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Alfreds Project New12
Alfreds Project New12
Alfreds Project New12
INTRODUCTION
INDUSTRY PROFILE
The wheel
The invention of wheel is one of the greatest inventions in the history of
mankind . No other invention has changed the course of mankind in such a gigantic way.
Yet it is interesting to note that we are still unable to say clearly who invented this
wonderful thing .We can define wheel as a “circular frame of hard material that may be
solid or partially solid which is capable of turning in an axle”.
Tyre
A Tyre is a band that encircles the rim of the wheel and forms a thread that rolls
either on road or the ground. There are two main types of tyres. They are maid of metal
or rubber. Rail rod cars, which run on smooth steel rails ,use iron or steel tyres for rolling
resistance. The metal tyres is a flat hoop fitted tightly over the exterior of the wheel.
Besides low rolling resistance its other attributes are strength durability and resistance to
wear.
Free moving vehicles like bus, car, and aero planes need more friction to turn climb
accelerate and brake, so these use rubber tyres these are of two types.
Solid or cushion tyres in which rubber portion functions to carry load or absorbs
shock and resist cutting and abrasion
Pneumatic tyres in which the load is carried and the shocks are absorbed mainly by
the compressed air that fills the tyre. It is used for almost all of the free moving vehicles
because of there great cushioning and there advantages.
1
Pneumatic tyres
Now almost all the free moving vehicles used pneumatic tyres. The pneumatic
tyres are designed to provide a flexible cover with impermeable lining to contain a
restrain the compressed air .The cover is provided with the rubber tread portion and it is
designed to withstand the cutting and abrasive wear of the road contact and to protect the
tyre against puncture and loss of air. Such a structure is distinct from solid or cushions
tyres, no capacity in it to carry load or absorbs shocks. It is entirely depends on the
contained compressed air to enable it to function
There are many big tyre industries like Goodyear, Dunlup, Michelin, Seiberling
and Good rich whose persistent effort made up by the tyre industry. In India the tyre
industry was born in 1926 with the establishment of the first tyre company, the
Dunlop tyre company.
The tire industry operates in an environment which is dynamic and driven by the
performance of the many other structures. The performance of the segment is linked to
that of the automobile and surface transport sectors; the last decade saw an average
growth of 9%. However, in 2001, the growth rate was a mere 2.6% because the
automobile industry has declined by 7.5%. The sales of the medium and heavy
commercial vehicles were held back by a sharp slow down due to raising fuel prices and
weaker economic growth. These factors adversely affect the industry as the sector
account for a fourth of replacement market. The competition is severe and tyre mergers
are planning to raise the capacity utilization from the present level of 72%. The global
majors like Michelin and Pirelli have differed their plans to invest in India.
2
The Indian tyre industry comprises of 40 tyre companies with
53 factories. In fact only 12 companies account over 85% of the total production. India
exports to more than 50 countries Indian cross ply tyres have excellence acceptance in
developed countries. The industries have come a long way from the “Tyre with Cotton”
to the latest development. “Green Tyres” being introduced in 1978, radicalization stands
as the most important innovation in the tyre technology. History of Indian Tyre Industry
The third phase of Indian tyre industry began, when the Indian
companies started producing tyres, which came to be called second generation tyres
important amount them are MRF tyres, Premier tyres, Good year, CEAT, etc. they started
their production in 1960’s and later in 1970’s third generation tyres started their
production. The main third generation tyres are Apollo tyres, Vikrant tyres, JK tyres,
Modi tyres.
The tyre companies which started after 1970’s and the companies which
are yet to start production are classified under the head fourth generation tyres, Notable
among them are S.Kumar tyres, Rado tyres and Birla tyres.
3
ABOUT THE COMPANY
The premier tyres were incorporated in 19 th October 1959. The foundation stone was
laid by none other than Jawaharlal Nehru, the then prime minister of India, on 18 th
January 1960. The company was established in collaboration with the Uni Royal Inc.
USA. The company started its commercial production in May 1962 with production
capacity of 30 million to tone per day. The company was owned by the Desai group,
Mumbai. This is the first tyre company owned by the Indian. During the seventies and
eighties company was running in a huge profit. The main reason for this was lack of
competition. The truck tyre named “Lug Master” was a gigantic success in the market the
tyre whose market price was about Rs. 4500 was available in the black market for
Rs.8000.
