SCOTT COOK 621 Watkins Rd.

scott.k.cook@icloud.com Horseheads, NY 14845

Linkedin.com!u"scott#cooka218$55 %6&'( )'8#'2'5
PROFILE
*+!erienced mana,er and "ankin, !ro-essional .ith e+tensi/e e+!erience in di,ital and social marketin,.
Well connected .ith local media, "usiness, ,o/ernment and communit0 leaders. 1tron, leader .ith 0ears
o- e+!erience mana,in, and coachin, di/erse ,rou!s o- !eo!le, holdin, them to hi,h e+!ectations .hile
kee!in, morale hi,h. *+cellent .ritten and /er"al communication skills. 2ustomer#centric a!!roach .ith
e+ce!tional inter!ersonal skills and a"ilit0 to communicate e--ecti/el0 .ith di/erse ,rou!s. 3de!t at
!rioriti4in, and kee!in, calm and order in hi,h stress, deadline dri/en atmos!heres.
SKILLS
5edia Relations
2ommunit0 Relations
6nter!ersonal Relationshi!s
1ta-- 5ana,ement
7ro8ect 5ana,ement
9ime 5ana,ement
7u"lic 1!eakin,
Research
5icroso-t :--ice
3do"e 215
7hotosho!
7remiere
Writin,
7romotional
We" 2ontent
1ocial 5edia
1!eeches
7ress Releases
PROFESSIONAL EXPERIENCE
MANAGEMENT AND MARKETING
News Director, Executive Producer, News Ac!or" #EN$%T& 'orse!e(ds, N$ )*++,%*+-./
# 5ana,ed, trained, ins!ired and ,uided a sta-- o- 0oun, !ro-essionals and seasoned
.orkers in hi,h#stress, deadline dri/en atmos!here leadin, to increased ratin,s and
numerous a.ards -rom !eers and communit0.
# Wrote, edited and !roo-read ne.s, commercial and !romotional co!0 -or "roadcast, .e" and
social media.
# ;e/elo!ed, maintained, edited and anal04ed !er-ormance o- station .e"site, <ace"ook !a,e,
9.itter -eed and You9u"e account.
# 6nitiated and maintained relationshi!s .ith media !artners in !rint and radio.
# *sta"lished, maintained and culti/ated relationshi!s .ith co.orkers, customers, sources,
communit0 and "usiness leaders.
# Researched, .rote and re!orted ne.s stories and lon,er -orm s!ecial re!orts to a!!eal to
di/erse ,rou!s o- /ie.ers and consumers.
# 3nchored t.o ni,htl0 ne.scasts.
# 2once!tuali4ed, !roduced and !romoted telethons -or 5uscular ;0stro!h0 3ssociation and
2hildren=s 5iracle Net.ork.
# *mceed and s!oke at !u"lic e/ents to educate the communit0 and !romote the ne.s !roduct.
0ANKING, CONS1MER LENDING, FINANCIAL PROD1CT SALES
Cosu2er Ledi3 (d Custo2er Service (t Priceto 0(4 )Now PNC/
# :ri,inated !ersonal, auto and home loans.
# 2ounseled and assisted a!!licants -rom initial a!!lication throu,h closin,.
# >25&#thousand loan a!!ro/al authorit0.
# Assisted bank branch customers with all aspects of personal and small business banking.
SCOTT COOK %!,. 2(
Mort3(3e (d L(r3e Lo( Cosu5t(t (t First Co22erci(5 Cor6or(tio, #(55, N7
# :ri,inated ne. "usiness throu,h local real estate o--ices, "oat dealers, le,al -irms and incomin,
!hone in?uiries.
# 6nter/ie.ed and !re#?uali-ied a!!licants. 2ounseled and assisted them throu,hout a!!lication
!rocess.
# Recommended !roducts "ased on customers= situations and ?uali-ications.
# Worked .ith under.riters to e+!edite loan !rocess.
# Re!resented com!an0 at "oat and home sho.s alon, the *ast 2oast.
Mort3(3e Ori3i(tor (t #!ite 'orse S(vi3s 0(4, Treto N7
# :ri,inated ne. "usiness "0 culti/atin, customers throu,h local real estate, le,al and
construction -irms.
# 7re#?uali-ied a!!licants and !ersonall0 assisted them throu,hout a!!lication !rocess.
# Worked .ith under.riters to e+!edite loan !rocess.
0usiess M((3er (t R8C8 Auto Grou6, Nort! 0ruswic4, N7
# 3rran,ed -inancin, and leasin, -or ne. and used car customers throu,h local and national
-inance institutions.
# 3!!ro/ed @1!ot ;eli/eriesA "ased on customers= credit !ro-iles.
# 1old credit and /ehicle !rotection !roducts.
# 7re!ared .eekl0, monthl0 and annual re!orts on loan re/enue and sales o- -inancin, and
!rotection !roducts.
OT'ER #ORK EXPERIENCE
Le(d Ni3!tside Re6orter" #IC1 -* Erie, PA )N0C/
Associ(te Producer" #FS0, C!(e5 9 '(rt:ord, CT )C0S/
Des4 Assist(t;Iter" KRON, C!(e5 ., S( Fr(cisco, CA )N0C/
ED1CATION
S( Fr(cisco St(te 1iversit< # B3 Broadcast and 2ommunications 3rts
SCOTT COOK
621 Watkins Rd.
Horseheads, NY 14845
%6&'( )'8#'2'5
scott.k.cook@icloud.com
Linkedin.com!u"scott#cooka218$55
REFERENCES
Brian Lill0, Lill0 Broadcastin, %W*NY#9C( 7rinci!al :.ner %814( 454#52&1.
"lill0@.icu12.com
Lill0 Broadcastin,
)514 1tate 1t.
*rie, 73 165&8
9om 1antulli, 2hemun, 2ount0 *+ecuti/e %6&'( ')'#2$12
tsantulli@co.chemun,.n0.us
Dohn D. Ha4lett Buildin,
2&) Lake 1t., 7: Bo+ 588
*lmira, NY 14$&2
7ro-. Dim 9.om"l0, W*NY 7olitical 3nal0st %6&'( ')5#1'&2
8t.om"l0@elmira.edu
*lmira 2olle,e
:ne 7ark 7l.
*lmira, NY 14$&1