Bret Hendzel

Senior Operations and Market Development Leader

Albuquerque, NM 87122
Home: (505) 503-1635 Cell: (505) 228-0415
E-mail: bhendzel@sbcglobal.net
http://www.linkedin.com/in/brethendzel/

Summary: A results-driven Life Sciences Executive and multi-talented professional with over 23 years
of leadership experience in operations, marketing, market research, sales, business development, and P&L
management for both public, non-profit and privately held firms. Experience with established mature
organizations, as well as startup, rapid-growth, and turnaround environments.

WORK EXPERIENCE
Lovelace Respiratory Research Institute, Albuquerque, NM
Senior Director of Operations 5/2011-4/2014
Director of South Operations 4/2009-5/2011
Employed creative and alternative dispute resolution techniques to resolve conflicting interests
and tear down long-standing inefficient department silos
Created innovative cross-departmental PMO Group to address deliverables, ETCs, scope change
and overall business management for larger ($350K +) federal and commercial studies
Implemented various productivity enhancing and cost savings initiatives, which resulted in nearly
$2M in unbudgeted savings
Evaluated administrative processes, procedures and SOPs in order to employ process
reengineering methods that led to a 25% reduction in SOPs
Analyzed operating and capital budgets (in excess of $42M) according to the budget calendar and
established controls to safeguard funds
Developed ongoing sustainable quality improvement programs, following LEAN and TQM
principles, that support regulatory agency expectations and promoted an enhanced Safety Culture
in a highly hazardous work environment

Health Essist, Inc., Huntington Beach, CA
President & Chief Operating Officer 1/2004-2/2009
Co-Founder and operations leader for pioneering new biomedical startup
Coordinated on-time introduction and commercialization of novel transdermal patch products that
generated $319K in 83% GM sales, well ahead of budgeted projections
Spearheaded the development, market research, and commercialization of 5 core product lines and
directed project teams in multiple areas, including R&D/clinical studies, brand introduction &
market penetration strategies, media events, advertising, and sales promotional tools/materials
Nurtured and closed multiple licensing and private label agreements for key products and product
development collaborations (Ex: drink spiking detection kits and infectious disease test range)
Coordinated fundraising presentations toward the institutional and private investor community to
raise over $500K in operating capital for startup



Clinical Data, Inc., Smithfield, RI 4/2003-12/2003
VP of Channel Sales & Business Development
Expanded companys point-of-care (POC) distribution and OEM network by 22%
Negotiated $2.05M reduction of excessive distributor support-related expenses, while maintaining
revenue targets
Directed and trained sales team of 16 reps on market support initiatives (contracts, feasibility
studies, proforma financials, marketing and promotions) to drive market share and revenue growth

Thermo ALKO & DMA, Multiple Locations (part of Thermo Fisher Scientific)
President & CEO/Site GM 12/1996-5/2002
Attracted and closed over $1.53M in new OEM bulk/private label business
Expanded international sales by 72.2%, improved distributor retention from 40% to 95%,
exceeded annual budgeted revenue goal in first 6 months, collected $202K for fully reserved
delinquent accounts, posted 15.3% organic growth, and improved earnings from -6% to 13%
through globalized brand enhancement programs and improved technical service/support
Improved inventory/sales ratio from 51% to 16% through intensive aging product streamlining,
increased throughput/lead times, batch-size optimization, and new product introductions

Senior Product Manager 12/1992-11/1996
Immunochemistry Market Support Manager 4/1991-11/1992
Produced over $1.25M in additional annual revenue by strategically launching portfolio of over
150 new immunochemistry, histology, cytology and general pathology related consumables
Reduced excess immunochemistry analyzer inventory by 69%, generating over $204K in
additional income via national promotion and sale of fully reserved demonstration equipment
Increased sales by 38% through innovative program of dual-branding consumables designed to
capitalize on alternate OEM and National Account distribution channels

BioGenex Labs, San Ramon, CA 4/1989-3/1991
Domestic Sales Manager
Territory Sales Representative
Developed highly successful technical sales team of 6 that more than doubled domestic revenues
in less than two years through innovative technical training and educational customer workshops
Generated over $1.1M in territory sales, posting companys highest territory revenue increase
Prepared and presented technical lectures and educational presentations at the state, regional,
national and international level to help drive double-digit sales growth

EDUCATION
MBA in Management 9/1985-5/1987
University of Colorado, Boulder
Leeds School of Business

B.A. in Biology 9/1978-8/1983
University of Colorado, Boulder


SKILLS & EXPERTISE
Proven Management Expertiseacross a diverse range of industry sectors, including; biomedical,
pre-clinical/clinical laboratory research, academic research, medical device and diagnostics
Growth Focused Leader who consistently delivers top- and bottom-line results that exceed
expectations; adept at achieving strategic objectives in highly regulated business environments
(FDA GLP, GMP, NRC, EPA, CDC, NIH, USDA, EU, DOD, DOE, AAALAC, OLAW, USDA,
CLIA, ISO, SEC)
Quality and Process I mprovement Facilitator who manages matrixed cross-functional teams that
develop and execute collaborative synergistic business improvement initiatives to realize
sustainable operational efficiencies
Analytical Proactive Strategist and Problem Solver who crafts and implements customer-focused,
winning marketing strategies and programs through well trained motivated teams, delivering
effective metrics-backed results that exceed expectations, support corporate goals, and increase
stakeholder value
Change Catalyst who leads successful turnarounds for both corporate and product group
acquisitions. Expert in corporate integration, right-sizing, product and brand repositioning, and
assimilating businesses to optimize corporate wealth
Highly Ethical Collaborator who is open to new ideas, and exercises a strong talent for leading by
example.