A PDF of web UI and UX done as a student worker for Washington & Jefferson College Associate Dean of Graduate Studies & International Programs, Michael Shaughnesy.
A PDF of web UI and UX done as a student worker for Washington & Jefferson College Associate Dean of Graduate Studies & International Programs, Michael Shaughnesy.
A PDF of web UI and UX done as a student worker for Washington & Jefferson College Associate Dean of Graduate Studies & International Programs, Michael Shaughnesy.
zalion of lhe W&} Summer rogram vebsile, vilh a Iong-lerm goaI of imroving uon currenl regislralion rales. Dear Dean Shaughnessy, Conlained in lhe foIIoving ages is research I have found lhal vouId assisl in making lhe W&} Summer sile more user- friendIy. Afler lhe research, I rovide examIes of vhal olher schooIs do veII and exIain some of lhe fealures lhal make lhem effeclive. My hoe is lhal afler you read lhe documenl il viII insire you lo examine lhe sile more cIoseIy and enabIe you lo make any changes you deem aro- riale lo crealing a beller user exerience. esl, Andy McKenna !"# %" &'()' *+,-./ Uscrs apprccIatc qua!Ity and crcdIbI!Ity. 1 If a age rovides users vilh high-quaIily conlenl, lhey are viIIing lo comromise lhe conlenl vilh adver- lisemenls and lhe design of lhe sile. This is lhe reason vhy nol-lhal-veII-designed veb-siles vilh high- quaIily conlenl gain a Iol of lraffic over years. Conlenl is more imorlanl lhan lhe design vhich suorls il. Uscrs dnn't rcad, thcy scan. AnaIyzing a veb-age, users search for some fixed oinls or anchors vhich vouId guide lhem lhrough lhe conlenl of lhe age. E,e ||ac||| s|0d|es co|d0c|ed o, !a|oo ^|e|se| s|ow ||a| 0se|s |ead co||e|| ||a| |esemo|es a| F s|aoe, mea||| ||a| ||e |ead|| s|a||s /|om ||e 0ooe| |e/| o/ ||e weo oae, |ex| || mo.es dow| a |||||e s|a|||| /|om ||e |e/| aa||. !" ! #$# %&'&(%)* +, +-*&% '$-&'. /0- -*$' 1$'- 2%+3 43('*$,5 6(5(7$,& &,#&# 08 /&$,5 -*& 3+'- )+38%&*&,'$9& +2 -*& $,2+%3(-$+, ! 5(-*&%&#: *--8:;;0<#&'$5,='3('*$,53(5(7$,&=)+3;>??@;?A;BA;A?C8%$,)$81&'C+2C&22&)-$9&CD&/C#&'$5,; E*& &F& -%()G$,5 ')(,' (%& 2%+3: *--8:;;DDD=,,5%+08=)+3;(%-$)1&';2C'*(8&#C8(--&%,C%&(#$,5CD&/C)+,-&,-; $ Wcb uscrs arc ImpatIcnt and InsIst nn Instant gratIIIcatInn. Very simIe rinciIe: If a veb-sile isn'l abIe lo meel users' execlalions, lhen designer faiIed lo gel his |ob done ro- erIy and lhe comany Ioses money. The higher is lhe cognilive Ioad and lhe Iess inluilive is lhe navigalion, lhe more viIIing are users lo Ieave lhe veb-sile and search for aIlernalives. Uscrs dnn't makc nptIma! chnIccs Isers don'l search for lhe quickesl vay lo find lhe informalion lhey're Iooking for. Neilher do lhey scan veb-age in a Iinear fashion, going sequenliaIIy from one sile seclion lo anolher one. Inslead users salisfice, lhey choose lhe firsl rea- sonabIe olion. As soon as lhey find a Iink lhal seems Iike il mighl Iead lo lhe goaI, lhere is a very good chance lhal il viII be immedialeIy cIicked. limizing is hard, and il lakes a Iong lime. Salisfic- ing is more efficienl. So|| o|c|0|es s|ow. seq0e|||a| |ead|| /|ow does|'| wo|| || ||e Heo. |||| sc|ee|- s|o| o| ||e |mae a| ||e oo||om desc||oes ||e sca|oa|| o/ a |.e| oae. % Uscrs In!!nw thcIr IntuItInn. In mosl cases users muddIe lhrough inslead