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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Shreta Shivanjini Mala
NetID Smal275
Group Number: 146
Website Link: http://infosys1102014s1group146.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Olivia Wednesday 9am
Time Spent on
Assignment:
22 hours Word Count:
1703 (including ref
word count)

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THE ELECTRIC SEATBELT
INTRODUCTION
Are you tired of wearing the same old seatbelt everyday while you travel? Does nothing
interest you to wear the seatbelt despite it being compulsory by law? In all honesty theres
nothing about seatbelts that motivates people especially kids to wear them. This is why we
have come up with the invention of the centurary that will really change the way people
perceive seatbelts and really encourage more people to wear them. This new design is
called the Electric Seatbelt. This is a new high tech system that has an internal electric
massaging system embedded in the padding of the seatbelt and the padding is supported by
a hot and cold ventilation system, and the functions can only be activated if the seat belt is
clicked in.
3. BUSINESS SECTION
3.1 Vision: : We keep you safe in the car by keeping you entertained in the car .
3.2 Industry Analysis: Automotive Seatbelt Industry
Industry: Automotvie Seatbelt Industry
Force: High/Low: Justification:
Buyer power: High Buyer power is high because there are large
varieties of seatbelt manufacturers to chose from
that make up the Automotive Seatbelt Industry
and supply seat belts. Seatbelt4U (Seatbelt4U,
2014) and Seatbelt Solutions (Seatbelt Solutions,
2014) are some of the bigger companies in this
industry that provide this the basic product.
Supplier power: High Supplier power is high as there are not many

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suppliers avaiable in the market that make items
such as sepcific seat belt buckles and padding etc.
Han Lien International Corp (Han Lien, 2013)
provide buckles and padding for seatbelts.
buyers dont have many options therefore
supplier power is high.
Threat of new entrants: High Threat of new entrants is high because the
seatbelt manufcaturing industry is an easy
industry to enter as set up does not require much
effort and the barrier to entry is very low.
Threat of substitutes: Low Seatbelts are an essential part of cars and car
manufacturers are required by law to contain
seat belts in their vehicles and anyone seated in a
vehicle must wear a seatbelt as stated by law
(NZTA, 2013) therefore substitue for this product
is not likely.
Rivalry among existing
competitors:
High Rivalry among exsisting competitors is high
because there are a lot of seatbelt manufacturing
companies in the market that provide the basic
seat belt.
Overall attractiveness of the industry: The overall attractiveness of the industry is high
because car manufcaturers like Toyota, Nissan etc are compelled by law to provide seat
belts in their vehicles when they manufacture them (NTZA, 2013) . Despite rivalry between
competitors being high and buyer power being high due to many business being available,
this industry has a very low barrier to entry and does not cost a lot to set up as one of the
few suppliers Han Lien Internation Corp (Han Lien, 2013) has low prices. Its an attractive
industry to be in and has potential for a lot of innovation.

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3.3 Customers and Thei r Needs
Our business focuses on over 4 million people that currently make up New Zealands
population and the car manufacturers such a Toyota, Nisan, Ford etc that manufacture cars
for these people. Seatbelts are an essential part of daily travel for almost everyone as
people are compelled by law to wear them. For car manufacturers seat belts would be the a
high priority. They would want the latest and most improved technological systems in place
to make their vehicles more improved. Customers that buy from them would want the best
value for their money keeping safety in mind. Big car manufactures like Toyota put safety as
an upmost priority as shown by their lastest development technologies such as Steer
Assisst to keep padestrians safe on the road. (Autoblog, 2013)
3.4 The Product and Service
Our product is the new and improved version of the oridnary seatbelt. It will encourage
people to wear seat belts as its unique functions may only be activated if the seat belt in
clicked in. This will satisfy the needs of our customers because this latest piece of
technology not only has comfort in mind but safety also. It will be a delightful addition of a
brand new vehicles interior and would capture their customers attention as it is innovative
and something different. It keeps safety as the upmost priority as it will encourage people to
wear their seat belt while in the car by making it interesting. This will help prevent and
reduce impact of death and injury in car crashes.
3.5 Suppliers and Partners
One of the main suppliers for our products would be Global Sources. They are a
manufacturing company that manufacture parts such as buckles, padding and other
neccestities needed in the automotive parts sector. Another main supplier would be
Forcreate in China that produce internal electric massaging components that can be put in
paddings. Our main partners would be Road Safety NZ and New Zealand Transport Agency
who constantly encourage and promote road safety in New Zealand including wearing the
seatbelt. Teaming up with these partners would put our product in view of the people and

