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Headed For a Cure

Handcrafted with confidence and hope in every
stitch

Lauren Ritterhoff
Jillian Franklin
Molly Blaisse
Aryn Doll
Helen Burke
Cortni Mays





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Table of Contents
Introduction.. 3
Mission Statement.....3
Presidents Report .4
General Overview.5
Marketing:
Marketing Department Report....9
Target Market....9
Spreading the Word...10
Press Release....12
Merchandising:
Merchandising Time Table....15
Bill of Materials...16
Specification Sheet..17
Merchandising Department Report18
Production:
Manufacturing/Production Report...21
Bill of Labor..23
Administration:
Company Structure.....25
Pricing...28
Administration Report...29
Headed For a Cure Logo....30
Conclusion...31

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Introduction
When meeting with Jarod Levy, the founder of ChemoClothes, he told us about
how close he was to his mother, Deb, and what an inspiration she was to him. This
heartfelt story turned sad when he shared that Deb had passed away from cancer a few
years ago. After meeting with him, we were motivated to produce products for
ChemoClothes to help families that are fighting cancer, as well as the survivors. We
chose to make headbands in two different styles that can be worn by women
everywhere. These headbands represent hope and confidence. We would like to think
that each person that purchases one of our headbands puts it on and feels great while
helping other feel the same. This small contribution not only helps them, but supports
other families and their fight against cancer.
Mission Statement
Headed for a Cure was founded on August 29, 2012 by six fashion students with
the drive to put their fashion skills to the test and lend a hand to help make the world a
happier place. We are a non-profit company that exclusively manufactures headbands
for ChemoClothes. They, in turn, sell our headbands, and other handmade products, to
help families battling cancer. Headed for a Cure is on a mission to give women the
confidence they need to look and feel good about themselves, while providing the
support for others battling cancer. We do this by combining our love for fashion with
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our passion to better the world; and share it with the soldiers of cancer and their
families. Our headbands come in two different styles that can be worn in a variety of
ways: one featuring a loop in the front and the other, a simple band. They are made for
all women, young college students in particular, that share our passion for fashion and
want to help those in need. We want our headbands to give every woman the courage
and confidence to keep fighting, no matter the battle.
Presidents Report
As president of the company I ensured that the company was in compliance with
the mission of the company at all times. I also made sure to keep the employees and
teams focused and on task at all times. I handled any conflicts and issues professionally,
in a timely manner, and to the best of my ability. I scheduled several meetings for the
head of each department to attend. At these meetings I updated the team of new
information about the production process as well as strategies to better the company.
As president, I have appointed five strong, hardworking people to fill different
leadership roles that cater to each of their strengths. Jillian Franklin was the Vice
President of the company. She worked alongside me to help maintain the company
objectives. Molly Blaisse was in charge of marketing. Molly established the target
market and helped advertise our products and what we, as a company, stand for. She
fulfilled her duty by emailing a press release to the university and creating a Facebook
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event for the public. This allowed the company to be able to expand to consumers
outside of our target market. Aryn Doll was head of our Merchandising team. She
conducted research to find out what fabric and materials to use based off of our
intended target market. She also created the Bill of Materials used to make the products.
Production was headed by Helen Burke. She was responsible for cutting and sewing the
headbands together. As well as calculating the labor cost. Finally, Cortni Mays was in
charge of editing and assembling all documents for the final report. She held the
responsibility of calculating the pricing sheet, Cost of Goods Cold, and the Net
Wholesale Price. These are the five individuals that helped make Headed for a Cure a
success.
General Overview
Headed for a Cures strategy, when manufacturing the headbands, was to create
a product that was of good quality, fashionable and sold at a low price. We wanted our
products to instill confidence and style in every woman and adhere to the overall
mission of ChemoClothes. Our mission statement illustrates our main objective to
provide a quality product that offers hope and confidence while assisting
ChemoClothes in raising money to reach their goal.
Our headbands are directly inspired by the personal style of Deb Levy, whose
son founded ChemoClothes after she lost her courageous battle against cancer. Debs
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style included earthy tones, an easy beach feel with a bohemian edge. We based our
designs off of this and adapted them to fit the demographics of young college females,
while still pertaining to women of all ages.
First, we had to choose a suitable target market. As a group, we thought it best to
sell merchandise to college females between the ages of 17 to 23. Our marketing
department researched further and determined a light weight and stylish headband
was a suitable product for our target market.
Aryn, head of the Merchandising Department, began to research the type of
fabrics, colors and designs to use for the headbands. We made sure to stick to the
neutral, light and tie-dye/floral patterns Deb Levy loved so much. As for the fabric,
Aryn and her team decided to keep the material soft, light weight, and stretchy to
achieve the perfect fit. Fabrics like chiffon and jersey knit were fairly inexpensive and fit
the criteria of our target market. From there, Helen and her team developed the final
prototype. Once the prototype was completed and agreed upon, the production team
proceeded.
Productions main focus was cutting the fabric correctly, sewing together, and
testing the merchandise to make sure it was wearable. Her team worked long hours to
make sure the patterns were cut appropriately and utilized the fabric to keep fall out to
a minimum. After cutting, the sewing team began to press and lay the fabric before they
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were able to hand sew both sides of the headband together. Adding the elastic to the
back of the headband and edging any fringed pieces were the final tasks before the
products were ready to be tagged. Once we provided each headband with a label and
tag, Headed for a Cure was ready to make a difference in someones life.

