Name Sam Nicholson NetID Snic529 Group Number: 178 Website Link: http://110groupxxx.blogspot.co.nz/2014/04/example- quastions.html Tutorial Details Tutor: Day: Time: Yvonne Hong Wednesday 10am Time Spent on Assignment: 14 hours Word Count: 1644
2
2 SAM NICHOLSON DELIVERABLE 2 INTRODUCTION In deliverable 1, my group created a speed limiter device that would use GPS technology to be able to limit a vehicles speed to the speed limit automatically. The idea behind this device is to create a safer driving enviroment by removing speeding as a potential reason for a crash to occur, which may lead to death. 3. BUSINESS SECTION 3.1 Vision To create a world where safety and living life on the edge are one and the same. 3.2 Industry Analysis: Speed Limiter industry Industry: Speed Limiter industry: A device installed into a vehicle in order to limit the top speed of the vehicle. Force: High/Low: Justification: Buyer power: Low Buyers have limited power in this industry as there are only a few car manfacturers in New Zealand that offer speed limiters in their cars. Supplier power: High Suppliers power is strong as there is only few options that companies in the speed limiter industry can chose in order to create the software needed so that the speed limiter knows what the speed is that the car is travelling and what speed to stop the car going over.
3
3 Threat of new entrants: High This threat is reasonably high, people are starting to make apps that can be used on peoples phones to measure how fast they are going when driving. (speed limiter app 2013) Threat of substitutes: High Car manufactures and people looking to buy cars can look for other safety features such as electronic stability control technology, antilock braking system and traction control systems in order to make cars safer without using speed limiters. (howsafeisyourcar.com) People can also download portable speed beeper apps which they can then set a speed limit for and when they reach that speed, the app makes a beeping noise, alerting the driver that they are going over the speed limit. (speed limiter app 2013) Rivalry among existing competitors: High Competition is high in the speed limiter industry as car manufacters can chose substitue products like electronic stability control and hence the companies in the speed limiter business have to be smart about their advertising and pricing in order to get their product into cars. (howsafeisyourcar.com) Overall attractiveness of the industry: This industry doesnt appear to be the most attractive of industries but it is an emerging industry, which is the reason my business is going into this industry.
4
4 3.3 Customers and Thei r Needs The potential customers identified are drivers who are on a learners licence, safety conscious drivers and drivers who have been involved in car crashes where speed has been a contributing factor. People who are still learning to drive would need a speed limiter in the car they are driving as it can give them the ability to get a feel for what a car is like when it is being driven at a safe and legal speed. Safety conscious drivers would need a speed limiter as it reduces the risk of being involved in a crash, by removing speeding, which resulted in 29% of fatal crashes between 2010 and 2012 (Speed crash facts, 2013), as a possible cause of crashes. Finally, drivers who have been involved in car crashes where speed has been a contributing factor would want a speed limiter installed in their cars so as to virtually remove the risk of them being involved in another speed related crash. 3.4 The Product and Service The product that I am offering is a device that is installed into the cars enigine that is also connected to GPS, which tells the device the speed limit for the area and when the car reaches this speed limit, it automatically prevents the car from accelerating above the speed limit. This satisfies the needs of the customers I have identified as it stops them from having to worry about speeding and crashing due to speeding, which means that they can focus more on driving and any other distractions that may arise other than speeding when driving. 3.5 Potential Suppliers and Partners The potential suppilers that I have identified are GPS manufactures and suppliers. An example is Global Sources limited (global sources 2014). The potential partner that I have identified is the New Zealand Transport Agency. They are a potential partner as they could make a law that all learner drivers would have to drive cars that had my speed limiters installed in them, in order to create safer drivers from the very start of their driving life.
