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INFOSYS.110 BUSINESS
SYSTEMS:
DELIVERABLE 2: BUSINESS
SECTION
2014

Name Michael Feng
NetID Mfen980
Group Number: 295
Website Link: http://infosys1102014s10295.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Kirsten Thrusday 1pm
Time Spent on
Assignment:
6 hours
Word
Count:
1442















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IHYDRATE
INTRODUCTION
iHydrate is an application which is downloadable for free on smartphones.
The problem is that University students are not drinking enough water every
day. This may be caused by the cost of a bottle of water or cheaper substitutes
like Coke. Water is important to stay healthy. Some of the key benefits of
water include reduced risk of diseases, healthy skin, healthy kidneys, energize
muscles.
The solution to this problem is the app we called iHydrate. This app acts as a
pedometer, where each step will contribute to points. These points can then be
used to exchange a bottle of water. This will increase consumption of water for
Univerisity students.
The iHydrate app is being partnered by the University. The University will allow
the app to work on campus. The iHydrate app is being sold to the water selling
companies. These companies gets the their brands on the apps which will help
their future sales and brand name.
3.BUSINESS SECTION
3.1 Vision
To encourage a healthy lifestyle for students through by promoting excersice
by rewarding students with free water.






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3.2 Industry Analysis: Healthy Smartphone App
Industry: Smartphone application industry
Force: High/Low: Justification:
Buyer power:

High The water bottle companies have the
choice whether to invest into this
application if they want to. Although the
app would help their brand name, it is not
necessary for them to invest.
Supplier power:


Low
The suppliers are the software/
application designers. The designers are
needed to make the application work
successfully
The supplier power is low as there are
many software/application designers out
there. They can be replaced by other
designers.

Threat of new
entrants:
High The smartphone application that
Also it does require computing, designing
skills, there are many
The threat of New Entrants is low. It is
not easy to open up water bottle
company as there are many barriers to
supply clean healthy water to the
community (website info?)

Threat of High There is no substitute for water so there
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substitutes: is no threat. There is also a low threat of
substitute as iHydrate is a free app
subsidies by
Rivalry among
existing competitors:
Low The rivalry against smartphones apps
that reward healthy behaviour is low
because there is no application that
rewards healthy behaviour today.

Overall attractiveness of the industry: Low
The attractiveness of the industry is low because the Threat of Substitutes are
high and the Threat of new entrants is high. The iHydrate application will t
There is no substitute for smartphone apps that reward healthy behaviour.
here are substitutes Students have the ability to bring their own water bottles
to University. They do not



3.3 Customers and Their Needs
The main potential customer are bottled water bottle companies such as
PUMP and H2G0. These companies are businesses that need to expand
to increase their profits. The iHydrate app is a form of advertising and
the company will get a chance to brand it company onto the application.

3.4 The Product and Service
The product of iHydrate will satisfy the water bottled companies such as
PUMP and H2GO by the increase the consumption of their product. Their
product will be recognised around the University as many students will
be carrying them around and the company will be well-known. Students
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may become loyal to this brand and develop trust with this product. So
students will likely buy this product than the others.
3.5 Suppliers and Partners
List of water bottle companies (NZ)
PUMP
H2GO
Aqua pure
Naturally pure
New Zealand Quality Waters
Takaka Springs
These are potential companies that could purchase the iHydrate app to place
their brand.
Vending Machine
Application Designer The application designers are the architect of iHydrate.
The functions of the application need to be easy and able to work well. The
application must be reliable for University students to use.
Universities- if the Universities approves to the application, then the app will
work on campus as the app will connect to the University Wi-Fi and activate the
pedometer.

3.6 Strategy: Focused High Cost
The strategy that iHydrate is using the Focused High Cost strategy. The
Differentiation stretegy is targeting water companies such as Pump, Aqua NZ,
which are narrow markets. iHydrate is being soldat a high cost to a water
company.
3.7 Value Chain Activity: Technology Development/Make the product
From Porters Value Chain Model, the technology development is the most
important key component to whether this app will be successful or not. The
iHydrate app will be sold to a water company such as PUMP, H2GO, Aqua pure.
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The new technology of contactless payment is needed to work in order to
exchange points for a bottle of water.
The technology development supports our vision of promoting exercise by
rewarding students with water. This is done by giving the students a free
downloadable app that encourages a healthy lifestyle.
3.8 Business Processes
The two main processes are the point exchange process and the point
calculation process.
3.8.1. Point Exchange Process
The point exchange process is essentially using the point earned from running,
jogging, walking around University to exchange the points for a bottle of water.
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3.8.2. Point Calculation Process
The Point Calculation Process is the how the points are earned. The iHydrate
application is activated when the smartphone is connected to the University Wi-
Fi. Once connected, the pedometer will start to measure the steps, time and
distance of the student user. Once the student leaves campus, the pedometer
stops and the process ends.





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3.9 Functionalities
3.9.1. Point exchange process
The two main functionalities of the point exchange process are the
Shows how many points you have earned
Shows the points required for size of water bottles and special prices

3.9.2. Point Calculation process
Shows how many steps you have taken
Shows your average pace and time taken

3.10 Systems
3.10.1. Point Management System the point management system will keep
the number points updated. It also shows the required point for different
bottle sizes, flavours. This system will encourage students to continue walking,
exercising around University as they earn more points. Friends may compete
for points and will result in a healthier lifestyle as they are exercising and
rewarded with a healthy drink.
3.10.2. Point Processing System the point processing system is the system
that processes all the points earned from exercise and used to purchase a
bottle of water. This system processes all the
3.10.3. Exercising Analysis System This system analyses the amount of
exercise the iHydrate user has done. The average speed of the user is
calculated through the distance travelled and the time taken. This system
helps promotes exercise as it may encourage students to walk further distances
and more motivated to exercise.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities (what it can do? Specific Information
System(s)
Broad Information
System(s)

Technology
Development

Point
Exchange
Process





Shows the amount of points you
have earned, required points for
each bottles dues to sizes, flavours,
and specials

Converts the points to purchase a
bottle of water


Point
Management
System

Point Processing
System
Decision Support
System

Transactional
Processing System

Point
Calculation
Process



Shows the amount of steps taken
around the University campus


Shows the average pace of your
exercise and the time spent on
campus


Point
Management
System


Exercising
analysis System


Decision Support
System


Decision Support
System
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CONCLUSION
The app, iHydrate is designed to encourage students in University to drink more
water and spend more time exercising (walking, jogging) around campus.
The potential buyers are the water bottle companies such as PUMP, H2GO. The
iHydrate application will help the company increase the brand popularity.
The Strategy is a Focused High Cost as we are targeting a narrow market of
New Zealand water bottle companies and selling a high price to the company.
The two main processes are the points exchange process and the points
calculation process.
The overall benefit will result is healthier and happier students. The students
are New Zealands future and it is important that they are performing to their
best.

REFERENCES


Kathleen M.Zelman (2008, May 8), 6 reasons to drink water, Retrieved
from
http://www.webmd.com/diet/features/6-reasons-to-drink-water

Ministry of Business, Innovation & Employment. (2009).
Retrieved from www.dol.govt.nz/takecare/factsheets/dehydration.asp

Kiwi Water , Water Facts. (2014).
Retrieved from www.kiwiwater.co.nz/water-facts/

Suzys World: Drinking Water. (N/D).
Retrieved from www.suzy.co.nz/suzysworld/Factpage.asp

Liquid Trashcan. (2012).
Retrieved from www.liquidtrashcan.weebly.com
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The Express Tribune (2012)
Retrieved from www. blogs.tribune.com.pk/story