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Marketing
Molly Blaisse

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Marketing Report
As the head of the Marketing Department, I came up with our groups target
market. When deciding who our target market should be, I thought about who would
buy most of our products. Since we are selling our merchandise at a pop-up store on a
college campus, I decided that we should gear our product towards the Philadelphia
University students. This was an integral piece of information needed before deciding
our product and entering into production.
The Target Market
After extensive research, I decided that our target market should be college-aged,
female students more specifically, ones who attend Philadelphia University. The
psychographics of our target market are fashionable and appreciate trends, while also
looking for simple accessories to add style to their hair. They look for a product that is
convenient and affordable, but is also unique and stylish. The demographics of our
target market are between the ages of 17-23, female, and are working towards earning a
college degree. The majority of our customers have little to no salary or full-time job.
They have little disposable income; therefore we are offering our products at a lesser
price than many retail stores. Todays college students are willing to spend a little bit of
money to get involved and help those in need.

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Spreading the Word
Headed for a Cure came up with a few ways to spread the word throughout the
Philadelphia University campus. First, we made a press release. This is a form of
publicity and another way for others to learn about our products and become
interested. In the press release, I described who our group was, what we were selling,
and why. I also made clear the date we would be selling our merchandise and the
location students could purchase them. This press release was sent to the Director of
Media Relations at the university and also to the other apparel class who is in charge of
marketing for the event itself. The press release helped to promote our company and
attract more customers at the pop-up store.
An important part of marketing was spreading awareness of our headbands and
the pop-up store. One way I advertised was creating a Facebook event page. Through
this Facebook page, my group members and I were able to invite our friends that attend
PhilaU, where they could learn more about our project and be reminded when the
event came up. This was a type of mass marketing and an easy way of letting a large
majority of students know about our product and where they could be purchased. We
chose to do social media advertising because our target market makes up a large
percentage of users and we felt that we could reach them easily though Facebook. Also,
in order to promote our grand opening, we made posters and uploaded pictures on
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Instagram. The posters and pictures informed the customers of our mission as a
company, and how much each headband cost. They also acted as a sneak peak of what
the headbands would look like before they reached the pop-up store for sale.
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Press Release
Who: The students in the Survey of Global Products class

What: Our team has created modern and fashionable headbands that fit the style of any
college-aged female. Our products will be for sale and support a good cause- one that
supports the fight against cancer.

When: Our team, Headed for a Cure, will be selling our headbands at a pop-up store on
Wednesday, November 28
th
, from 11am-7pm.

Where: The event will take place in Downs Auditorium.

Why: Our team is supporting the nonprofit organization, ChemoClothes. All proceeds
made from our headbands will go to this charity and help support individuals and
families struggling with cancer.

How: Through our hand-made and one of a kind headbands, our company, Headed for
a Cure strives to spread awareness of this disease that affects millions, and raise money
to help those with the fight.