of reading lhe informalion a designer has rovided. According lo Sleve Krug, lhe basic reason for lhal is lhal users don'l care. If ve find some- lhing lhal vorks, ve slick lo il. Il doesn'l maller lo us if ve undersland hov lhings vork, as Iong as ve can use lhem. If your audience is going lo acl Iike you're designing biIIboards, lhen design greal biIIboards. Uscrs want tn havc cnntrn!. Isers vanl lo be abIe lo conlroI lheir brovser and reIy on lhe consislenl dala resenlalion lhroughoul lhe sile. L.g. lhey don'l vanl nev vindovs oing u unexecledIy and lhey vanl lo be abIe lo gel back vilh a ack-bullon lo lhe sile lhey've been before: lherefore il's a good raclice lo never oen Iinks in nev brovser vindovs. & Mnrc nrganIzcd than mnst !nca! cnmpctItInn 2 Comared lo siles Iike Iill and Duquesne, W&}'s Summer sile acluaIIy makes il easier lo find aroriale informalion. Nol in lerms of slreamIined Iinks, bul in lerms of being generaIIy accessibIe and easy lo navigale. LInks arc mnst!y uscIu! The Iinks in lhe side bar are aroriale and Iead lo lhings lhal are usefuI. The nevs box couId be lveaked, bul lhal may change as conlenl is added. CnnsIstcnt wIth nvcra!! sItc dcsIgn This is somelhing lhal CMI and Iill don'l do arlicuIarIy veII. Their Summer schooI siles are IileraIIy differenl sile, and don'l feeI officiaI. The W&} sile is inle- graled veII enough vilh lhe overaII design lo Iook officiaI and be consislenl vilh lhe user exerience. $" H+% %&'&(%)*. ! 0'&#: I$--. J0K0&',&. LLML. N6O. L(1 O. !OI. 41$88&%F N+)G. L6O. L(%1+D. I4O. 4-= P$,)&,- ' 5Imp!IIy veraII, lhe biggesl lhing lhe sile couId do beller is lo acluaIIy do Iess. Il's lrying lo be loo many lhings inslead of |usl assisling lhe user in vhal lhey vanl lo do. ne of lhe besl lhings lhal arl siles 3 do reaIIy veII is lo kee lhe simIe and aIIov lhe users lo conlroI lheir exerience more easiIy. 5ma!!cr InIn b!urbs - avnId wa!!s The sile has a vaII of lexl in lhe informa- lion seclion. Given lhe vay eoIe scan, lhey may never find informalion lhey need, so lhings need lo be done lo searale lhe informalion and lhe coy in a IogicaI vay. LInk tn WcbAdvIsnr and Cata!ng The sile currenlIy doesn'l Iink lo WebAdvi- sor or lhe CalaIog, bolh of vhich vouId be very usefuII and lhal even Iill does on lheir sile. %" H+% %&'&(%)*. ! 0'&#: E*& I%(-- !,'-$-0&. N!E. N!4J. L(1M%-'. E*& I(%'+,' 4)*++1. E*& 4-(,#+%# JC4)*++1 Intcgratc wIth Iu!! sItc The Summer age needs lo be arl of lhe sile. I senl a Iol of lime |usl lrying lo find lhe Summer sile from W&}'s main age, and had lo googIe il lo find lhe sile. Kccp c!Icks dnwn IeoIe laIk aboul lhe number of cIicks a Iol. Some beIieve il's vilaI and some beIieve il doesn'l malller as Iong as lhe design is good. I refer lhe idea lhal users are imalienl and irralionaI, as lhe Smash- ing ArlicIe vriler says. The sile reaIIy shouId be olimized lo assisl users quickIy and efficienlIy, and il can sliII be relly al lhe same lime. The D-SchooI is an exlreme case, vhere lhey IileraIIy have a regislralion Iink in your face. ul olher schooIs Iike The Irall Inslilule and RISD use Iinks lhal foIIov a IogicaI allern lhal eoIe viII hoefuIIy foIIov. Ior me lhal vas effeclive, and il vas generaIIy lhe same allern on olher siles. ( |I rccnmmcnd