2008 Acer CSR forum

December 16
th
, 17
th
2008
Sonys CSR Activities
Hid i T it Hidemi Tomita
CSR Department, Sony Corporation
90,000
90s 90s
Digital AV/IT Digital AV/IT
2006 2006
83,000 OKU 83,000 OKU- -YEN YEN
2007 2007
Sales
OKU-YEN
Finance Finance Finance Finance
M i M i M i M i
80,000
90,000
PS2
00
80s 80s
Broadcast & Broadcast &
Digital AV/IT Digital AV/IT
Game Game
Content Content
Telecom Telecom
SEMC
01
PSP
04
PS3
06
2007 2007
89,800 OKU 89,800 OKU- -YEN YEN
Movie Movie Movie Movie
Music Music Music Music
70,000
70s 70s
Trinitron TV Trinitron TV
Professional Products Professional Products
established
46
Game Game Game Game
IT/ IT/ IT/ IT/
50 000
60,000
VAIO
96
4060s
Tape Recorder
Transistor Radio
Portable Audio Portable Audio
So-net
Device Device Device Device
Network Network Network Network
40,000
50,000
PlayStation
94
Transistor Radio
Micro TV
MD92
So net
95
TV TV TV TV
30,000
CBS Records
88
Columbia Pictures
89
Audio Audio Audio Audio
Video Video Video Video
20,000
Betamax
75
8mm Video
85
CD system
82
Walkman
79
88
1970 1970
1 500 OKU 1 500 OKU--YEN YEN
Video Video Video Video
0
1
9
7
0
1
9
8
0
1
9
9
5
2
0
0
0
1
9
9
0
2
0
0
6
Trinitron
68
75
1
9
8
5
1
9
7
5
2
0
0
7
1,500 OKU 1,500 OKU--YEN YEN
Sony Group Business Summary
S l O i R
Sales & Operating
Revenue
by Business Segment(%)
Sales Operating Revenue
by Geographic Segment(%)
Others
El i
Finance
22.9
Pi tur
Others
6.2
66 9
25.6
3.5
Electronics
Picture
13 7
9.7
8.9
trillion yen)
66.9
Game
A di
13.7
26.9
24.6
Game
Audio
Device
Others
9%
27%
Year ended March 31 2008
Sales & Operating Revenue
of Electronics(%)
Video
6.1
22%
23%
19%
Year ended March 31, 2008
TV
IT/Communication
23%
19%
Sony Group Headcounts
Business
Headcounts
Regional Headcounts
Finance
Picture
Others
Latin
America
6,800
5,200
2.4%
Game
Japan
East Asia
5,100
7,400
33.9%
29.3%
180,500
NA
Pan Asia
156,000
10.7%
14 0%
Electronics
Europe
9.7%
14.0%
Year ended March 31, 2008
Sonys CSR: towards sustainability
Sustainable Business Operation
Sustainable Society
Environment
Technology Sustainable Design
Social Contribution Compliance
Product responsibility
Sustainable Lifestyle Employee
CSR Activities CSR Activities Management towards Sustainability Management towards Sustainability
Stakeholders Trust
Sonys Sustainable Growth
From Environmental Report To CSR Report
Environmental Review
Fiscal 1994
Environmental Review
Fiscal 1997
Social and Environmental
Report 2002
Environmental Report
2001
Environmental Review
Fiscal 1999
Env. Performance data
Social activity
Third Party Verification Basic Policy Environmental cost
Disclosure of Midrange
Action Program
Social activity
Linkage w/webs
y
Consolidate envi. data
y
Sony Env. Committee
CSR R t 2003 CSR Report 2003
Corporate governance
Compliance Compliance
Linkage w/AR
CSR Report 2008 p
6th CSR Report
Link between printed report
and website components
Web: Completeness and broad information
Booklet: Focus on materiality and
readability
CSR Core Subjects
Management
Sustainable Society
Ed ti f t ti
Corporate Governance
Compliance
Education for next generation
Sustainable technology
Sustainable design
Product Responsibility
Supply Chain Management
Quality Management
g
Environment
Climate Change
Quality Management
Employees
Diversity
Climate Change
Take-back & Recycle
Hazardous substances
Diversity
Work-Life Balance
Compliance Compliance
Sony Group Code of Conduct, Sony Compliance hot line has been Sony Group Code of Conduct, Sony Compliance hot line has been
introduced group wide. introduced group wide.
Employee Diversity & Work Life balance
Diversity
Introduced the pilot Mentor System for female
management
Received the first Diversity Management Award
presented by Toyo Keizai Newspaper Company
Sony (in J apan) employed 321 individuals with
disabilities, Representing 2.17% of our workforce,
ell abo e the legal eq i ement of 1 8% well above the legal requirement of 1.8%
Work-life-balance
Most of female giving birth took the extended
childcare leave and 90% have returned.
345 employees took the leave and 9 were men.
Community Activity
4.5 billion J PY on social contribution activities
28,000 employees participated in volunteer
program under Someone Needs You.