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Facebook Event Page



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Merchandising
Aryn Doll

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Merchandising Time Table
Date Action
Wednesday, August 29, 2012 Select Product
Friday, September 07, 2012
Submit Mission Statement and Merchandising Time
line
Week of September 10, 2012 Research desired product materials
Monday, September 17, 2012 Prototype completed
Monday, September 24, 2012
Submit patterns, sketches, bill of materials, bill of
labor, specification sheet and final sample garment
Monday, October 29, 2012 Spreading and cutting of fabric completed
Monday, November 12, 2012 All headbands assembled and sewn
Wednesday, November 14, 2012 Tag headbands
Monday, November 19, 2012 Submit headbands for pop-up store
Wednesday, November 28, 2012 Pop-up Store
Friday, November 30, 2012 Submit Final Report
Monday, December 03, 2012 Presentations of Project






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Bill of Materials
Materials Amount Price Per Yard Total
Blue Fabric 1 yard $1.99 $1.99
Black Fabric Yard $4.00 $2.00
Yellow Floral
Fabric
Yard $3.00 $1.50
Nude Fabric Yard $3.00 $1.50
Peacock Fabric Yard $3.00 $1.50
Elastic 1 Yard $.49 $.49
Total Cost: ------ ------ $8.98

Total # of headbands = 15
8.98/15= $0.60
Total Material Cost Per Unit = $0.60


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Specification Sheet
Fabric: Crinkled Chiffon, Stretch Knit, Polyester Blend, Cotton Spandex
Measurements: 6in (folded over to form 3in band) x 18in / 9in
(Folded over to form 4.5in band) x 18in for second headband
Thread: 100% spun polyester
Amount of Thread Used: 2.5 yards
Stitching: Hemming Stitch, Basic .5in Stitch and Basic .10in Stitch
Looped Headband
1. Construct pattern using BlueDot pattern paper.
2. Lay each pattern piece on top of fabric, pin to hold in place.
3. Cut fabric, following edge of pattern piece (creating 3 panels)
4. Repeat step for each panel, forming three panels (two 6in x 18in and one 3in x 3.5in)
5. Fold each panel (6 in) to form a singular panel (3 in)
6. Sew each panel along edge to close panel using a hemming stitch (2x)
7. Turn each sewed piece inside out and loop them together to form one piece
8. Close each edge with a basic .5 stitch, making sure to pull fabric tightly, set aside
9. Cut a piece of elastic (3 in)
10. Take third panel (3.5 in) and place elastic within the panel
11. Be mindful to bunch fabric to create preferred style
12. Sew each edge using a basic .5 stitch
13. Wrap edge of elastic panel around the edge of one looped panel
14. Sew using a basic .10in stitch, overlapping stitch twice to secure closure
15. Repeat previous step to remaining edge
16. Trim excess thread
Single Panel Headband
1. Construct pattern using BlueDot paper.
2. Lay each pattern piece on top of fabric, pin to hold in place
3. Cut fabric, following edge of pattern piece (creating two panels)
4. Repeat step for each panel, forming two panels (one 9in x 18in and one 3.5in x 1in)
5. Fold large panel (9in) to form a singular panel (3.5 in)
6. Sew panel along edge to close panel using a hemming stitch
7. Turn sewed piece inside out
8. Close each edge with a basic .5 stitch, making sure to pull fabric tightly, set aside
9. Cut a piece of elastic (3 in)
10. Take second panel (3.5 in) and place elastic within the panel
11. Be mindful to bunch fabric to create preferred style
12. Sew each side using a basic .5in stitch
13. Wrap edge of elastic panel around the edge of larger panel
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14. Sew using a basic .10in stitch, overlapping stitch twice to secure closure
15. Repeat previous step to remaining edge
16. Trim excess thread
Merchandising Report
Merchandising plays a major role in working with the different departments of
the company. To effectively choose a product that will sell, merchandising must work
with marketing to find out who the target market is and who the product will be made
for. Once the product is chosen, merchandising then works with production to come up
with a prototype or a rough draft of what the product will look like. Thoughts and
opinions are then made on the prototype and it remains the same or is altered. Just in
these examples, it shows the versatility of the merchandising department.
After we chose headbands for our product, we had to decide on what style of
headband we wanted to sell. This is where a lot of brainstorming came in and the whole
group worked together. Ideas were thrown out and the whole group decided that we
would sell two styles of headbands made of fabric that fit all the way around the head.
Elastic would be put at the bottom for ease of putting on or taking off. Once we had a
rough idea of the two different designs, a straight across headband and one that looped
in the middle, we had to decide on the fabric. When it came to this, we drew inspiration
from the personality and style of Deb Levy. We really wanted to make sure that we hit
every aspect of her interests. There is some variation in the fabrics but is still in
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accordance to what she liked. For example, the floral patterns focus on her love of the
hippie culture while the nude and black fabrics touched on her appreciation for the
simple things in life.
We also wanted to make sure that our headbands were appealing to the target
market of the Philadelphia University campus. Many of the female students are very
fashion forward. Keeping this in mind, the patterns and colors we have chosen keep up
with the trends for the fall and for the spring as well. Our headbands appeal to a variety
of young females, whether they like a little bit of pattern or a simpler look of a neutral
color. Our headbands have a great feel and style. What women wear says something
about who they are and what they enjoy. We hope that women who buy our headbands
feel they are expressing who they are when they wear them.


