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Outcome Mapping
Presentation and Introduction into
the Planning, Monitoring and
Evaluation Method
Daniel Roduner, Agridea Lindau
CIEA Seminar 2006
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Basic Principles of Outcome Mapping
Initiator / Basic Principles
OM was developed by the IDRC
Ottawa at the end of the 1990ies,
based on a social science approach
Publication: Outcome Mapping -
Building Learning and Reflection into
Development Programs. Sarah Earl,
Fred Carden, Terry Smutylo. IDRC,
Ottawa 2001 (Manual)
OM is a management method for
projects, programmes and
organisations in development work /
cooperation
Outcome Mapping (OM):
Is a tool for planning, monitoring and
evaluating the changes in behaviour of
boundary partners
Defines outcomes as changes in the
practices, activities, actions and
relationships of boundary partners
Is focused on learning processes and
decision-making and responsibility
Creates a balance between
accountability and learning
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Strategic balance between accountability and
learning
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Strategic balance between accountability and
learning
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What are outcomes ?
Inputs Activities Outputs
Outcomes
Impact
High
Low
Relative influence along the results chain
Project or Programme Endogenous actors
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Examples of outcomes
The example of a Civil Peace Service project in Chad
Strengthening the civil
society
Poverty reduction
Contribution to the promotion
of democracy
The LO represent the
concerns of their members in
national bodies
The LO offer various
services (also from and for
women)
3 meetings with the
participation of several
members were held
Harmonisation of working
tools
The local organisations (LO)
have participated in at least
two further education courses
Impact Outcome Output
Examples from: DED (German Development Service), Chad
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Examples of outcomes
The example of an extension project (direct marketing in the rural area, Switzerland)
The income of the farms in
Switzerland has increased
50 new jobs are created in
the Emmental
90 % of the agricultural area
is managed according to
ecological criteria
The farms are managed
according to entrepreneurial
criteria
Marketing of new products
and services
Ecological production
methods are applied
Number of extension days
Number of courses
Number of participants
Impact Outcome Output
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OM Basic structure
Three Stages 12 Steps
Intentional Design
Outcome and
Performance Monitoring
Evaluation Planning
1. Vision
2. Mission
3. Boundary Partners
4. Outcome Challenge
5. Progress Markers
6. Strategy Maps
7. Organizational
Practices
Intentional Design
8. Monitoring Priorities
9. Outcome Journal
10. Strategy Journal
11. Performance Journal
Outcome and
Performance Monitoring
12. Evaluation Plan
Evaluation Planning
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Outcome Mapping for sustainable behaviour
Situation in Kyrgyzstan:
The state-run farms have been shut down and the land has been
redistributed. One section of the extension services is going tobe
privatised, another managed by the state. There are no clearly
defined structures yet.
Swiss development agency:
We are interested in supporting the establishment of an
agricultural extension system. How can we proceed?
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Farmers
Export-Import
Companies
International
Financial
Institutions
Ministry of
Agriculture
Processing
Companies
SMEs
Freelance
Extensionists
Farmers
Selection of Partners
Lobby of
Farm Managers
Financial Institutions
Local Authority
Private Extensionists
Seed Producers
Project-Team
Extension Service
Extensionists
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Outcome Mapping for sustainable behaviour
1. What persons,
groups or
organisations should
do something
different? What
would be ideal?
2. Who are we (the
project group) and
what general
contributions can we
make in order to
help achieve the
vision?
Vision
Mission
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Example of a vision
Vision
Practical Example of Crop Rotation in
Kyrgyzstan
Vision:
Kyrgyz farmers again cultivate their land with adequate crop rotations. With
this, they increase soil fertility, control weeds, improve the basis for winter
forage for their cattle and earn a better income. The aim is an economically
successful and ecologically sustainable agriculture. The communes pass
regulations on pasture management for the cattle in order to effectively protect
forage areas in the crop rotation from the cattle. The Ministry of Agriculture in
the rayon administration supports the farmers and communities. Interested
farmers produce seeds for cultures suitable for crop rotation.
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Example of a Mission
Vision
Mission
Practical example of Crop Rotation
in Kyrgyzstan
Extension Contribution (Mission):
The extension service supports the farmers with information, extension services
and training on the subject of reintroduction of crop rotation. The content of the
support consists above all in expertise on crop rotation, business calculations
and information on how to obtain aid for plant production.
