Ibis

WWW.IBISWORLD.
COM
Pet Stores in the US February 2012
IBISWorld Industry Report 45391
Pet Stores in the US

February 2012
Caitlin Moldvay
About this Industry
16 International Trade
Industry Denition
17 Business Locations
Main Activities
Similar Industries
19 Competitive Landscape
31 Industry Data
Additional Resources
19 Market Share Concentration
31 Annual Change
19 Key Success Factors
31 Key Ratios
Industry at a Glance
Industry Performance
22 Barriers to Entry
Executive Summary
23 Industry Globalization
Key External Drivers
Current Performance
24 Major Companies
Industry Outlook
24 PetSmart Inc.
30 Industry Assistance
31 Key Statistics
20 Cost Structure Benchmarks

21 Basis of Competition
11 Industry Life Cycle
25 PETCO Animal Supplies Inc.
13 Products & Markets
28 Operating Conditions
13 Supply Chain
28 Capital Intensity
13 Products & Services
29 Technology & Systems
14 Demand Determinants
29 Revenue Volatility
15 Major Markets
32 Jargon & Glossary
30 Regulation & Policy
www.ibisworld.com | 1-800-330-3772 | info @ibisworld.com
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About this Industry

Industry Denition
Main Activities
The primary activities of this industry are

Retailing pets
Retailing pet food and supplies
Providing pet grooming and boarding services
The major products and services in this industry are

Live animals
Pet food
Pet services
Pet supplies
Similar Industries
54194 Veterinary Services in the US

Establishments in this industry provides veterinary services.
81291 Pet Grooming & Boarding in the US
Operators in this industry provide pet grooming and boarding services.
45411a E-Commerce & Online Auctions in the US
Businesses in this industry retails pet foods and pet supplies via the internet.
45411b Mail Order in the US
Establishments in this industry retail pet foods and pet supplies via mail-order or catalogs.
Additional Resources
For additional information on this industry

www.americanpetproducts.org/
American Pet Products Association
www.petage.com
Pet Age Magazine
www.petbusiness.com
Pet Business
www.hsus.org
The Humane Society of the United States
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Industry at a Glance
Pet Stores in 2012
Key Statistics
Snapshot
Revenue
Annual Growth 07-12
Annual Growth 12-17
Prot
Wages
Businesses
$14.7bn 2.8%
3.8%
$634.1m $1.9bn 13,730
Number of pets (cats and dogs)
Revenue vs. employment growth
Market Share
200
190
180
Millions
210
% change
10
170
160
150
Year 04
06
Revenue
08
10
12
14
16
18
140
Year 03
05
07
09
11
13
15
17
Employment
SOURCE: WWW.IBISWORLD.COM
p. 24
Products and services segmentation (2012)
10.2%
Number of pets
(cats and dogs)
4.5%
Live animals
Pet services
Per capita disposable

income
External competition
Number of households
58%
27.3%
Pet food
Pet supplies
p. 4
Industry Structure
Life Cycle Stage

Revenue Volatility
Capital Intensity
Growth
Regulation Level
Medium
Low
Technology Change
Medium
Low
Barriers to Entry
Medium
Industry Assistance
None
Industry Globalization
Concentration Level
High
Competition Level
FOR ADDITIONAL STATISTICS AND TIME SERIES SEE THE APPENDIX ON PAGE 31
Low
Medium
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Executive Summary | Key External Drivers | Current Performance

Industry Outlook | Life Cycle Stage
Executive
Summary
External competition
Per capita disposable income
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continued
Number of households
Per capita disposable income

210
200
2
% change
Millions
190
180
170
160
0
2
150
140
Year 03
05
07
09
11
13
15
17
Year
05
07
09
11
13
15
17
Current
Performance
Growth during the

recession
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Growth during the

recession
continued
Part of the family
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Product innovation
Competition from
bigger stores
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Competition from
bigger stores
continued
Industry revenue
10
8
% change
Industry
Outlook
6
4
2
0
Year 04
06
08
10
12
14
16
18
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Industry Outlook
continued
Premium products will

remain popular
Changing
competition
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Changing
competition
continued
10
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11
% Growth of prot/GDP
Life Cycle Stage
Maturity
30
Quality Growth
Company
consolidation;
level of economic
importance stable
25
High growth in economic

importance; weaker companies
close down; developed
technology and markets
Key Features of a Growth Industry