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Manufacturing
Helen Burke






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Manufacturing Report
Headed for a Cure's manufacturing team and I worked to create fifteen
headbands that all embodied our guiding themeri and inspirations. The process began
with the development of a pattern that would guide the construction of each headband.
The pattern piece was constructed out of BlueDot pattern paper and then transferred
onto sturdy yardstick. Even though the prior steps pertained to both styles of
headbands, looped and straight across, the measurements of each pattern piece varied.
The dimensions for the looped headband consisted of one pattern piece that was 6
inches x 18 inches. The second style of headband, the straight across headband,
consisted of a pattern piece that had the measurements of 9 inches x 18 inches. Lastly,
we constructed a pattern piece that consisted of the measurements 2 inches x 3.5 inches.
Once all of the pattern pieces were constructed, we then moved on to construct the
prototype, giving us a visual representation of our ideas to refer to.
We choose to construct our prototype out of crinkled chiffon because it allowed
us to see how that fabric we hoped to use on our final products would lay. Taking our
previously cut out pattern pieces, we pinned each to our laid out fabric. We then used
fabric shears to cut each panel out of the chosen fabric. One factor that we needed to be
mindful of when creating the looped headband was the panel of 6 inches x 18 inches,
which needed to be done twice, creating two different loops. In addition to cutting out
each panel, we created fifteen 2 inches x 3.5 inches strips of our elastic.
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Following the completion of our cutting stage, we moved onto the sewing stage.
Sewing consisted of a set sequence of steps, however the choice of stitching tended to
vary for each component of the headband. The thread that was chosen consisted of
100% spun polyester with a slightly off white shade. To enclose each panel, we used a
hemming stitch. This was done by taking the main panels (6 x 18, two 9 x 18 and fifteen
2 x 3.5) and turning them face in. Then came the .5-inch hemming stitch to enclose each
panel. Once all were completed, a trim of the access material occurred, followed by
turning each panel inside out to reveal the front face of the fabric. The final step was
done with hand sewing. We choose to attach the under elastic strip to each headband by
hand sewing because it allowed us as the manufacturer to have a better control of how
we wanted the thicker material of the elastic to intertwine with the lighter fabrics of the
headbands. Once each strip of elastic was placed within each previously sewn 2 inches
x 3.5 inches panel, we hand sewn each elastic panel to each end of the headband, using
a basic .10 inch stitch.
Once the prototype was completed, it demonstrated the idea we had hoped for in
our initial meetings and sketching sessions as a company. It also gave the
manufacturing team the ability to see that chiffon created a nice lay, however fabric
with more of an elastic stretch could prove to be a more practical fabric choice when
creating the straight across headband style that we have. Though the fabric choices
vary, they are able to maintain their quality with light hand washings. Once we as a
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company approved our prototype as a proper style indicator for our headbands, we
manufactured fifteen headbands. This total included eight looped headbands, along
with seven straight across headbands.
Bill of Labor

Pattern
Creation
Making
and
Cutting Sewing Tagging
Total
amount of
labor per
headband
Labor
cost at
$15 an
hour per
headband
Total
Cost
Straight Across Headband (8) 4 min 1 min 18 min 10 sec 23.1 min $5.78 $46.24
Looped Headband (7) 5 min 2 min 19 min 10 sec 26.1 min $6.52 $45.64

Total labor cost $91.88
Total per item $6.13

The total labor to complete each headband consisted of about twenty-four
minutes for one style and twenty-seven minutes for the other. The labor cost came out
to $5.78 for the straight across and $6.52 for the looped, including labels. Combining this
total labor, along with the set factor of $15.00 an hour, a total labor cost of $91.88 is
reached, which proved to be a main component when determining the retail price for
each headband.
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Administration
Cortni Mays
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President
Lauren Ritterhoff
Vice President
Jillian Franklin

Company Structure:
Marketing
Department
Molly Blaisse
Merchandising
Department
Aryn Doll

