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    A Brief History of Daniel J. Edelman China Group

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    The document outlines the history and operations of Daniel J. Edelman China Group, a public relations firm. It summarizes that Edelman acquired its first China firm in 1990 and continued expanding its China operations through additional acquisitions and office openings over the following decades. By 2014, Daniel J. Edelman China Group comprised four brands across Beijing and Shanghai, employing over 300 people offering public relations and marketing services.

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    A Brief History of Daniel J. Edelman China Group

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    EdelmanAPAC
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    The document outlines the history and operations of Daniel J. Edelman China Group, a public relations firm. It summarizes that Edelman acquired its first China firm in 1990 and continued expanding its China operations through additional acquisitions and office openings over the following decades. By 2014, Daniel J. Edelman China Group comprised four brands across Beijing and Shanghai, employing over 300 people offering public relations and marketing services.

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    The document outlines the history and operations of Daniel J. Edelman China Group, a public relations firm. It summarizes that Edelman acquired its first China firm in 1990 and continued expanding its China operations through additional acquisitions and office openings over the following decades. By 2014, Daniel J. Edelman China Group comprised four brands across Beijing and Shanghai, employing over 300 people offering public relations and marketing services.

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    © All Rights Reserved
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    97 views1 page

    A Brief History of Daniel J. Edelman China Group

    Uploaded by

    EdelmanAPAC
    The document outlines the history and operations of Daniel J. Edelman China Group, a public relations firm. It summarizes that Edelman acquired its first China firm in 1990 and continued expanding its China operations through additional acquisitions and office openings over the following decades. By 2014, Daniel J. Edelman China Group comprised four brands across Beijing and Shanghai, employing over 300 people offering public relations and marketing services.

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    of 1

    1990

    Edelman acquires Interasia


    Communications, Edelman
    China established
    2002
    Pegasus Communications
    established
    2007
    Pegasus Communications
    joins the Edelman family
    2008
    Edelman Digital
    China established
    January 2013
    Zeno China established
    January 2013
    Daniel J. Edelman China Group es-
    tablished comprising Edelman
    China, Pegasus Communications,
    Edelman Digital and Zeno China
    October 2013
    Edelman Shanghai, Edelman
    Digital Shanghai and Pegasus
    Communications Shanghai
    move to same ofce location
    July 2014
    Pegasus Activation
    launches
    July 2014
    Pegasus Communi-
    cations PR business
    merges with Edel-
    man China
    August 2014
    All DJE China Group
    Beijing companies
    move to same
    ofce location
    A BRIEF HISTORY OF DANIEL J. EDELMAN CHINA GROUP
    July 1, 2014
    Our Client Portfolio
    4
    Our Awards
    5
    Our Intellectual Property
    3
    Our Brands:
    Full spectrum of public
    relations offerings across:
    - Corporate communications
    - Consumer marketing
    - Technology
    - B2B communications
    - Healthcare communications
    - Digital strategy ecosystem planning
    - Digital creative & production
    - E-commerce strategy & operational

    Experiential marketing
    - Bringing together insight,
    - Consumer PR
    - Technology
    - Consumer marketing
    - Digital marketing
    1
    2013 Global Agency of the Year by The Holmes Report
    2012 Greater China Agency of the Year by Campaign Asia-Pacific
    2012 Asia-Pacific Consultancy of the Year by The Holmes Report
    2011 Global Agency of the Decade by Holmes Report
    2009 Top-ranked PR Firm of the Decade by Advertising Age
    2009 Asia-Pacific Consultancy of the Year by Holmes Report
    2007 Asia-Pacific Network of the Year by PRWeek
    2007 Top-Rated Asia-Pacific Consultancy by MEDIA Magazine
    Our People:

    2
    300+
    people across four distinguished brands
    Tony Tao, SVP,
    Daniel J. Edelman China Group
    Steven Cao, CEO,
    Daniel J. Edelman China Group
    Janet Dai, Managing Director,
    Edelman Digital China
    Kevin Wang, Managing Director,
    National Corporate Practice
    Edelman China
    Sonny Shen, Managing Director,
    Edelman Shanghai
    Cindy Tian, PA Vice Chairman,
    Edelman APACMEA
    Daryl Ho, Managing Director,
    Zeno China
    Leigh Chang, Managing Director,
    Pegasus Activation
    D
    J
    E
    C
    h
    in
    a
    G
    ro
    u
    p
    Sanjay Nair, COO,
    Daniel J. Edelman China Group
    planning
    creativity, communications
    and technology to active
    live experiences

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