Revenue grows faster than the economy
Many new companies enter the market
Rapid technology & process change
Growing customer acceptance of product
Rapid introduction of products & brands
20
15
Quantity Growth
Many new companies;

minor growth in economic
importance; substantial
technology change
10
E-Commerce & Online Auctions

5
Pet Stores
Veterinary Services
Mail Order
Shake-out
Decline
Crash or Grow?
10
10
Toy, Doll & Game Manufacturing
Shake-out
Animal Food Production
Potential Hidden Gems
Time Wasters
Future Industries
5
10
Hobby Industries
15
20
25
30
% Growth of establishments
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Industry Life Cycle

This industry
is Growing
12
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13
Products & Markets
Supply Chain | Products & Services | Demand Determinants

Major Markets | International Trade | Business Locations
Supply Chain
KEY BUYING INDUSTRIES

99
Consumers in the US
The Pet Stores industry relies on consumers to purchase pet products and to utilize industry
services.
KEY SELLING INDUSTRIES

31111
33993
Toy, Doll & Game Manufacturing in the US

This industry supplies pet toys and accessories to industry operators.
54194
Products & Services
Animal Food Production in the US

This industry supplies pet stores with a vast array of pet food.
Veterinary Services in the US

This industry provides veterinary care services such as vaccinations to industry operators.
Products and services segmentation (2012)
10.2%
Pet services
4.5%
Live animals
58%
27.3%
Pet food
Pet supplies
Total $14.7bn
Pet food
Pet supplies
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14
Products & Markets
Products & Services

continued
Pet ownership segmentation in the US

(2011)
Animal
Share of total pets (%)
Birds
Cats
Dogs
Horse
Freshwater Fish
Saltwater Fish
Reptiles
Small Animals
4.3
22.9
20.7
2.1
40.0
2.3
3.4
4.2
SOURCE: AMERICAN PET PRODUCTS ASSOCIATION
Live animal purchases
Services
Demand
Determinants
Pet ownership
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15
Products & Markets
Demand
Determinants
continued
Demographics and lifestyle
Income
Major Markets
Major market segmentation (2012)
7%
10%
Consumers over
65 years old
Consumers under
25 years old
28%
Consumers 45 to
54 years old
13%
Consumers 55 to
64 years old
18%
Total $14.7bn
Consumers 25 to
34 years old
24%
Consumers 35 to
44 years old
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Products & Markets
Major Markets
continued
International Trade
16
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17
Products & Markets

Business Locations 2012
West
New
England
AK
0.2
WA
Rocky
Mountains
ID
2.0
West NV
0.9
1.7
SD
0.2
WY
0.5
MN
0.2
0.3
OR
Great
Lakes
ND
MT
3.1
Plains
CO
0.7
KY
0.9
OK
0.9
NC
2.5
TN
AZ
NM
2.2
0.6
Southwest
TX
5.6
HI
0.4
Additional States (as marked on map)

1 VT
2 NH
3 MA
SC
Southeast
5 CT
6 NJ
7 DE
8 MD
1.5
0.7
3.3
2.0
0.5
0.5
1.9
0.5
MS
AL
1.0
1.3
GA
2.2
0.4
LA
1.0
FL
7.7
Establishments (%)
4 RI
0.3
AR
0.3
1.5
13.2
WV VA
2.7
0.7
1.9
CA
West
3.9
MO
KS
2.6
OH
2.0
4.1
4.4
IN
IL
0.5
UT
PA
3.5
0.9
0.6
1 2
3
NY
7.4
5 4
MI
1.9
IA
NE
0.3
WI
ME
MidAtlantic
9 DC
0.1
Less than 3%
3% to less than 10%
10% to less than 20%
20% or more
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Products & Markets
Business Locations
Establishments vs. population

30
20
Southeast
10
Southwest
Southeast
Rocky Mountains
Plains
New England
Mid-Atlantic
Great Lakes
West
Establishments
Population
West
Great Lakes
Mid-Atlantic
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19
Competitive Landscape
Market Share Concentration | Key Success Factors | Cost Structure Benchmarks