znnmIng In Inr Inr thcsc ncxt Icw] 5tanInrd D.5chnn! 4 The D.SchooI is one of my favoriles and is erfecl for lhe idea of keeing lhings simIe. The design is nice, very visuaI, bul al lhe same lime il is olimized and direcl so lhe user can find vhal lhey need quickIy. Thc Parsnns 5chnn! 5 This sile aIso vorks veII because il kees lhings moslIy simIe. The muIli-coIumn design can be consusing for users since many are nol used lo lhal formal, bul lhe Iefl hand side dedicales a Iol of sace lo lhe navigalion and finding lhe Summer rogram is very simIe and foIIovs a IogicaI allern. An added bonus is lhe enormous Iink lo lhe course calaIog and lhe Iinks lo regis- lralion being in lhe same area. &" #')*++1='-(,2+%#=� '" DDD=,&D')*++1=�8(%'+,' ) Ca!Arts 6 CaIArls effecliveIy romoles lhe Summer schooI ilseIf on ils home age. W&} kind of does lhis, bul lhe robIem is lhe ul lhe seIf-rovided ad LLW lhe foId of lhe age (vhere lhe age ends on a comuler screen). If you vanl eoIe lo cIick on somelhing, il needs lo be in lhe naviga- lion bar on lhe Iefl hand side or above lhe foId. nce lhe user gels lo lhe Summer age, everylhing is organized and, more imor- lanlIy, searaled by headers IogicaIIy vilh muIliIe fonl veighls lo heI lhe user scan lhe informalion. (" DDD=L(1M%-'=� * Rnchcstcr InstItutc nI Tcchnn!ngy 7 RIT's design is reaIIy bIand and some- limes a ain lo use, bul lhe one lhing lhal il does reaIIy veII is use lhe bread- crumb lechnique. The breadcrumb lech- nique is vhere lhe design incororales lhe sles laken lo reach lhe age lhe user is currenlIy on. This is eseciaIIy effeclive on ages Iike RIT's, vhere il viII lake more lhan lvo cIicks lo gel anyvhere. Ior examIe, vhen you Iook al lhe finaI course descrilion al lhe bollom on RIT's regislralion calaIog, lhere is a breadcrumb fealure al lhe beginning lhal viII aIIov lhem lo gel anyvhere eIse lhey mighl need lo go vilhin lhal arlicuIar disci- Iine. )" DDD=N!E=� + Rhndc Is!and 5chnn! nI DcsIgn 8 RISD vas one of lhe schooIs I iniliaIIy hoed vouId be erfecl for lhis resenla- lion and il ended u being lrue. AII lhe Iinks foIIov a IogicaI order, lhe informa- lion bIurbs are olimized for scannings, and once a user gels lo lhe Summer sile il is veII-organized vilh headers and lhe navigalion is aroriale and usefuI. My favorile lhing mighl be hov lhe lexl is searaled. Nol onIy is il an easy read on my screen, lhe veighls of lhe lexl aIIov a user vho is scanning for informalion lo quickIy find vhal lhey need or, if lhey don'l knov, lo idenlify il |usl in lhe same amounl of lime. As vilh lhe D-SchooI, Iarsons, and CaIArls, lhe cIicks are kel lo a minimum. *" N!4J=� !, Pratt InstItutc 9 The Irall Inslilule mighl be my favorile for IogicaI navigalion. The Summer ro- gram is Iisled under lhe Academics lab and once lhe user is lhere il's very smoolh saiIing. Like RISD, lhey make effeclive use of differenl fonl veighls lo heI orga- nize. They aIso uliIize lhe breadcrumb lechnique on lhe Iefl-side navigalion and use lheir designaled sace on lhe righl lo Iel users connecl on sociaI media, sched- uIe visils, and regisler. So once again, lhe sile is organized effec- liveIy, lhe imorlanl informalion is divided arorialeIy, and Iinks are bolh visibIe and usefuI. +" DDD=I%(--=� !!