But gradually the profit of the company decline. More and more players entered in
the market. The competition became intense .the profit of the company gradually decline
and by the year 1987, the company was in loss. In the year 1987, a board called “Cozy
judicial board” was formed .This is board for the industrial Finance and Reconstruction”.
This was called in because the Premier tyres became the sick unit. The purpose of this
board is to revive the sicks units. The board frames the conditions for the revival of the
sick units.
The company is considered sick if below two conditions are
satisfies:
Existence of the company should be for more than 7 years.
Continues cash loss for 3 years and the Net worth of the company are negative.
The stake holders are affected when the company goes sick. In 1987 this company
was referred to the board. The board studied conditions of the company. Based on the
study the board will prepare the plan. It pumped in the funds, sourced finance, etc. But
there was nothing positive and still the company was under the loss.
4
The Government of Kerala requested Apollo tyres to take over the unit and bring it
back to form. In 1995 the Premier tyres was taken over by the Apollo tyres. At that time
the share capital of Premier tyres was 3.25 crores. Apollo tyres introduced another 10
crores. Then it became Apollo subsidiaries. This Premier tyre is thereafter known as PTL
enterprises. Nearly 76% of the shares were held by the Apollo tyres. After the take over
in 1995, Apollo tyres initiated their management practices in the company. The ultimate
aim was to make the company into a profit making one. Even with the existing machinery
and all, the production was increased from 35 tones to 80 tones (daily production) many
measures were taken to increase the production and reduce the cost of production.
According to the agreement of lease, the goods produced with the machines of
Premier tyres will be brought into the market and sold only in the name of Apollo tyres.
The raw materials will be Apollo tyres and the PTL will produce all the tyres and other
products and then Apollo will market all the products thereby manufactured in the name
of Apollo tyres
The Premier tyres had a debt of 42 crores taken as loan form the outsiders and
other financiers. Apollo tyres settled all the loans by 1998 and now the company is going
on in a profit. This is a rare case in India, where a sick unit is being bought to shape
within five years time.
Apollo Tyres
Apollo Tyres Ltd. One of the leading manufacturing companies in India was
named after the Greek Sun God. Apollo has created a remarkable identity. For itself has
become synonymous with the brand. In its constant pursuit for excellence, Apollo has
come a long way up the corporate gradient. The history of Apollo, the company can be
traced back to 70’s when hard nosed MNC’s and Indian tyre majors dominated the tyre
industry.
5
ATL is the flagship of the Apollo group. It is formed in 1972 by BST
manufactures Ltd, where Raunag Singh as the founder and chairman. Post restructuring
in the group, the management of the company had been handed over to Raunag Singh’s
son Onkar S Kanwar. Operations began in 1977 with setting up of the plant to
manufacture truck and tractor rear tyre at the annual capacity of 0.42mm tyres. The plant
was set up at Perambra near Kochi in Kerala was with a technical collaboration of
General tyres International Company, the fourth largest company in the world.
Kerala plant began its commercial production in the year 1977. The company
incurred heavy losses from 1977 to 1981. it was 1982 that Apollo formulated and put into
action a series of pragmatic profit generating policies generating policies geared lower
run around.
The Kerala plant has been besieged by lower problems in the past. In August/September
1995 the plant had to be shut down for a period of two weeks following the go slow
tactics and disruptive actions by the workers. In the financial year 1999 too, the plant
faced labour unrest for a prolonged period.
To reduce dependence on the single plant, ATL put up its second plant in Bards,
Gujarat in 1991 at an annual capacity of 0.68mm tyres. ATL is entitled to certain fiscal
benefits till the year 2005 on its Baroda plant. In February 2000, continental increase in
the growth of Germany picked up by 15% stake in the company.
6
As a part of further expansion plans, the new tube plant has been installed at
Ranjangaon near pune in the state of Maharashtra, the commercial production of which
began in April 1996. Recently the company recognized itself using profit centre concept
for all locations and divisions. This has been done with a view to enhance the efficiency
and effectiveness of the organization by monitoring the profitability of the units,
especially in quality. Apollo tyres have a clear vision to become a leader in tyre industry
globally and domestically.
Years ago, with a view to position itself in the Premier tyre segment, Apollo
decided to price its brand reasonably higher than its competitors, it has targeted a
customer segment for which price was almost a non-issue. The criterion was the product
benefit, premium branding lead to the development of a niche that compromised those
who looked for his best tyre and not necessarily the best bargain.