Basis of Competition | Barriers to Entry | Industry Globalization
Market Share
Concentration
Companies by employment size

No. of employees
0-4
5-9
10-19
20-99
100-499
500+
Level
Concentration in
this industry is High
Statistics of US Businesses
Key Success Factors

IBISWorld identies
250 Key Success
Factors for a
business. The most
important for this
industry are:
Share (%)
57.4
23.2
13.0
5.6
0.6
0.2
SOURCE: US CENSUS BUREAU
Attractive product presentation
Economies of scope
Experienced work force
Proximity to key markets
Effective quality control
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20
Cost Structure
Benchmarks
Sector vs. Industry Costs

Average Costs of
all Industries in
sector (2012)
Industry Costs
(2012)
3.7
13.7
4.3
13.1
65.8
70.3
100
Percentage of revenue
80
60
Prot
Wages
Purchases
Depreciation
Marketing
Rent & Utilities
Other
40
20
1.6
4.6
9.2
1.5
1.6 4.0
6.7
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Cost Structure
Benchmarks
continued
Basis of Competition
Level & Trend
Competition in
this industry is
Medium and the
trend is Increasing
Internal
21
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22
Basis of Competition
continued
External
Barriers to Entry
Level & Trend
Barriers to Entry
in this industry are
Medium and Steady
Barriers to Entry checklist

Competition
Concentration
Life Cycle Stage
Capital Intensity
Technology Change
Regulation & Policy
Industry Assistance
Level
Medium
High
Growth
Low
Medium
Medium
None
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Barriers to Entry
continued
Industry
Globalization
Level & Trend
Globalization in this
industry is Low and
the trend is Steady
23
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24
Major Companies
PetSmart Inc. | PETCO Animal Supplies Inc. | Other Companies
Major players
(Market share)
PETCO Animal Supplies Inc. 20.7%
35.0%
Other
PetSmart Inc. 44.3%
Player Performance
PetSmart Inc.
Market share: 44.3%
Financial performance
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25
Major Companies
Player Performance
continued
PetSmart Inc. nancial performance

Year*
Revenue
($ million)
(% change)
Net Income
($ million)
(% change)
Employees
(% change)
2007
4,672.7
10.4
258.7
39.8
43,000
N/C
2008
5,065.3
8.4
192.7
-25.5
46,000
7.0
2009
5,336.4
5.4
198.3
2.9
45,000
-2.2
2010
5,693.8
6.7
239.9
21.0
47,000
4.4
2011*
6,103.8
7.2
301.8
25.8
47,500
1.1
2012*
6,531.0
7.0
348.3
15.4
48,500
2.1
*Estimates
Player Performance
PETCO Animal
Supplies Inc.
Market share: 20.7%
SOURCE: ANNUAL REPORT AND IBISWORLD
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Major Companies
Player Performance
continued
Financial performance
Petco Animal Supplies Inc. nancial performance*

Year
Revenue
($ million)
(% change)
Employees
(% change)
2007
2,400
9.1
20,100
2.7
2008
2,550
6.3
22,000
9.5
2009
2,700
5.9
23,200
5.5
2010
2,800
3.7
23,500
1.3
2011*
2,925
4.5
24,400
3.8
2012*
3,050
4.3
25,500
4.5
*Estimates
Other Companies
SOURCE: FORBES.COM
Pet Supplies Plus
Estimated market share: 3.6%
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Major Companies
Other Companies
continued
Pet Food Express
Estimated market share: Less than 1.0%
Pet Supermarket Inc.
Estimated market share: 1.6%
27
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28
Operating Conditions
Capital Intensity | Technology & Systems | Revenue Volatility

Regulation & Policy | Industry Assistance
Capital Intensity
Capital intensity
Capital units per labor unit
Level
0.5
The level of capital

intensity is Low
0.4
0.3
0.2
0.1
0.0
Economy
Retail Trade
Pet Stores
Dotted line shows a high level of capital intensity