Value Chain & CSR
Climate issues (Life cycle CO2 emission)
End of Life End of Life
treatment treatment
End of Life End of Life
treatment treatment
Product Use Product Use Product Use Product Use Manufacturing Manufacturing Manufacturing Manufacturing
Supply chain Supply chain Supply chain Supply chain
Producer Producer
Extended producer Responsibility
Supply chain management
(Green Procurement, CSR procurement)
Industry Collaboration is essential Industry Collaboration is essential Industry Collaboration is essential. Industry Collaboration is essential.
Take back & Recycle
With the introduction of recycling programs in
J apan, North America, and Europe,
Sony product recycling is now available in regions
Sony joins B group in J apan, ERP in Europe
Sony product recycling is now available in regions
that account for about 70% of Sony product sales.
Voluntary take back scheme with Waste Management
Inc. in US
WEGA to BRAVIA:
Established the industry-first closed-loop system to
recycle flame retardant plastic material for television.
Aims to use 32,000 tons recycled plastic by2010; double
the amount of FY2006
Supply Chain Management
Sony has led the industry by introducing its own global standards for management
of chemical substances, including Green Partner Environmental Quality Approval of chemical substances, including Green Partner Environmental Quality Approval
Program for Sony suppliers.
Sony introduced supply chain management based on EICC systemsuch as Code of Sony introduced supply chain management based on EICC system such as Code of
Conduct, SAQ, J oint Audit.
Supply Chain Management: Green and CSR ppy g
Green procurement CSR procurement
(Chemical substance) (Based on EICC)
Regulations for Environment- Sony Supplier Code of Conduct
Requirement
Regulations for Environment
related Substances (SS-00259)
Sony Supplier Code of Conduct
Certificate of Non-Use
Measurement Data
Self Assessment Questionnaire
EICCJ oint Audit
Management Green Partner Auditing
I t l I ti
EICC J oint Audit
Internal Inspection
Global Environmental Management System
Global United Single Certification of ISO14001 Global United Single Certification of ISO14001
Mid term target: Green Management 2010
Items Targets for FY2010 (Numerical targets are in comparison with
FY2000
Site Global warming
prevention
Reduction of GHG for 7%
prevention
Resource saving &
recycling
Waste Generation: Reduction more than 40%
Recycling ratio: More than 99% (J apan) / 95% (outside J apan)
Water consumption: Reduction for more than 20%
Chemical Substances VOC: Reduction more than 40%
Complete treatment of equipment including PCB Complete treatment of equipment including PCB
Product &
Recycling
Global warming
prevention
Reduction of annual power consumption
Grasp CO2 emission fromlogistics and implement reduction measures Grasp CO2 emission from logistics and implement reduction measures
Resource saving &
recycling
Application of recycled materials: more than 12%
Continual improvements on recovery rate and product recycling ratio Continual improvements on recovery rate and product recycling ratio
Chemical Substances Prohibition, reduction and management of environmentally controlled
substances
Reduction of PVC & BFR
LCA Perform assessment for all major categories
Challenging target:
Partnership with WWF
Climate Savers Programof WWF(World Wide Fund for Nature) Climate Savers Program of WWF(World Wide Fund for Nature)
Commitments on Climate Savers
Cut direct GHG emissions, calculated in terms
of CO2, 7% from the 2000 level by 2010.
Reduce CO2 emissions from product use by
lowering energy consumption of major
products.
Cooperate with WWF to raise consumer
awareness
Support the view that average global
temperature rise must remain below 2C above
i d t i l ti pre-industrial times.
FY2007 by Business Group
GHG emission from sites:
reduction of direct emission
Others 42
Component
56
DADC 14
TV 19
NonManufacturing
Semiconductor
49
56
Non Manufacturing
27
Use of Renewable Energy:
reduction of direct emission
1. Leading purchaser of Green Energy Certificate in J apan.
2. 43% of electricity used by Sony Operation is renewable energy in
Europe .
3 Started application of renewable energy equivalent to 30 thousand 3. Started application of renewable energy equivalent to 30 thousand
tons of CO2 in the US.
Sony
Others
34%
Sony
Corporation
33%
2%
4%
5%
Purchase from J apan Natural Energy
Greenhouse Gas Emissions through value chain:
direct & indirect emission
Direct Indirect
Emission Emission
19.34
million tons
2.07 million tons
1.12 million tons
TV: More than 70%
Site Logistics Product
Energy Saving of LCD TV:
reduction of indirect emission reduction of indirect emission
310 kWh/Year
Comparing 32 Inches TVs Comparing 32 Inches TVs
193 kWh/Year
CRT TV
2002 Model
Comparing 32 Inches TVs Comparing 32 Inches TVs
157 kWh/Year
LCD TV
2005 Model 86 kWh/Year
LCD TV
Sustainable Energy
Europe Award
LCD TV
2007 Model
LCD TV
2008 Model
Super Eco Model
BRAVIA KDL-32J E1
(In J apan)
5 Star for All
Models
Europe Award
First Award for
Consumer Electronics
2008 Model
Energy saving Technology: LCDTV Energy saving Technology: LCD TV
Further Challenge:
Climate Savers Tokyo Declaration Climate Savers Tokyo Declaration
Thank You Thank You