Administration
Department
Cortni Mays

Production
Department
Helen Burke

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President:
Lauren Ritterhoff is the President of Headed for a Cure. In order to uphold this
title she was in charge of maintaining efficiency within the company as a whole. That
included organizing meetings, keeping communication between company members,
overseeing that the team completed tasks on time, and making sure all employees
performed at a professional level. In addition, Lauren was in charge of handling any
issues that arose within the company. It was important for Lauren to ensure that the
mission statement was consistently followed throughout the company and production
of final products.
Vice President:
The Vice President was Jillian Franklin. She worked alongside the president,
Lauren Ritterhoff, to ensure that each task was completed promptly. Although each
department had their own roles, Jillian helped to get the job done in an efficient and
professional manor. She helped where help was needed in order to fulfill company
needs.
Marketing:
Molly Blaisse was head of the Marketing Department. Her responsibilities
included researching and establishing a target market for the company. She was to
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make sure that the product tailored to the target market in every way. Molly also
needed to advertise the company and our product to the public in order to raise
awareness and further promote Headed for a Cures mission as a company. In order for
Molly to do this she created a Facebook event page and issued a press release as well as
posting pictures on Instragram.
Merchandising:
Aryn Doll was head of the Merchandising Department. She was to obtain
research from the target market and determine what fabrics and prints to use for the
finished product. After receiving the results, she consulted with the company and
together we agreed upon what to purchase. Aryns final task was to prepare the Bill of
Materials.
Production:
Helen Burke was head for the Production Department. She and her team worked
to create a prototype and patterns that would demonstrate the look for our headbands.
To make the finished headbands, Helen and her team cut and sewed the various fabric
pieces together. Helen also formulated the bill of labor and spec sheet, allowing us to
properly price our headbands.

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Administration:
As head of Administration, Cortni Mays focused on collecting, editing and
keeping up with all documents from each department to create the final report.
Additionally, she calculated the pricing sheet, cost of goods sold, and net wholesale
price.
Packaging and Labeling
Labeling Cost
Tag paper $1.20
String $2.50
Total $3.70
total per head
band $0.25

Total Manufacturing Cost
Category Cost
Material per headband $0.60
Labor per headband $6.13
Packaging and labeling $0.25
Total $6.97
Markup $0.03
Sale price $7.00

The total cost of materials used to make the headbands was $0.60 per headband.
The labor totaled to $6.13 per headband. As a company we felt it best to sell the
headbands at a $0.03 markup. Therefore, we sold the headbands at $7.00 each.
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Administration Report
As the head of the Administration Department for Headed for a Cure, I was in
charge conducting company meetings with Lauren, the president of the company. All of
the meetings were held either in classroom 215 of Hayward Hall or in the sewing lab at
Search Hall during lab hours. We all worked together resourcefully and efficiently. We
communicated through email clearly and promptly. The administration departments
goal was to make sure all deadlines were met and each company member understood
their objectives and responsibilities.
The administration department and I made sure that all personnel knew of their
duties and what was expected of them in each department. We were also in charge of
calculating the final pricing sheet. The pricing sheet is made up of the total
manufacturing, total labor and total cost of goods sold. We decided to do a $0.03
markup, considering the money was going to charity. After the math was calculated, we
were able to see the profit we made from selling the headbands. The last task the
department is responsible for is collecting and editing all documents and materials for
the end report.
Administration tracks some of the finances for the company. We kept track of
the budget. Aryn and Helen suggested that the company buy four yards of fabric.
Therefore the costs were relatively low.
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Headed for a Cure was able to create headbands to sell for ChemoClothes
organization to sell. We were successful in producing a product that is chic, stylish, low-
priced and precise for our target market. Together all departments involved are
responsible for producing a fashionable and well priced product to help aid in raising
money for a good cause.

Company Logo:

Headed for
a Cur


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Conclusion
Overall, Headed for a Cure was successful in creating a trendy, affordable
product for women today. After the pop-up store we sold a total of 10 headbands at
$7.00 each, raising a total of $70.00 for ChemoClothes. The headbands we did not sell at
the pop-up store will be sold in the future by ChemoClothes. We accomplished
designing and producing these popular headbands by working together on every
aspect of the project despite our formal roles. Considering the results of what sold best
at the pop-up store, we can take this data and use to better our company. In the future,
Headed for a Cure can become more efficient by reflecting on past production processes
and use this knowledge to benefit customer needs and ultimately help those in the fight
against cancer.