Tools of the Trade: Growth Strategies for Success

Investment Economy
Recreation, Personal Services,

Health and Education. Firms
benet from personal wealth so
stable macroeconomic conditions
are imperative. Brand awareness
and niche labor skills are key to
product differentiation.
Information, Communications,
Mining, Finance and Real
Estate. To increase revenue
rms need superior debt
management, a stable
macroeconomic environment
and a sound investment plan.
Traditional Service Economy

Wholesale and Retail. Reliant
on labor rather than capital to
sell goods. Functions cannot
be outsourced therefore rms
must use new technology
or improve staff training to
increase revenue growth.
Pet Stores
Veterinary
Services
Capital Intensive
Labor Intensive
New Age Economy
E-Commerce & Online Auctions
Mail Order
Animal Food Production
Toy, Doll & Game Manufacturing
Change in Share of the Economy
Old Economy
Agriculture and Manufacturing.
Traded goods can be produced
using cheap labor abroad.
To expand rms must merge
or acquire others to exploit
economies of scale, or specialize
in niche, high-value products.
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29
Capital Intensity
continued
Technology
& Systems
Level
The level of
Technology Change
is Medium
Revenue Volatility
Level
The level of
Volatility is Low
When a rm makes poor

investment decisions it
may face underutilized
capacity if demand
suddenly falls, or capacity
constraints if it rises
quickly.
Volatility vs Growth
1000
Revenue volatility* (%)
A higher level of revenue

volatility implies greater
industry risk. Volatility can
negatively affect long-term
strategic decisions, such as
the time frame for capital
investment.
Hazardous
Rollercoaster
100
10
Pet Stores
1
0.1
Stagnant
30
10
Blue Chip
10
30
50
70
Five year annualized revenue growth (%)

* Axis is in logarithmic scale
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30
Revenue Volatility
continued
Regulation & Policy

