retrieved from
http,--www.mfe.govt.n7-issues-waste-waste-data-
4" Aerowaste 1ew Aealand. &n.d'. What is waste. +etrieved from
http,--www.7erowaste.co.n7-what-is-waste-facts-figures-
5" 6inistry for the (nvironment. &n.d'. The !ew "ealand Waste Strategy:
Reducing #arm$ %mpro&ing 'fficiency. +etrieved from
http,--www.mfe.govt.n7-publications-waste-waste-strategy-
)(