5
5
3.6 Strategy: Cost Leadership The competitive scope that my business is hoping to follow is broad market as we want to create an automatic speed limiting device that can be installed into all types of cars and be used by the majority of drivers. The cost strategy that my business is hoping to follow is a low cost strategy as our target customer base are people that will be reasonably poor and hence unable to afford expensive products, e.g. learner drivers, drivers recovering from speed related crashes The overall strategy is therefore Cost Leadership 3.7 Value Chain Activity: Technology and Research development The most important value chain activity for this business is Technology and Research development. Technology and research development is paramount for my speed limiter as we use a GPS system that will control the maximum speed that the car can reach for a particular road. If the technology fails, then cars using my speed limiter may accelerate above and beyond the speed limit or remain at city road limits and not change when a driver goes onto the motorway, without the drivers knowledge, which may cause crashes and death. Therefore a lot of time and effort is going to have to be spent on developing the technology needed to ensure that my speed limiter does not malfunction in any way, so as to provide the safest and best possible driving experience for drivers that use my speed limiter. 3.8 Business Processes 3.8.1. ORDER TO DELIVERY PROCESS The first business process is called the order-to- delivery process. This process begins when a customer places an order online to buy a speed limiter, this order then gets processed by our sales department and is sent to our warehouse, who check to see that we have enough speed limiters in stock to complete the order to the customer. If we do have a enough speed limiters in stock then the speed limiters are deliverd to the customer and the customer is satifiyed that their order has been
6
6 completed. If we do not have enough speed limiters in stock, then our warehouse contacts the manufactoring department who make additional speed limiters, and then send these speed limiters to the warehouse, which then sends them out to customers. Start Customer places an order for speed limiters Sales department processes the customers order and sends order to warehouse Speed limiters sent to customer End Is there stock availiable Warehouse orders additional goods from manufacturing division Manufacturing division makes additional speed limiters and sends to warehouse Y e s Warehouse recieves the speed limiters from manufacturing ad sends to customers
7
7
3.8.2. THE ADVERTISING PROCESS The Advertising process is the second important business process that my business has in place as it details exactly how my business determines what advertising campaigns to follow and which to not follow. This process starts with the marketing department coming up with some ideas for possible advertising campaigns. These possible ideas are then put forward to a survey group in order to determine the best advertising campaign idea. The advertising campaign that is selected from the survey is then put through a copyright test and if it passes this test is tested against the New Zealand advertising codes of practice (ASA). Once this legal procedure is completed, the advertising campaign is then sent for final approval by the CEO. Once final approval is given, the advertising campaign is then used to promote the product in public.
8
8 Start Advertising campaign ideas are drafted by the Marketing team Best preliminary advertising campaign is chosen End Survey group used to determine the best advertising campaign idea Legal test? Advertising codes of practice test? CEO approval? Advertising campaign put into practice P a s s e d P a s s e d P a s s e d Advertsing campaign cancelled End
9
9 3.9 Functionalities 3.9.1. ORDER TO DELIVERY PROCESS An ordering system that is easy for customers to use Warehouse contacts manufacturing division for additional speed limiters 3.9.2. ADVERTSING PROCESS Survey group is selected from potential customers Potential advertising campaign sent to and consulted by legal team and results sent back to marketing team 3.10 Systems
3.10. 1. INTERNAL STOCK MANAGEMENT SYSTEM Keeps track of the inventory that we have in stock. By having this in place it allows my business to keep on track of its stock and to also quickly identify if stock has gone missing or been stolen. 3.10. 2. DELIVERY SYSTEM . Required to keep track of speed limiters in the delivery process, right up to the point where the customer recives the speed limiter, so as to ensure the right customer recieves the the right order and it is on time. 3.10. 3. QUALI TY CONTROL SYSTEM To control the quality of the speed limiters that we send out to our customers. This system would produce a number of tests that a sample of the speed limiters that are made in a particular batch would have to pass in order for the whole batch to be available to be sent to customers. This will increase our appeal as a reputable and trustworthy business to our customers.
10
10 3.11. Summary Table: Value Chain to Systems
Value Chain Activity Processes Functionalities Specific Information System(s) Broad Information System(s)
Technology and R&D development 1. Order to delivery process 1. Easy to use ordering system
2. Warehouse contacts manufacturing division for additional speed limiters Online ordering system
Internal ordering system Transaction processing system
Transaction processing system 2. Advertising process 1. Survey group selected from potential customers
2. Potential advertising campaign sent to and consulted by legal team and results sent back to marketing team Customer interaction system
Internal review system Customer Relations Management system
Enterprise Resource Planning system
11
11 CONCLUSION In conculsion, my business is aims to create a device that can improve road safety by removing speed as a posible factor of crashes. We plan on doing this by creating a Speed limiting device that will use GPS technology to determine the maximum speed for the particular strect of road that the vehicle is on , and then automatically prevent the vehicle from acclerating past this point. REFERENCES
1. BMW series 4 Coup car obtained from http://www.bmw.com/com/en/newvehicles/4series/coupe/2013/showroom/driving _assistance_systems/speed_limit_info.html accesed on 25th May 2014 2. http://www.howsafeisyourcar.com.au/ accessed on 25 th May 2014 3. Speed crash facts 2013, report written by the Ministry of Transport, obtained from http://www.transport.govt.nz/assets/Uploads/Research/Documents/speed- crashfacts-2013.pdf accesed on 25th may 2014 4. Advertising Standards Authority accesed via http://www.asa.co.nz/, accesed on 25 th
May 2014, 5. http://110groupxxx.blogspot.co.nz/2014/04/example-quastions.html 6. Road Safety New Zealand accessed via http://www.roadsafetynz.org/modern-speed- limiters.html on the 24th of May 2014 7. Global Sources limited, obtained from http://www.globalsources.com/manufacturers/GPS.html accesed on 24th of May 2014 8. Speed limiter App, obtained from https://itunes.apple.com/us/app/speed- limiter/id418311570?mt=8 last updated on the 17 th of September 2013, accessed on 24 th May 2014
Operations Management in Automotive Industries: From Industrial Strategies to Production Resources Management, Through the Industrialization Process and Supply Chain to Pursue Value Creation