Level & Trend
The level of
Regulation is
Medium and the
trend is Steady
Industry Assistance
Level & Trend
The level of
Industry Assistance
is None and the
trend is Steady
Key tariffs
Goods
Saddlery and harness for any animal (excluding dogs see above)
Dog leashes, collars, muzzles, harnesses and similar
Pet food
Low rate
High rate
2.8
2.4
0.0
2.8
2.4
0.0
SOURCE: USITC
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31
Key Statistics
Industry Data
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
Sector Rank
Economy Rank
Revenue
($m)
10,234.7
11,064.5
11,486.7
11,925.2
12,872.9
13,246.2
13,338.9
13,712.4
14,164.9
14,745.7
15,424.0
16,102.7
16,730.7
17,098.7
17,799.8
42/63
412/705
Annual Change
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
Sector Rank
Economy Rank
Revenue
(%)
8.1
3.8
3.8
7.9
2.9
0.7
2.8
3.3
4.1
4.6
4.4
3.9
2.2
4.1
14/63
207/705
Industry
Value Added
($m)
1,987.3
2,102.1
2,078.9
2,330.0
2,400.4
2,442.9
2,516.9
2,604.2
2,701.9
2,803.5
2,920.2
3,040.9
3,137.3
3,252.0
3,319.5
40/63
510/705
Establishments
15,835
16,541
16,813
17,130
17,638
17,110
16,411
16,509
16,658
16,875
17,145
17,316
17,680
18,086
18,575
41/63
219/704
Enterprises Employment
13,790
88,620
14,213
90,933
14,483
98,384
14,558
101,237
14,804
109,870
14,115
106,460
13,393
108,928
13,420
110,126
13,527
112,549
13,730
115,363
13,977
118,939
14,131
120,723
14,414
123,379
14,731
128,314
15,084
131,522
37/63
38/63
207/704
270/705
Exports
---------------N/A
N/A
Industry
Value Added
(%)
5.8
-1.1
12.1
3.0
1.8
3.0
3.5
3.8
3.8
4.2
4.1
3.2
3.7
2.1
23/63
278/705
Establishments
(%)
4.5
1.6
1.9
3.0
-3.0
-4.1
0.6
0.9
1.3
1.6
1.0
2.1
2.3
2.7
22/63
272/704
Enterprises Employment
(%)
(%)
3.1
2.6
1.9
8.2
0.5
2.9
1.7
8.5
-4.7
-3.1
-5.1
2.3
0.2
1.1
0.8
2.2
1.5
2.5
1.8
3.1
1.1
1.5
2.0
2.2
2.2
4.0
2.4
2.5
19/63
14/63
209/704
178/705
Exports
(%)
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
Key Ratios
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
Sector Rank
Economy Rank
IVA/Revenue
(%)
19.42
19.00
18.10
19.54
18.65
18.44
18.87
18.99
19.07
19.01
18.93
18.88
18.75
19.02
18.65
27/63
570/705
Imports/
Demand
(%)
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
Exports/Revenue
(%)
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
Figures are ination-adjusted 2012 dollars. Rank refers to 2012 data.
Revenue per
Employee
($000)
115.49
121.68
116.75
117.79
117.16
124.42
122.46
124.52
125.86
127.82
129.68
133.39
135.60
133.26
135.34
44/63
515/705
Imports
---------------N/A
N/A
Wages
($m)
1,441.3
1,512.5
1,469.9
1,690.0
1,813.8
1,818.9
1,816.3
1,821.9
1,871.7
1,928.6
1,990.4
2,034.2
2,122.5
2,188.5
2,249.8
45/63
445/705
Domestic
Demand
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
Number of Pets
- Cats and Dogs
(Million)
143
153
163
154
163
165
171
175
180
184
187
191
195
199
203
N/A
N/A
Imports
(%)
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
Wages
(%)
4.9
-2.8
15.0
7.3
0.3
-0.1
0.3
2.7
3.0
3.2
2.2
4.3
3.1
2.8
22/63
283/705
Domestic
Demand
(%)
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
Number of Pets
- Cats and Dogs
(%)
7.0
6.5
-5.5
5.8
1.2
3.6
2.3
2.9
2.2
1.6
2.1
2.1
2.1
2.0
N/A
N/A
Wages/Revenue
(%)
14.08
13.67
12.80
14.17
14.09
13.73
13.62
13.29
13.21
13.08
12.90
12.63
12.69
12.80
12.64
35/63
457/705
Employees
per Est.
5.60
5.50
5.85
5.91
6.23
6.22
6.64
6.67
6.76
6.84
6.94
6.97
6.98
7.09
7.08
25/63
482/704
Average Wage
($)
16,263.82
16,633.13
14,940.44
16,693.50
16,508.60
17,085.29
16,674.32
16,543.78
16,630.09
16,717.67
16,734.63
16,850.14
17,203.09
17,055.82
17,105.88
49/63
651/705
Share of the
Economy
(%)
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
0.02
N/A
40/63
510/705
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32
Jargon & Glossary
Industry Jargon
HUMANIZATION A trend where pet owners treat pets

as humans, providing them with services such as pet
hotels and grief counseling.
JUST-IN-TIME (JIT) A strategy implemented to
improve protability by reducing inventory and
purchasing the raw materials that are needed for the
immediate term only.
IBISWorld Glossary
BARRIERS TO ENTRY Barriers to entry can be High,

Medium or Low. High means new companies struggle to
enter an industry, while Low means it is easy for a rm
to enter an industry.
CAPITAL/LABOR INTENSITY An indicator of how much
capital is used in production as opposed to labor. Level is
stated as High, Medium or Low. High is a ratio of less
than $3 of wage costs for every $1 of depreciation;
Medium is $3 $8 of wage costs to $1 of depreciation;
Low is greater than $8 of wage costs for every $1 of
depreciation.
CONSTANT PRICES The dollar gures in the Key
Statistics table, including forecasts, are adjusted for
ination using 2012 as the base year. This removes the
impact of changes in the purchasing power of the dollar,
leaving only the real growth or decline in industry
metrics. The ination adjustments in IBISWorlds
reports are made using the US Bureau of Economic
Analysis implicit GDP price deator.
DOMESTIC DEMAND The use of goods and services
within the US; the sum of imports and domestic
production minus exports.
EARNINGS BEFORE INTEREST AND TAX (EBIT)
IBISWorld uses EBIT as an indicator of a companys
protability. It is calculated as revenue minus expenses,
excluding tax and interest.
EMPLOYMENT The number of working proprietors,
partners, permanent, part-time, temporary and casual
employees, and managerial and executive employees.
ENTERPRISE A division that is separately managed and
keeps management accounts. The most relevant
measure of the number of rms in an industry.
ESTABLISHMENT The smallest type of accounting unit
within an Enterprise; usually consists of one or more
locations in a state or territory of the country in which it
operates.
EXPORTS The total sales and transfers of goods
produced by an industry that are exported.
IMPORTS The value of goods and services imported
with the amount payable to non-residents.
PET BOARDING AND DAY-CARE Long- and short-term