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Outcome Mapping for sustainable
behaviour
3. With whom can we
(extension service) co-
operate directly?
4. What can the boundary
partners ideally
contribute to the vision?
Boundary Partner
Outcome Challenge
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Example of Partners and their Challenges
Outcome Challenge: Boundary Partner 3
Single farms produce seeds for forage cultures in the crop
rotation and sell them to interested farms in their region.
Boundary Partner 3
Seed producers
Outcome Challenge: Boundary Partner 2
The relevant local authorities design, discuss and pass an
effective pasture regulation to protect the crops in the crop
rotation in their community.
Boundary Partner 2
Local authority
Outcome Challenge: Boundary Partner 1
The farm managers successfully introduce crop rotation on their
farm and make the appropriate business decision in order to
benefit from the crop rotation.
Boundary Partner 1
Lobby of farm
managers
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Tracking the progress of the partners
What outcomes do we
expect to see; like to
see, and love to see, by
the boundary partners?
Progress Markers
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Progress Markers
A possible way to meet the challenge
The farm managers:
3. They buy seeds for forage areas.
2. Farm managers form lobbies.
1. They participate in further education courses.
9. With the aid of professional agricultural measures, they
successfully overwinter the forage areas.
7. The farm managers irrigate the cultures.
5. They divide their farmland into crop rotation areas.
12. The farm managers advise interested parties on the
introduction of crop rotation
11. They share their experiences in the lobby and
motivate other farm managers
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Outcome Mapping for sustainable behaviour
What are our
strategies to support
the boundary
partners?
How can we
continuously update
our support?
Strategy Maps
Organizational Practices
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Support Strategies
How can we (the extensionists) support our partners
in meeting their challenges:
I-1
E-3 E-2 E-1
I-3 I-2
Direct support
for the partner
Support for the
partners
environment
Causal Persuasive Supportive
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Organizational Practices
Question: How can we continuously update our support?
1. Continuous prospecting for new ideas, opportunities and resources on
the issue of crop rotation in the region.
2. Seeking feedback from involved and non-involved key informants on
the new crop rotation and on the work of the boundary partners.
3. Giving information and reports to obtain the support of responsible
administrative bodies and professional organisations.
4. Monitoring, evaluating, learning from the experiences and use them for
future tasks.
5. Passing on and exchanging experience.
6. Finding time and space for new experiments in order to remain
innovative.
7. Reflecting on possibilities of organizational improvements.
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Boundary Partners
Vision
Outcome
Challenges
Outcome Mapping: Main Elements
Strategies
Organizational Performance
Progress Markers
Mission
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OM: Roles in various systems
Boundary
Partner
Project
Team
Evaluation of
internal
performance
Evaluation
external
results /
changes
Evaluation of the influence
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Person responsible for the planning steps
Project team
Boundary partners
2. Mission / Contribution of the project
6. Project or support strategies
7. Organizational performance
3. Direct boundary partners
4. Outcome challenges for the boundary
partners
5. Progress markers
1. Vision
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Person responsible for the planning steps
Project team
Boundary partner
2. Mission / contribution of the project
team
6. Project or support strategies
7. Organizational performance
1. Vision
S
tra
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ic
P
la
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O
p
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ra
tio
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a
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la
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- Expect to see
- Like to see
- Love to see
3. Direct boundary partners
4. Outcome challenges for the boundary
partners
5. Progress markers
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Tasks for the participants
1. Vision
2. Mission
3. Boundary partners
4. Outcome challenges
5. Progress markers
6. Strategy maps
7. Organizational
performance
Intentional Design
Work in groups (green, blue, red, yellow) and discuss
about the following questions:
-Have we understood the idea & the structure of
Outcome Mapping? -> Settling unanswered questions
within the group
-What is the difference between Outcome Mapping
and my current planning instrument?
- > Write possible strengths and weaknesses of
Outcome Mapping compared to your current planning
instrument on cards
(3-7 strengths & weaknesses per group)
-Bring the cards back into the plenary.
Strengths Weaknesses
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Outcome Mapping
Danke Merci Gracias Thank you
Daniel Roduner, Agridea Lindau
CIEA Seminar 2006