Believing fiemly in philosophy of always holing for new answers, today’s tyre
plant Apollo has all along envisioned action that would challenge the conventional
wisdom of tyre industry. Call it holistic thinking or innovative marketing strategies, as a
corporation. Apollo has always thrived on huge challenges so as to turn them around to
its advantage.
7
COMPANY PROFILE
Incorporation : 1972
8
VISION OF APOLLO TYRES
“A leader in the Indian tyre industry and a significant global player proceeding
customer delight and enhancing the shareholders value”
COMPANY’S PHILOSOPHY
• To use the resources for crating maximum value in long run while contributing
society at large.
9
Key milestones of the company
10
PRODUCT PROFILE
TYRES
Truck
Amar
Amar Expresss.
Amar Premium.
Herculus XT-7.
Load star super.
Milestar
Flash.
Haulung.
Tractor
Krishak
Krishak Super
Sarpanch
Power haul
Fram king(Radial)
Lcv
Rider
Milestar
Cargo rib
Passenger car
Armour
Amazer steel
Amazer XL
Storm
Gripper
11
Pantha
Hunker
Accelere(Tubeless radial)
Hawkz
QUANTUM
Vans
Mahindra voyager
Toyota Qualis
ADV(Animal driven vehicles)
BHIM
ADV Plus
Two wheeler tyres
Black cat
Ace
TUBES
Truck
Amar supreme
Cargo miller
Cargo Express
Marathon
Guard
LCV
Cargo Rib
Amar
12
ORGANIZATIONAL CHART
HEAD
KERALA FACTORIES
Coordinator
Kalamassery plant
13
CHAPTER 2
RESEARCH METHODOLOGY
14
RESEARCH METHODOLOGY
Sample Technique
Simple Random sampling is the sampling technique used for data collections. The
unrestricted simple random sample is the simplest form of probability sampling. The
selected respondents constitute sample and the selection process is called sampling
technique. A survey so conducted is known as ‘sample survey’
Sample size
A sample is composed and some fraction or part of the total number of elements in a
defined population
Data were collected from 150 customers
15
Secondary data are collected from the books, websites, journals, reports etc
Percentage Analysis
16
SCOPE OF THE STUDY
17
TABLE 1
Interpretation
From the above table it is inferred that about 73% of the employees are satisfied with the
working conditions, 6.6% of the employees are highly satisfied.12.6percent of the
employees stand neutral and 4% of the employees are dissatisfied with the working
condition. About 3.3% of the employees are highly dissatisfied as the table shows
18
FIGURE1
80
70
60
50
40
30
20
10
0
highly satisfied satisfied neutral dis satisfied highly dis
satisfied
19
TABLE 2
Interpretation
From the above table it is inferred that about 46% of the employees are satisfied with the
work schedule, 20% of the employees are highly satisfied.18%percent of the employees
stand neutral and 9% of the employees are dissatisfied with the work schedule. About 6%
of the employees are highly dissatisfied as the table shows.
20
FIGURE 2
50
45
40
35
30
25
20
15
10
0
highly satisfied satis fied neutral dissatisfied highly dis
satis fied
21
TABLE 3
Interpretation
From the above table it is inferred that about 52% of the employees are satisfied with the
job security, 5.3% of the employees are highly satisfied.12%percent of the employees
stand neutral and 28% of the employees are dissatisfied with the job security. About 2.6%
of the employees are highly dissatisfied as the table shows.