options for owners who need assistance looking after
their pets. Services include feeding, walking, grooming
and lodging.
PET PARENTS Pet owners who are enthusiastic about
their pets and treat them as members of their family.
INDUSTRY CONCENTRATION IBISWorld bases

concentration on the top four rms. Concentration is
identied as High, Medium or Low. High means the top
four players account for over 70% of revenue; Medium
is 40 70% of revenue; Low is less than 40%.
INDUSTRY REVENUE The total sales revenue of the
industry, including sales (exclusive of excise and sales
tax) of goods and services; plus transfers to other rms
of the same business; plus subsidies on production; plus
all other operating income from outside the rm (such
as commission income, repair and service income, and
rent, leasing and hiring income); plus capital work done
by rental or lease. Receipts from interest royalties,
dividends and the sale of xed tangible assets are
excluded.
INDUSTRY VALUE ADDED The market value of goods
and services produced by an industry minus the cost of
goods and services used in the production process,
which leaves the gross product of the industry (also
called its Value Added).
INTERNATIONAL TRADE The level is determined by:
Exports/Revenue: Low is 0 5%; Medium is 5 20%;
High is over 20%. Imports/Domestic Demand: Low is
0 5%; Medium is 5 35%; and High is over 35%.
LIFE CYCLE All industries go through periods of Growth,
Maturity and Decline. An average life cycle lasts 70
years. Maturity is the longest stage at 40 years with
Growth and Decline at 15 years each.
NON-EMPLOYING ESTABLISHMENT Businesses with
no paid employment and payroll are known as
non-employing establishments. These are mostly set-up
by self employed individuals.
VOLATILITY The level of volatility is determined by the
percentage change in revenue over the past ve years.
Volatility levels: Very High is greater than 20%; High
Volatility is between 10% and 20%; Moderate
Volatility is between 3% and 10%; and Low Volatility
is less than 3%.
WAGES The gross total wages and salaries of all
employees of the establishment.
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Pet Stores in the US February 2012

IBISWorld Industry Report 45391

Pet Stores in the US

About this Industry

19 Market Share Concentration

19 Key Success Factors

Key External Drivers

20 Cost Structure Benchmarks

11 Industry Life Cycle

25 PETCO Animal Supplies Inc.

13 Products & Markets

13 Products & Services

29 Technology & Systems

32 Jargon & Glossary

30 Regulation & Policy

www.ibisworld.com | 1-800-330-3772 | info @ibisworld.com

Pet Stores in the US February 2012

About this Industry

The primary activities of this industry are

The major products and services in this industry are

54194 Veterinary Services in the US

For additional information on this industry

Pet Stores in the US February 2012

Annual Growth 07-12

Annual Growth 12-17

Revenue vs. employment growth

Products and services segmentation (2012)

Key External Drivers

Per capita disposable

Life Cycle Stage

Pet Stores in the US February 2012

Executive Summary | Key External Drivers | Current Performance

Key External Drivers

Number of pets (cats and dogs)

Per capita disposable income

Pet Stores in the US February 2012

Key External Drivers

Per capita disposable income

Number of pets (cats and dogs)

Growth during the

Growth during the

Part of the family

Pet Stores in the US February 2012

Pet Stores in the US February 2012

Pet Stores in the US February 2012

Premium products will

Pet Stores in the US February 2012

Pet Stores in the US February 2012

Pet Stores in the US February 2012

Life Cycle Stage

High growth in economic

Key Features of a Growth Industry

Many new companies;

E-Commerce & Online Auctions

Toy, Doll & Game Manufacturing

Animal Food Production

Potential Hidden Gems

Industry Life Cycle