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encourage car manufacturing companies to install our product in their vehicles if it has their
customers support.
3.6 Strategy: Differentiation
Our Porters Generic Startegy is Differentiation. This is because our product has many
components and would be of high quality so it will require high cost to produce therefore
the cost strategy would be high. However the competitive scope would be high as well
because we target a broad market by targeting all types of car manufactures that make cars
for all types of people. Comeptitive advantage is provided because its a unique product that
satisfies the need of our customers and is hard to copy.
The overall strategy is therefore DIfferentiation.
3.7 Value Chain Activity: Market and Sell the product.
The most important value chain activity for this business is market and sell the product or
service.
This is the most important activity because our product is very unique and seat belts are an
issue that most car manufacturers wont take lightly therefore we need to market and sell
our product to show these maufcaturers how beneficial our product will be for their
company and this huge change from the normal seat belt would be an aiding factor to
safety. This relates to our vision of we keep you safe in the car by keeping you entertained
in the car because we are showing companies safety and entertainement is a priority and it
is something we need to market and sell because the idea is very different.
3.8 Business Processes
3.8.1. PRODUCT ORDERING PROCESS This business process relates to the value chain
activity because the order process is part of selling the product and in order for that to
happen the process of order confirmation and invoice being sent needs to occur so the sale
can be recorded.


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BUSINESS PROCESS 1 MODEL


3.8.2. MARKETING AND SELLING THROUGH PROPOSAL PROCESS This relates to the value chain
activity because making quotations and proposals by gathering information and sending it to big
potential customers is a marketing strategy to demonstarte about our prodcut to these potential
customers. It gives companies good overview about our product and will aid in the selling process as
they will have quotations and information at their fingertips.





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BUSINESS PROCESS 2 MODEL



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3.9 Functionalities
3.9.1. PRODUCT ORDERING PROCESS
Process the order information
Confirmation of the order made
3.9.2. MARKETING AND SELLING THROUGH PROPOSAL PROCESS
Gives quotations to potential customers
Provide product background to potential customers
3.10 Systems

3.10. 1. SALES PROCESSING SYSTEM - The sales processing system is a system that works with
functionality of processing order information because it processes the order, provides
invoices for customers, confirmations of orders and sales being made.
3.10. 2. DATA PROCESSING SYSTEM- the data processing system relates to the functionality of
providing background information to potential customers in our product proposals. This
processing system gathers data related to why our product is important as well as beneficial
to car manufactures and how it keeps people safe on roads which relates to our vision of
keeping people safe in the car by keeping them entertained.
3.10. 3. CUSTOMER PROCESSING SYSTEM- The customer processing system relates to the
functionalities of giving quotations to potential customers as well as confirmation of
customer orders because for both functionalities the processing of customers were an
essesntial part of the process.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Market and
Sell the
Product
1. Product
Ordering
Process

1. Process order information in system
2. Confirmation of the order made

Sales Process System

Data processing system
Enterprise Resource
Planning
2. Market and
Sell
product
through
proposal
1) Give quotations to potential
customers
2) Provide product background to
potential customers
Cutomer Planning System Cutomer Relationship
Management.

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CONCLUSION
The Electric Seatbelt is the new and improved version of the seatbelt. Our vision says
keeping you safe in the car by keeping you entertained in the car. It has functions of an
electric massaging system that is embeded in the padding, the hot and cold ventilation
system can only be activated if the seat belt is clicked in. This will keep people entertained
while in the car as well as keeping safety in mind as it motivates people to wear seatbelts
and is pretty safe to use. It is an overall attractive industry to be and focuses on a
differentiation stategy. The most important value chain activity is to market and sell the
product. This product is innovative and the next best thing and will truly revolutionise the
way people percieve seatbelts.
REFERENCES

1) Seatbelts4U. (2014). About Us. Retrieved from
http://www.seatbelts4u.co.nz/aboutus.aspx
2) Seatbelt Solutions. (2014). About US. Retireved from
http://www.seatbeltsolutions.co.nz/seatbelts-nz/
3) Han Lien International Corp. (2014). Company Profile. Retrieved from
http://hanlien.manufacturer.globalsources.com/si/6008800037809/CompanyProfile.
htm
4) NZTA. (2013). Requirement for wearing a seat belt. Retrieved from
http://nzta.govt.nz/vehicle/choosing/features-protect/safetybelts/index.html
5) Autoblog. (2013). Toyota develops new pre-collision system with steering assist.
Retrieved from
http://www.autoblog.com/2013/10/13/toyota-pre-collision-system-steering-assist/