22
FIGURE 3
60
50
40
30
20
10
0
highly satisfied neutral dissatisfied highly dis
satisfied satisfied
23
TABLE 4
Interpretation
From the above table it is inferred that about 66% of the employees are satisfied with the
rules and regulation, 10% of the employees are highly satisfied.12%percent of the
employees stand neutral and 10.6% of the employees are dissatisfied with rules and
regulation. About 1.3% of the employees are highly dissatisfied as the table shows
24
FIGURE 4
70
60
50
40
30
20
10
0
highly s atisfied neutral dissatisfied highly dis
satisfied satisfie d
25
TABLE 5
Interpretation
From the above table it is inferred that about 52.6% of the employees are satisfied with
the leave facilities, 14% of the employees are highly satisfied.12%percent of the
employees stand neutral and 14% of the employees are dissatisfied with the leave
facilities. About 7.3% of the employees are highly dissatisfied as the table shows
26
FIGURE 5
60
50
40
30
20
10
0
highly satisfied s atisfied neutral dissatisfied highly dis
satisfied
27
TABLE 6
Interpretation
From the above table it is inferred that about 48% of the employees are satisfied with the
welfare facilities, 22% of the employees are highly satisfied.10%percent of the
employees stand neutral and 20% of the employees are dissatisfied with the welfare
facilities. None of them are highly dissatisfied with present welfare facilities provided
28
FIGURE 6
50
45
40
35
30
25
20
15
10
5
0
highly satisfied neutral dissatisfied highly dis
satisfied satisfie d
29
TABLE 7
Interpretation
From the above table it is inferred that about 66.6% of the employees are satisfied with
the salary, 8% of the employees are highly satisfied.10%percent of the employees stand
neutral and 32% of the employees are dissatisfied with the salary. About 4% of the
employees are highly dissatisfied as the table shows
30
FIGURE 7
70
60
50
40
30
20
10
0
highly satisfied neutral dissatisfied highly dis
satisfied satis fied
31
TABLE 8
Interpretation
From the above table it is inferred that about 34.6% of the employees are satisfied with
the designation, 26.6% of the employees are highly satisfied.16.6%percent of the
employees stand neutral and 17.6% of the employees are dissatisfied with the
designation. About 4.6% of the employees are highly dissatisfied as the table shows
32
FIGURE 8
35
30
25
20
15
10
0
highly satisfied satisfied neutral dissatisfied highly dis
satisfie d
33
TABLE 9
Interpretation
From the above table it is inferred that about 40% of the employees are satisfied with the
promotional policies, 33.3% of the employees are highly satisfied.16.6%percent of the
employees stand neutral and 6.6% of the employees are dissatisfied with the promotional
policies. About 3.3% of the employees are highly dissatisfied as the table shows
34
FIGURE 9
40
35
30
25
20
15
10
0
highly satis fied neutral dissatisfied highly dis
satisfied satisfie d
35
TABLE 10
Interpretation
From the above table it is inferred that about 61.3% of the employees are satisfied with
the training and development programmes, 22% of the employees are highly
satisfied.12%percent of the employees stand neutral and 2.6% of the employees are
dissatisfied with the training and development programmes, About 2% of the employees
are highly dissatisfied as the table shows.
36
FIGURE 10
70
60
50
40
30
20
10
0
highly satisfied neutral dissatisfied highly dis
satisfied satisfied
37
TABLE 11
Interpretation
From the above table it is inferred that about 59.3% of the employees are satisfied with
the climate and growth opportunities, 18.6% of the employees are highly
satisfied.21.3%percent of the employees stand neutral and 5.3% of the employees are
dissatisfied with the climate and growth opportunities. About 0.6% of the employees are
highly dissatisfied as the table shows
38
FIGURE 11
60
50
40
30
20
10
0
highly satisfied neutral dissatis fied highly dis
satisfie d satisfied
39
TABLE 12
Interpretation
From the above table it is inferred that about 34.6% of the employees are satisfied with
the discipline in the organization, 50.6% of the employees are highly
satisfied.8.8%percent of the employees stand neutral and 6.0% of the employees are
dissatisfied with the discipline in the organization.
40
FIGURE 12
60
50
40
30
20
10
0
highly satisfied neutral dissatisfied highly dis
satis fied satisfied
41
TABLE 13
Interpretation
From the above table it is inferred that about 32% of the employees are satisfied with the
canteen facilities, 53.3% of the employees are highly satisfied.8.8%percent of the
employees stand neutral and 6% of the employees are dissatisfied with the canteen
facilities.
42
FIGURE 13
60
50
40
30
20
10
0
highly satisfied neutral dis satisfied highly dis
satisfied satisfied
43
TABLE 14
Interpretation
From the above table it is inferred that about 33.3% of the employees are satisfied with
the medical facilities,40% of the employees are highly satisfied.10%percent of the
employees stand neutral and 10% of the employees are dissatisfied with the medical
facilities. About 6.6% of the employees are highly dissatisfied as the table shows
44
FIGURE 14
40
35
30
25
20
15
10
0
highly satisfied neutral dis satisfied highly dis
satisfied satisfied
45
TABLE 15
Interpretation
From the above table it is inferred that about 50% of the employees are satisfied with
safety measures in the organization, 23.3% of the employees are highly satisfied.
20%percent of the employees stand neutral and 6.0% of the employees are dissatisfied
with the discipline in the organization.0.60% of the employees are highly dissatisfied
with safety measures.
46
FIGURE 15
50
45
40
35
30
25
20
15
10
5
0
highly satisfied neutral dis satisfied highly dis
satisfied satisfied
47
TABLE 16
Interpretation
From the above table it is inferred that about 30% of the employees are satisfied with the
job security, 56.6% of the employees are highly satisfied.20%percent of the employees
stand neutral.
48
FIGURE 16
60
50
40
30
20
10
0
highly satisfied neutral dis satisfied highly dis
satisfied satisfied
49
TABLE 17
STATEMENT SHOWING THE RESPONSE OF THE RESPONDENTS REGARDING
RECREATIONAL FACILITIES
Interpretation
From the above table it is inferred that about 40% of the employees are satisfied with
recreational facilities in the organization, 23.3% of the employees are highly satisfied.
16.6%percent of the employees stand neutral and 13.3% of the employees are dissatisfied
with the discipline in the organization.6.6% of the employees are highly dissatisfied with
recreational facilities.
50
FIGURE 17
40
35
30
25
20
15
10
0
highly satisfied neutral dis satisfied highly dis
satisfied satisfied
51
TABLE 18
Interpretation
From the above table it is inferred that about 43.3% of the employees are satisfied with
the gratuity, 43.3% of the employees are highly satisfied.6.6%percent of the employees
stand neutral and 4.6% of the employees are dissatisfied with the gratuity. About 1.2% of
the employees are highly dissatisfied as the table shows
52
FIGURE 18
45
40
35
30
25
20
15
10
0
highly satisfied neutral dis satisfied highly dis
satisfied satisfied
53
TABLE 19
Interpretation
From the above table it is inferred that about 50% of the employees are satisfied with the
vehicle allowance, 23.3% of the employees are highly satisfied.13.3%percent of the
employees stand neutral and 10% of the employees are dissatisfied with the vehicle
allowance. About 3.3% of the employees are highly dissatisfied as the table shows
54
FIGURE 19
50
45
40
35
30
25
20
15
10
5
0
highly satisfied neutral dis satisfied highly dis
satisfied satisfied
55
TABLE 20
Interpretation
From the above table it is inferred that about 34.6% of the employees are satisfied with
the travelling facility, 52% of the employees are highly satisfied.2%percent of the
employees stand neutral and 10% of the employees are dissatisfied with the travelling
facility. About 1.3% of the employees are highly dissatisfied as the table shows.
56
FIGURE 20
60
50
40
30
20
10
0
highly satisfied neutral dis satisfied highly dis
satisfied satisfied
57
CHAPTER 4
FINDINGS AND SUGGESTIONS
FINDINGS
1. About 73%of the employees are satisfied with the present working conditions in the
company.
2. More than 50% of the employees are satisfied with the working schedule.
3. 52% of the employees are comfortable with the job security provided by Apollo tyres.
4. More than 66% of the employees are satisfied with the rules and regulations of the
company.
6. More than 50% of the employees are satisfied on the welfare facilities provided to
them.
7. In case of salary more than 70% of employees are satisfied with there present pay.
8. About 34% of the employees are satisfied and about 26% of the employees are highly
satisfied with their present designation.
58
9. 33% of the employees are highly satisfied with the current promotional policies.
10. About 62% of the employees are satisfied with the training and development
programmmes.
11. More than 60% of the employees are comfortable with the existing climate and
growth opportunities.
12. More than 50% of the employees are highly satisfied on the discipline level.
14. About 60% of the employees are highly satisfied with the medical facilities provided.
16. All most 80% of the employees are satisfied with the rest room facilities.
17. About 40% of the employees are satisfied on the recreational facilities.
18. About 40% of the employees are highly satisfied with the gratuity provided.
19. About 50% of the employees are satisfied with the Vehicle allowances.
20. About 52% of the employees are highly satisfied with the travelling facilities
provided.
59
SUGGESTIONS
1. Workload should be allocated after a detailed & thorough study and workload has
to be allocated based on the nature of the job.
2. Company should insist job rotation to avoid the boredom of the workers.
3. The company to improve the current working condition should provide proper
security measures.
5. Recreation facilities and tour travel concession facilities for employees may be
increased a little more.
6. Weekly off with salary or production incentives to the workers may be introduced
for the production intensification.
60
CHAPTER 5
CONCLUSION
61
62